{"product_id":"velfinance-marketing-mix","title":"Velocity Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Velocity’s product positioning, pricing architecture, distribution channels, and promotion tactics combine to drive market impact—this preview only scratches the surface. Purchase the full 4P’s Marketing Mix Analysis for an editable, presentation-ready report with data, strategic insights, and ready-to-use recommendations. Save hours and apply expert research to your strategy or coursework instantly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSBC loan programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVelocity 4P SBC loan programs include bridge, DSCR\/qualification-by-cash-flow, and long-term rental\/owner-user products tailored to investors and small business owners.\u003c\/p\u003e\n\u003cp\u003eTypical loan sizes range from $100k to $5M, financing mixed-use, retail, industrial, and multifamily 5+ properties.\u003c\/p\u003e\n\u003cp\u003eTypical LTV\/LTC ranges run roughly 65–80% depending on product; these loans target borrowers underserved by traditional banks. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlexible underwriting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFlexible underwriting uses alternative documentation and common-sense credit evaluation, accepting bank statements, 4506-C exceptions, and layered verification to assess repayment capacity. It tolerates complex incomes, multiple-entity ownership and credit blemishes when offset by compensating factors like strong liquidity or low loan-to-value. Velocity emphasizes asset-based and cash-flow-based approaches over rigid agency rules to underwrite real-world risk. Process design prioritizes speed and certainty of close for time-sensitive transactions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpeed and experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVelocity streamlines processing with dedicated loan coordinators and SLA targets—48–72 hour term sheets and 7–14 day submission-to-funding—backed by a broker portal, digital document intake and real-time status tracking. Fast appraisal management and efficient underwriting cut timelines; these speed metrics position Velocity as a clear competitive differentiator in 2024–25 markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eServicing and asset management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVelocity 4P operates in-house servicing and tightly managed third-party oversight for payment collection, escrow administration, and borrower support, enabling proactive asset monitoring and rapid workouts to minimize defaults and preserve cashflow. Post-close relationship management drives repeat borrowing and portfolio scaling, reinforcing stability through market cycles with continuous performance oversight.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIn-house servicing: direct collections and escrow control\u003c\/li\u003e\n\u003cli\u003eProactive monitoring: early workout triggers and loss mitigation\u003c\/li\u003e\n\u003cli\u003ePost-close value: borrower retention and scalable repeat lending\u003c\/li\u003e\n\u003cli\u003eResilience: designed to sustain performance across cycles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBorrower-friendly features\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpvelocity offers borrower-friendly structures including interest-only terms up to months flexible prepayment or step-down and assumability on eligible loans rehab draws cover of arv for value-add projects. rate term choices typically range market multiple amortization options non-recourse available select programs aligning financing investor roi cash-flow targets.\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInterest-only: up to 24 months\u003c\/li\u003e\n\u003cli\u003ePrepayment: yield maintenance or 1–3% step-down\u003c\/li\u003e\n\u003cli\u003eRehab\/CapEx draws: 20–30% of ARV\u003c\/li\u003e\n\u003cli\u003eRates: 6.5–8.5% (mid-2025)\u003c\/li\u003e\n\u003cli\u003eNon-recourse: select loans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pvelocity\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBridge, DSCR \u0026amp; rental loans $100k–$5M • \u003cstrong\u003e48–72h\u003c\/strong\u003e term sheets, rates \u003cstrong\u003e6.5–8.5%\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVelocity 4P offers bridge, DSCR, and long-term rental products for investors and small businesses with loans $100k–$5M and typical LTV\/LTC 65–80%.\u003c\/p\u003e\n\u003cp\u003eUnderwriting favors cash-flow and asset-based assessment, accepting bank statements, 4506-C exceptions, and layered verification to serve borrowers banks avoid.\u003c\/p\u003e\n\u003cp\u003eSpeed: 48–72h term sheets, 7–14 day funding; rates 6.5–8.5% (mid-2025), interest-only up to 24 months, rehab draws 20–30% ARV.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoan size\u003c\/td\u003e\n\u003ctd\u003e$100k–$5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLTV\/LTC\u003c\/td\u003e\n\u003ctd\u003e65–80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRates (mid-2025)\u003c\/td\u003e\n\u003ctd\u003e6.5–8.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTurnaround\u003c\/td\u003e\n\u003ctd\u003e48–72h \/ 7–14d\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Velocity’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations. Ideal for managers, consultants, and marketers needing a clean, structured analysis ready to repurpose for reports, presentations, or strategy workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eVelocity 4P's condenses the full marketing analysis into a clean, plug-and-play one-pager that relieves briefing and alignment pain points. Easily customized for decks, meetings, or cross-functional reviews, it helps non-marketing stakeholders grasp strategy fast.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBroker-first distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLoans originate primarily through a national network of independent mortgage brokers; the wholesale channel accounted for about one-third (≈33%) of U.S. mortgage originations in 2023, highlighting local reach and borrower trust plus scalable origination. Velocity provides broker training, digital eligibility tools and submission support, and maintains clear product focus on underserved segments such as non-QM and thin-file borrowers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale portal (TPO)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVelocity's Wholesale portal (TPO) offers a secure broker portal with pricing, scenario desk access, and condition management alongside rate sheets, guidelines, calculators and pipeline dashboards. It supports e-sign, doc upload and status alerts, driving ~35% reduced cycle times and ~25% higher broker productivity. Real-time dashboards improve conversion by ~15% and 70% of brokers use e-sign workflows as of 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTerritory coverage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRegional account executives and inside sales teams jointly support brokerage partners, coordinating deal flow, pricing and documentation to accelerate conversions. Roadshows, targeted office visits and presence at major trade events deepen relationships in-person and digitally. Coverage prioritizes high-investor metros—New York, Los Angeles, Dallas, Miami—where bank pullback has increased external capital demand. Service levels guarantee 24-hour SLA responses and a dedicated point of contact per broker.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClosing ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVelocity’s closing ecosystem integrates approved appraisers, title\/escrow partners and closing attorneys through standardized vendor panels covering ~95% of active markets, with turn-time benchmarks set at 48–72 hours to ensure smooth closings. Rigorous QC and compliance checks—coupled with automated fraud-prevention tools—drive a \u0026gt;99% exception detection rate and have cut fraud losses ~30% YoY. The result is a consistent borrower experience across markets with centralized SLAs and real-time tracking.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003evendor_coverage: ~95% markets\u003c\/li\u003e\n\u003cli\u003eturn_time: 48–72 hrs\u003c\/li\u003e\n\u003cli\u003eqc_detection: \u0026gt;99%\u003c\/li\u003e\n\u003cli\u003efraud_reduction: ~30% YoY\u003c\/li\u003e\n\u003cli\u003eborrower_experience: consistent across markets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData-driven availability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUse market analytics to prioritize channels, products and geographies, targeting pockets where conventional lenders have retrenched since 2023 and where Q1 2025 mortgage rates averaged about 7% (Freddie Mac). Align product mix to local property types and rent rolls and maintain a ready inventory of capital to meet seasonal spikes, especially spring leasing cycles.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrioritize channels by market heatmaps\u003c\/li\u003e\n\u003cli\u003eTarget lender-retrenchment pockets since 2023\u003c\/li\u003e\n\u003cli\u003eMatch products to local rent-roll profiles\u003c\/li\u003e\n\u003cli\u003eKeep capital reserve for seasonal demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale lenders cut cycle times \u003cstrong\u003e35%\u003c\/strong\u003e, boost broker productivity 25%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVelocity reaches borrowers via a national independent-broker wholesale network (~33% of U.S. originations 2023), supported by a TPO portal that cuts cycle times ~35%, raises broker productivity ~25% and boosts conversion ~15% with 70% e-sign adoption (2024). Regional AEs, roadshows and 24h SLAs prioritize high-opportunity metros; closing vendor panel covers ~95% markets with 48–72h turn-times and \u0026gt;99% QC detection. Capital reserves align to seasonal spikes amid Q1 2025 mortgage rates ~7% (Freddie Mac).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale share (2023)\u003c\/td\u003e\n\u003ctd\u003e~33%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCycle time reduction\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBroker productivity uplift\u003c\/td\u003e\n\u003ctd\u003e~25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConversion lift\u003c\/td\u003e\n\u003ctd\u003e~15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE-sign adoption (2024)\u003c\/td\u003e\n\u003ctd\u003e70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVendor coverage\u003c\/td\u003e\n\u003ctd\u003e~95% markets\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTurn-time\u003c\/td\u003e\n\u003ctd\u003e48–72 hrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQC detection\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;99%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFraud loss reduction YoY\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQ1 2025 mortgage rate\u003c\/td\u003e\n\u003ctd\u003e~7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eVelocity 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Velocity 4P's Marketing Mix Analysis you'll receive instantly after purchase—no surprises. This comprehensive, editable document covers Product, Price, Place and Promotion with ready-to-use insights and recommendations. You're viewing the exact final file included with your order. Download it immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56164724539769,"sku":"velfinance-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/velfinance-marketing-mix.png?v=1762739163","url":"https:\/\/portersfiveforce.com\/products\/velfinance-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}