{"product_id":"roicreit-marketing-mix","title":"Retail Opportunity Investments Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Retail Opportunity Investments aligns Product, Price, Place and Promotion to drive retail value—insights that reveal strengths, gaps, and competitive levers. This concise 4Ps snapshot teases strategic recommendations; get the full, editable Marketing Mix Analysis to save hours and apply proven tactics to your planning now.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrocery-anchored centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGrocery-anchored open-air centers serve as the core product, with supermarkets driving steady foot traffic and daily trip frequency; grocery-anchored formats showed resilient occupancy levels near 95% in 2024. Anchors stabilize rent rolls and reduce volatility across cycles, supporting more predictable NOI and lease renewals. Centers curate complementary daily-needs co-tenants—pharmacies, dry cleaners, quick-serve restaurants—to capture essential spending. Emphasis remains on low-vacancy, necessity-driven formats that outperform discretionary retail in downturns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNecessity retail mix\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTenant mix emphasizes pharmacies, QSR, fitness, medical and service retailers to drive high-frequency visits; necessity categories accounted for roughly 55% of new-lease activity in neighborhood centers in 2024, diversifying sales drivers and reducing discretionary downturn exposure as portfolio curation prioritizes recession-resilient categories.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-add leasing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eActive asset management drives remerchandising and mark-to-market leasing that ROIC-style value-add programs typically lift in-place rents by ~10-15%, improving NOI through space repositioning, subdividing, and shop activation. Strategic backfilling and measured expansions sustain occupancy (often in the mid-90s%) and revenue growth. Leasing is tailored to demographic and trade-area analytics to optimize tenant mix and rent per square foot.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProperty enhancements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePhysical upgrades—facade refresh, parking\/lighting, signage and site circulation—raise shopper comfort and visibility; LED lighting can cut lighting energy use up to 75% (ENERGY STAR) and CBRE reported a 3.8% rent premium for green-certified retail in 2024. Enhancements typically boost tenant sales and NOI; phased capital projects target 3–5 year paybacks to limit disruption and maximize ROI.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003efacade refresh: higher curb appeal, faster leasing\u003c\/li\u003e\n\u003cli\u003eparking\/lighting: safety, energy savings (LED up to 75%)\u003c\/li\u003e\n\u003cli\u003esignage\/site circulation: conversion and dwell-time gains\u003c\/li\u003e\n\u003cli\u003esustainability: 3.8% rent premium (CBRE 2024), lower operating costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTenant services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTenant services deliver responsive property management, maintenance, and marketing support that supply tenants with traffic, co-tenancy, and event data (Placer.ai: U.S. retail foot traffic ~96% of 2019 levels in 2024) to help drive sales; simplified service requests with rapid turnarounds improve retention and support longer lease terms through collaborative programming.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eResponsive management: centralized helpdesk\u003c\/li\u003e\n\u003cli\u003eData-driven: traffic\/co-tenancy reports\u003c\/li\u003e\n\u003cli\u003eFast resolution: reduced downtime\u003c\/li\u003e\n\u003cli\u003eCollaboration: higher renewal likelihood\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrocery-anchored centers: \u003cstrong\u003e~95%\u003c\/strong\u003e occupancy, \u003cstrong\u003e55%\u003c\/strong\u003e necessity leases, LEDs \u003cstrong\u003e75%\u003c\/strong\u003e savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrocery-anchored open-air centers drive stable daily traffic with ~95% occupancy in 2024 and necessity tenants ~55% of new leases, lowering cyclical volatility. Active remerchandising lifts in-place rents ~10–15% and sustains mid-90s% occupancy. Physical upgrades (LEDs up to 75% energy savings) and green certification (+3.8% rent) improve NOI and tenant retention.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 Value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupancy\u003c\/td\u003e\n\u003ctd\u003e~95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNecessity new leases\u003c\/td\u003e\n\u003ctd\u003e~55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRent lift (value-add)\u003c\/td\u003e\n\u003ctd\u003e10–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLED savings\u003c\/td\u003e\n\u003ctd\u003eUp to 75%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen rent premium\u003c\/td\u003e\n\u003ctd\u003e3.8% (CBRE)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Retail Opportunity Investments’ Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground findings and strategic implications. Ideal for managers, consultants, and marketers, the clean, editable layout is ready for stakeholder reports, presentations, or benchmarking against best-in-class examples.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Retail Opportunity Investments’ 4P marketing mix into a clean, plug-and-play one-pager that relieves stakeholder alignment pain by making pricing, placement, promotion and product strategy instantly digestible for leadership, decks, and cross-functional planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWest Coast focus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRetail Opportunity Investments centers its portfolio in California, Oregon and Washington—states with combined populations exceeding 51 million (CA ~39M, WA ~7.9M, OR ~4.2M)—targeting dense, affluent, supply-constrained trade areas where retail vacancy and new supply remain limited. Proximity to major population centers sustains consistent tenant demand and rental resilience, while deep West Coast regional expertise strengthens sourcing, leasing and operational execution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-barrier submarkets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHigh-barrier submarkets target infill locations with limited new retail supply, preserving rents as development pipelines thin; ROIC focuses centers in daily-route corridors where convenience drives traffic. Zoning constraints and land scarcity in core metros bolster long-term value and support portfolio occupancy near 97% (Q2 2025). Strong trade areas with median household incomes often above $80,000 underpin rent durability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-channel leasing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMulti-channel leasing leverages broker networks, direct landlord outreach and digital listings to source deals while CRM pipelines track prospects and deal stages, with CRM-driven workflows shown to lift lease conversion 20–30% (industry reports 2023–24). Co-tenancy and sales-compatibility analytics inform tenant placement, improving adjacencies by ~10–15%, and streamlined approvals can shorten cycle times by roughly 30–40%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEfficient operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOn-site and regional teams maintain assets and tenant relations, enabling rapid issue resolution and lease retention across ROIC properties.\u003c\/p\u003e\n\u003cp\u003ePreventive maintenance programs minimize downtime and lower repair costs, while centralized procurement secures consistent service quality and volume discounts.\u003c\/p\u003e\n\u003cp\u003eStandardized processes deliver a uniform tenant experience and streamlined operations across the portfolio.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eteams: on-site + regional\u003c\/li\u003e\n\u003cli\u003emaintenance: preventive, lower downtime\u003c\/li\u003e\n\u003cli\u003eprocurement: centralized, consistent quality\u003c\/li\u003e\n\u003cli\u003eprocesses: standardized customer experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePortfolio analytics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePortfolio analytics leverages GIS, mobile-data and sales benchmarks to optimize tenant mix and rents, integrating signals such as foot-traffic and POS trends; US retail vacancy was about 6.7% in Q4 2024 (CoStar). It continuously monitors occupancy, traffic and tenant health to guide leasing and merchandising decisions and prioritizes capex toward centers and spaces with highest projected ROI. Dynamic reallocation aligns supply with demand using real-time catchment shifts.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGIS + mobile data for trade-area optimization\u003c\/li\u003e\n\u003cli\u003eOccupancy, traffic, tenant KPIs tracked weekly\u003c\/li\u003e\n\u003cli\u003eCapex prioritized to top-ROI centers\u003c\/li\u003e\n\u003cli\u003eDynamic reallocation to match supply\/demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWest Coast infill retail: \u003cstrong\u003e~97%\u003c\/strong\u003e occupancy, resilient rents, median HH income \u003cstrong\u003e\u0026gt;$80k\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRetail Opportunity Investments concentrates centers in CA\/WA\/OR (pop ~51M) in high‑barrier infill submarkets with limited new supply, supporting ~97% portfolio occupancy (Q2 2025) and rent resilience; median trade‑area household incomes often \u0026gt;$80,000. GIS\/mobile data and weekly KPI tracking optimize tenant mix and capex to top‑ROI centers; US retail vacancy ~6.7% (Q4 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003cth\u003eSource\/Date\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortfolio occupancy\u003c\/td\u003e\n\u003ctd\u003e~97%\u003c\/td\u003e\n\u003ctd\u003eROIC Q2 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional population\u003c\/td\u003e\n\u003ctd\u003eCA 39M, WA 7.9M, OR 4.2M\u003c\/td\u003e\n\u003ctd\u003eUS Census 2024–25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS retail vacancy\u003c\/td\u003e\n\u003ctd\u003e6.7%\u003c\/td\u003e\n\u003ctd\u003eCoStar Q4 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian HH income (core)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$80,000\u003c\/td\u003e\n\u003ctd\u003eMarket data 2024–25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCRM lease conversion lift\u003c\/td\u003e\n\u003ctd\u003e+20–30%\u003c\/td\u003e\n\u003ctd\u003eIndustry 2023–24\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eRetail Opportunity Investments 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Retail Opportunity Investments 4P's Marketing Mix Analysis is fully complete and editable, covering Product, Price, Place and Promotion with actionable insights. Download the exact same ready-to-use file immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56164867473785,"sku":"roicreit-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/roicreit-marketing-mix.png?v=1762741217","url":"https:\/\/portersfiveforce.com\/products\/roicreit-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}