{"product_id":"relx-marketing-mix","title":"RELX Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eRELX Group’s 4P analysis reveals how its subscription products, tiered pricing, global distribution and targeted professional promotions create sustained market leadership; this concise preview highlights strategy and impact. Purchase the full, editable 4Ps report for data-driven insights, templates and presentation-ready slides to apply or benchmark immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInformation analytics platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRELX delivers data-rich platforms—ScienceDirect (over 18 million items), Scopus (more than 25,000 active titles and ~88 million records) and ClinicalKey—aggregating, curating and analyzing scientific and medical content. Advanced search, citation analytics and AI-assisted insights accelerate evidence-based decisions. Integrated workflows, alerts and APIs embed insights into daily tasks. Continuous updates ensure ongoing relevance and authority.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegal research and workflow suites\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLexis+ and Practical Guidance deliver comprehensive legal research, analytics, precedents and drafting tools, covering case law, statutes, news and Shepard’s citator for validation. Workflow add-ons offer litigation analytics, brief analysis and CourtLink docket tracking across millions of filings. Secure cloud delivery integrates with major DMS and productivity suites; RELX reports its Legal segment serves over 1.5 million legal professionals globally.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRisk and compliance decision tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLexisNexis Risk Solutions offers KYC\/AML, fraud detection, identity verification and credit\/insurance risk scoring, leveraging proprietary data, public records and machine learning to automate decisions. Sector modules serve banking, insurance, healthcare and government across 100+ countries. APIs deliver real-time, sub-second checks for onboarding and claims, reducing manual reviews and accelerating decisioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData, APIs, and embedded services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCustomers access RELX structured datasets, knowledge graphs, and decision models via RESTful APIs and SDKs, enabling programmatic queries and downstream analytics. Embeddable components deliver alerts, entity resolution, and analytics inside third-party platforms, supported by enterprise security and compliance such as ISO 27001 and SOC 2 with SLAs up to 99.99%. Documentation, sandboxes, and developer portals speed integration and reduce time-to-value.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAPIs \u0026amp; SDKs\u003c\/li\u003e\n\u003cli\u003eEmbeddable alerts \u0026amp; entity resolution\u003c\/li\u003e\n\u003cli\u003eISO 27001, SOC 2\u003c\/li\u003e\n\u003cli\u003eSLAs up to 99.99%\u003c\/li\u003e\n\u003cli\u003eSandboxes \u0026amp; developer portals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal exhibitions and hybrid events\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRX (Reed Exhibitions) operates 400+ face-to-face trade shows across 30+ sectors including manufacturing, healthcare, travel and retail, complemented by digital matchmaking, lead-gen tools, and analytics to boost exhibitor ROI; RX reaches roughly 7 million participants annually and grows year-round digital communities for sustained engagement.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExhibitor listings, appointment setting, analytics\u003c\/li\u003e\n\u003cli\u003e400+ events in 43 countries\u003c\/li\u003e\n\u003cli\u003e30+ industry verticals\u003c\/li\u003e\n\u003cli\u003e~7 million annual participants\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnified data, legal, risk and events platform: 18M research, 88M records, 400+ events\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRELX products combine data-rich platforms (ScienceDirect 18M items; Scopus 25k titles, ~88M records) with legal (Lexis+ serving 1.5M professionals), risk (KYC\/AML, real-time APIs) and events (RX 400+ shows, ~7M attendees). Embedded APIs, SDKs, ISO 27001\/SOC 2 compliance and SLAs to 99.99% enable enterprise integration and workflow automation.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eScienceDirect\u003c\/td\u003e\n\u003ctd\u003e18M items\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScopus\u003c\/td\u003e\n\u003ctd\u003e25k titles \/ ~88M records\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLegal\u003c\/td\u003e\n\u003ctd\u003e1.5M professionals\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRX Events\u003c\/td\u003e\n\u003ctd\u003e400+ events \/ ~7M attendees\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSecurity \/ SLA\u003c\/td\u003e\n\u003ctd\u003eISO27001, SOC2; SLA 99.99%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into RELX Group’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground analysis; ideal for managers, consultants, and marketers needing a structured, repurpose-ready overview. Each element is explored with examples, positioning, strategic implications and data references for benchmarking, case studies, or strategy audits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses RELX Group’s 4P marketing insights into a concise, presentation-ready snapshot that speeds alignment and decision-making, easy to customize for decks, workshops, or cross‑functional briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect enterprise sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRELX uses global field and inside sales teams to secure multi-year contracts with institutions and corporates, a focus reinforced in 2024 as subscriptions and long-term deals remained central to revenue resilience.\u003c\/p\u003e\n\u003cp\u003eDedicated account managers drive renewals and upsell modular solutions tailored by segment, while customer success teams ensure adoption and measurable outcomes.\u003c\/p\u003e\n\u003cp\u003eStrategic account coverage is aligned to key industries and geographies to maximize lifetime value and retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital platforms and portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDigital platforms and portals deliver RELX products via web and mobile portals with SSO and role-based access, enabling library and enterprise admins to manage seats, entitlements and usage centrally. Cloud-first deployment supports global availability and enterprise-grade uptime with 99.9%+ SLAs; self-serve onboarding and in-app guidance shorten time-to-value and boost adoption across RELX’s ~33,000-strong global workforce.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAPIs and workflow integrations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRELX APIs integrate with EHRs, CRMs, DMS, claims systems and core banking platforms to enable seamless data exchange across clinical, customer and financial workflows. Marketplace listings and partner connectors reduce deployment time and accelerate proof-of-concept cycles. Data feeds support both batch and real-time consumption for analytics and operational use. Professional services provide configuration, regulatory compliance and migration support.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional and consortia channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eInstitutional and consortia channels target academic libraries, hospital networks and government agencies that procure via consortia, enabling centralized purchasing for favorable terms and broad campus-or enterprise-wide access.\u003c\/p\u003e\n\u003cp\u003eCampus-wide and enterprise licenses simplify rollout while regional distributors ensure local compliance and language support, streamlining adoption across multi‑jurisdictional institutions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCentralized procurement: better pricing\u003c\/li\u003e\n\u003cli\u003eCampus\/enterprise licenses: easy rollout\u003c\/li\u003e\n\u003cli\u003eRegional distributors: compliance \u0026amp; language\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal events footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRELX operates events across major hubs in the Americas, EMEA and APAC, running over 500 exhibitions in 30+ countries and attracting millions of attendees annually; venue partnerships reduce logistics costs and improve NPS. Hybrid formats increased digital attendance by double-digit percentages in recent cycles, expanding reach to remote participants, while local teams adapt formats to market norms and regulations.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eScale: 500+ events, 30+ countries\u003c\/li\u003e\n\u003cli\u003eChannels: in-person + hybrid\u003c\/li\u003e\n\u003cli\u003eOps: venue partnerships, lower logistics costs\u003c\/li\u003e\n\u003cli\u003eLocalization: market-specific formats and compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud-first enterprise platform, 500+ events across 30+ countries, 99.9%+ uptime SLA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRELX delivers products via cloud-first web\/mobile platforms, APIs and partner integrations, enabling enterprise deployment, SSO and role-based access to drive adoption and uptime.\u003c\/p\u003e\n\u003cp\u003eGlobal field\/inside sales plus account management secure multi-year institutional contracts and campus\/enterprise licenses to maximize LTV and retention.\u003c\/p\u003e\n\u003cp\u003eEvents and local distributors extend reach—500+ exhibitions across 30+ countries with 99.9%+ SLAs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal workforce\u003c\/td\u003e\n\u003ctd\u003e~33,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEvents\u003c\/td\u003e\n\u003ctd\u003e500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries\u003c\/td\u003e\n\u003ctd\u003e30+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime SLA\u003c\/td\u003e\n\u003ctd\u003e99.9%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eRELX Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe RELX Group 4P's Marketing Mix Analysis shown here is the exact, fully complete document you’ll receive instantly after purchase. This preview is not a sample or demo—it’s the real, high-quality analysis ready for immediate use. You’re viewing the identical editable file included with your order, so buy with full confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":55675305886073,"sku":"relx-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/relx-marketing-mix.png?v=1755805673","url":"https:\/\/portersfiveforce.com\/products\/relx-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}