{"product_id":"prosus-marketing-mix","title":"Prosus Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Prosus’s Product, Price, Place and Promotion decisions create competitive advantage—this preview only scratches the surface. Purchase the full, editable 4Ps Marketing Mix Analysis for presentation-ready insights, data-driven recommendations, and plug-and-play templates to save hours and boost strategic impact.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse internet portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProsus offers a portfolio across online marketplaces, payments\/fintech, food delivery and edtech, focusing on category leaders in high-growth markets such as India and Brazil. These are primarily digital, scalable, asset-light platforms with strong network effects and hundreds of millions of users. Continuous product iteration is driven by data, AI and tight user feedback loops to optimize engagement and monetization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline marketplaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOnline marketplaces offer classifieds and transactional listings for goods, autos and services, with OLX Group (Prosus) operating in over 30 countries and serving roughly 300 million monthly users as of 2024.\u003c\/p\u003e\n\u003cp\u003eFeature sets focus on verified listings, secure messaging, buyer protection and seller dashboards; monetization mixes premium listings, display and performance advertising plus value-added services such as lead management.\u003c\/p\u003e\n\u003cp\u003eTrust, safety and liquidity—fraud detection, ID verification and payment integration—are marketed as key differentiators driving higher conversion rates and repeat use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayments and fintech\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough fintech assets such as PayU, Prosus offers payment processing, wallets, credit and risk solutions covering checkout, BNPL, cross-border and alternative payment methods, serving 25+ markets and processing billions of transactions annually.\u003c\/p\u003e\n\u003cp\u003eReliability, high approval rates and advanced risk management are core value drivers, with decline-rate improvements and fraud reduction metrics embedded in offerings.\u003c\/p\u003e\n\u003cp\u003eScalable APIs and a compliance-ready stack enable rapid merchant onboarding, supporting integrations that can go live within days for many customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFood delivery platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eProsus-backed food delivery platforms connect consumers, restaurants and couriers with real-time ordering and logistics orchestration, offering personalized discovery, order tracking and loyalty features; merchant tools enable menu management, promotions and demand forecasting while dispatch algorithms and last-mile efficiency drive operational excellence. Global online food delivery GMV was about $240bn in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time orchestration\u003c\/li\u003e\n\u003cli\u003ePersonalized discovery \u0026amp; loyalty\u003c\/li\u003e\n\u003cli\u003eMerchant tools: menu, promos, forecasting\u003c\/li\u003e\n\u003cli\u003eKey metric: dispatch\/last-mile efficiency\u003c\/li\u003e\n\u003cli\u003eMarket size: ~$240bn GMV (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEducation technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eProsus edtech holdings deliver digital learning, test-prep, and upskilling for consumers and enterprises via mobile-first platforms with adaptive content and assessments; product-market fit is driven by engagement, measurable outcomes, and credential value. Business models mix freemium, subscriptions, and paid certifications; global edtech market ~250B (2023), double-digit CAGR.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003emobile-first\u003c\/li\u003e\n\u003cli\u003eadaptive assessments\u003c\/li\u003e\n\u003cli\u003efreemium + subs + certs\u003c\/li\u003e\n\u003cli\u003eoutcomes = retention \u0026amp; credential premium\u003c\/li\u003e\n\u003cli\u003emarket ~250B (2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital platforms scale: \u003cstrong\u003e300M\u003c\/strong\u003e users, $240B food GMV, $250B edtech\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProsus runs digital, asset-light platforms across marketplaces, payments, food delivery and edtech with strong network effects and continuous AI-driven iteration. OLX reaches ~300M monthly users (2024); PayU processes billions of transactions annually across 25+ markets; food delivery GMV ≈ $240bn (2024); edtech market ≈ $250bn (2023). Trust, fraud controls and merchant APIs drive conversion and scale.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metrics\u003c\/th\u003e\n\u003cth\u003eMarkets\u003c\/th\u003e\n\u003cth\u003e2023\/24 figure\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketplaces\u003c\/td\u003e\n\u003ctd\u003eMonthly users, listings, ad rev\u003c\/td\u003e\n\u003ctd\u003e30+ countries\u003c\/td\u003e\n\u003ctd\u003e~300M monthly users (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFintech (PayU)\u003c\/td\u003e\n\u003ctd\u003eTx volume, approval \u0026amp; fraud rates\u003c\/td\u003e\n\u003ctd\u003e25+ markets\u003c\/td\u003e\n\u003ctd\u003eBillions txns\/year (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFood delivery\u003c\/td\u003e\n\u003ctd\u003eGMV, dispatch efficiency\u003c\/td\u003e\n\u003ctd\u003eMultiple emerging markets\u003c\/td\u003e\n\u003ctd\u003eGMV ≈ $240bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEdtech\u003c\/td\u003e\n\u003ctd\u003eEngagement, certs, ARPU\u003c\/td\u003e\n\u003ctd\u003eGlobal\u003c\/td\u003e\n\u003ctd\u003eMarket ≈ $250bn (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Prosus’s Product, Price, Place and Promotion strategies, using real practices and competitive context to outline positioning, examples, and strategic implications—ideal for managers, consultants and marketers preparing reports, benchmarks or market-entry plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Prosus’ 4P’s into a concise, slide-ready snapshot that eases stakeholder confusion and accelerates strategic decisions; ideal for leadership briefings or quick alignment. Easily customizable for comparative analysis, reports, or workshops to turn complex marketing detail into clear, actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal digital reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDistribution is primarily via mobile apps and responsive web platforms across India, Latin America, Southeast Asia and EMEA, with presence through app stores, progressive web apps and lightweight clients to maximize accessibility. Cloud-native, containerised infrastructure and CDNs deliver elasticity and high uptime for peak demand. Localized interfaces and multilingual support drive higher adoption and engagement in local markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal-market execution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProsus scales via local operating teams attuned to regulatory, cultural and competitive contexts across more than 80 markets, leveraging city-by-city rollout playbooks that prioritize liquidity and supply seeding. Strategic partnerships with ISPs, device OEMs and local agents extend reach and distribution. Compliance, including GDPR and local data residency rules, is embedded into operational workflows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMerchant and partner networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDistribution leverages Prosus platforms and large networks of merchants, restaurants, drivers and educators across 89 markets, routing demand into fintech, classifieds and food-delivery ecosystems. APIs and SDKs embed payments and services directly into merchant back offices and third-party platforms to increase conversion and reduce integration time. Channel partnerships enable embedded payments and logistics for partners and marketplaces. Onboarding funnels and KYC workflows reduce friction and scale merchant activation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel integrations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOmnichannel integrations link platforms to POS, ERP and marketplaces to surface live inventory and tailored offers, with Prosus applying these across 80+ markets; web-to-app deep links and social commerce funnels streamline conversion and discovery, while messaging and social integrations broaden reach. Modular microservices orchestrate last-mile logistics and payment rails, aligning with industry conversion uplifts of 10–30% reported in 2024 studies.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\u003c\/ul\u003e\n\u003cli\u003ePOS\/ERP\/marketplace sync: real-time inventory\u003c\/li\u003e\n\u003cli\u003eWeb-to-app \u0026amp; deep links: higher conversion\u003c\/li\u003e\n\u003cli\u003eSocial commerce \u0026amp; messaging: expanded discovery\u003c\/li\u003e\n\u003cli\u003eMicroservices: modular last-mile \u0026amp; payments\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData-driven logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eData-driven logistics at Prosus leverage real-time inventory visibility, dynamic routing, and service-level telemetry to improve fill rates and reduce delivery times; industry deployments report up to 20% higher fill rates and sub-day gains in delivery windows. Multi-cloud, CDN, and edge caching reinforce reliability with target SLAs of 99.9–99.99%, while continuous SLA monitoring and incident response sustain availability during peak demand.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInventory visibility: real-time SKU tracking\u003c\/li\u003e\n\u003cli\u003eRouting: dynamic ETA and cost optimization\u003c\/li\u003e\n\u003cli\u003eService levels: 99.9–99.99% SLA targets\u003c\/li\u003e\n\u003cli\u003eSupply-demand balancing: ~20% fill-rate uplift\u003c\/li\u003e\n\u003cli\u003eResilience: multi-cloud + CDN + edge caching\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e89-market omnichannel - \u003cstrong\u003e99.9–99.99%\u003c\/strong\u003e SLA; 10–30% conv; ~20% fill\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: omnichannel digital distribution across 80+ markets (89 market operations), app\/web\/lightweight clients; cloud-native CDNs target 99.9–99.99% SLAs. Local teams + ISP\/OEM partnerships drive merchant activation and 10–30% conversion uplifts; logistics and dynamic routing deliver ~20% fill-rate gains.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003cth\u003eNote\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarkets\u003c\/td\u003e\n\u003ctd\u003e89\u003c\/td\u003e\n\u003ctd\u003eLocal teams\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSLA\u003c\/td\u003e\n\u003ctd\u003e99.9–99.99%\u003c\/td\u003e\n\u003ctd\u003eTarget\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConversion uplift\u003c\/td\u003e\n\u003ctd\u003e10–30%\u003c\/td\u003e\n\u003ctd\u003e2024 studies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFill-rate uplift\u003c\/td\u003e\n\u003ctd\u003e~20%\u003c\/td\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eProsus 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThis Prosus 4P's Marketing Mix Analysis is the full, final document you’re previewing—no mockups or samples. You’ll receive this exact, editable file immediately after purchase. Ready to use for strategy or presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56164878418297,"sku":"prosus-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/prosus-marketing-mix.png?v=1762741454","url":"https:\/\/portersfiveforce.com\/products\/prosus-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}