{"product_id":"viantinc-pestle-analysis","title":"Viant PESTLE Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlan Smarter. Present Sharper. Compete Stronger.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how regulatory shifts, market dynamics, and emerging ad-tech trends shape Viant’s strategic risks and opportunities. Our concise PESTLE highlights the external forces you must monitor to forecast performance and competitive moves. Purchase the full analysis for the complete, editable report and actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eolitical factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivacy policy shifts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGovernment priorities on data privacy can flip with elections, altering ad-targeting rules and enforcement intensity; Apple’s ATT opt-in averaged about 26% and by 2024 five US states had comprehensive privacy laws, illustrating regulatory momentum. Stricter stances raise consent burdens and force reworking of identity graphs. Viant must track policy cycles and make product defaults privacy-first. Advocacy and industry alliances reduce risk of abrupt shifts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCross-border data flows\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eData localization rules and adequacy decisions (EU–US Data Privacy Framework adopted July 2023; UK adequacy since 2021) directly affect cloud-based ad platforms and cross-border processing for Viant. Divergent US–EU–UK regimes complicate household identity resolution and force region-specific data handling. Viant may need regional processing and separate tech stacks, raising operational costs and stretching deployments by months to quarters in 2024–25.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAntitrust scrutiny of platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRising antitrust pressure, exemplified by the EU Digital Markets Act (adopted 2022, 22 gatekeepers designated by 2023), could force walled gardens to open or provoke tighter controls, altering access to inventory, IDs, and measurement signals. Remedies such as interoperability mandates would likely benefit Viant by expanding bidstream and identity access. Conversely, platform retaliation or delisting creates channel volatility and revenue risk for demand-side platforms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCTV and media regulation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBroadcast-like rules are being extended to streaming and CTV, and regulatory debates over political ad transparency and content standards are tightening inventory quality controls; US CTV ad spend rose to about $18B in 2024, increasing regulatory focus on high-value inventory and political ad provenance.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\u003c\/ul\u003e\n\u003cli\u003eRegulatory expansion: streaming\/CTV under broadcast-style scrutiny\u003c\/li\u003e\n\u003cli\u003ePolitical ads: transparency debates affect inventory trust\u003c\/li\u003e\n\u003cli\u003eSupply\/pricing: compliance can restrict supply and raise CPMs\u003c\/li\u003e\n\u003cli\u003eViant action: implement disclosure controls and targeting limits\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrade tensions and tariffs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUS–China and other trade frictions that began in 2018 still affect supply chains, with tariffs covering roughly $370 billion of bilateral goods and ongoing escalation risks disrupting hardware\/cloud sourcing and partner ecosystems. OFAC\/SDN and EU sanctions lists expanded to about 9,800 entries by 2024, constraining data vendors and publishers. Viant requires fully vetted suppliers, redundancy and explicit contingency plans; geopolitics can cut brand spend in sensitive markets by 10–30%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTariff exposure: ~$370B bilateral goods\u003c\/li\u003e\n\u003cli\u003eSanctions scope: ~9,800 SDN\/EU entries (2024)\u003c\/li\u003e\n\u003cli\u003eMitigation: vetted suppliers + redundancy\u003c\/li\u003e\n\u003cli\u003eRevenue risk: brand spend decline 10–30% in sensitive markets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow privacy opt-ins \u003cstrong\u003e~26%\u003c\/strong\u003e, \u003cstrong\u003e22\u003c\/strong\u003e DMA gatekeepers, \u003cstrong\u003e$18B\u003c\/strong\u003e CTV surge\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eElection-driven privacy shifts (Apple ATT opt-in ~26%; 5 US states with comprehensive privacy laws by 2024) raise consent burdens and force privacy-first defaults. Divergent regimes (EU–US DPF Jul 2023; UK adequacy 2021) and DMA (22 gatekeepers by 2023) affect identity access. CTV scrutiny rises as US CTV ad spend hit ~$18B (2024). Trade\/tariff\/sanctions (≈$370B tariffs; ~9,800 SDN\/EU entries 2024) add supplier risk.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eApple ATT opt-in\u003c\/td\u003e\n\u003ctd\u003e~26%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS states privacy\u003c\/td\u003e\n\u003ctd\u003e5 (by 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEU–US DPF\u003c\/td\u003e\n\u003ctd\u003eJul 2023\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDMA gatekeepers\u003c\/td\u003e\n\u003ctd\u003e22 (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCTV ad spend\u003c\/td\u003e\n\u003ctd\u003e$18B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTariff exposure\u003c\/td\u003e\n\u003ctd\u003e~$370B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSDN\/EU entries\u003c\/td\u003e\n\u003ctd\u003e~9,800 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eExplores how macro-environmental factors uniquely affect Viant across Political, Economic, Social, Technological, Environmental, and Legal dimensions, with data-backed trends and forward-looking insights to inform scenario planning and strategy; designed for executives, consultants, and entrepreneurs and formatted for direct inclusion in business plans, pitch decks, or internal reports.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, visually segmented Viant PESTLE summary that relieves meeting prep by providing an easily shareable, presentation-ready snapshot of external risks and market positioning. It also allows quick annotation for regional or business-line context to speed alignment across teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eE\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003economic factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAd spend cyclicality\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMarketing budgets closely track GDP, consumer confidence and retail sales; global ad spend reached about $860B in 2023 with digital ~65% share, tying media budgets to macro cycles. Downturns compress CPMs yet shift dollars toward measurable channels where performance matters. Viant can defend share by emphasizing ROI and efficiency through identity-driven measurement. Rapid pivots across retail, auto and travel demand agile, vertical-ready planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterest rates and capital costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRising US policy rates (federal funds 5.25–5.50% in mid‑2025) squeeze advertiser cashflows and curb venture‑backed ad spend as fundraising and burn rates tighten. Higher market yields (US corporate bond yields ~5.5% mid‑2025) raise Viant’s cost of capital for growth and M\u0026amp;A. Viant must tighten pricing, extend payment terms prudently, and monitor client credit risk. Efficiency and ROI features become stronger commercial levers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCTV growth and mix shift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCTV budgets rose ~20% year-over-year in 2024 and now represent about 35% of video ad spend, while 62% of marketers report CTV measurement gaps (IAB 2024), boosting demand for omnichannel planning. Adelphic’s unified reporting and planning tools can capture wallet share as advertisers seek consolidation and transparency. Macroeconomic softness may slow the migration pace but is unlikely to reverse the shift to CTV.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFX and global expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCurrency swings materially affect Viant’s international revenue recognition and cloud expenditure, increasing cross-border margin volatility; local pricing and hedging strategies can stabilize realized margins and cap FX-driven cost growth. Regional go-to-market choices change utilization rates of identity assets, and careful sequencing of market entries reduces cash burn and improves ROI.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFX exposure: hedge local revenue\u003c\/li\u003e\n\u003cli\u003ePricing: align to local currencies\u003c\/li\u003e\n\u003cli\u003eGTM: prioritize high identity density markets\u003c\/li\u003e\n\u003cli\u003eSequencing: stage entries to limit burn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAd fraud and media quality costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAd fraud drains advertiser ROI and erodes trust, especially in CTV where industry estimates put global losses at roughly 60–80 billion USD in 2024 and CTV fraud rose over 50% year-over-year; investment in verification and SPO can justify premium pricing, and Viant can differentiate through contractual quality guarantees and curated supply deals; economic stress heightens demand for measurable, fraud-resistant inventory.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTag: losses 60–80B 2024\u003c\/li\u003e\n\u003cli\u003eTag: CTV +50% YoY fraud\u003c\/li\u003e\n\u003cli\u003eTag: verification=SPO premium\u003c\/li\u003e\n\u003cli\u003eTag: Viant=quality guarantees\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow privacy opt-ins \u003cstrong\u003e~26%\u003c\/strong\u003e, \u003cstrong\u003e22\u003c\/strong\u003e DMA gatekeepers, \u003cstrong\u003e$18B\u003c\/strong\u003e CTV surge\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAd spend tied to GDP: global ad spend ~$860B (2023), digital ~65%; downturns compress CPMs but boost measurable channels where Viant’s ROI tools defend share. US rates 5.25–5.50% (mid‑2025) and corporate yields ~5.5% raise cost of capital, tightening advertiser budgets. CTV now ~35% of video spend, +20% YoY (2024) while ad fraud cost ~$60–80B (2024), CTV fraud +50% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal ad spend (2023)\u003c\/td\u003e\n\u003ctd\u003e$860B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital share\u003c\/td\u003e\n\u003ctd\u003e~65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS fed funds (mid‑2025)\u003c\/td\u003e\n\u003ctd\u003e5.25–5.50%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorp yields (mid‑2025)\u003c\/td\u003e\n\u003ctd\u003e~5.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCTV share\u003c\/td\u003e\n\u003ctd\u003e~35% video; +20% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAd fraud (2024)\u003c\/td\u003e\n\u003ctd\u003e$60–80B; CTV +50% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eViant PESTLE Analysis\u003c\/h2\u003e\n\u003cp\u003eThe Viant PESTLE Analysis preview shown here is the exact, fully formatted document you’ll receive after purchase. This is the final, ready-to-use file with no placeholders or surprises. The content, layout, and structure visible now are precisely what you’ll download immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56162742141305,"sku":"viantinc-pestle-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/viantinc-pestle-analysis.png?v=1762708102","url":"https:\/\/portersfiveforce.com\/products\/viantinc-pestle-analysis","provider":"Porter's Five Forces","version":"1.0","type":"link"}