{"product_id":"unicharm-bcg-matrix","title":"Unicharm Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActionable Strategy Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnicharm’s snapshot in our BCG Matrix shows where its brands are winning, where they’re fueling cash flow, and which SKUs might be costing you time and money—useful, but just the tip of the iceberg. Buy the full BCG Matrix to get quadrant-by-quadrant placements, data-backed recommendations, and a clear action plan you can present to stakeholders. Instant download in Word + Excel means you’ll be ready to decide where to invest, hold, or divest—fast.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBaby diapers — core Asian markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHigh share in core Asian markets and double-digit category growth in several countries in 2024 place Unicharm baby diapers firmly in Star territory. Leadership must sustain elevated spend on brand, clinic KOLs, and retail execution to defend the lane. Maintain velocity while funding capacity expansion and skin-friendly innovation. Hold share now to graduate into a Cash Cow as growth normalizes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdult incontinence — aging Asia\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRapid demographic tailwinds — UN projects Asia’s 60+ population to roughly double by 2050 — meet Unicharm’s strong brand equity (approximate 60% share in Japan adult diapers), so the segment is both growing fast and winning. Education and sampling drive trial; deep pharmacy and e‑commerce distribution increases conversion. Keep investing in comfort and discretion features. Done right, this becomes the next profit engine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFeminine pads — leadership pockets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIn lead markets like Japan and Southeast Asia Unicharm defends expanding categories via premiumization; the global sanitary pads market was about USD 27.6 billion in 2023 with mid-single-digit growth into 2024. Promotions and rapid innovation cycles are cash‑hungry but necessary to protect premium share. Prioritize breathable and overnight lines and digital advocacy. Sustain investment until category growth cools, then harvest.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePet sheets — Japan \u0026amp; nearby\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePet sheets in Japan and nearby are a Stars quadrant winner: high household penetration, strong repeat purchase and brand trust built by Unicharm in 2024 create a fortress as the segment expands; shelf dominance needs steady trade investment. Continue optimizing absorbency and odor control to widen the gap and scale export channels while capacity remains tight.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ehigh-penetration\u003c\/li\u003e\n\u003cli\u003erepeat-purchase\u003c\/li\u003e\n\u003cli\u003ebrand-trust\u003c\/li\u003e\n\u003cli\u003etrade-investment\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D-absorbency-odor\u003c\/li\u003e\n\u003cli\u003eexport-scale-capacity-constraint\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWet wipes — hygiene growth clusters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePost‑pandemic hygiene habits persist in select Asian and Latin American markets in 2024, with Unicharm maintaining wet‑wipe share leadership and prioritizing distribution breadth and cost discipline. Sustaining national coverage and price promotions requires ongoing cash investment while larger pack sizes and skin‑safety credentials drive household penetration. Capture growth now to enable future margin‑rich milking.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024: leadership in core markets\u003c\/li\u003e\n\u003cli\u003eInvest in distribution and margin control\u003c\/li\u003e\n\u003cli\u003ePush larger packs + dermatological claims\u003c\/li\u003e\n\u003cli\u003ePrioritize share capture for long‑term cash flow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e2024 Stars: double-digit diaper growth; Japan adult ~60% share — invest to protect leadership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnicharm Stars (2024) show double‑digit diaper growth in key Asian markets and require sustained brand, KOL and retail spend to protect leadership. Japan adult diapers ~60% share; sanitary pads market USD 27.6bn (2023) with mid‑single‑digit growth into 2024. Pet sheets and wet wipes deliver high penetration and repeat purchases but need trade and R\u0026amp;D reinvestment to scale margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 status\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eAction\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBaby diapers\u003c\/td\u003e\n\u003ctd\u003eStar\u003c\/td\u003e\n\u003ctd\u003eDouble‑digit growth\u003c\/td\u003e\n\u003ctd\u003eInvest\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdult diapers\u003c\/td\u003e\n\u003ctd\u003eStar\u003c\/td\u003e\n\u003ctd\u003e~60% Japan share\u003c\/td\u003e\n\u003ctd\u003eCapacity+premium\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSanitary pads\u003c\/td\u003e\n\u003ctd\u003eStar\u003c\/td\u003e\n\u003ctd\u003eUSD27.6bn market (2023)\u003c\/td\u003e\n\u003ctd\u003ePremiumize\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePet sheets\u003c\/td\u003e\n\u003ctd\u003eStar\u003c\/td\u003e\n\u003ctd\u003eHigh penetration\u003c\/td\u003e\n\u003ctd\u003eR\u0026amp;D+trade\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWet wipes\u003c\/td\u003e\n\u003ctd\u003eStar\u003c\/td\u003e\n\u003ctd\u003eCore market leadership 2024\u003c\/td\u003e\n\u003ctd\u003eDistribution\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of Unicharm products with clear guidance to invest, hold or divest, plus quadrant risks and trend context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Unicharm BCG Matrix: each business in a quadrant to spot weak spots fast, easing portfolio decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBaby diapers — mature Japan\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnicharm’s baby-diaper business in mature Japan is a classic cash cow, with a market share above 50% and category growth at low single digits as births and per‑capita demand stagnate in 2024.\u003c\/p\u003e\n\u003cp\u003eIt generates steady operating margins (around mid‑teens percent) with minimal promotional spend needed to defend position, acting as a reliable margin engine.\u003c\/p\u003e\n\u003cp\u003eManagement focuses on line simplification and manufacturing efficiency to lift throughput and cut cost per unit, recycling cash to fund higher‑growth bets overseas and in adult care.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFeminine liners — stable segments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFeminine liners are low-growth but deliver sticky repeat purchase behavior and strong shelf presence; in 2024 they remained a steady cash cow for Unicharm. Optimize mix and reduce SKU complexity to protect gross margins while running limited innovation sprints and tightened cost discipline. Milk the category for free cash flow without letting product quality or brand trust slip.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePet food — established domestic\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePet food — established domestic is a steady, low‑growth cash cow with loyal buyers and predictable replenishment; Japan’s pet food market was about ¥700 billion in 2024, underpinning stable demand. Price‑pack architecture drives margin capture and trade-up dynamics, while modest cash outflows keep returns healthy. Focus on improving supply‑chain turns and co‑pack efficiency to free working capital and fund bolder growth plays.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdult incontinence — mature sublines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAdult incontinence — mature sublines have plateaued in 2024 but retain leadership; maintain marketing at efficiency levels and redirect growth spend to faster subcategories. Focus operationally on yield improvement, strategic sourcing and SKU rationalization to protect margins. Harvest cash flows while defending core share through selective promotions and distribution support.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024: prioritize maintenance marketing\u003c\/li\u003e\n\u003cli\u003eShift spend to high-growth segments\u003c\/li\u003e\n\u003cli\u003eOperational levers: yield, sourcing, SKU cuts\u003c\/li\u003e\n\u003cli\u003eHarvest profits, guard share\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional hygiene — B2B contracts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eInstitutional hygiene B2B contracts are locked‑in accounts with low churn and little category growth, delivering steady cash flow for Unicharm in 2024. Focus is on service reliability and unit economics to protect margins amid input cost pressure. Operational levers: tighten logistics and negotiate supplier terms to sustain profitability. Quiet but dependable cash generator supporting investment in growth segments.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocked‑in accounts\u003c\/li\u003e\n\u003cli\u003eLow churn\u003c\/li\u003e\n\u003cli\u003eLittle category growth\u003c\/li\u003e\n\u003cli\u003eService reliability focus\u003c\/li\u003e\n\u003cli\u003eUnit economics optimization\u003c\/li\u003e\n\u003cli\u003eTighten logistics\u003c\/li\u003e\n\u003cli\u003eNegotiate input costs\u003c\/li\u003e\n\u003cli\u003eReliable cash generator\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJapan diapers \u0026gt;50%; pet food \u003cstrong\u003e¥700bn\u003c\/strong\u003e; adult care = high-cash\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnicharm’s Japan baby‑diaper business \u0026gt;50% share, low single‑digit growth in 2024, mid‑teens operating margin. Pet food: ¥700bn Japan market in 2024, stable demand and healthy margins. Adult incontinence and institutional hygiene are mature, low‑growth, high‑cash generators with tight SKU and cost control to fund overseas growth.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eBusiness\u003c\/th\u003e\n\u003cth\u003eShare\/Size\u003c\/th\u003e\n\u003cth\u003eGrowth 2024\u003c\/th\u003e\n\u003cth\u003eOp margin\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBaby diapers (JP)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;50%\u003c\/td\u003e\n\u003ctd\u003e~1–3%\u003c\/td\u003e\n\u003ctd\u003e~15%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePet food (JP)\u003c\/td\u003e\n\u003ctd\u003e¥700bn\u003c\/td\u003e\n\u003ctd\u003e~2%\u003c\/td\u003e\n\u003ctd\u003e~12–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdult \u0026amp; B2B\u003c\/td\u003e\n\u003ctd\u003eLeadership\u003c\/td\u003e\n\u003ctd\u003e~0–2%\u003c\/td\u003e\n\u003ctd\u003e~10–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You’re Viewing Is Included\u003c\/span\u003e\u003cbr\u003eUnicharm BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Unicharm BCG Matrix you'll receive after purchase—no watermarks, no demo pages, just the finished, fully formatted report. It’s built for strategic clarity with market-backed analysis so you can use it straight away in planning or presentations. After buying you get the full, editable file immediately—download, print, or share with your team. No surprises, no revisions needed—just a ready-to-use tool for decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56163439018361,"sku":"unicharm-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/unicharm-bcg-matrix.png?v=1762719954","url":"https:\/\/portersfiveforce.com\/products\/unicharm-bcg-matrix","provider":"Porter's Five Forces","version":"1.0","type":"link"}