{"product_id":"rocket-internet-bcg-matrix","title":"Rocket Internet Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCurious where Rocket Internet’s brands sit—Stars, Cash Cows, Dogs or Question Marks? This quick look teases the story; the full BCG Matrix gives you quadrant-by-quadrant placement, sharp recommendations, and a ready-to-use Word report plus an Excel summary. Skip the guesswork: buy the complete matrix to strategize capital, cut losses, and double down where it counts. Instant access, actionable insights—get it now.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLeading e‑commerce marketplaces in frontier regions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLeading Rocket Internet marketplaces dominate category leadership in fast‑growing frontier economies where online retail penetration remains below 10% in many markets (Statista\/UNCTAD 2024). High traffic, dense seller networks and strong brand recall keep share elevated while they reinvest heavily in logistics, marketing and payments. These platforms drove regional e‑commerce GMV growth \u0026gt;20% YoY in 2023 (McKinsey 2024). Keep funding growth to defend leadership and scale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFashion marketplaces with regional dominance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMulti-country fashion platforms with deep assortments and localized ops can outpace market growth, with online fashion penetration nearing 25% in key markets by 2024 and top players showing double-digit GMV growth year-over-year. Network effects plus private-label margins often exceed 25%, boosting contribution margins. However, working capital tied to inventory and returns (often 10–20% of GMV) heavily consumes cash. Invest in fit-tech, loyalty, and last-mile reliability to convert scale into durable advantage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFood delivery platforms in metropolitan hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDemand is exploding in dense cities—global urban population reached about 4.4 billion in 2024 (UN), so order frequency drives LTV and turns high-growth, high-share local platforms into Stars if unit economics improve. Short-term cash burn is inflated by subsidies and courier pay, pressuring margins. Double down on hyper-dense corridors and prune low-density long tail to protect ROI.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFintech rails embedded in commerce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFintech rails embedded in commerce accelerate checkout, wallets and seller financing as marketplace GMV scales fast; 2024 run-rates often exceed $500M GMV and push take-rates of 1–2%, boosting share as more transactions run on owned rails. Capital intensity is real—risk, compliance and funding lines require tens to hundreds of millions in capital. Prioritize underwriting data loops and partnerships to widen the moat.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCheckout-first: higher conversion, higher take-rate\u003c\/li\u003e\n\u003cli\u003eWallets: increases stickiness, repeat purchase\u003c\/li\u003e\n\u003cli\u003eSeller finance: funds growth tied to GMV\u003c\/li\u003e\n\u003cli\u003eFocus: data-driven underwriting + funding partners\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics enablement for marketplace sellers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLogistics enablement stitched into Rocket Internet marketplaces drives stickiness through integrated fulfillment and delivery; as 2024 global e-commerce GMV nears 7.0 trillion USD, higher volumes make share and reliability mutually reinforcing. Last-mile accounts for roughly 28% of logistics costs (McKinsey 2024); capex and route density are primary bottlenecks. Invest in hubs and automation where throughput exceeds ~600 deliveries\/day; remain asset-light elsewhere.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\u003c\/ul\u003e\n\u003cli\u003eStickiness: integrated fulfillment boosts repeat seller retention and customer NPS\u003c\/li\u003e\n\u003cli\u003eScale: 2024 GMV ~7.0T USD supports density-led gains\u003c\/li\u003e\n\u003cli\u003eBottlenecks: capex per automated hub ~$10–30M; route density breakeven ~600\/day\u003c\/li\u003e\n\u003cli\u003eStrategy: hub+automation where justified; asset-light in low-density markets\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFrontier stars: \u0026gt;20% GMV growth, dense demand, automate hubs at ~600\/day\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRocket Internet Stars show \u0026gt;20% GMV growth in 2023–24, dominating low‑penetration frontier markets with high share and heavy reinvestment in logistics, marketing and payments. Embedded fintech (take‑rates 1–2%) and dense urban demand lift LTV while subsidies and inventory returns (10–20% GMV) drive cash burn. Prioritize funding, hub automation where throughput \u0026gt;600\/day, and data‑driven underwriting to convert scale into durable margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003eImplication\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGMV growth\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;20% YoY\u003c\/td\u003e\n\u003ctd\u003eStar growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline penetration\u003c\/td\u003e\n\u003ctd\u003e10–25%\u003c\/td\u003e\n\u003ctd\u003eRoom to scale\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTake‑rate\u003c\/td\u003e\n\u003ctd\u003e1–2%\u003c\/td\u003e\n\u003ctd\u003eMonetization\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory returns\u003c\/td\u003e\n\u003ctd\u003e10–20% GMV\u003c\/td\u003e\n\u003ctd\u003eWorking capital strain\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHub capex\u003c\/td\u003e\n\u003ctd\u003e$10–30M\u003c\/td\u003e\n\u003ctd\u003eDensity trigger ~600\/day\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of Rocket Internet's units, identifying Stars, Cash Cows, Question Marks and Dogs with strategic guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Rocket Internet BCG Matrix mapping each unit to a quadrant—clarifies priorities and speeds portfolio decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMature classifieds and horizontal marketplaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMature classifieds and horizontal marketplaces show stable traffic (10–80 million monthly visits) and top-3 category positions in core markets, requiring low promotional support (marketing spend often under 10% of revenue). Monetization via paid listings and display ads generates strong cash flow and EBITDA margins typically in the 25–40% range. Growth is modest but predictable, usually 3–10% annual revenue expansion; optimize pricing, tighten promo leakage, and keep operations lean to maximize free cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShared services and venture-building platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShared services and venture-building platform leverages centralized playbooks—tech, hiring, finance, legal—across Rocket Internet’s 100+ ventures built since 2007. Costs are largely fixed, so incremental demand is margin-accretive, often lifting EBITDA by several percentage points. Industry studies (Deloitte 2020) show SSCs can cut operating costs 20–30%. Keep standardizing and productizing the toolkit to milk efficiencies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished home \u0026amp; living e‑commerce in steady markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNot hypergrowth but steady: established home \u0026amp; living e‑commerce brands deliver predictable revenue with repeat buyers driving roughly 30–40% of orders, preserving market share. Supply‑chain discipline and private‑label SKUs lift gross margins and reduce COGS pressure. Marketing stays efficient with CAC down vs. scaling plays; focus on increasing basket size, tightening returns (target \u0026lt;10%) and accelerating inventory turns to maintain cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayments processing in stable corridors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePayments processing in stable corridors yields consistent transaction volumes with predictable take-rates (industry merchant-acquiring averages ~1.5–2.5% in 2024); compliance and operations are dialed-in so marginal costs per transaction remain low, and growth is tepid versus Stars.\u003c\/p\u003e\n\u003cp\u003eMaintain reliability, expand merchant add-ons (value-added services), and harvest cash through steady fee capture and margin optimization.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ecorridor: stable transaction volumes\u003c\/li\u003e\n\u003cli\u003etake-rates: ~1.5–2.5% (2024 industry avg)\u003c\/li\u003e\n\u003cli\u003ecosts: low incremental OPEX\u003c\/li\u003e\n\u003cli\u003estrategy: reliability, merchant add-ons, cash harvest\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAffiliate and performance marketing assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAffiliate and performance marketing assets in Rocket Internet function as cash cows: strong SEO\/SEM moats in legacy categories generate recurring revenue with minimal reinvestment, delivering predictable ROAS and stable repeat advertiser demand.\u003c\/p\u003e\n\u003cp\u003eMarket growth is largely flat in core verticals, but these assets hold high market share and yield steady free cash flow; maintain the engine and avoid risky geographic or product expansion to protect margins.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh SEO\/SEM defensibility\u003c\/li\u003e\n\u003cli\u003ePredictable ROAS, repeat advertisers\u003c\/li\u003e\n\u003cli\u003eFlat market growth, high share\u003c\/li\u003e\n\u003cli\u003eFocus on maintenance, limit risky expansion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHarvest cash: mature marketplaces with \u003cstrong\u003e25-40%\u003c\/strong\u003e EBITDA and steady 10-80M MV\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMature marketplaces and classifieds yield stable traffic (10–80M MV), strong top‑3 positions, low promo spend and EBITDA margins of 25–40%, generating predictable free cash flow. Shared services cut costs 20–30% and scale margins; payments and affiliate assets deliver steady take‑rates (~1.5–2.5%) and recurring revenue. Focus on pricing, operational fixes, merchant add‑ons and limit risky expansion to preserve cash harvesting.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraffic\u003c\/td\u003e\n\u003ctd\u003e10–80M MV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA\u003c\/td\u003e\n\u003ctd\u003e25–40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue Growth\u003c\/td\u003e\n\u003ctd\u003e3–10% y\/y\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTake‑rates\u003c\/td\u003e\n\u003ctd\u003e1.5–2.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSSC Savings\u003c\/td\u003e\n\u003ctd\u003e20–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You’re Viewing Is Included\u003c\/span\u003e\u003cbr\u003eRocket Internet BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the final Rocket Internet BCG Matrix you'll receive after purchase. No watermarks or demo content—just a fully formatted, analysis-ready report tailored to Rocket Internet's portfolio. Once bought, the same document is yours to download, edit, print, or present. It's built for quick strategic decisions and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56163354050937,"sku":"rocket-internet-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/rocket-internet-bcg-matrix.png?v=1762718151","url":"https:\/\/portersfiveforce.com\/products\/rocket-internet-bcg-matrix","provider":"Porter's Five Forces","version":"1.0","type":"link"}