{"product_id":"rogers-bcg-matrix","title":"Rogers Communications Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eRogers Communications’ BCG Matrix snapshot shows which services are driving growth and which are bleeding cash — think wireless and media carving out Stars while legacy lines wobble as Question Marks. You’ll get a quick sense of market share versus growth, and where leadership should double down or divest. This preview is useful, but the full BCG Matrix gives quadrant-by-quadrant placements, data-backed recommendations, and a ready-to-use strategy playbook. Purchase the complete report for Word and Excel deliverables and act with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e5G wireless leadership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRogers’ postpaid 5G base grew double-digit year-over-year in 2024, supported by network investments that keep it in the top tier of Canadian carriers. The company continues heavy capex — roughly CAD 1.2 billion quarterly in 2024 — yet this investment drives leadership and premium ARPU near CAD 66. High market share meets expanding data usage each quarter, so keep feeding it: this is the engine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConverged bundles (mobile + Ignite)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBundling wireless with Ignite locks households and lifts lifetime value by lowering churn and increasing cross‑sell; Rogers, as part of Canada’s Big Three that account for roughly 90% of wireless market share, uses aggressive promos to nudge uptake. Churn drops and market share inches up with each smart promotion; growth remains healthy as more Canadians take the all‑in deal. It’s promotional‑heavy now, but positions bundles to become tomorrow’s cash cows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSportsnet digital (DTC)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLive sports streaming via Sportsnet digital (DTC) is gaining subscribers and attention as linear ratings soften, leveraging a strong brand and a content flywheel that drives high engagement. Rights remain costly—Rogers’ landmark 12-year NHL rights commitment of C$5.232 billion underscores cash-in equals cash-out today. If scale holds while growth moderates, Sportsnet DTC can flip into a cash cow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise mobility \u0026amp; IoT\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLarge enterprise accounts rely on Rogers for secure mobility, unified device management and connected assets; the IoT stack is moving beyond connectivity into managed solutions as global IoT connections reached about 14.4 billion in 2024 (Statista). Rogers maintains a solid share in a category growing double digits, warranting continued investment in platforms and vertical plays.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFocus: secure mobility \u0026amp; device mgmt\u003c\/li\u003e\n\u003cli\u003eTrend: connectivity → solutions\u003c\/li\u003e\n\u003cli\u003eData: ~14.4B IoT connections (2024)\u003c\/li\u003e\n\u003cli\u003eAction: invest in platforms + verticals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale roaming and network partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eInflow from roaming and selective wholesale deals is rising alongside 5G traffic and travel recovery, with UNWTO reporting international arrivals at about 88% of 2019 levels in 2023.\u003c\/p\u003e\n\u003cp\u003eIt benefits from Rogers’ footprint and quality perception—Rogers states its 5G network reaches roughly 97% of Canadians—supporting attractive wholesale demand.\u003c\/p\u003e\n\u003cp\u003eMargins are strong today and scale from higher 5G usage and device upgrades can compound returns.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRoaming growth: travel ~88% of 2019 (UNWTO)\u003c\/li\u003e\n\u003cli\u003eCoverage: Rogers 5G ~97% population\u003c\/li\u003e\n\u003cli\u003eOutcome: good margins, scalable 5G tailwinds\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e5G postpaid up double-digit; ARPU \u003cstrong\u003eCAD66\u003c\/strong\u003e, capex ~\u003cstrong\u003eCAD1.2B\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRogers’ 5G postpaid grew double‑digit YoY in 2024, supporting premium ARPU ~CAD66 and quarterly capex ≈CAD1.2B. Bundles cut churn and boost LTV; Sportsnet DTC scales while NHL rights cost C$5.232B (12yr). Enterprise IoT and wholesale 5G (coverage ~97%) drive margin upside.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003eNote\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPU\u003c\/td\u003e\n\u003ctd\u003eCAD66\u003c\/td\u003e\n\u003ctd\u003ewireless premium\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\/qtr\u003c\/td\u003e\n\u003ctd\u003eCAD1.2B\u003c\/td\u003e\n\u003ctd\u003enetwork build\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e5G coverage\u003c\/td\u003e\n\u003ctd\u003e97%\u003c\/td\u003e\n\u003ctd\u003epopulation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNHL rights\u003c\/td\u003e\n\u003ctd\u003eC$5.232B\u003c\/td\u003e\n\u003ctd\u003e12yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eClear BCG breakdown of Rogers’ units: Stars to invest, Cash Cows to milk, Question Marks to prioritize, Dogs to divest, trend context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG matrix placing Rogers business units into quadrants to pinpoint growth, cash cows and problem areas for fast decisions\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential internet (Ignite)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eResidential internet (Ignite) is a mature, high‑penetration cash cow for Rogers, reporting over 3 million residential high‑speed internet subscribers in 2024 and delivering steady ARPU while generating strong free cash flow.\u003c\/p\u003e\n\u003cp\u003eUpgrades to higher tiers add incremental margin without massive capital spend, churn remains manageable—particularly in bundles—and management can milk cash flows while tightening cost‑to‑serve. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy wireless base (voice\/SMS)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRogers legacy wireless voice\/SMS remains a cash cow: the non‑data segment is flat but reliable, serving over 10 million subscribers and accounting for roughly half of wireless revenue in 2024. Low incremental investment and predictable cash flow sustain margins; upsell paths to data and bundled services exist yet even without them it covers fixed costs. Priorities: maintain service quality and automate support to preserve churn and margin. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLinear carriage fees (Sportsnet\/TV)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLinear carriage fees from Sportsnet and TV continue to deliver steady cash flow for Rogers, with the company reporting consolidated revenue of CAD 15.3 billion in fiscal 2024, helping offset audience shifts to streaming.\u003c\/p\u003e\n\u003cp\u003eAs a mature, negotiated revenue line, carriage provides predictable margin and requires far less promotion compared with digital channels.\u003c\/p\u003e\n\u003cp\u003eRogers uses these proceeds to fund higher-growth digital and streaming bets while maintaining balance-sheet stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBusiness wireline (internet \u0026amp; VPN)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCorporate connectivity (internet \u0026amp; VPN) is a stickier, contract-driven cash cow for Rogers—enterprise contracts typically span 3–5 years; growth ran low single-digits in 2024 while EBITDA margins remained above company average due to efficient delivery and scale.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHold base: preserve high retention enterprise book\u003c\/li\u003e\n\u003cli\u003eCross-sell: upsell SD-WAN\/security where low cost\u003c\/li\u003e\n\u003cli\u003eCapex: upgrades incremental, not transformative\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHome phone (bundled)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHome phone units continue to decline but remain a reliable cash generator inside Rogers bundles; Rogers’ 2024 investor materials confirm focus shifts toward wireless\/broadband while retaining legacy voice for revenue stability.\u003c\/p\u003e\n\u003cp\u003eMarketing and innovation spend is minimal, margins stay dependable and cost-to-serve has fallen as OSS\/BSS modernizations progressed through 2024.\u003c\/p\u003e\n\u003cp\u003eHarvest carefully to squeeze cash without disrupting bundle churn or accelerating defections.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDeclining units, steady bundle cash\u003c\/li\u003e\n\u003cli\u003eMinimal marketing \u0026amp; innovation\u003c\/li\u003e\n\u003cli\u003eDependable margin, lower cost-to-serve (2024 modernizations)\u003c\/li\u003e\n\u003cli\u003eHarvest strategy to avoid bundle churn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIgnite growth, durable cashflows: \u003cstrong\u003e\u0026gt;3M\u003c\/strong\u003e subs, \u003cstrong\u003e\u0026gt;10M\u003c\/strong\u003e wireless, \u003cstrong\u003eCAD 15.3B\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eResidential Ignite: \u0026gt;3M subs (2024), steady ARPU, strong FCF.\u003c\/p\u003e\n\u003cp\u003eLegacy wireless voice\/SMS: \u0026gt;10M subs, ~50% of wireless revenue (2024), low incremental capex.\u003c\/p\u003e\n\u003cp\u003eCarriage \u0026amp; enterprise: CAD 15.3B consolidated rev (2024); enterprise low‑single‑digit growth, EBITDA \u0026gt; company average.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eLine\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIgnite subs\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;3M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWireless voice\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;10M \/ ~50% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eCAD 15.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eRogers Communications BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the final Rogers Communications BCG Matrix you'll receive after purchase. No watermarks, no placeholders—just a fully formatted, analysis-ready report tailored to Rogers' portfolio. It arrives exactly as shown, ready for editing, printing, or pitching to stakeholders. Buy once, download instantly, and use it in your strategic planning with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56163485745529,"sku":"rogers-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/rogers-bcg-matrix.png?v=1762721006","url":"https:\/\/portersfiveforce.com\/products\/rogers-bcg-matrix","provider":"Porter's Five Forces","version":"1.0","type":"link"}