{"product_id":"wesfarmers-bcg-matrix","title":"Wesfarmers Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eWesfarmers' BCG Matrix preview shows where its businesses sit—some are reliable cash cows, others rising stars, and a few need critical decisions now. This snapshot helps, but the full BCG Matrix delivers quadrant-by-quadrant placement, data-backed recommendations, and a roadmap for where to invest or divest. Purchase now for instant access to a downloadable Word report plus a high-level Excel summary you can use in board decks and strategy sessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBunnings Warehouse\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBunnings Warehouse is a classic Star for Wesfarmers, commanding leading share in the growing DIY and trade market with FY2024 sales of about A$16.6bn and strong like-for-like growth driving relentless customer traffic. It soaks up investment in new formats, trade services and supply chain, earning the right to more capital to keep the share and momentum. Maintain investment and it will mature into a massive cash engine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKmart (Value Retail Core)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKmart (Value Retail Core) is a Star for Wesfarmers: fast-turn private label, consistently sharp prices and broad reach drive growth plus scale, reflected in FY24 sales momentum. It still needs capital for range refresh, omni-channel fulfillment and automation to defend leadership. As growth moderates, that operational discipline will convert into outsized cash generation. Today it warrants continued investment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBunnings Trade \u0026amp; Commercial\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBunnings Trade \u0026amp; Commercial is a Stars for Wesfarmers, commanding high share with tradies and SMEs and expanding alongside construction and maintenance cycles. Wesfarmers reported FY2024 results on 8 August 2024 noting continued momentum in trade-facing channels. Defending the lead requires network investment, pro services and trade credit capability. As the market matures the unit can become a serious cash generator, so keep leaning in now and pay back later.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOfficeworks Omni-channel (Click \u0026amp; Collect + B2B)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBlended work trends sustain demand for tech, peripherals and business services, and Officeworks’ Omni-channel (Click \u0026amp; Collect + B2B) accelerated in FY24, growing faster than store sales and requiring ongoing digital and logistics investment to scale.\u003c\/p\u003e\n\u003cp\u003eHolding share and expanding B2B services drives compounding revenue and margin upside, positioning Omni-channel as a Star within the Officeworks system rather than a bolt-on channel.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY24 focus: digital + logistics reinvestment\u003c\/li\u003e\n\u003cli\u003eChannel mix: online\/B2B outpacing stores\u003c\/li\u003e\n\u003cli\u003eStrategy: hold share, scale services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChemicals Specialty Niches (e.g., sodium cyanide, ammonium nitrate)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWesfarmers Chemicals specialty niches (sodium cyanide, ammonium nitrate) hold high share as critical inputs to mining and industrial customers, backed by long-term offtake contracts and integrated supply chains, driving strong margins and predictable cash inflows despite cyclical end markets.\u003c\/p\u003e\n\u003cp\u003eGrowth has been favorable through recent resources upcycles, but sustaining market-leading reliability requires heavy capacity and maintenance investment, creating a cash-in equals cash-out dynamic that classifies the business as a Star today; sustained reliability and lower incremental capex would allow it to transition into a Cash Cow.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh share in critical mining inputs; long-term contracts underpin revenue visibility\u003c\/li\u003e\n\u003cli\u003eGrowth tied to mining cycles; recent upcycles boosted volumes and utilization\u003c\/li\u003e\n\u003cli\u003eHigh capex and reliability spend; current cash generation largely offset by reinvestment\u003c\/li\u003e\n\u003cli\u003eIf reliability maintained and capex intensity falls, pathway to Cash Cow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e\n\u003cstrong\u003eA$16.6bn\u003c\/strong\u003e leader needs capex; peers show omni\/B2B momentum, capex pressure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBunnings A$16.6bn FY24 sales; market leader requiring capex to sustain growth. Kmart: strong FY24 private‑label\/omni momentum needing investment to defend share. Officeworks: omni\/B2B outpacing stores in FY24, digital\/logistics reinvestment. Chemicals: high mining‑input share in FY24, cash generation offset by heavy reliability capex.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eBusiness\u003c\/th\u003e\n\u003cth\u003eFY24 metric\u003c\/th\u003e\n\u003cth\u003eBCG role\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBunnings\u003c\/td\u003e\n\u003ctd\u003eA$16.6bn sales\u003c\/td\u003e\n\u003ctd\u003eStar\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKmart\u003c\/td\u003e\n\u003ctd\u003ePrivate‑label\/omni momentum FY24\u003c\/td\u003e\n\u003ctd\u003eStar\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOfficeworks\u003c\/td\u003e\n\u003ctd\u003eOmni\/B2B growth FY24\u003c\/td\u003e\n\u003ctd\u003eStar\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChemicals\u003c\/td\u003e\n\u003ctd\u003eHigh share, capex‑intensive FY24\u003c\/td\u003e\n\u003ctd\u003eStar\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix review of Wesfarmers' portfolio, mapping Stars, Cash Cows, Question Marks and Dogs with strategic recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Wesfarmers BCG Matrix pinpointing underperformers and growth bets for faster decisions\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOfficeworks Core Retail Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOfficeworks sits in a mature category with a dominant national brand and efficient operations, delivering A$3.3bn revenue in FY24 from roughly 165 stores, putting steady cash in the door. Low incremental promotion is needed to hold share, so management prioritizes productivity and margin improvement. Surplus cash is being redeployed into digital capabilities and B2B services, exhibiting classic Cash Cow behavior.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChemicals, Energy \u0026amp; Fertilisers Base Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWesfarmers Chemicals, Energy \u0026amp; Fertilisers supplies essential inputs with steady demand and entrenched customer contracts, underpinning FY24 revenue of about A$6.5bn and EBIT around A$1.1bn. Scale and operational reliability sustain margins without chasing volume growth. Targeted capital expenditure (incremental investments) raises throughput and safety, lifting yield and utilisation. A dependable Cash Cow that helps fund newer strategic bets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKmart Essentials \u0026amp; Private Label Basics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMature Kmart Essentials and private-label basics deliver repeat baskets and exploit Wesfarmers scale buying power, underpinning stable, high-turn revenue streams. Pricing discipline and supply‑chain muscle drive durable margins, keeping cost-to-serve low and protecting shelf economics. Minimal brand spend is required to hold share in value-led segments, making these lines reliable cash cows that fund category experimentation and pilot initiatives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBunnings Exclusive Brands (house-brand hardware)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBunnings Exclusive Brands deliver high-turn, margin-accretive house ranges under a dominant banner, with Bunnings operating over 370 stores across Australia and New Zealand (2024), keeping competitors at bay in a mature market.\u003c\/p\u003e\n\u003cp\u003eSmall sourcing and range-efficiency gains flow straight to cash, supporting Wesfarmers’ margin profile; low growth, high share dynamics make these ranges a textbook Cash Cow.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-turn, margin-accretive ranges\u003c\/li\u003e\n\u003cli\u003eMarket moat via dominant banner; \u0026gt;370 stores (2024)\u003c\/li\u003e\n\u003cli\u003eIncremental sourcing gains drop to cash\u003c\/li\u003e\n\u003cli\u003eLow growth, high share — Cash Cow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial \u0026amp; Safety Large-Account Contracts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIndustrial \u0026amp; Safety large-account contracts are cash cows for Wesfarmers: longstanding customers and negotiated pricing deliver predictable volumes and steady margins; FY2024 reporting shows a high recurring-revenue mix and stable retention. Growth is modest, but strict service SLAs keep revenue sticky and churn low. Operational efficiency in fulfillment boosts cash conversion, so the division hums along and funds group cash needs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLongstanding customers\u003c\/li\u003e\n\u003cli\u003ePredictable volumes \u0026amp; negotiated pricing\u003c\/li\u003e\n\u003cli\u003eModest growth; high retention via SLAs\u003c\/li\u003e\n\u003cli\u003eEfficient fulfillment → strong cash conversion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSteady retail + industrial cash engines fund digital and B2B bets while protecting margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOfficeworks (FY24 A$3.3bn revenue) and WesCEF (FY24 A$6.5bn revenue, EBIT ~A$1.1bn) plus Bunnings exclusive ranges (\u0026gt;370 stores in 2024) and Industrial \u0026amp; Safety deliver predictable, high-conversion cash flows with low growth\/market-share defense. Surplus cash funds digital, B2B and strategic bets while tight cost control preserves margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eFY24 Revenue\u003c\/th\u003e\n\u003cth\u003eFY24 EBIT\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOfficeworks\u003c\/td\u003e\n\u003ctd\u003eA$3.3bn\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e165 stores, stable cash\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWesCEF\u003c\/td\u003e\n\u003ctd\u003eA$6.5bn\u003c\/td\u003e\n\u003ctd\u003e~A$1.1bn\u003c\/td\u003e\n\u003ctd\u003eContracted demand\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBunnings ranges\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;370 stores, high-turn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial \u0026amp; Safety\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003eHigh recurring revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eWesfarmers BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe Wesfarmers BCG Matrix you're previewing is the exact file you'll receive after purchase — no watermarks, no placeholders, just the finished strategic report. Built around Wesfarmers' portfolio strengths and market data, it’s formatted for clear presentation and fast decisions. Buy once and download immediately; the document is ready to edit, print, or share with your board. No surprises, just professional analysis you can use right away.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56163484336505,"sku":"wesfarmers-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/wesfarmers-bcg-matrix.png?v=1762720970","url":"https:\/\/portersfiveforce.com\/products\/wesfarmers-bcg-matrix","provider":"Porter's Five Forces","version":"1.0","type":"link"}