{"product_id":"vivaenergy-marketing-mix","title":"Viva Energy Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Viva Energy Group’s product lineup, pricing architecture, distribution network, and promotional tactics combine to secure market share and customer loyalty. This snapshot highlights strategic strengths and opportunities across the 4Ps. Want the full, editable Marketing Mix Analysis with data, examples, and slide-ready formatting? Purchase the complete report to save hours and apply these insights immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-fuel portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of 2024 Viva Energy Group (ASX: VEA) offers a multi-fuel portfolio—petrol, diesel, jet fuel and LPG—tailored to consumer and commercial needs across retail motorists, fleets, aviation and marine. Premium and additive formulations support engine performance and efficiency while meeting Australian fuel quality and safety standards. The range underpins Viva Energy’s downstream commercial and retail channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLubricants and oils\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eViva Energy Group (ASX: VEA) markets engine oils, industrial lubricants, greases and specialty fluids that meet diverse OEM specifications across automotive and heavy industry, supporting Shell-branded fleets via around 1,900 Australian service sites in 2024. Packaging options span bulk, drums and retail packs to serve B2B and consumer channels. Technical support and lubricant analysis services help optimize maintenance cycles and reduce total cost of ownership.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBitumen and chemicals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePaving-grade bitumen and emulsions for road and infrastructure projects are supplied by Viva Energy Group (ASX: VEA), leveraging its Geelong refinery feedstock to serve national construction programs.\u003c\/p\u003e\n\u003cp\u003eSolvents and base chemicals for industrial applications are marketed alongside fuels, with the Geelong refinery crude capacity of about 7.5 million tonnes per annum supporting consistent quality and reliable supply.\u003c\/p\u003e\n\u003cp\u003eCustom bitumen grades and modified emulsions are offered to meet climate and performance needs across Australian and export projects, aligning with project timelines and specification standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eViva Energy's Energy services—aviation into-plane, marine bunkering and depot services—add operational value and continuity; the group supports these from its Geelong refinery (capacity ~7.5 million tonnes\/year). Storage, handling and regulatory safety compliance reduce customer operational and environmental risk, while technical advisory optimises fuel management and performance. Integrated solutions streamline complex logistics across supply chains.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGeelong refinery capacity ~7.5 million tonnes\/year\u003c\/li\u003e\n\u003cli\u003eAviation, marine, depot services reduce operational risk\u003c\/li\u003e\n\u003cli\u003eTechnical advisory improves fuel efficiency and compliance\u003c\/li\u003e\n\u003cli\u003eIntegrated solutions simplify multi-site logistics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRefining and supply capability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Geelong refinery historically processed about 7.5 million tonnes per annum (roughly 150,000 barrels per day), supporting national energy security by supplying domestic fuels that complement imported product to balance demand. Its refining slate is configured to adapt to changing market specifications and grades, while consistent operational performance underpins Viva Energy’s brand trust.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCapacity: 7.5 Mtpa (~150 kbpd)\u003c\/li\u003e\n\u003cli\u003eRole: domestic supply complementing imports\u003c\/li\u003e\n\u003cli\u003eFlexibility: adaptable slate to market specs\u003c\/li\u003e\n\u003cli\u003eTrust: reliability drives brand credibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e\n\u003cstrong\u003e7.5 Mtpa\u003c\/strong\u003e refinery and \u003cstrong\u003e~1,900\u003c\/strong\u003e retail sites\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViva Energy offers petrol, diesel, jet fuel, LPG, lubricants, bitumen and solvents across retail, fleets, aviation and marine. Products supported by technical services, bunkering and depot ops from Geelong refinery (7.5 Mtpa \/ ~150 kbpd) and ~1,900 Shell sites (2024). Custom bitumen grades and lubricant OEM specs serve infrastructure and industrial customers.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eChannels\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuels\u003c\/td\u003e\n\u003ctd\u003e7.5 Mtpa; ~150 kbpd\u003c\/td\u003e\n\u003ctd\u003eRetail, fleets, aviation, marine\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLubricants\u003c\/td\u003e\n\u003ctd\u003eOEM specs; retail \u0026amp; bulk\u003c\/td\u003e\n\u003ctd\u003eB2B, Shell sites (~1,900)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBitumen\u003c\/td\u003e\n\u003ctd\u003eCustom grades\u003c\/td\u003e\n\u003ctd\u003eInfrastructure, export\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Viva Energy Group’s Product, Price, Place and Promotion strategies, using real brand practices and competitive context to ground insights. Ideal for managers, consultants and marketers needing a structured, data-backed marketing positioning brief ready to repurpose for reports, presentations or strategy workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Viva Energy Group's 4P analysis into a high‑level, at‑a‑glance view to quickly resolve stakeholder misalignment and save meeting time. Designed for leadership presentations or rapid planning, it summarizes Product, Price, Place and Promotion in a clean, customizable one‑pager ready for decks or workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNationwide retail network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShell-branded service stations under Viva Energy comprise around 1,900 sites across Australia, providing broad consumer access from regional corridors to dense urban hubs. Sites are concentrated on major arterials and city nodes, enhancing convenience for commuter and freight traffic. Consistent forecourt standards across the network bolster customer trust and operational reliability. Network coverage supports widespread use of Shell fuel cards and loyalty programs at nearly all sites.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTerminals and depots\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eViva Energy's terminals and depots provide import, storage and distribution across Australia’s major ports (Melbourne\/Geelong, Sydney, Brisbane, Perth), supporting supply chain reach and feedstock imports. Multiple regional depots accelerate last-mile delivery and reduce retail downtime. Strategic inventory buffers at terminals mitigate supply disruptions and seasonal demand shocks. The network design is aligned to regional demand patterns to optimize flows and service levels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePipelines and road tankers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePipelines and Viva Energy’s dedicated tanker fleets move product efficiently from the Geelong refinery (approx. 7.5 million tonnes pa capacity) to national depots, supporting distribution to its retail network. Scheduled deliveries sustain \u0026gt;98% site availability targets, reducing stockouts and site downtime. Rigorous safety and compliance frameworks cut logistics risk and align with industry lost-time-injury reduction targets. Route optimisation lowers cost-to-serve and boosts on-time performance through dynamic scheduling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B direct distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eB2B direct distribution via Viva Energy Group (ASX: VEA) delivers fuel directly to fleets, miners, agricultural sites and industrial customers through contracted deliveries and on-site tanks, reducing downtime and ensuring continuity of operations. Integrated fuel management tools provide real-time visibility and control over consumption and billing, while dedicated account support tailors service levels and logistics to customer needs. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eASX: VEA\u003c\/li\u003e\n\u003cli\u003eDirect supply to fleets, mining, agriculture, industry\u003c\/li\u003e\n\u003cli\u003eContracted deliveries + on-site tanks = higher uptime\u003c\/li\u003e\n\u003cli\u003eFuel management tools = visibility \u0026amp; control\u003c\/li\u003e\n\u003cli\u003eAccount support = tailored service levels\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital ordering and telemetry\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpdigital ordering and telemetry at viva energy group centralises online tracking invoicing while tank automates replenishment reduces manual checks. data integration across erp supplier systems improves demand forecasting procurement visibility. increased transparency from portals enhances customer planning operational uptime.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOnline portals: ordering, tracking, invoicing\u003c\/li\u003e\n\u003cli\u003eTelemetry: automated replenishment, fewer manual checks\u003c\/li\u003e\n\u003cli\u003eData integration: improves forecasting and procurement\u003c\/li\u003e\n\u003cli\u003eTransparency: better customer planning and uptime\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pdigital\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetwork of \u003cstrong\u003e~1,900\u003c\/strong\u003e sites, ≈7.5 Mtpa refinery, \u0026gt;98% uptime\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViva Energy operates ~1,900 Shell service stations nationwide, concentrated on major arterials and urban nodes to maximize convenience and freight access. Terminals in Melbourne\/Geelong, Sydney, Brisbane and Perth plus regional depots and pipelines support supply from the Geelong refinery (≈7.5 Mtpa) and sustain \u0026gt;98% site availability. Dedicated tankers, telemetry and portals enable contracted B2B deliveries, automated replenishment and route-optimised logistics.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail sites\u003c\/td\u003e\n\u003ctd\u003e~1,900\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefinery capacity\u003c\/td\u003e\n\u003ctd\u003e≈7.5 Mtpa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSite availability\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMajor terminals\u003c\/td\u003e\n\u003ctd\u003eMelbourne\/Geelong, Sydney, Brisbane, Perth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eViva Energy Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eViva Energy Group 4P's Marketing Mix Analysis covers Product (fuel \u0026amp; services portfolio, branding), Price (pricing strategy, margins), Place (retail network, distribution) and Promotion (campaigns, partnerships), with actionable recommendations. The preview shown here is the actual document you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56165021548921,"sku":"vivaenergy-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/vivaenergy-marketing-mix.png?v=1762744545","url":"https:\/\/portersfiveforce.com\/products\/vivaenergy-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}