{"product_id":"totallyplc-five-forces-analysis","title":"Totally Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Preview—Access the Full Strategic Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eTotally’s Porter's Five Forces snapshot highlights competitive pressures, supplier and buyer dynamics, and substitute risks shaping its market—giving you a quick, strategic read. This brief overview teases deeper force-by-force ratings, visuals, and actionable implications for growth or defense. Unlock the full Porter's Five Forces Analysis to access a consultant-grade, data-driven report tailored to Totally’s strategic needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClinician scarcity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRegistered nurses, GPs and allied health professionals are scarce across the UK and Ireland, driving wage inflation and heavy agency dependency; NHS agency spend was about £3.9bn in 2022\/23 and vacancies exceeded 130,000, strengthening bargaining power for staff banks and locum agencies on rates and shifts. TUPE and rota-coverage rules further limit flexibility, squeezing margins and capping growth capacity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialist equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDiagnostic and specialist equipment is concentrated: Siemens Healthineers, GE Healthcare and Philips together hold about 60–75% of the imaging OEM market. Long lead times (commonly 6–12 months), proprietary software and consumable lock‑ins create high switching costs; MRI\/CT capex (typically $0.5–3M) plus uptime guarantees and maintenance bundles give suppliers pricing leverage. Service and consumables often form a meaningful recurring revenue stream for OEMs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital \u0026amp; data vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eReliance on EHR, scheduling, remote triage and interoperability platforms makes digital vendors highly influential, with EMIS and TPP together serving over 95% of GP primary care records in England. Deep integration with NHS systems such as eRS and Spine raises switching complexity and migration risk. DSPT and ISO 27001 cyber\/compliance requirements limit viable suppliers. Vendors can leverage licensing, strict SLAs and mandated upgrades to extract higher margins and control roadmaps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePharmacy \u0026amp; consumables\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGenerics remain price-competitive, with IQVIA reporting ~80% of prescription volumes in 2024, but clinical consumables and single-use procedure kits are often locked to OEMs, limiting sourcing flexibility; inflation and 2023–24 supply shocks have raised input volatility and lead times. Framework agreements mitigate cost risk, yet in urgent care availability outweighs price and backorders can breach service KPIs and incur penalties.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGenerics ~80% prescription volume (IQVIA 2024)\u003c\/li\u003e\n\u003cli\u003eOEM‑tied kits reduce supplier substitutability\u003c\/li\u003e\n\u003cli\u003eSupply shocks\/inflation ↑ input volatility\u003c\/li\u003e\n\u003cli\u003eAvailability \u0026gt; price in urgent care; backorders → KPI penalties\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstates \u0026amp; facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eClinical estate availability near demand hubs is limited, giving landlords and facilities management providers strong leverage; long leases often exceed 10 years (2024 market norm) and HTM\/HBN compliance raises upgrade costs and narrows viable alternative sites. Fit‑out specificity and high exit costs amplify supplier bargaining power, while FM and decontamination services are critical during mobilisations.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLong leases \u0026gt;10 years (2024)\u003c\/li\u003e\n\u003cli\u003eHTM\/HBN compliance increases capex and restricts sites\u003c\/li\u003e\n\u003cli\u003eFM\/decontamination pivotal at mobilisation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWorkforce scarcity (\u003cstrong\u003e£3.9bn\u003c\/strong\u003e; \u003cstrong\u003e\u0026gt;130,000\u003c\/strong\u003e) and concentrated suppliers raise switching costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWorkforce scarcity (NHS agency £3.9bn 2022\/23; vacancies \u0026gt;130,000) raises wage inflation and agency\/locum leverage. Imaging OEMs (Siemens\/GE\/Philips 60–75% share) and long lead times ($0.5–3M capex) create high switching costs. EHR vendors (EMIS+TPP \u0026gt;95% GP records England) and OEM consumable lock‑ins (generics ~80% volume IQVIA 2024) further concentrate supplier power.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSupplier type\u003c\/th\u003e\n\u003cth\u003eKey stat\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWorkforce\u003c\/td\u003e\n\u003ctd\u003e£3.9bn agency; \u0026gt;130k vacancies\u003c\/td\u003e\n\u003ctd\u003eHigher wages, agency leverage\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImaging OEMs\u003c\/td\u003e\n\u003ctd\u003e60–75% market; $0.5–3M capex\u003c\/td\u003e\n\u003ctd\u003eHigh switching costs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEHR\u003c\/td\u003e\n\u003ctd\u003eEMIS+TPP \u0026gt;95% GP records\u003c\/td\u003e\n\u003ctd\u003eMigration risk\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGenerics\/consumables\u003c\/td\u003e\n\u003ctd\u003e~80% volume (IQVIA 2024)\u003c\/td\u003e\n\u003ctd\u003eVolume vs kit lock‑ins\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive Porter’s Five Forces analysis tailored exclusively for Totally, uncovering key drivers of competition, customer influence, supplier power, and entry\/barrier risks that shape profitability. Identifies disruptive threats, substitutes, and strategic levers to protect market share and guide tactical or investor decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA one-sheet Porter's Five Forces that simplifies strategic pressure into an editable radar chart, letting teams swap data, simulate scenarios, and export clean visuals for decks—no macros required.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNHS\/HSE concentration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCommissioners—42 Integrated Care Boards in England—and NHS England act as few, large, sophisticated buyers with an NHS budget near £180bn in 2024, while HSE Ireland controls roughly €24bn of health spend in 2024; their scale and procurement frameworks confer strong pricing and contractual leverage. They routinely bundle volumes across regions and impose strict KPIs and financial penalties. Dependence on these public payers significantly heightens buyer power.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTender-driven pricing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCompetitive, tender-driven pricing standardises specifications and compresses supplier margins; OECD notes public procurement is about 12% of GDP, and procurement studies report typical competitive-bid savings of roughly 5–15%. Renewal cycles force periodic price re‑sets and raise churn risk as buyers re‑benchmark suppliers. Buyers routinely benchmark across multiple providers to push unit costs lower, and the rise of outcome‑based contracts shifts performance and financial risk onto providers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePerformance transparency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCQC and HIQA ratings, RTT backlog (7.7 million waiting list in England, Mar 2024) and A\u0026amp;E 4‑hour performance (≈66.3% in 2023\/24) plus PROMs make provider performance highly visible. Buyers can reallocate volumes rapidly based on KPI delivery and patient‑reported outcomes. Persistent underperformance triggers withholds or clawbacks in contracts. This transparency strengthens buyers’ leverage to negotiate service improvements at lower prices.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFramework gatekeeping\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAccess to NHS frameworks determines award eligibility; NHS procurement exceeded £60 billion annually in 2024, concentrating buyer leverage. Buyers can restrict lots, cap volumes or alter service models mid‑cycle, shifting revenue risk to suppliers. Rising compliance demands—safeguarding, information governance, ESG—increase provider costs and barriers to entry, tightening gatekeeping and buyer control over the supplier mix.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\u003c\/ul\u003e\n\u003cli\u003eFramework access = market access; NHS spend \u0026gt;£60bn (2024)\u003c\/li\u003e\n\u003cli\u003eBuyers can cap volumes, change models, restrict lots\u003c\/li\u003e\n\u003cli\u003eCompliance (safeguarding, IG, ESG) raises provider burden\u003c\/li\u003e\n\u003cli\u003eGatekeeping concentrates buyer control over suppliers\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlternative in-house\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNHS trusts and community providers increasingly insource services as capacity returns; the 7.45 million waiting list in March 2024 accelerated pilots of internal delivery, creating a credible BATNA in procurement and keeping external provider pricing under sustained pressure.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInsourcing as BATNA\u003c\/li\u003e\n\u003cli\u003ePilots validate transition\u003c\/li\u003e\n\u003cli\u003eDrives supplier price discipline\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic buyers squeeze margins; budgets ~\u003cstrong\u003e£180bn\u003c\/strong\u003e \u0026amp; \u003cstrong\u003e€24bn\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLarge public buyers (NHS England, 42 ICBs; HSE Ireland) wield strong price and contractual leverage—NHS budget ~£180bn (2024), HSE ~€24bn (2024)—using frameworks, KPIs and re‑bundling to compress supplier margins. Competitive tenders, renewal cycles and outcome‑based contracts drive 5–15% bid savings and frequent price resets. Transparency (7.45m waiting list Mar 2024; A\u0026amp;E 66.3% 2023\/24) plus insourcing pilots create a credible BATNA that sustains buyer power.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2023\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNHS budget\u003c\/td\u003e\n\u003ctd\u003e~£180bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNHS procurement\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;£60bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHSE spend\u003c\/td\u003e\n\u003ctd\u003e~€24bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWaiting list\u003c\/td\u003e\n\u003ctd\u003e7.45m (Mar 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eA\u0026amp;E 4h\u003c\/td\u003e\n\u003ctd\u003e66.3% (2023\/24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTypical procurement savings\u003c\/td\u003e\n\u003ctd\u003e5–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eTotally Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Totally Porter's Five Forces Analysis you'll receive immediately after purchase—no placeholders or samples. The document displayed is the full, professionally formatted analysis ready for download and use the moment you buy. You're getting the same comprehensive, actionable file shown here with instant access upon payment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56162967355769,"sku":"totallyplc-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/totallyplc-five-forces-analysis.png?v=1762712268","url":"https:\/\/portersfiveforce.com\/products\/totallyplc-five-forces-analysis","provider":"Porter's Five Forces","version":"1.0","type":"link"}