{"product_id":"reckitt-marketing-mix","title":"Reckitt Benckiser Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eReckitt Benckiser’s product-led portfolio, value-driven pricing, global distribution reach, and targeted promotional mix create a resilient competitive model; this brief highlights key tactics and outcomes. For a complete, editable 4Ps Marketing Mix Analysis with data, examples, and presentation-ready slides, get the full report now.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth \u0026amp; OTC portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eReckitt's Health \u0026amp; OTC portfolio—Nurofen, Mucinex, Strepsils, Gaviscon and Durex—targets pain relief, cold\/flu, digestive health and sexual wellness with category-leading formulations. Clinical positioning and clear efficacy claims differentiate products in crowded OTC markets, while line extensions and formats (capsules, sprays, gels, condoms) increase household penetration. Durex is sold in over 150 countries, supporting global reach and scale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHygiene \u0026amp; Home care\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eReckitt's Hygiene \u0026amp; Home Care portfolio, led by Dettol\/Lysol, Finish, Vanish and Air Wick, emphasizes germ protection, surface cleaning, fabric care and air care, supported by efficacy, safety and ease-of-use claims that drive household and institutional adoption. Multi-surface formats, fragrance variants and eco-refills broaden relevance and repeat purchase. Hygiene \u0026amp; Home contributed materially to Reckitt's 2024 group revenue of £12.8bn, reflecting resilient demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNutrition \u0026amp; Infant formula\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough Mead Johnson (acquired by Reckitt in 2017 for about $16.6bn), Reckitt markets Enfamil and a broad infant nutrition portfolio across stages, specialized formulas and fortified products. Scientific credentials and rigorous quality assurance underpin brand trust, supported by dedicated R\u0026amp;D and regulatory compliance. Packaging spans powder, ready-to-feed and single-serve options to boost preparation convenience for caregivers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovation \u0026amp; R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eReckitt’s Innovation \u0026amp; R\u0026amp;D focuses on science-backed formulations, rapid renovation and new formats, using consumer insights to design problem-solution products across health and hygiene; the 2024 pipeline prioritized clinical efficacy and speed-to-market. Partnerships with independent laboratories and healthcare experts validate claims, while IP protection and rigorous substantiation sustain brand equity and premium positioning. Reported R\u0026amp;D investment in 2024 was ~£250m, supporting global trials and product launches.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePipeline: science-led, rapid renovation\u003c\/li\u003e\n\u003cli\u003eConsumer insight: problem-solution design\u003c\/li\u003e\n\u003cli\u003eValidation: lab and clinical partnerships\u003c\/li\u003e\n\u003cli\u003eProtection: IP and claims substantiation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePackaging \u0026amp; sustainability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePackaging balances child-safety and dosing accuracy with shelf-impact design; RB cites a net-zero by 2040 target and has committed to 100% reusable, recyclable or compostable packaging by 2025 to cut footprint. Concentrates and refill systems reduce transport and plastic; clear labeling highlights ingredients and usage. Sustainability credentials are increasingly featured in product value propositions and investor reporting.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003enet-zero: 2040\u003c\/li\u003e\n\u003cli\u003epackaging target: 100% reusable\/recyclable\/compostable by 2025\u003c\/li\u003e\n\u003cli\u003efocus: safety, dosing, refill\/concentrate, clear labeling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal health \u0026amp; hygiene: \u003cstrong\u003e£12.8bn\u003c\/strong\u003e, net-zero \u003cstrong\u003e2040\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eReckitt’s product mix covers Health \u0026amp; OTC, Hygiene \u0026amp; Home and Infant Nutrition with science-backed formulations, multi-format line extensions and global reach (Durex in 150+ countries). 2024 group revenue £12.8bn; R\u0026amp;D ~£250m; Mead Johnson (Enfamil) adds scale. Sustainability: net-zero by 2040 and 100% reusable\/recyclable\/compostable packaging target by 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eBrand\/Area\u003c\/th\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDurex\u003c\/td\u003e\n\u003ctd\u003eSexual wellness\u003c\/td\u003e\n\u003ctd\u003e150+ countries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHygiene \u0026amp; Home\u003c\/td\u003e\n\u003ctd\u003eCleaning\/protection\u003c\/td\u003e\n\u003ctd\u003eMaterial contributor to £12.8bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMead Johnson\u003c\/td\u003e\n\u003ctd\u003eInfant nutrition\u003c\/td\u003e\n\u003ctd\u003eAcquired 2017 for ~$16.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003eInnovation\u003c\/td\u003e\n\u003ctd\u003e£250m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Reckitt Benckiser Group’s Product, Price, Place and Promotion strategies, ideal for managers and consultants needing a practical breakdown grounded in brand practices and competitive context, with examples, positioning, strategic implications and real-data references for reports or presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Reckitt Benckiser Group’s 4Ps into a concise pain‑point reliever, highlighting product innovation, pricing strategies, omni‑channel placement and targeted promotions to resolve market share erosion, margin pressure and distribution gaps—designed for quick leadership alignment and immediate tactical use in decks or workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal omnichannel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eReckitt distributes via supermarkets, pharmacies, mass merchandisers and online marketplaces across nearly 200 markets, targeting both developed and emerging economies; e-commerce reached about 20% of group sales by 2024. Assortments are locally tailored to demand and regulation, while service levels prioritize high on-shelf availability for core SKUs (targeting \u0026gt;95%).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePharmacy \u0026amp; healthcare\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn pharmacies and drugstores Reckitt Benckiser’s OTC and wellness brands perform strongly, driven by trusted consumer labels and visible shelf presence. Professional endorsement and pharmacist recommendation are key purchase drivers, often translating into higher conversion than mass retail. Secondary placements near symptom-specific aisles and checkout boost findability and impulse buys. Distribution is tightly governed by local healthcare regulations, shaping route-to-market and product mix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eeCommerce \u0026amp; DTC\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eReckitt leverages a significant footprint on Amazon (over 200 million Prime members globally by 2024), Alibaba\/Tmall (Alibaba Group 1.24 billion annual active consumers in 2023) and JD (565 million active customers in 2023), plus quick-commerce partners to drive availability. Content-optimized pages, rich media and high ratings boost conversion and AOV. DTC sites enable education, subscriptions and bundled offers while digital-channel analytics feed demand planning and product innovation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmerging markets reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eReckitt tailors emerging-markets distribution through localized routes-to-market, leveraging distributors and wholesalers to reach informal trade; these channels support the roughly 50% of group sales coming from EMs and contributed to group revenue of about £12.8bn in FY2024.\u003c\/p\u003e\n\u003cp\u003ePack sizes and price points are downtraded for affordability, rural penetration relies on generalized trade plus mobile activations, and active regulatory navigation maintains continuity across diverse markets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEM share ~50%\u003c\/li\u003e\n\u003cli\u003eFY2024 revenue ≈ £12.8bn\u003c\/li\u003e\n\u003cli\u003eLocalized distributors + wholesalers\u003c\/li\u003e\n\u003cli\u003eSmall pack\/low-price strategy\u003c\/li\u003e\n\u003cli\u003eRural: general trade + mobile activation\u003c\/li\u003e\n\u003cli\u003eProactive regulatory management\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply chain \u0026amp; inventory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eReckitt leverages a global manufacturing footprint supporting regional demand and resilience, operating in 60+ countries with sales in 200+ markets; S\u0026amp;OP tightly aligns forecasts to promotional calendars and seasonality. Safety stocks and dual sourcing reduce disruption risk, while cold-chain logistics and stringent quality controls protect nutrition and sensitive OTC lines.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eManufacturing footprint: 60+ countries\u003c\/li\u003e\n\u003cli\u003eMarket reach: 200+ markets\u003c\/li\u003e\n\u003cli\u003eS\u0026amp;OP: promo-aligned forecasting\u003c\/li\u003e\n\u003cli\u003eRisk: safety stocks + dual sourcing\u003c\/li\u003e\n\u003cli\u003eControls: cold-chain for nutrition\/OTC\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal FMCG: \u003cstrong\u003e£12.8bn\u003c\/strong\u003e, 20% e-commerce, 50% EM sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eReckitt places products across supermarkets, pharmacies, mass merchants and e-commerce (≈20% of sales by 2024), serving 200+ markets with ~50% sales from EMs and FY2024 revenue ≈£12.8bn. Local distributors, small‑pack downtrading and S\u0026amp;OP in 60+ manufacturing countries ensure \u0026gt;95% core SKU availability and resilience via dual sourcing.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce\u003c\/td\u003e\n\u003ctd\u003e≈20% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 revenue\u003c\/td\u003e\n\u003ctd\u003e£12.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEM share\u003c\/td\u003e\n\u003ctd\u003e≈50%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarkets\u003c\/td\u003e\n\u003ctd\u003e200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturing\u003c\/td\u003e\n\u003ctd\u003e60+ countries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn‑shelf target\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eReckitt Benckiser Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThis Reckitt Benckiser Group 4P's Marketing Mix Analysis delivers a concise review of Product, Price, Place and Promotion across its household and healthcare brands, highlighting strategic positioning and competitive differentiation. It provides actionable recommendations on portfolio optimization, pricing strategy, channel distribution and promotional tactics to drive market share. The preview shown here is the actual document you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56164962107769,"sku":"reckitt-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/reckitt-marketing-mix.png?v=1762743390","url":"https:\/\/portersfiveforce.com\/products\/reckitt-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}