{"product_id":"wesfarmers-marketing-mix","title":"Wesfarmers Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eWesfarmers’ 4P’s reveal how product breadth, targeted pricing, expansive distribution and focused promotions create retail resilience across Bunnings, Kmart and Coles. This concise preview highlights strategy alignment and market impact. Get the full editable Marketing Mix to access data, examples and slide-ready insights. Save time and apply proven tactics—download the complete analysis now.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified retail portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWesfarmers distributes a broad assortment through Bunnings, Kmart, Target, Officeworks and Priceline Pharmacy, covering home improvement, apparel\/general merchandise, office\/tech\/print and health\/beauty. The group reported group sales of about AUD 41.7 billion in FY2024, with Bunnings contributing roughly 45% of underlying EBIT, targeting mass-market, DIY, trade, small business and healthcare consumers. This diversified portfolio dampens cyclicality and enables cross-segment customer and supply-chain insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate labels and exclusive ranges\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKmart and Target prioritise private labels to control quality and margins across apparel and home goods, while Bunnings and Officeworks curate exclusive SKUs and project bundles for DIYers, tradies and SMBs; Priceline combines owned brands with major health and beauty labels. These exclusive ranges support differentiation on value and bolster pricing power, contributing materially to Wesfarmers retail margin expansion reported in FY24.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eServices and solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOfficeworks leverages print, tech support and business services across 170+ stores to complement product sales, Bunnings supplies project guidance, tool hire at select sites and trade services through 370+ locations, and Priceline delivers pharmacy and health consultations across ~470 outlets; these services drive higher stickiness and lift average basket size materially for Wesfarmers’ retail brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial, chemicals, energy and fertilisers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWesCEF supplies ammonia, ammonium nitrate, sodium cyanide and LPG to industrial customers, operating under stringent safety and quality standards and using long-term contracts to stabilise demand and cash flow; global ammonia demand was about 150 million tonnes in 2023, underscoring market scale. This B2B backbone smooths retail seasonality and delivers scale advantages across Wesfarmers’ portfolio.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFocus: B2B chemicals, energy, fertilisers\u003c\/li\u003e\n\u003cli\u003eKey products: ammonia, ammonium nitrate, sodium cyanide, LPG\u003c\/li\u003e\n\u003cli\u003eStability: long-term contracts underpin cash flow\u003c\/li\u003e\n\u003cli\u003eScale: aligns with ~150 Mt global ammonia demand (2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability and customer experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWesfarmers drives sustainable sourcing, packaging reductions and energy‑efficient operations, with a A$65bn market cap (mid‑2024) underpinning scale. Officeworks ranges include eco options, circularity initiatives and e‑waste recycling; store layouts and digital tools are optimised for ease, inspiration and speed, reinforcing trust, reliability and everyday value.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\u003c\/ul\u003e\n\u003cli\u003eEco sourcing • Packaging cuts • Energy efficiency • Circularity • E‑waste • UX optimisation • Trust \u0026amp; value\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBunnings-led retail group drives \u003cstrong\u003eA$41.7bn\u003c\/strong\u003e sales, \u003cstrong\u003e~45%\u003c\/strong\u003e EBIT\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWesfarmers offers diversified products across Bunnings, Kmart, Target, Officeworks and Priceline, delivering group sales A$41.7bn (FY2024) with Bunnings ~45% of underlying EBIT and market cap ~A$65bn (mid‑2024). Private labels, exclusive SKUs and services (Officeworks 170+, Bunnings 370+, Priceline ~470 stores) boost margins and retention. WesCEF B2B chemicals (ammonia ~150Mt global demand 2023) stabilises cash flow via long contracts.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metrics\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBunnings\u003c\/td\u003e\n\u003ctd\u003e~45% EBIT, 370+\u003c\/td\u003e\n\u003ctd\u003eDIY\/trade differentiation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKmart\/Target\u003c\/td\u003e\n\u003ctd\u003ePrivate labels\u003c\/td\u003e\n\u003ctd\u003eValue\/margin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOfficeworks\u003c\/td\u003e\n\u003ctd\u003e170+ stores\u003c\/td\u003e\n\u003ctd\u003eServices + SMB\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePriceline\u003c\/td\u003e\n\u003ctd\u003e~470 stores\u003c\/td\u003e\n\u003ctd\u003eHealth\/beauty\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWesCEF\u003c\/td\u003e\n\u003ctd\u003eChemicals\/LPG\u003c\/td\u003e\n\u003ctd\u003eCashflow stability\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Wesfarmers’ Product, Price, Place and Promotion strategies, using real brand practices across Bunnings, Kmart, Target and Coles to ground insights. Ideal for managers, consultants and marketers needing a structured, data-informed overview to benchmark positioning, support strategy workshops or integrate directly into stakeholder reports.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Wesfarmers’ 4Ps into a concise, leadership-ready snapshot that clarifies product, price, place and promotion trade-offs, easing decision-making and aligning cross-functional teams quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive store networks (AU\/NZ)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBunnings warehouse formats provide national reach with trade and DIY accessibility, operating around 390 stores across Australia and New Zealand as of 2024. Kmart, Target, Officeworks and Priceline create dense urban and suburban coverage, combining roughly 1,300 outlets. High-traffic locations capture convenience-driven shoppers and the network scale boosts product availability and sustained brand visibility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel and e-commerce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAll major Wesfarmers banners offer online shopping with real-time stock visibility, supporting Click \u0026amp; Collect plus same-day and next-day delivery to boost convenience. Mobile apps, digital receipts and online service bookings (Officeworks, Bunnings, Kmart) streamline journeys across channels. Omnichannel integration lifted conversion and loyalty; Wesfarmers reported underlying profit A$2.9bn in FY24, reflecting strong digital-led sales growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrade and B2B distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBunnings operates 400+ stores and a national network of Trade Centres and delivery services that cater to contractors and commercial projects, with trade sales contributing roughly 25% of Bunnings revenue.\u003c\/p\u003e\n\u003cp\u003eOfficeworks, with about 165 stores, offers SMB account management and scheduled deliveries, supporting business customers in procurement and recurring supplies.\u003c\/p\u003e\n\u003cp\u003eWesfarmers’ industrial chemicals and safety businesses use dedicated logistics and compliance-driven distribution, with tailored fulfillment designed to meet professional reliability and regulatory standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply chain and inventory management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWesfarmers uses regional distribution centres and cross-docking to optimise flow-through across its retail chains, aligning inventory with demand peaks such as back-to-school and DIY seasons through data-driven planning. Strategic vendor partnerships and private-label sourcing balance cost and availability, while efficient logistics protect service levels and margins.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegional DCs + cross-docking\u003c\/li\u003e\n\u003cli\u003eData-driven demand planning\u003c\/li\u003e\n\u003cli\u003eVendor partnerships \u0026amp; private label\u003c\/li\u003e\n\u003cli\u003eLogistics preserve service levels \u0026amp; margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePartner and franchise networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePriceline operates via a large community pharmacy and franchise footprint of around 470 stores (2024), with Health and Beauty distribution extending reach into local neighbourhoods. Partnership models increase flexibility and local market fit, allowing tailored formats and quicker responses to regional trends. This augments corporate store coverage with entrepreneurial operators, driving local sales and margin resilience.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNetwork size: ~470 stores (2024)\u003c\/li\u003e\n\u003cli\u003eFranchise model: higher local flexibility\u003c\/li\u003e\n\u003cli\u003eBenefit: complements corporate coverage with entrepreneurs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrade-focused national retail banners and omnichannel lift FY24 underlying profit to A$2.9bn\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBunnings (≈400 stores) and specialist banners deliver national reach with trade-focused Trade Centres (trade ~25% of Bunnings revenue) and ~1,300 urban\/suburban outlets across Kmart, Target, Officeworks and Priceline, supporting omnichannel Click \u0026amp; Collect and fast delivery that helped lift FY24 underlying profit to A$2.9bn. Regional DCs, cross-docking and vendor partnerships optimise seasonal availability and margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eBanner\u003c\/th\u003e\n\u003cth\u003eStores (2024)\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBunnings\u003c\/td\u003e\n\u003ctd\u003e≈400\u003c\/td\u003e\n\u003ctd\u003eTrade centres; trade ~25% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKmart\u003c\/td\u003e\n\u003ctd\u003e≈330\u003c\/td\u003e\n\u003ctd\u003eMass-market, omnichannel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTarget\u003c\/td\u003e\n\u003ctd\u003e≈170\u003c\/td\u003e\n\u003ctd\u003eSuburban reach\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOfficeworks\u003c\/td\u003e\n\u003ctd\u003e≈165\u003c\/td\u003e\n\u003ctd\u003eSMB accounts, deliveries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePriceline\u003c\/td\u003e\n\u003ctd\u003e≈470\u003c\/td\u003e\n\u003ctd\u003eFranchise network\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eWesfarmers 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Wesfarmers 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises. This comprehensive, editable document is fully complete and ready to use for strategy or presentation. Buy with confidence; the file you see is the final version included with your order.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56164703732089,"sku":"wesfarmers-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/wesfarmers-marketing-mix.png?v=1762738871","url":"https:\/\/portersfiveforce.com\/products\/wesfarmers-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}