{"product_id":"uphealthinc-five-forces-analysis","title":"UpHealth Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eA Must-Have Tool for Decision-Makers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUpHealth’s Porter's Five Forces snapshot highlights competitive intensity across buyers, suppliers, substitutes, new entrants, and rivalry, revealing areas of strategic strength and vulnerability. This brief overview points to key market pressures affecting growth and margins. Unlock the full Porter's Five Forces Analysis for force-by-force ratings, visuals, and actionable strategy recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependence on cloud \u0026amp; data vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUpHealth depends on hyperscale cloud, CPaaS and data partners for hosting, messaging, AI and analytics, with AWS, Microsoft Azure and Google Cloud holding roughly 32%, 23% and 11% global cloud market share in 2024, concentrating leverage among few providers. This concentration raises switching costs and pricing exposure; only a small set of providers broadly offer HIPAA-compliant platforms. Multi-cloud can mitigate vendor risk but increases integration and operational complexity. Volume-based discounts exist but vendors retain bargaining power due to scarce compliant capabilities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClinical content \u0026amp; licensure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEvidence-based clinical content, medical device integrations and telehealth licensure services are specialized inputs that few vendors provide, giving suppliers leverage over price and terms; the Interstate Medical Licensure Compact covered 39 jurisdictions in 2024, illustrating licensing complexity. Losing vendor access risks care quality and regulatory compliance, while long-term contracts can stabilize costs but lock UpHealth into specific standards and integrations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEHR interoperability partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInterfaces with major EHRs and HIEs require certified connectors and ongoing maintenance, and gatekeeping by dominant vendors—Epic and Oracle Cerner control about 60% of the US inpatient EHR market (2024 industry estimates)—lets them impose fees and technical constraints. FHIR progress reduces friction but proprietary workflows and custom APIs persist, slowing integrations. Dependency increases UpHealth's integration costs and can delay roadmap milestones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProvider network \u0026amp; staffing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCredentialed clinicians and behavioral health specialists remain scarce in many US and international markets in 2024, raising supplier leverage; wage inflation and competition from large platforms have pushed provider pay higher, increasing costs for UpHealth; scheduling tools boost utilization but do not remove regional shortages; quality assurance and limited licensure portability create ongoing administrative overhead.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eScarcity: regional clinician shortfalls persist in 2024\u003c\/li\u003e\n\u003cli\u003eWage pressure: larger platforms drive up compensation\u003c\/li\u003e\n\u003cli\u003eTech limits: scheduling improves but cannot solve supply gaps\u003c\/li\u003e\n\u003cli\u003eCompliance: QA and state licensure add cost and complexity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSecurity \u0026amp; compliance services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSecurity and compliance vendors delivering HITRUST, SOC 2 and privacy consulting underpin payer and system trust, with SOC 2 readiness typically taking 6–12 months and certification costs commonly in the tens to hundreds of thousands, giving a small pool of healthcare-grade firms pricing power.\u003c\/p\u003e\n\u003cp\u003eAnnual and quarterly audit cycles create time-sensitive dependence; failure to secure certifications amplifies vendor leverage and can delay contracts and reimbursements.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHITRUST\/SOC 2: core trust gates\u003c\/li\u003e\n\u003cli\u003eLimited supplier pool: premium pricing\u003c\/li\u003e\n\u003cli\u003eAudit cycles: time-sensitive dependence\u003c\/li\u003e\n\u003cli\u003eCertification failure: increased vendor leverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud and EHR concentration (AWS \u003cstrong\u003e32%\u003c\/strong\u003e\/Azure \u003cstrong\u003e23%\u003c\/strong\u003e\/GCP \u003cstrong\u003e11%\u003c\/strong\u003e, Epic\/Cerner \u003cstrong\u003e~60%\u003c\/strong\u003e) heightens switching costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUpHealth faces concentrated supplier power: AWS 32%, Azure 23%, Google 11% cloud share (2024) plus Epic\/Oracle Cerner ~60% US inpatient EHR, raising switching costs and pricing exposure. Specialized clinical content, licensure (Interstate Compact 39 jurisdictions) and security firms (SOC 2: 6–12 months; certification costs tens–hundreds k) further strengthen suppliers.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSupplier\u003c\/th\u003e\n\u003cth\u003eMetric (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud\u003c\/td\u003e\n\u003ctd\u003eAWS 32%\/Azure 23%\/GCP 11%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEHR\u003c\/td\u003e\n\u003ctd\u003eEpic+Cerner ~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLicensure\u003c\/td\u003e\n\u003ctd\u003eInterstate Compact 39 jurisdictions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSecurity\u003c\/td\u003e\n\u003ctd\u003eSOC2 6–12m; cost tens–hundreds k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored Porter’s Five Forces analysis for UpHealth uncovering competitive intensity, buyer\/supplier power, threat of substitutes and new entrants, plus disruptive forces and strategic levers to protect market share and margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA one-sheet Porter’s Five Forces for UpHealth that clearly maps competitive pressures and strategic levers to relieve analysis pain—editable inputs let you model scenarios (regulation, new entrants) and paste results into decks without macros or complex code.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsolidated payer \u0026amp; health system buyers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConsolidated payer and health system buyers like the top five US insurers (covering roughly two-thirds of insured lives) plus large IDNs and government programs negotiate aggressively on price and SLAs, leveraging scale. UnitedHealth's $324B 2023 revenue exemplifies payer clout. Vendor consolidation raises switching threats as buyers demand integrated offerings. Referenceability and volume are routinely traded for margin concessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOutcome and ROI scrutiny\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBuyers demand measurable cost reductions and quality improvements, pushing UpHealth to demonstrate ROI as payers in 2024 tied over 30% of contract value to utilization and outcomes. Contracts increasingly index fees to utilization, readmissions and patient-reported metrics, shifting revenue risk to vendors. Transparent analytics becomes a pricing lever as buyers use real-time dashboards for benchmarking. Failure to show impact invites rebids or downsizing within typical 2–4 year procurement cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInteroperability and customization demands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEnterprise buyers increasingly demand deep EHR integration, strict data governance, and tailored workflows; with over 90% of hospitals using EHRs, this raises configuration intensity. Custom work lengthens sales cycles and dilutes margins as implementations often add months of professional services. High configuration needs elevate customer bargaining power, while standardized modules can cap scope but risk losing deals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSwitching costs vs. multi-vendor stacks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIntegrations create stickiness for UpHealth, but many buyers operate multi-vendor stacks, with industry surveys in 2024 showing roughly 60–70% of health systems using three or more point solutions, increasing buyer leverage. Parallel pilots and PoCs reduce dependence and raise negotiation power; ONC reported widespread FHIR API adoption by 2024 (estimated \u0026gt;80%), improving data portability and lowering exit barriers. Retention depends on demonstrable outcomes, ROI and user satisfaction metrics.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMulti-vendor prevalence: ~60–70% of systems run 3+ vendors (2024)\u003c\/li\u003e\n\u003cli\u003eFHIR adoption: \u0026gt;80% use APIs by 2024\u003c\/li\u003e\n\u003cli\u003eBuyer leverage: parallel pilots increase negotiation power\u003c\/li\u003e\n\u003cli\u003eRetention drivers: measurable performance, ROI, UX\/satisfaction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrice sensitivity in public sector\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePublic and Medicaid-focused programs remain highly price-sensitive as tight 2024 budgets force agencies to favor the lowest compliant bid; competitive RFPs often prioritize price over premium features, and typical procurement cycles of 9–12 months strain UpHealth’s cash flow and pricing flexibility, while contract renewals depend heavily on audit outcomes and shifting policy priorities.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBudget pressure: government\/Medicaid\u003c\/li\u003e\n\u003cli\u003eRFPs: lowest compliant bid wins\u003c\/li\u003e\n\u003cli\u003eCash flow: 9–12 month cycles\u003c\/li\u003e\n\u003cli\u003eRenewals: audits \u0026amp; policy shifts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTop-5 payers (~65%) force outcomes-linked deals and FHIR-integrated multi-vendor stacks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLarge payers and IDNs (top 5 insurers cover ~65% of lives) exert strong price and SLA pressure, using scale to demand integrated offerings.\u003c\/p\u003e\n\u003cp\u003eIn 2024 buyers tied \u0026gt;30% of contract value to outcomes\/utilization, shifting risk to vendors and shortening acceptable ROI windows.\u003c\/p\u003e\n\u003cp\u003eHigh EHR penetration (\u0026gt;90%) plus FHIR API adoption \u0026gt;80% raises integration demands but enables portability and exit options.\u003c\/p\u003e\n\u003cp\u003eMulti-vendor stacks (60–70% use 3+ vendors) and government price-sensitivity intensify buyer bargaining power.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop-5 insurer share\u003c\/td\u003e\n\u003ctd\u003e~65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContracts tied to outcomes\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHospitals with EHR\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;90%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFHIR\/API adoption\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMulti-vendor systems\u003c\/td\u003e\n\u003ctd\u003e60–70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003eUpHealth Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview is the exact UpHealth Porter’s Five Forces analysis you’ll receive—no placeholders or summaries. It’s the full, professionally formatted document, ready for immediate download upon purchase. What you see is what you get: complete, actionable, and ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56163346350457,"sku":"uphealthinc-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/uphealthinc-five-forces-analysis.png?v=1762717915","url":"https:\/\/portersfiveforce.com\/products\/uphealthinc-five-forces-analysis","provider":"Porter's Five Forces","version":"1.0","type":"link"}