{"product_id":"shikunbinui-marketing-mix","title":"Shikun \u0026 Binui Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Shikun \u0026amp; Binui’s product offerings, pricing architecture, distribution channels and promotional tactics combine to secure market leadership and drive growth. This 4P analysis highlights strategic strengths, gaps and competitive moves. The preview scratches the surface—get the full, editable report for ready-to-use insights and templates. Save hours and apply expert research to your strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEPC megaproject delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDesign-build execution for complex civil, transport and industrial assets is a core offer, delivered through integrated engineering, procurement and construction that compresses schedules and controls interfaces. Quality, safety and sustainability standards are embedded to meet global benchmarks including ISO 9001\/45001\/14001. Differentiation stems from end-to-end project governance, centralized risk management and single-point accountability across the project lifecycle.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePPP concessions portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShikun \u0026amp; Binui structures long-term PPP value via DBFOM models, developing, investing and operating concessions in roads, rails and social infrastructure with contract terms typically 20–30 years. Revenue derives from availability payments or regulated user fees; projects often include CPI-linked receipts. Company expertise covers bid development, financial close and ongoing asset stewardship across its concessions portfolio.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal estate development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShikun \u0026amp; Binuis real estate development arm delivers mixed-use, residential and commercial projects addressing Israels urban growth (urbanization ~92% and population growth ~1.8% in 2024) through master planning, construction and sales\/lease-up services. Emphasis on smart design, durability and community amenities aligns with ESG-linked financing trends. Pipeline diversification across segments and geographies balances market exposure and risk for listed developer SKBN on the TASE.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable energy projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cprenewable energy projects: shikun binui develops builds and sometimes operates solar wind assets as ipp or epc emphasizing grid integration storage readiness performance optimization to meet clients regulators esg decarbonization targets. bankable delivery project finance track record enable rapid scaling global renewables additions hit levels in gw per iea underpinning investor appetite.\u003e\n\u003cul class=\"lst_crct\"\u003e\u003c\/ul\u003e\n\u003cli\u003eIPP\/EPC delivery\u003c\/li\u003e\n\u003cli\u003eGrid \u0026amp; storage ready\u003c\/li\u003e\n\u003cli\u003eESG-aligned decarbonization\u003c\/li\u003e\n\u003cli\u003eBankable, finance-ready\u003c\/li\u003e\n\u003c\/prenewable\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eO\u0026amp;M and asset management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eO\u0026amp;M and asset management extend lifecycle value and reliability by maximizing uptime and deferring capital replacement; predictive maintenance can cut unplanned downtime by up to 50% and lower maintenance costs 10–40% (industry benchmarks 2023–2024). Data-driven monitoring and preventative routines support 95–99% availability targets, while KPI-linked SLAs drive performance and incentives to improve yield, safety, and compliance over time.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLifecycle extension: lower TCO\u003c\/li\u003e\n\u003cli\u003eDowntime reduction: up to 50%\u003c\/li\u003e\n\u003cli\u003eCost savings: 10–40%\u003c\/li\u003e\n\u003cli\u003eAvailability KPI: 95–99%\u003c\/li\u003e\n\u003cli\u003eImproved yield, safety, compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEPC\/DBFOM+renewables: \u003cstrong\u003e95-99%\u003c\/strong\u003e uptime; O\u0026amp;M cuts \u003cstrong\u003e50%\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIntegrated design-build EPC, DBFOM concessions (20–30yr) and renewables\/IPPs form the product suite, with embedded ISO 9001\/45001\/14001, ESG finance and single-point accountability. Targeted availability 95–99%, predictive O\u0026amp;M cutting unplanned downtime up to 50% and maintenance costs 10–40%. Israeli urbanization ~92% and population growth ~1.8% (2024) support real estate pipeline.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003cth\u003eNote\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eConcession term\u003c\/td\u003e\n\u003ctd\u003e20–30 years\u003c\/td\u003e\n\u003ctd\u003eTypical PPP\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvailability KPI\u003c\/td\u003e\n\u003ctd\u003e95–99%\u003c\/td\u003e\n\u003ctd\u003eO\u0026amp;M targets\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDowntime reduction\u003c\/td\u003e\n\u003ctd\u003eUp to 50%\u003c\/td\u003e\n\u003ctd\u003ePredictive maintenance\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaintenance cost saving\u003c\/td\u003e\n\u003ctd\u003e10–40%\u003c\/td\u003e\n\u003ctd\u003eIndustry 2023–24\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables growth\u003c\/td\u003e\n\u003ctd\u003e≈540 GW (2023)\u003c\/td\u003e\n\u003ctd\u003eIEA 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Shikun \u0026amp; Binui’s Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground insights; ideal for managers, consultants, and marketers needing a ready-to-use strategic briefing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Shikun \u0026amp; Binui's 4P's into a high-level, at-a-glance view to speed leadership alignment and decision-making. Easily customizable for decks, workshops or cross-company comparisons, serving as a plug-and-play summary that helps non-marketing stakeholders quickly grasp the brand's strategic direction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal project footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShikun \u0026amp; Binui delivers projects across multiple regions using on-site execution models, with localized teams aligning to regulatory, environmental and cultural specifics. Mobile management systems provide consistent oversight and real-time reporting across sites. Presence follows infrastructure pipelines and growth corridors, supporting demand amid a global infrastructure need estimated at USD 94 trillion through 2040.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional hubs and subsidiaries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOperational hubs coordinate procurement, engineering and logistics across three regional hubs to streamline delivery; Shikun \u0026amp; Binui reported a group backlog of NIS 14.5 billion in 2024. Subsidiaries and joint ventures—more than 20 entities across Israel, Eastern Europe and Africa—localize capabilities and supply chains. Central standards are adapted to local codes and client needs, balancing scale with agility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic tenders and PPP pipelines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAccess to opportunities flows through government tenders and concession PPP frameworks where Shikun \u0026amp; Binui, a Tel Aviv–listed infrastructure group, leverages a reported backlog above NIS 3 billion in 2024. Early engagement in prequalification stages builds credibility and raised win rates in recent bids. Bid teams align technical, legal and financial proposals to meet stringent public criteria. Strategic partnerships with authorities speed approvals and interface management.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital procurement and BIM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDigital tender portals, ERP integration and BIM\/CDE platforms accelerate Shikun \u0026amp; Binui delivery—industry studies show digital procurement can cut cycle time ~25% (2024), while model-based coordination reduces rework and clashes by ~30%, shortening schedules and lowering claims. E-sourcing and vendor portals boost supply visibility; centralized data supports compliance and audit trails.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDigital tender portals: ~25% cycle time\u003c\/li\u003e\n\u003cli\u003eBIM\/CDE: ~30% rework reduction\u003c\/li\u003e\n\u003cli\u003eE-sourcing: improved supply visibility\u003c\/li\u003e\n\u003cli\u003eERP\/Central data: stronger auditability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupplier networks and logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEstablished vendor ecosystems secure critical materials and equipment, with Shikun \u0026amp; Binui reporting over 70% of construction materials sourced via long-term supplier contracts in 2024 to stabilize pricing and delivery. Staging yards and just-in-time delivery programs cut on-site inventory and reduced congestion by an estimated 30% in 2024 pilot projects. Multimodal logistics (road, rail, sea) and increased local sourcing raised resilience and helped meet domestic content requirements for public contracts.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eVendor contracts: \u0026gt;70% materials via long-term agreements (2024)\u003c\/li\u003e\n\u003cli\u003eSite congestion reduction: ~30% via staging\/JIT (2024 pilots)\u003c\/li\u003e\n\u003cli\u003eMultimodal logistics: lowers bottlenecks and transport costs\u003c\/li\u003e\n\u003cli\u003eLocal sourcing: improves resilience and meets content rules\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional on-site teams, three hubs and mobile ops; \u003cstrong\u003eNIS 14.5bn\u003c\/strong\u003e backlog, procurement \u003cstrong\u003e-25%\u003c\/strong\u003e, rework \u003cstrong\u003e-30%\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShikun \u0026amp; Binui deploys localized on-site teams across Israel, Eastern Europe and Africa, supported by three regional hubs and mobile management systems for real-time oversight. Group backlog reported NIS 14.5 billion in 2024; public-project backlog \u0026gt;NIS 3 billion. Digital tools cut procurement cycle ~25% and BIM reduces rework ~30%, while \u0026gt;70% materials sourced via long-term contracts (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup backlog\u003c\/td\u003e\n\u003ctd\u003eNIS 14.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublic backlog\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;NIS 3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterials via contracts\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcurement cycle\u003c\/td\u003e\n\u003ctd\u003e-25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRework (BIM)\u003c\/td\u003e\n\u003ctd\u003e-30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eShikun \u0026amp; Binui 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eYou’re viewing the exact Shikun \u0026amp; Binui 4P’s Marketing Mix Analysis you’ll receive immediately after purchase—no mockups or samples. The document is fully complete, editable, and ready for use in presentations or strategy work. Buy with confidence knowing the preview equals the final, high-quality file delivered instantly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56164611654009,"sku":"shikunbinui-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/shikunbinui-marketing-mix.png?v=1762737451","url":"https:\/\/portersfiveforce.com\/products\/shikunbinui-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}