{"product_id":"travelctm-business-model-canvas","title":"CTM Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBusiness Model Canvas pack - editable roadmap for investors, founders, analysts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock CTM’s strategic playbook with our full Business Model Canvas—three to five pages of actionable insight showing how CTM creates value, scales revenue, and defends market share. This editable Word\/Excel pack is ideal for investors, founders, and analysts who want a ready-to-use roadmap. Buy the complete canvas to benchmark strategy and accelerate decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal travel suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAirlines, hotel chains, rail operators and car-rental firms deliver negotiated rates, deep inventory and NDC\/GDS content (NDC adoption \u0026gt;25% in 2024 per IATA), with tiered supplier programs (Gold\/Silver\/Bronze), last-seat\/last-room access and disruption SLAs for duty-of-care continuity. Co-marketing funds and data-sharing enable demand forecasting and regional partners ensure coverage across 140+ markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAlliances with GDS, NDC aggregators, OBTs, mid-office and expense\/HRIS providers enable end-to-end workflows and consolidated reporting; API integrations and SSO feed centralized data lakes for real-time pricing and availability. Co-development roadmaps use quarterly releases and sandbox testing with 2-week validation cycles for new features. Security and resilience include SOC 2, ISO 27001, PCI-DSS and GDPR compliance and a 99.99% uptime SLA.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRisk \u0026amp; duty-of-care\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRisk partnerships with security intel providers, medical assistance firms and tracking vendors underpin traveler safety, with medical evacuations in 2024 commonly exceeding $100,000 per case. Geo-risk feeds, 24\/7 alerting, traveler check-in and incident response protocols enable rapid escalation and coordination across duty-of-care teams. Insurance underwriters supply trip protection and evacuation cover; GDPR and Japan APPI require regional consent, data localization and timely breach notification.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayment \u0026amp; fintech\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBanks, virtual card issuers and payment gateways streamline settlement and reconciliation for CTM, enabling cardless payments, ghost cards, lodge cards and multi-currency wallets to reduce manual reconciliation and improve T+1\/T+2 settlement efficiency.\u003c\/p\u003e\n\u003cp\u003eRobust fraud controls, chargeback management and Level 3 data enrichment (reducing interchange up to 1.5% in 2024) plus FX optimization (0.5–1.5% savings) and client credit terms (typically 30–90 days) are core partner capabilities.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003esettlement efficiency\u003c\/li\u003e\n\u003cli\u003ecardless\/ghost\/lodge cards\u003c\/li\u003e\n\u003cli\u003emulti-currency wallets\u003c\/li\u003e\n\u003cli\u003efraud \u0026amp; chargeback\u003c\/li\u003e\n\u003cli\u003eLevel 3 (-1.5%)\u003c\/li\u003e\n\u003cli\u003eFX opt (0.5–1.5%)\u003c\/li\u003e\n\u003cli\u003ecredit terms 30–90d\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eImplementation partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eImplementation partners—consultancies, SIs and change-management firms—accelerate onboarding, cutting time-to-value ~30% and improving user adoption ~25% (2024 industry surveys). They manage data migration with 99.5% accuracy targets, policy design, training at scale and communications planning, while localization partners handle content, tax and language for 20+ markets. Success is measured via phased rollouts and KPIs: adoption rate, time-to-first-value, NPS and churn.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePartners: consultancies, SIs, change-management, localization\u003c\/li\u003e\n\u003cli\u003eServices: data migration, policy design, scaled training, comms\u003c\/li\u003e\n\u003cli\u003eMetrics: adoption rate, TTFV, NPS, churn; accuracy 99.5%\u003c\/li\u003e\n\u003cli\u003eRollout: phased deployments across 20+ markets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTravel payments: NDC \u0026gt;25%, uptime \u003cstrong\u003e99.99%\u003c\/strong\u003e, Level3 \u003cstrong\u003e-1.5%\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCTM partners span airlines, hotels, rail and cars (NDC \u0026gt;25% in 2024) plus GDS\/aggregators, payments, insurers and security firms, delivering negotiated inventory, compliance (SOC2\/ISO27001) and 99.99% uptime SLAs. Financial partners enable cardless\/ghost cards, Level 3 (-1.5% interchange), FX opt (0.5–1.5%) and 30–90d credit. Implementation partners cut onboarding ~30%, boost adoption ~25% with 99.5% migration accuracy.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024 stat\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAirlines\/NDC\u003c\/td\u003e\n\u003ctd\u003eAdoption\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime\/Compliance\u003c\/td\u003e\n\u003ctd\u003eSLA\/Cert\u003c\/td\u003e\n\u003ctd\u003e99.99%\/SOC2,ISO27001\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayments\u003c\/td\u003e\n\u003ctd\u003eCost save\u003c\/td\u003e\n\u003ctd\u003eLevel3 -1.5%, FX 0.5–1.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnboarding\u003c\/td\u003e\n\u003ctd\u003eImpact\u003c\/td\u003e\n\u003ctd\u003eTime -30%, Adoption +25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written CTM Business Model Canvas reflecting real-world operations and strategy across the 9 classic BMC blocks with concise narratives, channels, and value propositions. Ideal for presentations, funding discussions, and analyst validation, it includes competitive advantage analysis and SWOT-linked insights in a clean, polished format.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCTM Business Model Canvas removes the hassle of structuring strategy by delivering a clean, editable one-page snapshot for teams and boards, accelerating brainstorming, comparisons, and fast executive summaries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlatform engineering\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePlatform engineering builds and maintains web and mobile booking, profiling, and analytics platforms, with mobile accounting for about 65% of bookings in 2024, and targets of 99.95% uptime and p95 API latency under 200ms. Workstreams include NDC\/GDS connectors, pricing engines, automation scripts that cut manual ops by ~70%, plus QA, security hardening, and performance optimization. Roadmap planning and continuous UX research loops drive feature prioritization and conversion lift.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProgram management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDesign travel policies, preferred supplier mixes and governance cadences for clients, driving QBRs, KPI tracking and continuous savings initiatives that in 2024 delivered typical program savings of 8–12% and supplier rate improvements. Use benchmarking and change management to set targets versus market norms and track ROI. Coordinate multi-country harmonization across up to 25 countries for consistent compliance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperations \u0026amp; service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRun 24\/7 agent and VIP desks plus offline fulfillment for complex itineraries, with dedicated queue-management and disruption teams to prioritize urgent reissues and waiver\/favor approvals. Protocols cover quality control, ticketing accuracy checks and after-hours escalation paths; target SLA 99.5% availability and CSAT ~4.6\/5 (2024 benchmark). Disruption handling includes automated reroutes and manual reissues, aiming for reissue turnaround under 30 minutes and reissue rate \u0026lt;2%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData \u0026amp; analytics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAggregate, cleanse and model travel and expense data into actionable insights; GBTA forecasts global business travel spend at about 1.4 trillion USD in 2024. Deliver interactive dashboards, CO2 reporting aligned with GHG Protocol and leakage detection with supplier performance metrics, plus predictive savings models and real-time anomaly alerts while enforcing strict data governance and compliance.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDashboards\u003c\/li\u003e\n\u003cli\u003eCO2 reporting (GHG Protocol)\u003c\/li\u003e\n\u003cli\u003eLeakage detection\u003c\/li\u003e\n\u003cli\u003eSupplier performance\u003c\/li\u003e\n\u003cli\u003ePredictive savings\u003c\/li\u003e\n\u003cli\u003eAnomaly alerts\u003c\/li\u003e\n\u003cli\u003eData governance \u0026amp; compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRisk management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRisk management monitors global events, informs and tracks travelers using real-time geolocation, enforces pre-trip approvals for high-risk zones, and coordinates assistance via incident playbooks; audits and joint drills with partners validate readiness. In 2024 airline traffic rebounded to ~92% of 2019 levels (IATA), increasing tracking demand; report metrics include response times and outcome KPIs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTraveler tracking\u003c\/li\u003e\n\u003cli\u003ePre-trip high-risk approvals\u003c\/li\u003e\n\u003cli\u003eIncident playbooks\u003c\/li\u003e\n\u003cli\u003eAudits \u0026amp; drills\u003c\/li\u003e\n\u003cli\u003eResponse time \u0026amp; outcome reporting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlatform engineering drives \u003cstrong\u003e65%\u003c\/strong\u003e mobile bookings, \u003cstrong\u003e99.95%\u003c\/strong\u003e uptime and \u003cstrong\u003e8–12%\u003c\/strong\u003e program savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlatform engineering supports web\/mobile bookings (mobile ~65% bookings in 2024), targets 99.95% uptime and p95 API \u0026lt;200ms. Policy \u0026amp; sourcing drove program savings 8–12% in 2024; harmonized across up to 25 countries. 24\/7 fulfillment aims SLA 99.5% and CSAT ~4.6\/5 with reissue \u0026lt;30min. Data \u0026amp; risk deliver CO2 (GHG Protocol), predictive savings; GBTA forecasts global biz travel ~1.4T USD (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile share\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime\u003c\/td\u003e\n\u003ctd\u003e99.95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProgram savings\u003c\/td\u003e\n\u003ctd\u003e8–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal spend\u003c\/td\u003e\n\u003ctd\u003e$1.4T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the exact CTM Business Model Canvas you will receive—no mockups or samples. Upon purchase you’ll get this same professional, ready-to-edit file with all sections and formatting intact, delivered in Word and Excel. What you see is the full deliverable snapshot—no surprises, just instant download and use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56161372209529,"sku":"travelctm-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/travelctm-business-model-canvas.png?v=1762691422","url":"https:\/\/portersfiveforce.com\/products\/travelctm-business-model-canvas","provider":"Porter's Five Forces","version":"1.0","type":"link"}