{"product_id":"uniti-marketing-mix","title":"Uniti Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Uniti Group’s Product, Price, Place and Promotion choices combine to shape competitive advantage and customer value. This preview highlights strategic wins and gaps—ideal for quick benchmarking. Purchase the full 4Ps Marketing Mix Analysis for a presentation-ready, editable report with real-world data and tactical recommendations. Save time and make smarter marketing decisions today.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFiber network leasing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUniti offers long-haul and metro fiber leased on long-term agreements to carriers and enterprises, supporting a fiber footprint of approximately 125,000 route miles (2024). Options include lit services for bandwidth or dark fiber for full control, with multi-year leases averaging over a decade. Networks are engineered for high availability and low latency, and custom routes plus lateral builds enable targeted on-net expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDark fiber and IRU agreements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndefeasible Rights of Use grant long-duration access to specific fiber strands, with industry contract terms commonly spanning 10–25 years. Customers pay upfront or hybrid fees and manage capacity end-to-end, a model widely used by hyperscalers and carriers seeking control and scalable bandwidth. Contracts are tailored to lifecycle and expansion needs, providing predictable multi-year cashflows for providers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData center and edge colocation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUniti operates and leases space, power and interconnection across its data center and edge footprint, offering racks, cages and cross-connects with carrier-neutral meet‑me points and fiber proximity; in 2024 the company supported mission‑critical workloads for hundreds of enterprise and carrier tenants, maintaining redundancy architectures and compliance certifications to meet uptime and regulatory requirements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTower and small cell infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUniti owns and leases macro towers and small cell assets to support wireless coverage and densification, enabling tenants to co-locate equipment to accelerate 4G\/5G rollouts; integrated backhaul leverages Uniti fiber for lower latency and higher throughput, while build-to-suit deployments fill targeted coverage gaps for carriers and neutral hosts.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAssets: macro towers + small cells\u003c\/li\u003e\n\u003cli\u003eValue: co-location for faster 4G\/5G\u003c\/li\u003e\n\u003cli\u003eBackhaul: Uniti fiber integration\u003c\/li\u003e\n\u003cli\u003eOffering: build-to-suit to close coverage gaps\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustom builds and managed connectivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUniti delivers build-to-suit fiber laterals, routes, and turnkey connectivity projects with managed services that include network design, provisioning, and 24\/7 monitoring; solutions align to enterprise-grade SLAs (eg 99.99% uptime and 4-hour repair intervals) and are engineered to carrier standards for interoperability and scalability.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ebuild-to-suit fiber laterals\u003c\/li\u003e\n\u003cli\u003eturnkey provisioning \u0026amp; monitoring\u003c\/li\u003e\n\u003cli\u003eSLA: 99.99% uptime, 4-hour repair\u003c\/li\u003e\n\u003cli\u003eengineered to carrier\/enterprise standards\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow‑latency fiber backbone — \u003cstrong\u003e≈125,000 route miles\u003c\/strong\u003e, multi‑year leases, IRUs and 99.99% SLA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUniti provides long‑haul and metro fiber (≈125,000 route miles in 2024) via lit services and dark fiber with multi‑year leases averaging \u0026gt;10 years, engineered for low latency and high availability. It offers IRUs (10–25 year terms), data center co‑location and interconnection for hundreds of tenants, and macro tower\/small cell co‑location with integrated fiber backhaul. Build‑to‑suit and managed services include 99.99% SLA and 4‑hour repair.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFiber footprint (2024)\u003c\/td\u003e\n\u003ctd\u003e≈125,000 route miles\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAverage lease term\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;10 years\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIRU contract length\u003c\/td\u003e\n\u003ctd\u003e10–25 years\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData center tenants\u003c\/td\u003e\n\u003ctd\u003eHundreds\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSLA \/ Repair\u003c\/td\u003e\n\u003ctd\u003e99.99% \/ 4‑hour\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Uniti Group’s Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context—for managers, consultants, and marketers needing a ready-to-use strategic brief; clean, structured layout with examples and implications makes it easy to repurpose for reports, presentations, or workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Uniti Group’s 4P marketing analysis into a single, structured one-pager that removes complexity, aligns leadership quickly, and is easily customized for decks, meetings, or cross-team planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect enterprise and carrier sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUniti sells directly to national and regional carriers, wireless operators, and large enterprises, leveraging a fiber footprint of over 50,000 route miles. Dedicated account teams manage complex, multi-site deals and coordinate commercial terms. Solution engineers scope routes and capacity to meet SLA requirements. Post-sale support handles provisioning and field services to accelerate turn-up and reduce downtime.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale and partner channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUniti leverages wholesale agreements with carriers, ISPs, and system integrators to scale capacity and footprint, while partners extend reach into verticals such as healthcare, education, and government; joint bids enable capture of large RFPs that require diverse geographic footprints, and APIs streamline inventory and pricing exchanges for faster fulfillment and margin management.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMetro, long-haul, and last-mile reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUniti's distribution spans metro rings, intercity routes and roughly 100,000 route miles connecting an estimated 45,000 on-net buildings, enabling broad enterprise and carrier reach. Last-mile laterals tie data centers, towers and enterprise sites directly into the network, while backhaul services connect wireless nodes to core networks for low-latency transport. Expansion prioritizes high-demand corridors and underserved markets, with 2024–25 growth investments focused on densification and targeted route builds.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperational support and service delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eProvisioning and NOC functions at Uniti Group coordinate timely turn-ups and 24\/7 monitoring to maintain service continuity; standardized provisioning workflows reduce install intervals and minimize configuration errors. Field technicians perform fiber splicing, repairs, and routine maintenance to preserve network reliability, while integrated ticketing systems give customers real-time status visibility and SLA tracking.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProvisioning\/NOC: centralized coordination\u003c\/li\u003e\n\u003cli\u003eStandardization: fewer install errors\u003c\/li\u003e\n\u003cli\u003eField techs: splicing, repairs, maintenance\u003c\/li\u003e\n\u003cli\u003eTicketing: real-time customer visibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSLAs and resilient logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eService delivery is governed by SLAs targeting 99.99% uptime, sub-10 ms latency for metro routes and mean time to repair typically under 4 hours; Uniti reports SLA credits for breaches in its regulatory filings. Redundant fiber paths and diverse PoP entries cut outage impact by over 50% versus single-path networks, while spares and fiber maintenance contracts reduce downtime ~30% and planned maintenance windows (2–4 hours\/month) limit service impact.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003euptime: 99.99%\u003c\/li\u003e\n\u003cli\u003elatency: \u0026lt;10 ms\u003c\/li\u003e\n\u003cli\u003eMTTR: \u0026lt;4 hrs\u003c\/li\u003e\n\u003cli\u003eredundancy: \u0026gt;50% outage reduction\u003c\/li\u003e\n\u003cli\u003edowntime cut: ~30%\u003c\/li\u003e\n\u003cli\u003emaintenance: 2–4 hrs\/month\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCarrier-grade fiber: \u003cstrong\u003e99.99%\u003c\/strong\u003e uptime, \u003cstrong\u003e100,000\u003c\/strong\u003e-mile network reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUniti sells direct to carriers, wireless operators and large enterprises from a fiber footprint \u0026gt;50,000 route miles and ~45,000 on-net buildings.\u003c\/p\u003e\n\u003cp\u003eDistribution spans metro rings, intercity routes, last-mile laterals and ~100,000 route-mile network reach for carrier and enterprise reach.\u003c\/p\u003e\n\u003cp\u003eService SLAs target 99.99% uptime, \u0026lt;10 ms metro latency and MTTR \u0026lt;4 hrs; redundancy cuts outage impact \u0026gt;50%.\u003c\/p\u003e\n\u003cp\u003e2024–25 investments prioritize densification and targeted route builds to expand enterprise and wireless backhaul.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFiber footprint\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;50,000 route miles\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetwork reach\u003c\/td\u003e\n\u003ctd\u003e~100,000 route miles\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-net buildings\u003c\/td\u003e\n\u003ctd\u003e~45,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSLA uptime\u003c\/td\u003e\n\u003ctd\u003e99.99%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLatency (metro)\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;10 ms\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMTTR\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;4 hrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024–25 focus\u003c\/td\u003e\n\u003ctd\u003eDensification, targeted route builds\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eUniti Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThis Uniti Group 4P's Marketing Mix Analysis delivers a focused review of Product, Price, Place and Promotion with actionable recommendations and market positioning insights to guide strategy and execution. It includes editable visuals, concise SWOT-linked tactics and benchmarking versus peers. The preview shown here is the actual document you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":55675297071481,"sku":"uniti-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/uniti-marketing-mix.png?v=1755805571","url":"https:\/\/portersfiveforce.com\/products\/uniti-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}