{"product_id":"yesbank-pestle-analysis","title":"Yes Bank PESTLE Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Competitive Advantage Starts with This Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how political shifts, economic cycles, social trends, technological change, legal frameworks, and environmental pressures are shaping Yes Bank’s trajectory in our concise PESTLE snapshot. Perfect for investors and strategists, this analysis highlights key risks and opportunities you can act on today. Purchase the full PESTLE for the detailed data and ready-to-use recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eolitical factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRBI policy stance and supervision\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMonetary policy on rates, liquidity and macroprudential norms directly shape lending margins and credit growth as RBI repo rate stood at 6.5% (July 2025) and systemic liquidity averaged a surplus near Rs 3 lakh crore, affecting Yes Bank pricing and loan supply. Enhanced RBI supervision after the crisis tightened governance and capital planning. Priority sector targets (40% of adjusted net bank credit) steer portfolio mix. Policy stability aids balancing growth with risk controls.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment banking reforms and initiatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGovernment schemes like PMJDY, MUDRA and credit guarantee programs have widened retail and MSME lending pools, boosting Yes Bank's sourcing potential. Public digital rails—Aadhaar, UPI and Account Aggregator—lower customer acquisition costs and enable cross-sell; UPI crossed 100 billion transactions in 2023. Ongoing disinvestment and banking reforms reshape competitive dynamics, while budget allocations and subsidy flows materially affect transaction volumes and CASA levels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElection cycles and policy continuity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eElection cycles like the 2024 general election can shift fiscal priorities, capex pipelines and subsidy structures—India's Union Budget 2024 raised capital expenditure to about 10 lakh crore, altering credit demand for infrastructure. Policy continuity supports long-term lending to infrastructure and MSMEs, aiding Yes Bank's term-loan book. Short-term populist measures may press margins or NPLs; Yes Bank must scenario-plan for varying policy mixes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeopolitical and trade dynamics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGlobal tensions alter capital flows, drive rupee swings (around 82–83 per USD in mid‑2025) and raise corporate funding costs for banks like Yes Bank; energy shocks (Brent ~85 USD\/bbl mid‑2025) feed inflation and influence RBI rate paths. Sanctions or trade shifts change exporters’ credit demand—India merchandise exports were ~USD 776bn in FY24—while Yes Bank’s diversified sectoral exposure helps limit geopolitical spillovers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCapital flow sensitivity: higher FX volatility\u003c\/li\u003e\n\u003cli\u003eFunding costs: upward pressure with global risk\u003c\/li\u003e\n\u003cli\u003eExport credit risk: linked to trade shifts\/sanctions\u003c\/li\u003e\n\u003cli\u003eMitigation: sector diversification reduces spillover\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eState-level regulations and public sector interplay\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eState-level variations in taxes, stamp duties (bands across states) and incentive schemes materially alter branch economics and collections, affecting fee income and loan pricing; collaboration with state entities secures government payments and business flows. Localized political risk shapes recovery\/enforcement timelines, while regional policy support can catalyze MSME clusters that contribute roughly 30% of India GDP.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eState tax\/stamp variability — impacts branch margins\u003c\/li\u003e\n\u003cli\u003eState collaborations — steady govt payments and fee streams\u003c\/li\u003e\n\u003cli\u003ePolitical risk — affects recoveries and enforcement\u003c\/li\u003e\n\u003cli\u003eRegional policy — boosts MSME cluster growth (~30% GDP)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRBI repo \u003cstrong\u003e6.5%\u003c\/strong\u003e and \u003cstrong\u003eRs 3L cr\u003c\/strong\u003e surplus pressure bank margins; UPI, capex lift retail\/MSME credit\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRBI policy (repo 6.5% July 2025) and ~Rs 3 lakh crore liquidity surplus shape Yes Bank margins and credit. Digital rails (UPI \u0026gt;100bn txns 2023) and PMJDY\/MUDRA expand retail\/MSME sourcing while Union Budget capex ~₹10 lakh crore (2024) lifts infra credit. FX ~₹82–83\/USD and Brent ~$85\/bbl (mid‑2025) raise funding costs and NPL risk.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRBI repo\u003c\/td\u003e\n\u003ctd\u003e6.5% (Jul 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiquidity\u003c\/td\u003e\n\u003ctd\u003e~Rs 3 lakh crore surplus\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUPI\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;100 bn txns (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFX\u003c\/td\u003e\n\u003ctd\u003e₹82–83\/USD (mid‑2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eExplores how Political, Economic, Social, Technological, Environmental and Legal forces uniquely affect Yes Bank, with data-backed trends and examples specific to India’s banking sector. Designed for executives and investors, the analysis highlights risks, opportunities and forward-looking scenarios tied to regulatory dynamics, digital adoption, macroeconomic conditions and sustainability pressures.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, visually segmented PESTLE summary of Yes Bank that eases stakeholder briefings and risk discussions, can be dropped into presentations or shared across teams, and allows quick customization for region- or business-specific notes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eE\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003economic factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGDP growth and credit cycle\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndia's GDP expanded about 7.2% in FY2023-24, underpinning loan demand across retail, corporate and MSME segments. Bank credit growth remains strong—around 17.5% YoY (RBI, May 2025)—feeding working capital and term lending as investment cycles pick up. Economic slowdowns traditionally raise delinquencies and compress spreads, pressuring margins. Yes Bank’s portfolio agility and active re-pricing are critical to navigate these cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterest rates, liquidity, and margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRepo moves and liquidity swings directly affect Yes Bank’s NIMs and treasury gains; RBI’s repo stood at 6.50% (mid‑2024) while India 10‑yr G‑Sec hovered near 7.2%, tightening trading gains. Competitive deposit pricing pressures CASA mobilization and raises cost of funds as banks chase retail balances. Yield curve shifts reshape ALM and lending pricing; dynamic repricing of assets and liabilities helps protect spread and profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInflation and consumer spending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRising inflation erodes disposable income and can weaken Yes Bank’s retail asset quality, with India CPI around 5.5% (mid‑2025) reducing borrower repayment capacity. Persistent inflation prompted RBI policy at a 6.5% repo rate, lifting EMIs and refinancing risk for retail loans. Stable inflation supports fee income from payments and wealth products; monitoring food (≈45% CPI weight) and fuel baskets is critical due to volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMSME health and informal economy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMSME performance hinges on cash flows, commodity cycles and export demand. Indian MSMEs contribute about 30% of GDP, employ ~110 million and account for ~45% of exports (2023-24). Credit guarantee schemes such as CGTMSE\/ECLGS de-risk lending but require vigilant underwriting; GST e-invoicing and digital payments improve assessability and bankability; sectoral diversification lowers concentration risk.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30% GDP, ~110m jobs, ~45% exports (2023-24)\u003c\/li\u003e\n\u003cli\u003eCGTMSE\/ECLGS: de-risk but need strong underwriting\u003c\/li\u003e\n\u003cli\u003eDigital cash trails (GST, UPI) boost assessability\u003c\/li\u003e\n\u003cli\u003eDiversify sectors to cut concentration risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCapital markets and investment flows\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCapital market conditions directly shape Yes Bank’s investment-banking fee pool as equity\/debt market depth dictates underwriting and syndication volumes; volatile FPI flows amplify currency and interest-rate swings that stress treasury margins and hedging costs. A robust IPO and M\u0026amp;A pipeline lifts advisory revenues, while buoyant markets increase wealth-management AUM traction and recurring fees.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEquity\/debt markets → underwriting fees\u003c\/li\u003e\n\u003cli\u003eFPI flows → currency\/rate volatility, treasury impact\u003c\/li\u003e\n\u003cli\u003eIPO\/M\u0026amp;A pipeline → advisory revenue\u003c\/li\u003e\n\u003cli\u003eStrong markets → higher wealth AUM and fees\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRBI repo \u003cstrong\u003e6.5%\u003c\/strong\u003e and \u003cstrong\u003eRs 3L cr\u003c\/strong\u003e surplus pressure bank margins; UPI, capex lift retail\/MSME credit\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIndia GDP ~7.2% (FY2023‑24) supporting loan demand; bank credit ~17.5% YoY (RBI, May 2025) lifting corporate\/MSME lending. RBI repo ~6.5% (mid‑2024) and 10‑yr G‑Sec ~7.2% compress NIMs; CPI ~5.5% (mid‑2025) raises retail delinquency risk. MSMEs ~30% GDP, ~110m jobs, ~45% exports—credit guarantees help but require tight underwriting.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGDP growth\u003c\/td\u003e\n\u003ctd\u003e7.2% FY2023‑24\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBank credit\u003c\/td\u003e\n\u003ctd\u003e17.5% YoY (May 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepo rate\u003c\/td\u003e\n\u003ctd\u003e6.5% (mid‑2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e10‑yr G‑Sec\u003c\/td\u003e\n\u003ctd\u003e~7.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCPI\u003c\/td\u003e\n\u003ctd\u003e5.5% (mid‑2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMSME share\u003c\/td\u003e\n\u003ctd\u003e~30% GDP; ~110m jobs; ~45% exports\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eYes Bank PESTLE Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Yes Bank PESTLE analysis you’ll receive after purchase—fully formatted and ready to use. It covers political, economic, social, technological, legal and environmental factors specific to Yes Bank. No placeholders or teasers—this is the final file delivered exactly as shown.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56162687877497,"sku":"yesbank-pestle-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/yesbank-pestle-analysis.png?v=1762706690","url":"https:\/\/portersfiveforce.com\/products\/yesbank-pestle-analysis","provider":"Porter's Five Forces","version":"1.0","type":"link"}