{"product_id":"turningpointbrands-bcg-matrix","title":"Turning Point Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActionable Strategy Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThe Turning Point BCG Matrix shows where your offerings sit—Stars heating up, Cash Cows funding the future, Dogs dragging performance, and Question Marks begging for a call. This preview teases the story; the full report maps each product to a quadrant with data-backed moves you can act on now. Buy the complete BCG Matrix to get a polished Word report plus an Excel summary—strategic clarity without the legwork. Purchase now and turn insight into decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNewGen alt-vape portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNewGen alt-vape sits in the Stars quadrant as compliant disposables and pods surged ~38% YoY in 2024 while traditional tobacco declined; TPB’s brand and distribution drove NewGen to ~9% convenience share and rapid specialty rollouts. These SKUs absorb roughly 18% of promo spend but deliver a velocity uplift (~42%) that converts promo investment to repeat sales. Continue prioritized investment to cement leadership before category growth normalizes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHemp-derived consumables (CBD\/Delta variants)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConsumer trial and basket size are climbing—gummies and vapes drive format-specific growth, with industry estimates putting U.S. hemp-derived cannabinoid sales at roughly $3.5B in 2024 and edible\/vape segments capturing the largest share. Regulatory noise remains real at federal and state levels, but market expansion plus TPB’s brand stewardship helps legitimize products. Scale marketing and QA to stay above the fray; if momentum holds, this can migrate into Cash Cow territory.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePre-roll cones \u0026amp; premium accessories\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePre-roll cones ride a booming pre-roll segment as US legal cannabis retail sales reached about $25B in 2024, pushing cones into mainstream grocery and convenience channels beyond head shops. TPB’s optimized supply chain and established brand trust secure shelf space in a fast-growing niche, delivering healthy mid-to-high single-digit margin uplift per unit. Margins require continuous in-store support; double down on placements and co-packs to lock share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce DTC + marketplace reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStars: E-commerce DTC + marketplace reach — digital shelves grew faster than brick-and-mortar in 2024, with e-commerce accounting for about 22% of retail sales; TPB’s broad portfolio enables higher cross-sell and repeat (repeat rates ~30%), reducing promo dependency. The model is working-capital intensive (inventory days often 60–90, higher CX and compliance costs) but scales and warrants building LTV engines now while CACs remain relatively tolerable.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 e-commerce share ~22%\u003c\/li\u003e\n\u003cli\u003eRepeat rates ~30%\u003c\/li\u003e\n\u003cli\u003eInventory days 60–90\u003c\/li\u003e\n\u003cli\u003eFocus: LTV growth while CACs manageable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational expansion of flagship accessories\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSelective expansion into APAC and LATAM shows early 2024 import growth in branded rolling and prep accessories exceeding 15% in target corridors, where fewer entrenched incumbents lower entry friction; initial distributor wins drive reorder-led pull and secure improved terms, but success requires local compliance capabilities and marketing investment to convert awareness into sales; these compounded gains can scale category leadership.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget markets: APAC, LATAM — 2024 import growth \u0026gt;15%\u003c\/li\u003e\n\u003cli\u003eEarly wins → distributor pull → better commercial terms\u003c\/li\u003e\n\u003cli\u003eMust invest in local compliance and marketing\u003c\/li\u003e\n\u003cli\u003eCompoundable gains can create category leadership\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlt-vape\/pod surge \u003cstrong\u003e~38%\u003c\/strong\u003e YoY — prioritize high-velocity SKUs \u0026amp; e‑commerce scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNewGen alt-vape and pre-rolls sit in Stars as disposables\/pods surged ~38% YoY and US cannabis retail hit ~$25B in 2024, driven by trial and basket growth. These SKUs absorb ~18% promo spend but show ~42% velocity uplift and ~9% convenience share, warranting prioritized investment. E‑commerce (22% share), repeat ~30% and inventory days 60–90 mean scale requires working-capital build.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAlt-vape\/pod YoY\u003c\/td\u003e\n\u003ctd\u003e~38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS cannabis retail\u003c\/td\u003e\n\u003ctd\u003e$25B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHemp-derived sales\u003c\/td\u003e\n\u003ctd\u003e$3.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePromo spend\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVelocity uplift\u003c\/td\u003e\n\u003ctd\u003e~42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce share\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat rate\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory days\u003c\/td\u003e\n\u003ctd\u003e60–90\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise BCG Matrix review pinpointing Stars, Cash Cows, Question Marks, Dogs with strategic invest\/hold\/divest advice.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Turning Point BCG Matrix revealing portfolio chokepoints and quick cuts or investments for instant C-suite clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eZig-Zag rolling papers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZig-Zag rolling papers remains an iconic French-origin brand with massive shelf presence and predictable turns, reflecting its status as a classic mature-market leader.\u003c\/p\u003e\n\u003cp\u003ePromotions are targeted rather than heavy yet continue to move volume, supporting steady operating cash flows that fund riskier innovation bets.\u003c\/p\u003e\n\u003cp\u003ePriority actions: maintain uncompromised paper quality, actively defend retail facings, and keep SKUs tight to preserve margin and inventory velocity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStoker’s smokeless tobacco\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStoker’s smokeless tobacco sits as a cash cow in a near‑zero growth U.S. smokeless category in 2024, supported by a loyal user base and clear value positioning. High share in tubs and pouches delivers steady gross margins and predictable cash flow. Minimal marketing lift is needed to defend share; targeted ops improvements (packaging and supply‑cost reductions) can free incremental cash without heavy reinvestment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore smoking accessories (tips, trays, machines)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore smoking accessories are everyday consumables with steady weekly-to-monthly replacement cycles, low fashion risk and high brand recognition in 2024. Retailers reorder on autopilot and SKU velocity drives predictable cash flow. Incremental innovations (durability, dosing, machine automation) preserve margin and pricing power. Optimizing packaging and logistics—right-sizing cartons and centralized distribution—widens per-unit contribution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale distribution into specialty retail\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIn 2024 wholesale distribution into specialty retail remained a cash cow: predictable 4–8 week reorder cadences, industry fill-rate targets above 95%, and gross margins typically 20–35% sustain decent scale economics despite muted growth.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEstablished relationships\u003c\/li\u003e\n\u003cli\u003ePredictable reorder cadence (4–8 weeks)\u003c\/li\u003e\n\u003cli\u003eFill rates \u0026gt;95% as competitive edge\u003c\/li\u003e\n\u003cli\u003eGross margins 20–35%\u003c\/li\u003e\n\u003cli\u003eFocus on mix management, don’t overspend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy SKUs with entrenched repeat\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNot sexy, but they move—quietly and consistently; legacy SKUs are the portfolio 80\/20 backbone per the Pareto rule, delivering steady repeat revenue with low promo and low churn. Their tidy margins and predictable demand cover overhead and stabilize quarterly cash flow, so focus on compliance, availability, and minimal maintenance. Maintain fill rates and simple forecasting to preserve cash generation.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow promo, low churn\u003c\/li\u003e\n\u003cli\u003eTidy margins, overhead coverage\u003c\/li\u003e\n\u003cli\u003eKeep clean, compliant, in stock\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCash cows: \u003cstrong\u003e18–30%\u003c\/strong\u003e EBITDA, \u0026gt;95% fill rates, reorder 4–8 weeks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCash cows (Zig‑Zag, Stoker’s, core accessories, wholesale) deliver 2024 EBITDA margins ~18–30%, reorder cadence 4–8 weeks and near‑zero category growth (-1–2%), producing steady free cash flows.\u003c\/p\u003e\n\u003cp\u003eLow promo, low churn; prioritize fill rates \u0026gt;95%, SKU tightness and ops efficiency to preserve margins and fund innovation.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA margin\u003c\/td\u003e\n\u003ctd\u003e18–30%\u003c\/td\u003e\n\u003ctd\u003eCategory mix\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReorder cadence\u003c\/td\u003e\n\u003ctd\u003e4–8 weeks\u003c\/td\u003e\n\u003ctd\u003eRetailers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFill rate\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95%\u003c\/td\u003e\n\u003ctd\u003eCompetitive edge\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGrowth\u003c\/td\u003e\n\u003ctd\u003e-1–2%\u003c\/td\u003e\n\u003ctd\u003eStable volumes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCash share\u003c\/td\u003e\n\u003ctd\u003e60–80%\u003c\/td\u003e\n\u003ctd\u003ePortfolio backbone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You’re Viewing Is Included\u003c\/span\u003e\u003cbr\u003eTurning Point BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you’re previewing here is the exact Turning Point BCG Matrix document you’ll get after purchase—no watermarks, no placeholders, just the finished report. It’s been shaped for clarity and action, ready to drop into your planning, pitches, or board decks. Once bought, the full file is delivered straight to your inbox and is immediately editable and print-ready. No surprises—what you see is what you’ll use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56164002791801,"sku":"turningpointbrands-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/turningpointbrands-bcg-matrix.png?v=1762723980","url":"https:\/\/portersfiveforce.com\/products\/turningpointbrands-bcg-matrix","provider":"Porter's Five Forces","version":"1.0","type":"link"}