{"product_id":"qunar-business-model-canvas","title":"Qunar.Com, Inc. Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock the strategic Business Model Canvas for a leading travel-commerce platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Qunar.Com, Inc.'s Business Model Canvas. This concise analysis maps value propositions, customer segments, channels, key partners and revenue engines to reveal how Qunar captures market share and scales profitably. Ideal for investors, strategists and founders seeking actionable guidance—purchase the full editable Canvas to use in presentations and planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAirlines, hotels, and OTAs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSupply partners — spanning 1,300+ global airlines and 2 million+ accommodations — deliver real-time inventory, pricing and availability via API feeds; Qunar secures API connections and negotiated terms to ensure breadth and depth. These partners rely on Qunar for demand generation and incremental bookings, with industry studies showing platform-driven conversion uplifts of 10–15%. Mutual data sharing improves pricing accuracy and conversion through dynamic repricing and joint yield management.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRail, bus, and car rental providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGround transport partners expand Qunar's multimodal options beyond flights and hotels, letting users compare and book trains, buses, and car rentals in one session. Integration of these services strengthens end-to-end travel planning and raised ancillary revenue streams—ground transport contributed to a global market exceeding $200 billion in 2024. This diversification increases user stickiness and repeat bookings through a single-platform experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayment processors and fintech\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePartnerships with Alipay, WeChat Pay, major banks and insurers cover over 90% of Chinese digital payments, enabling seamless checkout and ancillaries. Local payment rails typically lift conversion 10–20% and reduce abandonment. Integrated risk tools cut fraud and chargeback losses by up to 40–50%. Insurance partners drive 5–10% attach rates for protection products at point of sale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent, reviews, and mapping providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eContent partners—travel guides, UGC platforms and map services—enrich booking decisions on Qunar by supplying photos, ratings and precise location data that build trust and cut search time. APIs deliver structured JSON for SERP and detail pages, enabling personalization and faster loads. 86% of travelers consult reviews (Tripadvisor 2024); richer content links to ~30% lower bounce in travel listings.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003etravel-guides\u003c\/li\u003e\n\u003cli\u003eUGC-platforms\u003c\/li\u003e\n\u003cli\u003emap-services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing, affiliates, and distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMedia networks, KOLs, and affiliates amplify Qunar.com reach while keeping CAC efficient by driving high-intent traffic through content and reviews. OEM app stores and mini-program ecosystems, notably WeChat with about 1.3 billion MAU, provide low-friction distribution and in-app conversion. Performance-based contracts tie spend to bookings and co-brand campaigns lift brand equity and seasonal demand.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMedia networks, KOLs, affiliates: scalable, content-driven bookings\u003c\/li\u003e\n\u003cli\u003eOEM app stores \u0026amp; WeChat mini-programs (1.3B MAU): distribution\u003c\/li\u003e\n\u003cli\u003ePerformance-based contracts: spend aligned with bookings\u003c\/li\u003e\n\u003cli\u003eCo-brand campaigns: boost brand equity \u0026amp; seasonal demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePartner network: \u003cstrong\u003e1.3B\u003c\/strong\u003e WeChat MAU, \u003cstrong\u003e1,300+\u003c\/strong\u003e airlines, \u003cstrong\u003e2M+\u003c\/strong\u003e hotels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQunars key partners include 1,300+ airlines and 2M+ accommodations providing API inventory (platform-driven conversion uplift 10–15%), payment partners covering 90% of Chinese digital payments, WeChat mini-program distribution (1.3B MAU), ground transport access into a $200B market (2024) and content\/insurance partners boosting conversion and 5–10% attach rates.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eCoverage\/Metric\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAirlines\/Hotels\u003c\/td\u003e\n\u003ctd\u003e1,300+\/2M+\u003c\/td\u003e\n\u003ctd\u003e10–15% conv uplift\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayments\u003c\/td\u003e\n\u003ctd\u003e90% China\u003c\/td\u003e\n\u003ctd\u003e↓cart abandonment\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeChat\u003c\/td\u003e\n\u003ctd\u003e1.3B MAU\u003c\/td\u003e\n\u003ctd\u003edistribution\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGround transport\u003c\/td\u003e\n\u003ctd\u003e$200B market (2024)\u003c\/td\u003e\n\u003ctd\u003eancillary revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive Business Model Canvas for Qunar.com, Inc., detailing customer segments, channels, value propositions, revenue streams and key partners across the 9 BMC blocks; includes competitive advantages, SWOT-linked insights and operational metrics to support investor presentations and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Qunar.com's travel marketplace strategy into a digestible one-page canvas, helping teams quickly spot customer pain points, streamline partner integrations, and prioritize product features for faster decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInventory aggregation and price comparison\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIntegrate and normalize data from thousands of suppliers (OTAs, hotels, airlines) into unified schemas to power Qunar’s inventory; maintain fast, accurate search across dates, routes and room types with index refresh cycles measured in minutes. De-duplicate listings to surface optimal options and top results, target 99.95% uptime and mobile API latencies under 200 ms to meet user expectations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBooking facilitation and after-sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQunar facilitates end-to-end reservations with instant ticketing and confirmations, serving over 300 million users through integrated supplier APIs and unified payments. It manages changes, refunds and disruption recovery via partner SLAs and OTA indemnities, automating routine cases while escalating 70%+ of exceptions to human agents. Clear status updates and refund policies protect users and reduce chargebacks, improving post-sale NPS and retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraffic acquisition and growth marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRun SEO, SEM, app install and retargeting campaigns, optimizing creatives, bids and landing pages to target ROAS improvements; mobile now drives over 80% of OTA bookings in China. Leverage seasonal peaks—Chinese New Year and National Day often deliver 2–3× traffic uplifts—and flash sales to boost conversion. Manage affiliate networks and multi-touch channel attribution to allocate spend across search, social, DSPs and OTA partners.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData science and personalization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eQunar uses ranking and price-prediction models plus bundle recommendations to optimize search and upsell, leveraging personalization shown to lift revenues up to 15% (McKinsey 2024) while A\/B testing drives average conversion gains near 10% across travel platforms.\u003c\/p\u003e\n\u003cp\u003eBehavioral segmentation enables targeted promotions with ~20% higher ROI, and real-time fraud\/anomaly detection cuts chargeback and abuse costs, improving margin and lifetime value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003emodel-ranking\u003c\/li\u003e\n\u003cli\u003eprice-prediction\u003c\/li\u003e\n\u003cli\u003ebundle-recommendation\u003c\/li\u003e\n\u003cli\u003esegmentation-targeting\u003c\/li\u003e\n\u003cli\u003efraud-detection\u003c\/li\u003e\n\u003cli\u003econtinuous-A\/B-testing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlatform engineering and partner integrations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePlatform engineering and partner integrations at Qunar (acquired by Trip.com Group in 2015) build scalable APIs, search infrastructure and mobile apps while maintaining supplier connections and schema mappings; focus on security, compliance and observability supports rapid, high‑QA releases. Engineering emphasizes CI\/CD, automated testing and partner SLAs to keep marketplace uptime and data integrity.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAPIs: scalable, low-latency endpoints\u003c\/li\u003e\n\u003cli\u003eSearch: relevance + performance\u003c\/li\u003e\n\u003cli\u003ePartners: schema mapping, SLAs\u003c\/li\u003e\n\u003cli\u003eGovernance: security, compliance, observability\u003c\/li\u003e\n\u003cli\u003eDelivery: CI\/CD, automated QA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePower \u003cstrong\u003e300M\u003c\/strong\u003e bookings with \u003cstrong\u003e99.95%\u003c\/strong\u003e uptime\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIntegrate\/normalize supplier data, maintain search with 99.95% uptime and \u0026lt;200ms mobile API latency; de-duplicate listings to surface best offers. Power end-to-end bookings for ~300M users, mobile \u0026gt;80% bookings, automate routine cases while 70%+ exceptions go to agents. Use personalization (+15% rev, McKinsey 2024) and A\/B testing (~10% conv lift) to upsell.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUsers\u003c\/td\u003e\n\u003ctd\u003e300M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile share\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime\u003c\/td\u003e\n\u003ctd\u003e99.95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Qunar.Com, Inc. Business Model Canvas shown here is a live preview of the actual deliverable, not a mockup. When you purchase, you’ll receive this same complete document—formatted and structured identically—for immediate download. The file is ready to edit, present, and apply to your analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":55674911031673,"sku":"qunar-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/qunar-business-model-canvas.png?v=1755798261","url":"https:\/\/portersfiveforce.com\/products\/qunar-business-model-canvas","provider":"Porter's Five Forces","version":"1.0","type":"link"}