{"product_id":"scripps-marketing-mix","title":"Scripps Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Scripps aligns Product, Price, Place, and Promotion to build competitive advantage in a concise, actionable overview. This preview highlights key strategies and performance levers. For a complete, editable 4Ps Marketing Mix Analysis with data, examples, and slide-ready visuals, purchase the full report to save research time and drive better strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal TV News \u0026amp; Entertainment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFlagship local stations across Scripps deliver live news, weather, sports and syndicated entertainment tailored to each DMA, leveraging a portfolio of 61 stations in 41 markets to maximize community relevance and reach about 26% of U.S. TV households. Programming emphasizes quality journalism and breaking coverage, including tentpole events that drive appointment viewing. Formats and dayparts are optimized to lift ratings and advertising yield, contributing materially to Scripps Local TV revenue growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Networks \u0026amp; Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eScripps national networks deliver news and entertainment at scale, leveraging the 2021 Ion Media acquisition for $2.65 billion to expand national distribution; Ion’s over‑the‑air footprint reaches more than 100 million U.S. households. Cohesive brand identities across networks boost habitual viewing and cross‑network discovery, while programming mixes of originals and licensed shows optimize cost per hour. Consistent linear reach underpins national ad campaigns with predictable audience delivery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Audio \u0026amp; Podcasts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDigital Audio \u0026amp; Podcasts extend on-demand audience engagement with content across news, talk and entertainment that complements Scripps broadcast; US weekly podcast listenership reached about 116 million in 2024. Ad inventory mixes host-read (≈40%) and dynamically inserted spots (≈60%), with CPMs typically $18–30; industry ad revenue hit roughly $2.1B in 2024 and measurement enables audience targeting and campaign attribution via impression-level metrics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Video \u0026amp; OTT Experiences\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDigital Video \u0026amp; OTT Experiences extend Scripps reach beyond linear via streaming apps and web properties delivering live and VOD, with ad-supported models driving higher yield across devices; AVOD accounted for roughly 55% of U.S. streaming hours in 2024.\u003c\/p\u003e\n\u003cp\u003eUX priorities—discoverability, low latency, retention—are enforced across apps; real-time data signals and first-party IDs inform personalization and programming, improving CPMs and session length.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePlatform: apps + web\u003c\/li\u003e\n\u003cli\u003eMonetization: AVOD-led (2024: ~55% U.S. streaming hours)\u003c\/li\u003e\n\u003cli\u003eUX focus: discoverability, latency, retention\u003c\/li\u003e\n\u003cli\u003eData: real-time signals drive personalization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvertising \u0026amp; Branded Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIntegrated ad products span linear, network, digital video and audio across Scripps platforms, leveraging the companys portfolio of more than 60 local TV stations and national networks; custom sponsorships and branded content tie to flagship franchises and live events, while cross-platform packages maximize reach and frequency. Measurement combines Nielsen, Comscore and proprietary analytics to substantiate advertiser ROI.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePortfolio: more than 60 local TV stations\u003c\/li\u003e\n\u003cli\u003eChannels: linear, network, digital video, audio\u003c\/li\u003e\n\u003cli\u003eFormats: custom sponsorships, branded content, cross-platform packages\u003c\/li\u003e\n\u003cli\u003eMeasurement: Nielsen, Comscore, proprietary analytics for ROI\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal stations reach \u003cstrong\u003e~26%\u003c\/strong\u003e of U.S. TV HH; AVOD \u003cstrong\u003e~55%\u003c\/strong\u003e streaming hours; audio \u003cstrong\u003e~116M\u003c\/strong\u003e weekly\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFlagship local stations (61 stations, 41 markets) deliver tailored live news\/sports driving appointment viewing and local ad yield, reaching ~26% of U.S. TV households. National networks (Ion footprint \u0026gt;100M households post‑2021 $2.65B acquisition) provide scale; digital audio\/podcasts hit ~116M weekly listeners (2024). AVOD-led streaming (~55% of U.S. streaming hours in 2024) plus apps\/web prioritize discoverability and first‑party data to boost CPMs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal TV\u003c\/td\u003e\n\u003ctd\u003eStations\/Markets\u003c\/td\u003e\n\u003ctd\u003e61 \/ 41\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReach\u003c\/td\u003e\n\u003ctd\u003eU.S. TV households\u003c\/td\u003e\n\u003ctd\u003e~26%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNational\u003c\/td\u003e\n\u003ctd\u003eIon OTA reach\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;100M HH\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAudio\/Pods\u003c\/td\u003e\n\u003ctd\u003eWeekly listeners\u003c\/td\u003e\n\u003ctd\u003e~116M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStreaming\u003c\/td\u003e\n\u003ctd\u003eAVOD share\u003c\/td\u003e\n\u003ctd\u003e~55% streaming hours (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Scripps’ Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context. Ideal for managers and consultants needing a clean, editable briefing with examples, positioning, strategic implications, and data-ready content for reports, presentations, or benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Scripps’ 4Ps into a high‑level, at‑a‑glance summary that speeds leadership alignment and decision‑making, easily customized for decks, workshops, cross‑brand comparisons or quick stakeholder briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOver-the-Air Broadcast Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLocal Scripps stations transmit via over-the-air signals to reach broad households cost-free, tapping into the US TV base of about 121.1 million households (Nielsen 2024) and roughly 15 million antenna-only homes. Coverage footprints are engineered to optimize market penetration in key DMAs, while broadcast engineering targets \u0026gt;99% signal uptime and regulatory contour compliance. OTA amplifies reach for mass-market campaigns with measurable incremental reach versus MVPD\/streaming.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCable\/Satellite \u0026amp; MVPD Carriage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eScripps distributes national networks and local feeds via MVPD partners—Ion Television alone reaches about 100 million U.S. TV households—extending reach into roughly 70 million pay-TV homes (2024). Carriage agreements expand audience access and monetize inventory through national and local advertising sales (linear TV ad market ~60B–65B USD range, 2024). Prominent channel placement and EPG presence improve discovery, while MVPD reliability and scale underpin national buy effectiveness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStreaming Apps \u0026amp; CTV Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eScripps leverages owned apps and channels to reach CTV and mobile viewers, distributing across major smart TV and device ecosystems including Roku, Amazon Fire TV, Samsung and LG, with smart TV penetration at about 80% of US households (2024). Live streams and VOD extend viewer time spent and engagement, while server-side ad insertion enables addressable, seamless delivery. U.S. CTV ad budgets topped $20 billion in 2024, supporting monetization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWebsites, Mobile, and Social\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOwned-and-operated sites and apps (Scripps operates 60+ local TV stations and centralized digital hubs) provide continuous coverage and direct ad inventory, while social platforms amplify reach and funnel users back to owned environments. Short-form clips and real-time alerts drive engagement and session frequency; SEO and push notifications boost discoverability and retention.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eO\u0026amp;O reach: 60+ stations\u003c\/li\u003e\n\u003cli\u003eSocial funnels: increases traffic to owned sites\u003c\/li\u003e\n\u003cli\u003eShort-form \u0026amp; alerts: lift real-time engagement\u003c\/li\u003e\n\u003cli\u003eSEO \u0026amp; push: improve discoverability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSyndication \u0026amp; Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpsyndication of select scripps programming to third parties extends incremental reach beyond its local stations and ion network acquisition while strategic partnerships open new audience ad revenue channels content windows are tightly managed protect flagship linear streaming inventory data-sharing from markets informs targeted market development monetization.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eReach: 60+ stations \u0026amp; Ion (post-2021)\u003c\/li\u003e\u003cli\u003eRevenue: partnerships drive incremental ad\/licensing streams\u003c\/li\u003e\u003cli\u003eProtection: content windows preserve core channel value\u003c\/li\u003e\u003cli\u003eData: audience insights guide market expansion\u003c\/li\u003e\n\u003c\/psyndication\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMass reach + addressable local ads: \u003cstrong\u003e121.1M\u003c\/strong\u003e OTA, \u003cstrong\u003e$20B\u003c\/strong\u003e CTV\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eScripps places content across 60+ O\u0026amp;O stations, OTA (121.1M US TV households, incl. ~15M antenna-only), MVPDs (reach ~70M pay-TV homes; Ion ~100M reach), and CTV\/mobile (smart TV penetration ~80%; US CTV ad spend ~$20B in 2024), combining mass reach with addressable delivery and data-driven local monetization.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 figure\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTA households\u003c\/td\u003e\n\u003ctd\u003e121.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAntenna-only\u003c\/td\u003e\n\u003ctd\u003e~15M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eO\u0026amp;O stations\u003c\/td\u003e\n\u003ctd\u003e60+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePay-TV homes reach\u003c\/td\u003e\n\u003ctd\u003e~70M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIon reach\u003c\/td\u003e\n\u003ctd\u003e~100M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart TV penetration\u003c\/td\u003e\n\u003ctd\u003e~80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCTV ad spend\u003c\/td\u003e\n\u003ctd\u003e$20B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eScripps 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Scripps 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises. This is the same complete, editable document you'll download immediately upon checkout. You're viewing the exact final version, ready to use for strategy and implementation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56164581704057,"sku":"scripps-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/scripps-marketing-mix.png?v=1762736995","url":"https:\/\/portersfiveforce.com\/products\/scripps-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}