{"product_id":"telus-business-model-canvas","title":"TELUS Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock the strategic blueprint behind a leading telecom: Business Model Canvas insights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the strategic blueprint behind TELUS with a focused Business Model Canvas that maps customer segments, value propositions, channels, revenue streams and cost structure. This concise analysis reveals how TELUS scales through partnerships, digital services and customer experience to capture market share. Purchase the full editable Canvas in Word and Excel for in‑depth, actionable insights and benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetwork equipment vendors (e.g., Ericsson, Nokia)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNetwork equipment vendors like Ericsson and Nokia supply RAN, core and fiber backbone gear for TELUS 5G, LTE and transport networks; joint roadmaps align performance, coverage and upgrade cycles. Co-investment and trials—supporting TELUS’s CAD 2.9B capex guidance for 2024—accelerate SA 5G and network slicing rollouts. Multi-year support agreements reduce downtime and optimize lifecycle costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDevice and OEM partners (e.g., Apple, Samsung, CPE vendors)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDevice and OEM partnerships (Apple, Samsung, CPE vendors) ensure handset and CPE availability that directly drives subscriber acquisition and retention in a market with 88% smartphone penetration in Canada in 2024. Co-marketing and early-access programs accelerate premium plan adoption and higher-margin upsells. Firmware support preserves device-network compatibility and security, while trade-in and financing programs lower churn and boost ARPU.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud and software partners (e.g., Microsoft, Google, AWS)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCloud alliances with AWS (≈32% market share), Microsoft Azure (≈23%) and Google Cloud (≈11%) power TELUS edge computing, UCaaS, security and analytics, and provide scalable hosting for TELUS Health platforms. Joint go-to-market expands enterprise reach and solution depth, while vendor integration support speeds innovation and shortens client time-to-value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealthcare ecosystem (EMR vendors, pharmacies, payers, providers)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTELUS Health’s partnerships with EMR vendors, pharmacies, payers and providers expand data connectivity across Canada (population ~38M), driving broader service footprint and care access. Interoperability agreements improve care coordination and outcomes through shared records and workflows. Revenue-sharing and transaction models align incentives, while joint compliance efforts ensure privacy and regulatory adherence (Canada health spend ~12.8% of GDP, OECD 2022).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eData reach: national scale (~38M population)\u003c\/li\u003e\n\u003cli\u003eInteroperability: shared EMR workflows\u003c\/li\u003e\n\u003cli\u003eCommercials: revenue-share and transaction fees\u003c\/li\u003e\n\u003cli\u003eCompliance: joint privacy\/regulatory controls\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent and channel partners (media rights, resellers, MVNOs)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eContent deals boost TELUS TV and streaming bundles, enhancing ARPU and churn control; TELUS reported over 11 million wireless subscribers in 2024, strengthening bundle reach. Resellers and MVNOs extend niche market coverage while wholesale agreements monetize excess network capacity. Co-branded promotions with media and resellers lower customer acquisition cost and speed uptake.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eContent deals: larger bundles, higher ARPU\u003c\/li\u003e\n\u003cli\u003eResellers\/MVNOs: niche reach expansion\u003c\/li\u003e\n\u003cli\u003eWholesale: network monetization\u003c\/li\u003e\n\u003cli\u003eCo-branded promos: improved acquisition efficiency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCAD \u003cstrong\u003e2.9B\u003c\/strong\u003e fuels 5G; \u0026gt;11M subs, \u003cstrong\u003e88%\u003c\/strong\u003e smartphones\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNetwork, device, cloud, content and health partners underpin TELUS scale: CAD 2.9B capex guidance for 2024 drives 5G\/RAN rollouts; 2024 wireless base \u0026gt;11M and 88% smartphone penetration support ARPU and bundles; cloud alliances (AWS 32%, Azure 23%, GCP 11%) and TELUS Health integrations extend enterprise and care reach across Canada (~38M).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartnership\u003c\/th\u003e\n\u003cth\u003eKey metrics\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetwork\u003c\/td\u003e\n\u003ctd\u003eCAD 2.9B 2024 capex\u003c\/td\u003e\n\u003ctd\u003e5G coverage, lower downtime\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDevices\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;11M subs, 88% smartphone\u003c\/td\u003e\n\u003ctd\u003eARPU, retention\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud\u003c\/td\u003e\n\u003ctd\u003eAWS32%\/Azure23%\/GCP11%\u003c\/td\u003e\n\u003ctd\u003eScale, edge services\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealth\u003c\/td\u003e\n\u003ctd\u003eCanada ~38M, health spend 12.8% GDP\u003c\/td\u003e\n\u003ctd\u003eInteroperability, revenue share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive TELUS Business Model Canvas outlining customer segments, channels, value propositions, revenue streams, key activities, resources, partners, cost structure and customer relationships with real-world operational insights, competitive advantages, SWOT linkage and polished narratives for investor presentations and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable TELUS Business Model Canvas that quickly identifies core components and relieves planning pain by condensing strategy into a shareable one-page snapshot for teams and boardrooms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e5G and fiber network deployment and optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePlan, build and upgrade nationwide RAN, transport and access networks, backed by CAD 3+ billion annual network investment in 2024 to expand 5G and fibre reach.\u003c\/p\u003e\n\u003cp\u003eOptimize coverage, capacity and latency using analytics and SON, improving throughput in high-traffic zones while executing spectrum refarming and densification.\u003c\/p\u003e\n\u003cp\u003eMaintain resilience and disaster recovery readiness across core and edge sites to ensure continuity for ~18 million customer connections and enterprise SLAs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer acquisition, care, and retention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRun omnichannel sales, onboarding and billing operations to serve over 18.5 million customer connections (2024), integrating online, retail and B2B channels. Provide 24\/7 support across chat, phone and field service with centralized CRM. Use CRM and AI to personalize offers and reduce churn. Manage loyalty and trade-in programs to lift customer lifetime value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct and platform development (consumer, enterprise, health)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDesign bundled consumer offerings across wireless (10.2 million subscribers), internet, TV and smart home services while investing CAD 5+ billion in network and platform capex in 2024. Build managed services, security and cloud solutions for enterprises, scaling from SMB to large accounts and targeting mid-market growth. Enhance TELUS Health platforms—EMR, ePrescribing and benefits—serving over 14 million people in 2024. Iterate products via user feedback loops and regulatory compliance updates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory, spectrum, and cybersecurity management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpregulatory engagement with canadian and international bodies secures licensing competition filings compliance while spectrum strategy drives auction participation band planning to support capacity. robust security operations protect network data continuous monitoring audits privacy controls incident response. operational metrics audit cycles guide investments prioritization.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEngage regulators on licensing, competition, compliance\u003c\/li\u003e\n\u003cli\u003ePlan spectrum purchases and auction bids\u003c\/li\u003e\n\u003cli\u003eOperate SOC, monitoring, incident response\u003c\/li\u003e\n\u003cli\u003ePerform audits, privacy controls, reporting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pregulatory\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing, partnerships, and ecosystem orchestration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTELUS drives growth through integrated brand campaigns and performance marketing that support its CAD 16.6 billion 2024 revenue, optimizing digital channels to improve acquisition and ARPU.\u003c\/p\u003e\n\u003cp\u003eIt manages OEM, cloud (Microsoft, Google Cloud) and content alliances to scale solutions, while structuring wholesale and MVNO deals to expand reach and margin.\u003c\/p\u003e\n\u003cp\u003eCoordination of joint solutions and co-selling motions with partners accelerates enterprise sales and cross‑sell across telecom and health verticals.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBrand \u0026amp; performance marketing: CAD 16.6B revenue (2024)\u003c\/li\u003e\n\u003cli\u003eOEM\/cloud\/content alliances: Microsoft, Google Cloud\u003c\/li\u003e\n\u003cli\u003eWholesale\/MVNO structuring: carrier expansion\u003c\/li\u003e\n\u003cli\u003eJoint solutions \u0026amp; co-selling: enterprise acceleration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCAD 3B+ for 5G and fibre, serving ~18.5M connections and CAD 16.6B revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlan, build and upgrade nationwide RAN, transport and access networks with CAD 3+ billion annual network investment in 2024 to expand 5G and fibre.\u003c\/p\u003e\n\u003cp\u003eOperate omnichannel sales, billing and 24\/7 support for ~18.5 million connections, using CRM and AI to personalize offers and reduce churn.\u003c\/p\u003e\n\u003cp\u003eDeliver enterprise cloud, security and TELUS Health for 14 million people, partnering with Microsoft and Google Cloud and supporting CAD 16.6 billion revenue (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetwork capex\u003c\/td\u003e\n\u003ctd\u003eCAD 3+B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal capex\u003c\/td\u003e\n\u003ctd\u003eCAD 5+B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eCAD 16.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConnections\u003c\/td\u003e\n\u003ctd\u003e~18.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWireless subs\u003c\/td\u003e\n\u003ctd\u003e10.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTELUS Health reach\u003c\/td\u003e\n\u003ctd\u003e14M people\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe TELUS Business Model Canvas you’re previewing is the actual deliverable, not a mockup or sample, and shows the same content structure you’ll receive after purchase. When you complete your order, you’ll get the full document—formatted and ready-to-edit in Word and Excel—exactly as seen here. No placeholders, no surprises: ready for presentation, analysis, and implementation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":55674869678457,"sku":"telus-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/telus-business-model-canvas.png?v=1755797030","url":"https:\/\/portersfiveforce.com\/products\/telus-business-model-canvas","provider":"Porter's Five Forces","version":"1.0","type":"link"}