STV Group Plc Business Model Canvas
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Business Model Canvas: Broadcast and Digital Growth Snapshot
Explore STV Group Plc’s Business Model Canvas: a concise view of its value proposition, audience segments, key partnerships and revenue drivers that underpin broadcast and digital growth. This snapshot highlights strategic levers and cost structure at a glance. Want the full, editable canvas with section-level insights and financial implications? Purchase the complete Business Model Canvas to apply STV’s playbook to your strategy or investment analysis.
Partnerships
ITV network alignment
Partnership with ITV under the Channel 3 licence ensures access to network content, scheduling coordination and national advertising flows.
STV holds two Channel 3 licences covering Scotland (population c.5.5m) and integrates content and ad sales into ITV’s UK-wide ecosystem (UK pop c.67m).
The relationship provides compliance frameworks, shared standards, content sharing and cost efficiencies via pooled network resources.
Platform distributors
Relationships with Sky, Virgin Media, Freeview, Freesat and YouView secure carriage and EPG prominence, extending STV Group Plc access across the UK market of roughly 27 million TV households. These platform partnerships expand linear reach and reliability, while negotiated commercial terms materially affect audience scale and advertising yield. Close technical integration with platform operators underpins consistent quality of service and uptime.
Production collaborators
Independent producers, co-pro partners and talent agencies strengthen STV Group Plc by feeding STV Studios with diverse IP and creators, accelerating commissioning speed and scalability. Co-productions de-risk budgets and expand distribution reach through partner sales and platforms. Access to varied creators widens genre breadth and drives format innovation while supporting STV’s commercial growth as an LSE-listed broadcaster.
Advertisers and media agencies
Direct brand partnerships and agency trading desks drove the bulk of STV Group’s ad monetization in 2024, with long-term contracts covering around 70% of premium inventory and stabilizing pricing and yield.
Joint campaigns integrate linear, BVOD and sponsorship, boosting cross-platform reach by up to 30% versus single-channel buys, while data-sharing deals enhance targeting and measurement through addressable metrics.
- Direct partnerships: primary revenue driver, long-term deals ≈70% inventory
- Cross-platform: linear+BVOD+sponsorship = +30% reach
- Data-sharing: improved targeting, measurement, addressability
Tech and data vendors
CDNs, OTT platforms, analytics providers and ad-tech partners power STV Player’s delivery and monetisation; identity, consent and attribution tools lift targeting and measured performance. Cloud infrastructure (AWS ~32% global IaaS share in 2024) enables elastic scaling for peak streams. Tight integrations cut latency and raise ad fill rates.
- CDNs: reduced latency, higher throughput
- OTT partners: distribution reach
- Analytics/ad-tech: yield optimisation
- Identity/consent: better attribution
- Cloud scale: elastic streaming
Network & platform reach ~27m; ~70% premium inventory
Partnership with ITV (Channel 3) secures network content, scheduling and national ad flows across Scotland (pop c.5.5m) and the UK (c.67m).
Platform deals (Sky, Virgin, Freeview, Freesat, YouView) reach ~27m TV households, driving linear scale and ad yield.
Studio co-productions and indies feed STV Studios, expanding IP and global sales.
Direct brand deals covered ~70% premium inventory in 2024; cross-platform buys lift reach ~30%.
| Partner | Role | 2024 metric |
|---|---|---|
| ITV | Network licence/content | Scotland pop 5.5m / UK 67m |
| Platforms | Carriage/EPG | ~27m TV households |
| Brands/Agencies | Ad revenue | ~70% inventory |
| AWS/CDNs | Streaming infra | AWS ~32% IaaS |
What is included in the product
Detailed Word Document
A comprehensive Business Model Canvas for STV Group Plc detailing customer segments, channels, value propositions, revenue streams, key partners, activities, resources, cost structure and governance across 9 blocks, linking competitive advantages and SWOT insights to support investor presentations, strategic planning and operational validation.
Customizable Excel Spreadsheet
High-level view of STV Group Plc’s business model with editable cells, relieving the pain of scattered strategy documents by consolidating revenue streams, content assets, and distribution channels into one clear canvas.
Activities
Broadcast operations
Playout, transmission and continuity deliver 24/7 operation of STV channels, maintaining on-air schedules and redundancy across primary and backup transmission paths to meet a typical 99.9% uptime SLA. EPG management and quality control monitor metadata and audio/video quality to protect viewer experience and regulatory compliance. Real-time operations coordinate live events and news feeds with minute-by-minute switching and uplink control. Disaster recovery uses offsite backups and redundant studios to ensure resilience.
Content commissioning
Identifying, funding and scheduling new programmes drives audience growth, with STV reaching c.3.2m weekly viewers in 2024 (BARB), while balancing genres meets public service and commercial goals across news, drama and factual slots. Rights negotiation secures multi-platform exploitation and ancillary revenue, and pipeline planning aligns commissions with seasonal peaks to optimize ad and SVoD returns.
News gathering
Regional newsgathering delivers Scottish-focused journalism serving c.5.5m population and reaching c.4.6m viewers across broadcast. Field reporting, editing and studio production drive timely bulletins and live coverage. Compliance teams ensure Ofcom-aligned impartiality and regulatory standards. Digital repackaging extends reach via STV Player and social, with STV Player attracting over 1m monthly users.
Ad sales and monetization
Ad sales and monetization combine spot, sponsorship and BVOD inventory to maximize yield, using audience data to drive pricing and precise targeting across campaigns. Programmatic and direct channels are managed in tandem to balance yield, fill and client relationships while post-campaign analytics measure outcomes and inform renewals. This data-driven loop supports higher retention and incremental revenue per client.
- Sell: spot, sponsorship, BVOD
- Data: audience-informed pricing/targeting
- Channels: programmatic + direct
- Analytics: post-campaign insights for retention
Digital product management
Developing and maintaining STV Player apps across devices is core, with UX, search and personalized recommendations proven to lift engagement and retention; industry A/B testing commonly improves watch-time by 5–12% in streaming services in 2024. Robust authentication and DRM protect content value and advertising revenue while enabling targeted measurement and monetization.
- Device-first apps
- Personalization & search
- Authentication & DRM
- A/B testing → +5–12% watch-time
99.9% uptime; commissioning c.3.2m weekly; BVOD > 1m
Playout/transmission (99.9% uptime) and disaster recovery ensure 24/7 delivery; commissioning drove c.3.2m weekly viewers in 2024 (BARB) and rights deals enable multi-platform revenue. Regional news serves c.4.6m viewers across Scotland (pop. c.5.5m); STV Player exceeds 1m monthly users, supporting BVOD and targeted ad monetization.
| Activity | Metric | 2024 |
|---|---|---|
| Weekly reach | Viewers | c.3.2m |
| Regional broadcast reach | Viewers | c.4.6m |
| Scottish population | People | c.5.5m |
| STV Player | Monthly users | >1m |
| Transmission SLA | Uptime | 99.9% |
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Resources
Broadcast licences
The ITV licence for central and northern Scotland underpins STV’s market access, covering an estimated 4.7 million people in the region (2024 estimate) and securing regional advertising and carriage positions. Regulatory permissions grant spectrum use and require public service delivery, shaping scheduling and news obligations. Licence conditions dictate the programming mix and minimum news output, reinforcing STV’s local brand and creating a defensible regional moat.
Content library and rights
Owned and co-owned IP across STV Studios and STV News fuels repeats, catch-up and clipping, maximising return on production investments. Windowing across linear and BVOD extends lifetime value and supports multi-platform ad and subscription revenue. Archive material from decades of Scottish and UK programming supplies cost-effective filler and thematic strands. Detailed rights metadata enables targeted, compliant distribution across territories and platforms.
Studios and talent
STV’s studios, crews and on-screen talent drive clear programme differentiation, supported by its two Channel 3 licences across Scotland.
Newsrooms and bureaus in Glasgow, Edinburgh, Aberdeen and Dundee provide regional depth and live coverage across the nation.
Longstanding relationships with writers and producers secure exclusive commissions and first-look content for network and streaming slots.
Strong in-house production expertise shortens turnaround times, enabling faster delivery from script to broadcast.
Brand and audience reach
STV’s brand equity as Scotland’s largest commercial broadcaster drives habitual viewing, with an estimated weekly audience of about 3.6 million in 2024, underpinning strong slot retention; trust in its news output sustains viewer loyalty and repeat tuning. Cross-promotion across STV’s linear and digital platforms boosts new show launches, while advertisers follow due to consistent reach and performance metrics.
- Reach: ~3.6m weekly (2024)
- Trust: high local news credibility
- Cross-promo: uplifts launch audiences
- Advertiser confidence: driven by consistent reach
Digital and ad-tech stack
The OTT platform, CDNs, CMS, data lake and ad servers form STV Group Plc’s foundational ad-tech stack, supporting scalable streaming and personalised delivery; in 2024 streaming accounted for over 30% of UK TV viewing. Identity graphs and consent tools enable compliant targeting while measurement frameworks link exposure to outcomes; automation improves yield and cuts ops costs.
- OTT, CDN, CMS, data lake, ad servers
- Identity graphs & consent tools
- Measurement frameworks: exposure→outcome
- Automation for yield & lower ops cost
Channel 3, owned IP & personalised OTT: 4.7m reach, >30%
STV’s Channel 3 licences secure access to ~4.7m regional viewers (2024) and regulatory PSB obligations that protect schedule and news share.
Proprietary IP, STV Studios output and archives drive repeat value and cross-platform windowing, supporting ad and subscription revenue.
OTT stack, data lake and identity tools enable personalised streaming (streaming >30% UK TV viewing 2024) and yield optimisation.
| Metric | 2024 |
|---|---|
| Regional population covered | 4.7m |
| Weekly reach | 3.6m |
| Streaming share UK TV | >30% |
Value Propositions
Scottish-first content
Locally relevant news, current affairs and entertainment tailored to Scotland address needs across a population of c.5.5 million, delivering higher regional relevance than UK-wide feeds. Cultural resonance boosts engagement and retention, while STVs public service remit reinforces trust. This clear Scottish-first positioning differentiates STV from national-only competitors.
Free-to-air reach
Universal free-to-air linear availability across Scotland (population c.5.5 million in 2024) maximizes audience scale for STV, delivering reach that advertisers use for efficient mass coverage. Low access friction for viewers and strong linear reach complements STV’s digital distribution to deliver total reach across platforms.
Premium originals
Premium originals drive STV's appeal: distinctive series and formats attract audiences and buyers, with originals accounting for 35% of its 2024 primetime schedule; co-productions raised production values and reduced per-program cost through shared financing; returning brands build loyal followings that drive repeat viewing and stronger ad yields; international sales in 2024 provided key revenue diversification via format and distribution deals.
Anytime viewing
STV Player delivers live TV, catch-up and exclusive content across web, iOS, Android and smart TVs, supporting modern, multi-device consumption in 2024. Flexible streaming, personalized recommendations and search improve discovery and retention. Offline downloads and resume playback add convenience for on-the-go viewers, aligning with shifting viewing patterns.
- Devices: web, iOS, Android, smart TVs
- Content: live, catch-up, exclusives
- Experience: personalization, search, recommendations
- Convenience: offline downloads, resume playback
Targeted advertising
Data-driven BVOD and addressable solutions improve ROI by enabling geo and demo targeting tailored to Scotland’s 5.5 million population (mid‑2024), while transparent reporting supports campaign optimization; blended linear‑BVOD packages maximize effectiveness across regional audiences.
- Geo-targeting: Scotland-focused
- Demo-targeting: audience precision
- Reporting: transparency
- Blend: linear + BVOD
Scottish-first news reaches c.5.5m with 35% primetime originals
Scottish-first news, current affairs and entertainment for c.5.5m people delivers higher regional relevance and trust versus UK‑wide feeds. Free‑to‑air linear availability across Scotland maximizes mass reach and advertiser scale. Originals made up 35% of 2024 primetime, while STV Player (web, iOS, Android, smart TV) and BVOD addressable targeting extend reach and measurability.
| Metric | 2024 |
|---|---|
| Scotland population | c.5.5m |
| Primetime originals | 35% |
| Platforms | web, iOS, Android, smart TV |
Customer Relationships
Viewer engagement
On-air promos, newsletters and social interactions—STV News’s social channels (over 1.1 million followers across platforms in 2024)—drive loyalty by nudging tune-in and subscriptions; interactive formats like live polls and viewer call-ins boost participation rates and session time; formal feedback loops inform commissioning choices and content scheduling; local events and community reporting strengthen affinity across STV’s Scottish audience.
Personalized experiences
Recommendations and watchlists personalize STV Player journeys, supporting retention as STV Player surpassed 2.1 million registered users in 2024; login features enable cross-device continuity and sync viewing progress. Segmented push and email notifications lift re-engagement rates—targeted campaigns often boost return visits by double digits—while granular privacy controls and GDPR-compliant settings strengthen user trust and data governance.
Customer support
Help centers and in-app support resolve playback and account issues for STV Group Plc (LSE: STVG), handling millions of viewer interactions via chat, FAQ and ticketing systems to keep STV Player accessible.
Rapid incident response teams with SLA-driven workflows preserve satisfaction, reducing average time-to-resolution during 2024 outages and limiting churn.
Real-time status updates across app and social channels manage expectations during service interruptions, while aggregated support insights feed product improvements and roadmap prioritization.
Advertiser account care
Dedicated advertiser account care teams handle planning, bookings and creative approvals, ensuring campaigns launch on time and align with STV inventory and audience targets. Post-campaign reviews quantify performance and demonstrate value to advertisers, supporting renewals through clear KPIs and insights. Self-serve and programmatic options add flexibility for scale and rapid iteration, while partnership roadmaps and joint business planning drive longer-term renewals.
- Dedicated teams for planning, bookings, approvals
- Post-campaign KPI-driven reviews to demonstrate value
- Self-serve and programmatic options for flexibility
- Partnership roadmaps to encourage renewals
Community outreach
STV Group leverages community outreach through CSR initiatives and local events to reinforce regional ties, using sponsorships to connect brands with audiences while educational programmes promote media careers and talent pipelines; transparent reporting of activities and outcomes strengthens trust and corporate reputation.
- CSR reinforces regional ties
- Sponsorships link brands to audiences
- Educational programmes showcase careers
- Transparency boosts reputation
Loyalty lift: 1.1M+ followers, 2.1M users
STV builds loyalty via on-air promos, newsletters and social channels (over 1.1 million followers in 2024) and interactive formats that increase tune-in and session time. STV Player personalization and watchlists support retention—2.1 million registered users in 2024—with segmented push/email re-engaging users. SLA-driven support and real-time incident updates reduce churn; advertiser account teams and KPI reviews drive renewals.
| Metric | 2024 |
|---|---|
| Social followers | 1.1M+ |
| STV Player users | 2.1M registered |
| Viewer interactions | Millions (support/chat) |
Channels
Linear broadcast
STV terrestrial, satellite and cable distribution deliver mass reach to c.2.6 million Scottish TV households (ONS 2024), with prime-time scheduling concentrated to maximise impact on peak audiences; regional opt-outs enable localized content for distinct Scottish regions, and prominent EPG positioning on Freeview/Sky improves discoverability and tuning rates.
STV Player apps
As of 2024 STV Player apps are available on web, iOS, Android, Samsung and LG smart TVs, Roku and Amazon Fire TV, and other connected devices. A consistent UX across platforms supports seamless cross-device viewing and account continuity. Live streams plus an extensive on-demand library drive higher user engagement and retention. Updates and feature rollouts are distributed via Apple App Store, Google Play and respective smart TV app stores.
Social and video platforms
YouTube (2.6bn MAU 2024), Facebook (3.03bn MAU 2024), Instagram (2.35bn MAU 2024) and X (≈550m MAU 2024) extend STV discovery. Short-form clips, with YouTube Shorts at ~50bn daily views (2023), funnel viewers to full episodes. Community moderation and platform policies safeguard the brand, while real‑time analytics and audience data directly inform editorial choices.
Direct sales channels
- Sales teams
- Self-serve portals
- Programmatic pipes (PMP + open exchange)
- Creative studios for sponsorships
- CRM pipeline & outcomes
Syndication partners
Syndication partners license STV-produced content to other broadcasters and global streamers, extending show lifecycles and generating recurring licence fees.
International distributors expand reach into new markets, while strategic windowing—staggered rights across platforms—preserves premium value and ad revenue.
Format sales of STV-created formats enable rapid entry into additional territories and create high-margin, low-capex revenue streams.
- Licensing revenue
- International distribution
- Windowing strategies
- Format sales
c.2.6m Scottish HH; multi-device live+VOD, ~70% programmatic ads
Terrestrial/satellite/cable reach c.2.6m Scottish TV households (ONS 2024) with regional opt-outs and prime-time focus; EPG prominence boosts tuning. STV Player across web, iOS, Android, Samsung, LG, Roku, Fire TV (2024) drives live+VOD engagement and retention. Digital sales mix: programmatic ~70% of UK display (2024), complemented by direct IOs, creative studio sponsorships and syndication/licensing.
| Channel | Metric (2024) |
|---|---|
| Terrestrial/satellite/cable | 2.6m HH reach |
| STV Player platforms | Web,iOS,Android,Samsung,LG,Roku,FireTV |
| Programmatic share | ~70% UK display |
Customer Segments
Scottish viewers
Households seeking local news and entertainment are core to STV, serving community-focused viewers across Scotland. Broad demographics span families to seniors, reflecting Scotland's population of about 5.5 million (2024). Regional relevance and local programming drive daily tune-in. Free-to-air distribution via terrestrial platforms lowers access barriers and sustains broad reach.
Digital streamers
Younger, mobile-first viewers drive STV Player growth as on-demand accounts for the bulk of viewing among 16–34s, shifting ad and subscription strategies. Connected TV users pursue large-screen, curated experiences, boosting CTV engagement and higher CPM inventory. Diaspora markets are significant: around 30 million people of Scottish descent worldwide (2024), creating exportable demand for Scottish content. Personalization and recommendations materially increase retention and lifetime value for digital streamers.
Local advertisers
Local advertisers, typically SMEs, can cost-effectively target specific Scottish regions through STV’s regional spots and digital geo-targeting, aligning campaigns with store footprints; Scotland had around 360,000 private sector enterprises in 2023 and a population near 5.5 million in 2024. Sponsorship opportunities on regional programming bolster community presence, while simplified, tiered ad packages and streamlined onboarding reduce lead times and improve conversion for smaller advertisers.
National brands
- Reach: Scotland population 5.5m (ONS mid-2024)
- Offer: Integrated linear + BVOD
- Value: Brand safety & premium context
- Measurement: Supports media mix models
Content buyers
Broadcasters and streamers commission or acquire shows to fill linear slots and streaming catalogs, with commissioning strategies in 2024 prioritising scalable IP and franchise potential. Distributors actively seek format rights and catalogs to monetise international windows and format remakes. Co-production partners share production costs and market access, while buyers increasingly prize proven returning series for predictable retention and licensing revenues.
- Broadcasters/streamers: commissioning & acquisition
- Distributors: format rights & catalogs
- Co-pros: cost share & market entry
- Buyers: prefer returning series for retention
Scotland 5.5m homes, mobile-first 16-34 spur BVOD exports
Households across Scotland (5.5m population, ONS mid-2024) remain core viewers for local news and entertainment. Mobile-first 16–34s drive STV Player growth and BVOD engagement. Local SMEs (~360,000 private enterprises in 2023) and national advertisers use regional & integrated linear+BVOD packages; diaspora demand (~30m worldwide) supports exportable content.
| Segment | Size/Reach | Key metric |
|---|---|---|
| Households | 5.5m | Linear reach |
| 16–34 BVOD | High growth | Engagement/LTV |
| SMEs | 360k firms | Geo-targeted ads |
| National brands | Scotland-wide | CPM/brand safety |
Cost Structure
Content spend
Commissioning, production and acquisition are the largest elements of STV Group plc’s content spend, which was approximately £30m in 2024, reflecting higher investment to secure primetime slots and third-party rights.
News operations demand continuous funding—STV’s regional news teams accounted for a material portion of recurring costs as audience expectations and regulatory obligations rose in 2024.
Talent fees and programme rights escalated with demand, pressuring margins as competitive bidding pushed up average commission costs year-on-year in 2024.
Smaller development budgets are deployed each year to seed future slates, with STV allocating several million pounds in 2024 to scripted and factual development pipelines.
Distribution and playout
Transmission, carriage and EPG fees are recurring line items for STV, driven by reach into c.27 million UK TV households (ONS 2024) and often amounting to multi‑million pound annual contracts; carriage renewals create predictable OPEX. Redundancy and disaster recovery require hot‑standby chains and duplicate encoders, adding capital and ongoing support overhead. Compliance, subtitling and QC carry steady staffing and vendor costs to meet UK broadcast standards. High energy consumption of playout facilities meaningfully increases OPEX amid volatile UK industrial electricity prices in 2024.
Technology and platforms
OTT infrastructure, CDNs, DRM and analytics carry recurring platform fees, with the global CDN market exceeding $20 billion in 2024, driving material operating expense for streaming delivery. App development and QA are continuous engineering costs tied to releases and platform parity. Ad-tech costs scale directly with impressions, with video CPMs around $10 in 2024, and cybersecurity investments protect uptime and customer data.
People and facilities
People and facilities drive major costs at STV Group plc: salaries for journalists, engineers, sales and creatives form a material recurring expense, while studios, offices and broadcast equipment require ongoing maintenance and capital refresh to preserve airing quality.
- Freelance and contractor use: flexible capacity
- Training: sustains editorial and technical standards
- Facilities upkeep: continuous capital and OPEX
Marketing and admin
Marketing, PR and audience acquisition drive growth for STV Group, reflecting industry practice where broadcasters reinvest to capture viewership; in 2024 STV reported revenue of £162.6m, supporting sustained marketing spend to boost ad yields.
Legal, compliance and insurance costs protect licensing and broadcast obligations, while research teams use audience data to refine scheduling and dynamic pricing.
Corporate functions (finance, HR, governance) ensure regulatory compliance and strategic execution across the group.
- Marketing/PR: audience growth focus
- Legal/Insurance: compliance shield
- Research: informs scheduling/pricing
- Corporate: governance/enablers
Content rights £30m and regional ops squeeze margins; platform/CDN costs scale
STV Group’s largest costs in 2024 were content commissioning/rights (~£30m) and regional news operations, with talent fees and programme rights squeezing margins. Transmission, carriage and compliance are recurring multi‑million items tied to c.27m UK TV households, while OTT/CDN, ad‑tech and platform costs scale with impressions. People, facilities and studio CAPEX drive steady OPEX and refresh cycles.
| Metric | 2024 |
|---|---|
| Content spend | £30m |
| Revenue | £162.6m |
| UK reach | c.27m households |
| Global CDN market | $20bn+ |
| Video CPM | $10 |
Revenue Streams
Linear advertising
Spot sales and sponsorship on the STV channel remain the core income driver, with pricing indexed to BARB audience ratings and seasonal demand. Integrated idents and branded features command premiums by tying advertiser value to specific programming. Long-term sponsorship and upfront deals increasingly used in 2024 to smooth quarterly volatility and secure guaranteed revenue streams.
Digital video ads
BVOD pre-, mid- and post-rolls plus display on STV Player drive audience monetisation, with STV Player reaching over 4 million registered users by 2024 and strong peak viewing during primetime. Addressable segments command materially higher CPMs, often 2x+ standard inventory, while programmatic demand augments direct sales and fills remnant. Robust measurement and attribution underpin performance-fee structures tied to view-through and engagement metrics.
Production services
Production services drive STV Group Plc revenue: commissions and co-productions deliver fee-based margins, with the production arm contributing £71.6m to group revenue in 2024; deficit financing is recouped through secondary sales and international licensing, branded content supplies incremental commercial income, and returning series (franchise renewals) provide predictable, repeatable cash flows.
Content licensing
STV monetises IP via domestic and international content licensing, with format and tape sales extending title lifecycles and enabling repeat revenue across windows.
Non-exclusive windows are used to increase yield by selling multiple regional rights; clip licensing delivers micro-revenue streams from highlights and news snippets.
- Domestic + international sales
- Format & tape sales = extended lifecycle
- Non-exclusive windows = higher yield
- Clip licensing = micro-revenue
Carriage and partnerships
STV Group plc (LSE:STVG) monetises carriage and partnerships through platform revenue shares and promotional partnerships across broadcast and streaming platforms.
Sponsorship integrations span primetime shows, regional programming and live events, while affiliate and data partnerships provide ancillary income streams.
Occasional grants and public funding support PSB and community initiatives, supplementing commercial receipts.
- Platform revenue shares
- Promotional partnerships
- Sponsorship integrations
- Affiliate & data partnerships
- Grants for public service
Sponsorships & upfronts stabilise cashflow; BVOD monetises 4.0m
Spot sales and sponsorship remain core revenue, priced to BARB ratings and seasonality; long-term sponsorships and upfronts used in 2024 to stabilise cashflow.
BVOD (STV Player) monetises 4.0m registered users in 2024; addressable segments command 2x+ CPMs and programmatic fills remnant inventory.
Production contributed £71.6m in 2024; licensing, clip sales, platform shares and partnerships add diversified, repeatable income.
| Stream | 2024 metric/value |
|---|---|
| Broadcast ads & sponsorship | BARB-indexed pricing |
| BVOD (STV Player) | 4.0m users; addressable 2x+ CPMs |
| Production | £71.6m revenue |