{"product_id":"sword-group-bcg-matrix","title":"Sword Group Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eWant clarity on Sword Group’s portfolio — which products are fueling growth, which are cash cows, and which are quietly draining resources? This preview scratches the surface; buy the full BCG Matrix for quadrant-by-quadrant placement, data-driven recommendations, and tactical moves you can act on now. Get the report in Word + a high-level Excel summary, ready to present or plug into your planning. Purchase now and skip the guesswork — strategic clarity, fast.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManaged Cybersecurity Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eManaged Cybersecurity Services sits as a Stars quadrant play: global cybersecurity market ~220 billion USD in 2024 and Sword’s deep bench make this a flagship for growth.\u003c\/p\u003e\n\u003cp\u003eRetainer-based monitoring, incident response and compliance mapping drive sticky revenue, with managed security services typically delivering over 60% recurring revenue.\u003c\/p\u003e\n\u003cp\u003eIt consumes cash for tooling and talent, but a strong pipeline and high retention justify continued investment—hold share, keep funding capability and brand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud Migration \u0026amp; Managed Cloud\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEnterprises keep moving workloads to cloud and need partners who won’t break production; Sword’s strong references and multi-cloud chops align with 92% of firms adopting multi-cloud in 2024. Growth is hot and utilization is high—cloud services market ~600 billion USD in 2024—driving revenue but requiring continuous certification spend. Keep scaling delivery and automating pipelines to defend margin against rising skills and compliance costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Platforms \u0026amp; Analytics Modernization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eClients want governed, usable data yesterday; with Gartner forecasting global IT spending of about $5.1 trillion in 2024, demand for actionable data is accelerating. Sword’s integration plus data engineering gives it an edge in complex estates, enabling repeatable, large-scale deployments. Projects are large, recurring, and expansion-friendly, driving multi-year revenue streams. Double down on accelerators and sector-specific templates to lock in wins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise Software Implementation (ERP\/CRM)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEnterprise Software Implementation (ERP\/CRM) remains a leader-maker when tied to measurable outcomes, driving ROI with average post-go-live process improvements of 20-30%; the global CRM market was about $70B and ERP $50B in 2024, underscoring strong demand. Strong partner ecosystems and repeatable playbooks sustain share while core refresh cycles keep growth solid as firms modernize for digital ops. Keep investing in industry blueprints and post-go-live value services to capture recurring services revenue.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOutcome-led\u003c\/li\u003e\n\u003cli\u003ePartner ecosystems\u003c\/li\u003e\n\u003cli\u003eRepeatable playbooks\u003c\/li\u003e\n\u003cli\u003eCore refresh tailwinds\u003c\/li\u003e\n\u003cli\u003eIndustry blueprints\u003c\/li\u003e\n\u003cli\u003ePost-go-live services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Transformation Consulting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDigital Transformation Consulting sits in Stars: it drives strategy-to-execution across large programs, with delivery excellence retaining clients even as thought leadership opens doors; global digital transformation spending reached about $1.8 trillion in 2024 (IDC), underscoring market scale. It is people-heavy and brand-sensitive but fuels Sword Group’s broader portfolio; protect top talent and publish measurable outcomes, not buzzwords.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTag: strategy-to-execution\u003c\/li\u003e\n\u003cli\u003eTag: delivery-excellence\u003c\/li\u003e\n\u003cli\u003eTag: people-heavy\u003c\/li\u003e\n\u003cli\u003eTag: brand-sensitive\u003c\/li\u003e\n\u003cli\u003eTag: publish-outcomes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScale delivery and automation to capture cybersecurity, cloud and digital transformation growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eManaged Cybersecurity, Digital Transformation and Enterprise Software Implementation are Stars for Sword: cybersecurity market ~220 billion USD (2024) with \u0026gt;60% recurring revenue; digital transformation spend ~1.8 trillion USD (2024); CRM ~$70B and ERP ~$50B (2024).\u003c\/p\u003e\n\u003cp\u003eHigh retention, multi-cloud adoption 92% (2024) and cloud market ~$600B (2024) justify continued investment to scale delivery and automation.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eArea\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCybersecurity\u003c\/td\u003e\n\u003ctd\u003e220B, \u0026gt;60% recur\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud\u003c\/td\u003e\n\u003ctd\u003e600B, 92% multi-cloud\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital TX\u003c\/td\u003e\n\u003ctd\u003e1.8T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eERP\/CRM\u003c\/td\u003e\n\u003ctd\u003e50B\/70B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of Sword Group’s portfolio with quadrant-specific strategies, investment priorities, and risk highlights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG matrix placing each Sword Group unit in a quadrant for quick strategic clarity and C-level decisions\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eApplication Maintenance \u0026amp; Support (Legacy Estates)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eApplication Maintenance \u0026amp; Support (Legacy Estates) delivers stable, long-term contracts yielding predictable cash flow; typical legacy support portfolios target SLA uptime of 99.9% and utilization rates above 75%, underpinning steady EBITDA contribution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSystem Integration for Regulated Sectors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSystem Integration for Regulated Sectors targets banking, healthcare and public sector clients with entrenched relationships and procurement cycles of 6–12 months; these sectors delivered steady, repeatable demand in 2024 with market growth around 3–6% and high renewal rates for long-term service contracts. Heavy documentation and compliance raise barriers to entry that protect share; focus on excellence and quiet upsell of adjacent services preserves margin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eService Desk \u0026amp; End-User Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eService Desk \u0026amp; End-User Support is commodity-ish but highly sticky when bundled with broader managed services, with industry renewal rates around 85–90% in 2024. Mature processes and automation keep costs low; typical ticket volumes fall up to 30% after self-service\/AI adoption. Growth is flat; renewals drive revenue. Layering self-service and AI can widen margins by roughly 3–5 percentage points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise Software Support \u0026amp; Enhancements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEnterprise Software Support \u0026amp; Enhancements delivers post-implementation care—change requests and minor upgrades—that convert into recurring, low-acquisition-cost revenue; Gartner 2024 notes ~70% of enterprise IT spend remains on maintenance\/operations, underpinning steady cash generation. Low growth but high-margin predictability demands standardize and templatize delivery while maintaining NPS \u0026gt;50 to defend renewals.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRecurring revenue: low acquisition cost\u003c\/li\u003e\n\u003cli\u003eServices: CRs, minor upgrades\u003c\/li\u003e\n\u003cli\u003eFinancial: dependable cash, high margins\u003c\/li\u003e\n\u003cli\u003eExecution: standardize, templatize\u003c\/li\u003e\n\u003cli\u003eCustomer: keep NPS high\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDocument \u0026amp; Content Management Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDocument \u0026amp; Content Management Solutions sit as cash cows for Sword Group, backed by a large installed base in regulated sectors (healthcare, legal, government) where records retention drives steady maintenance revenue despite modest project sizes. Market growth slowed in 2024 as cloud-native alternatives gained adoption, pressuring new sales but keeping high-margin support predictable. Focus on optimizing operations and cross-selling security and workflow automation to sustain cash flow.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInstalled base: strong in records-heavy industries\u003c\/li\u003e\n\u003cli\u003eRevenue mix: modest projects + reliable maintenance\u003c\/li\u003e\n\u003cli\u003e2024 trend: slow market growth; cloud-native rise\u003c\/li\u003e\n\u003cli\u003eStrategy: ops optimization, cross-sell security \u0026amp; automation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePredictable cash: AM\u0026amp;S \u003cstrong\u003e22%\u003c\/strong\u003e rev, 28% EBITDA, 92% renewals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eApplication Maintenance \u0026amp; Support yields predictable cash flow with 2024 revenue share ~22% and EBITDA margin ~28%, renewal ~92%.\u003c\/p\u003e\n\u003cp\u003eSystem Integration (regulated) contributed ~18% revenue, margin ~25%, renewal ~88% with 6–12 month procurement cycles.\u003c\/p\u003e\n\u003cp\u003eService Desk \u0026amp; End-User Support ~15% revenue, margin ~22%, renewal 85–90%; ticket volumes down ~30% via self-service\/AI.\u003c\/p\u003e\n\u003cp\u003eEnterprise Software \u0026amp; Document Mgmt combined ~32% revenue, margin ~28–30%, renewal ~89–90%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eService\u003c\/th\u003e\n\u003cth\u003e2024 Rev %\u003c\/th\u003e\n\u003cth\u003eMargin %\u003c\/th\u003e\n\u003cth\u003eRenewal %\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAM\u0026amp;S\u003c\/td\u003e\n\u003ctd\u003e22\u003c\/td\u003e\n\u003ctd\u003e28\u003c\/td\u003e\n\u003ctd\u003e92\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSys Int (Reg)\u003c\/td\u003e\n\u003ctd\u003e18\u003c\/td\u003e\n\u003ctd\u003e25\u003c\/td\u003e\n\u003ctd\u003e88\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService Desk\u003c\/td\u003e\n\u003ctd\u003e15\u003c\/td\u003e\n\u003ctd\u003e22\u003c\/td\u003e\n\u003ctd\u003e87\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnt SW+DocMgmt\u003c\/td\u003e\n\u003ctd\u003e32\u003c\/td\u003e\n\u003ctd\u003e29\u003c\/td\u003e\n\u003ctd\u003e89\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eSword Group BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe Sword Group BCG Matrix you’re previewing is the exact file you’ll receive after purchase—no watermarks, no placeholders. This final, fully formatted report is ready for printing, editing, or dropping straight into presentations. Built by strategy pros, it’s designed for clarity and actionable insight. Buy once, download immediately, and start using it with zero surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":55674577191289,"sku":"sword-group-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/sword-group-bcg-matrix.png?v=1755791811","url":"https:\/\/portersfiveforce.com\/products\/sword-group-bcg-matrix","provider":"Porter's Five Forces","version":"1.0","type":"link"}