{"product_id":"ypg-marketing-mix","title":"Yellow Pages Group Ltd. Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Yellow Pages Group Ltd. leverages product differentiation, tiered pricing, targeted distribution and digital-first promotion to maintain relevance in local search and advertising. This 4P’s snapshot highlights strategic choices driving customer retention and revenue diversification. Unlock the full, editable Marketing Mix Analysis for detailed data, examples and ready-to-use slides to apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital listings packages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYellow Pages Group Ltd offers enhanced digital listings across its directory and partner networks, with packages including rich profiles, photos, multiple categories and tracking links to measure ROI. Targeted at New Zealand SMEs—about 540,000 active businesses in 2024 per Stats NZ—these listings are optimized for local search and map results to maximize discoverability. Tracking links enable performance attribution and ongoing SEO tuning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWebsite design \u0026amp; hosting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYellow Pages Group offers mobile-responsive websites tailored to local service and retail categories, using customized templates optimized for branding, speed, and conversion actions like clicks-to-call and bookings. Hosting, security, and maintenance are bundled into the service to reduce complexity for small business owners. With global mobile web traffic at about 58% in 2023 (Statista), mobile-first design improves local discovery and conversions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSEO and local optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYellow Pages Group offers on-page SEO, technical fixes and local citations management, plus Google Business Profile setup and optimization for Canadian SMBs; Google held about 92% of global search market in 2024 (StatCounter). Keyword targeting aligns with regional intent and service areas to improve local visibility, while ongoing improvements are guided by performance data and local metrics reporting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital ads \u0026amp; lead generation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDigital ads \u0026amp; lead generation at Yellow Pages Group Ltd (TSX: Y) combines search, social and display campaigns to drive measurable leads, with end-to-end creative, targeting and bid management. Call tracking and form attribution tie spend to outcomes, and reporting surfaces cost per lead and ROI for clients in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eServices: search, social, display\u003c\/li\u003e\n\u003cli\u003eManagement: end-to-end creative\/targeting\/bids\u003c\/li\u003e\n\u003cli\u003eAttribution: call tracking \u0026amp; forms\u003c\/li\u003e\n\u003cli\u003eMetrics: cost per lead, ROI (2024 reporting)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAnalytics, CRM \u0026amp; add‑ons\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAnalytics, CRM \u0026amp; add‑ons consolidate web, ads and listing metrics into unified dashboards; Yellow Pages Group reported digital revenue representing over 80% of total sales in 2024, driving increased platform adoption. Optional call tracking, chat widgets and booking integrations convert traffic—used by over 300,000 SMB clients—while light CRM features manage inquiries and pipeline. Insights inform budget shifts and weekly content updates to improve ROI.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003edashboards: web+ads+listings\u003c\/li\u003e\n\u003cli\u003eaddons: call tracking, chat, bookings\u003c\/li\u003e\n\u003cli\u003ecrm: inquiry management\u003c\/li\u003e\n\u003cli\u003eimpact: supports 300,000+ SMBs; digital \u0026gt;80% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e300,000+ SMBs leverage local listings, mobile sites and analytics to boost ROI\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYellow Pages Group bundles enhanced digital listings, mobile sites, SEO, ads and analytics into products for local SMBs, serving 300,000+ clients and supporting ~540,000 NZ businesses (Stats NZ 2024). Digital revenue exceeded 80% of total in 2024; offerings include call tracking, chat and booking integrations to drive measurable CPL and ROI. Products prioritize local search, mobile conversion and multi-channel attribution (Google ~92% search share 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metrics\u003c\/th\u003e\n\u003cth\u003eReach\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eListings \u0026amp; SEO\u003c\/td\u003e\n\u003ctd\u003e540,000 NZ businesses; Google 92%\u003c\/td\u003e\n\u003ctd\u003eLocal \u0026amp; maps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSites \u0026amp; Ads\u003c\/td\u003e\n\u003ctd\u003e300,000+ SMBs; digital \u0026gt;80% rev 2024\u003c\/td\u003e\n\u003ctd\u003eMobile-first\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Yellow Pages Group Ltd.’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a complete breakdown grounded in real brand practices and competitive context; clean, editable layout makes it easy to repurpose for reports, presentations, case studies, or strategy audits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Yellow Pages Group Ltd.'s 4P's into a concise, at-a-glance summary that clarifies product, price, place and promotion to quickly resolve strategic confusion and align leadership for faster marketing decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelf‑serve online portal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSelf‑serve online portal lets clients purchase packages, update profiles and review performance in one interface, cutting multichannel steps. Cloud delivery provides 24\/7 access with typical cloud availability around 99.9% SLA. Edits publish across YPG and partner channels in near real‑time, reducing support friction. Faster iterations accelerate go‑to‑market for advertisers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNZ‑wide sales \u0026amp; account service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNZ‑wide sales teams of Yellow Pages Group deploy local reps to onboard clients and tailor solutions by region and industry, leveraging a market of about 5.14 million Kiwis (mid‑2024). Account managers drive renewals and upsells while scheduling regular check‑ins to align campaigns with seasonal demand peaks. Customer support is reachable by phone, chat and email, matching near‑universal internet access (≈96% households, Stats NZ 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketplace \u0026amp; partner distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYPG syndicates over 1 million business listings to major search engines and map platforms including Google, Apple Maps and Microsoft Bing, ensuring presence where consumers search. Strategic partnerships extend reach beyond YPG owned properties into directories and vertical sites, broadening audience exposure. API integrations push real‑time data to third‑party platforms, improving coverage and consistency across touchpoints and reducing listing errors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnboarding \u0026amp; training workflows\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eStructured briefs capture business details, target keywords and campaign goals, with content and creative approved directly in-portal; Yellow Pages Group Ltd. (TSX: Y) integrates these workflows to shorten time-to-market. Training materials and walkthroughs help business owners use reports and tools, while launch timelines are communicated with clear milestones and responsibilities.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBriefs: business details, keywords, goals\u003c\/li\u003e\n\u003cli\u003eApproval: in-portal content + creative\u003c\/li\u003e\n\u003cli\u003eTraining: reports, tools, owner enablement\u003c\/li\u003e\n\u003cli\u003eLaunch: timeline with milestones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud delivery \u0026amp; remote fulfillment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eYellow Pages Group Ltd. (TSX: Y) delivers core services digitally across Canada, minimizing onsite visits by routing work through centralized, cloud-based platforms; ticketed workflows enforce SLA adherence while remote QA verifies site speed, tracking and SEO health.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eticketed workflows — SLA-driven operations\u003c\/li\u003e\n\u003cli\u003eremote QA — speed, tracking, SEO checks\u003c\/li\u003e\n\u003cli\u003ecloud-first — fewer onsite visits\u003c\/li\u003e\n\u003cli\u003escale via standardized processes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e\n\u003cstrong\u003e\u0026gt;1M\u003c\/strong\u003e listings via portal \u0026amp; API, \u003cstrong\u003e~99.9%\u003c\/strong\u003e SLA for NZ\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSelf‑serve portal, cloud delivery (~99.9% SLA) and API syndication of \u0026gt;1M listings speed updates across YPG and partners; NZ sales teams serve a ~5.14M population (mid‑2024) with ~96% household internet (Stats NZ 2024) for omnichannel reach and SLA‑driven ticketed workflows.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eListings syndicated\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;1,000,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud SLA\u003c\/td\u003e\n\u003ctd\u003e~99.9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNZ population (mid‑2024)\u003c\/td\u003e\n\u003ctd\u003e5.14M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHousehold internet (2024)\u003c\/td\u003e\n\u003ctd\u003e≈96%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eYellow Pages Group Ltd. 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe Yellow Pages Group Ltd. 4P's Marketing Mix Analysis examines Product, Price, Place and Promotion across digital and print offerings, competitive positioning and customer segments. The preview shown here is the actual document you’ll receive instantly after purchase—no surprises. It’s actionable and ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56164837392761,"sku":"ypg-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/ypg-marketing-mix.png?v=1762740656","url":"https:\/\/portersfiveforce.com\/products\/ypg-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}