{"product_id":"pnm-marketing-mix","title":"TXNM Energy Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how TXNM Energy’s product design, pricing architecture, distribution reach, and promotional mix combine to create market advantage—this concise 4P snapshot highlights strengths, gaps, and quick wins. Want the full, editable Marketing Mix Analysis with data-driven recommendations and slide-ready charts? Purchase the complete report to save research time and apply proven strategies immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulated electric service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePNM provides reliable generation, transmission and distribution to over 500,000 New Mexico customers across residential, commercial and industrial classes with defined safety and quality standards. The service design emphasizes uptime (targeting 99.99%), grid resilience and improved customer reliability metrics such as lower-than-state-average SAIDI\/SAIFI. Value lies in dependable power that meets regulatory and New Mexico RPS targets (50% by 2030) and environmental requirements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNatural gas supply\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTXNM procures and delivers natural gas to eligible customers, balancing cost, availability and safety while aligning with EIA 2024 US dry gas production (~106 Bcf\/d) and Henry Hub 2024 average ~$2.81\/MMBtu. The offer includes metering, maintenance and 24\/7 emergency response. Gas supply complements electric service for heating and firm capacity needs. Contracts and operations are structured to comply with state regulations and pipeline constraints.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClean energy programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePNM expands wind and solar through a mix of utility-owned assets and long-term power purchase agreements, enabling scale and cost predictability. Customers access renewable options via green tariffs, community solar subscriptions, and tradable renewable energy certificate programs. The portfolio prioritizes decarbonization while preserving grid reliability through dispatchable resources and storage. Differentiation rests on measurable emissions reductions and transparent, audited reporting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrid reliability and resilience services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGrid reliability and resilience services combine outage management, vegetation control and grid modernization; advanced metering and automation shorten detection and restoration times by about 25% and enable faster sectionalizing. Capital allocations through 2024 emphasize extreme-weather hardening and cyber-physical security upgrades, delivering shorter outages and improved power quality for customers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCore features: outage management, vegetation control, modernization\u003c\/li\u003e\n\u003cli\u003eAdvanced metering: ~70% U.S. coverage (2023–24), ~25% faster restoration\u003c\/li\u003e\n\u003cli\u003eInvestments: extreme-weather hardening, ICS\/cybersecurity\u003c\/li\u003e\n\u003cli\u003eCustomer benefit: fewer minutes off, higher power quality\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEfficiency and demand-side solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTXNM Energy's efficiency and demand-side programs deliver rebates, audits and demand response for homes and businesses, pairing smart thermostats, LED lighting and HVAC upgrades that the US DOE estimates can cut HVAC energy use by about 10% and overall bills by roughly $120\/year (2024 data). DR enrollments typically shift or curtail 5–9% of peak load (EPRI\/DOE 2024), improving grid stability and lowering system capacity costs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRebates \u0026amp; audits: higher retrofit uptake\u003c\/li\u003e\n\u003cli\u003eSmart devices: ~10% HVAC savings (DOE 2024)\u003c\/li\u003e\n\u003cli\u003eDR: 5–9% peak reduction (EPRI\/DOE 2024)\u003c\/li\u003e\n\u003cli\u003eAvg customer savings: ~$120\/yr (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReliable NM utility: ~500,000 customers, 99.99% uptime, 50% RPS by 2030\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePNM serves ~500,000 NM customers with a 99.99% uptime target and below-state-average SAIDI\/SAIFI. TXNM gas procurement aligns with EIA 2024 US dry gas ~106 Bcf\/d and Henry Hub ~$2.81\/MMBtu, offering metering and 24\/7 response. Renewables via utility-owned assets and PPAs target NM 50% RPS by 2030; DSM saves ~$120\/yr and DR reduces peak 5–9%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers\u003c\/td\u003e\n\u003ctd\u003e~500,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime target\u003c\/td\u003e\n\u003ctd\u003e99.99%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHenry Hub 2024\u003c\/td\u003e\n\u003ctd\u003e$2.81\/MMBtu\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNM RPS\u003c\/td\u003e\n\u003ctd\u003e50% by 2030\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg savings (DSM)\u003c\/td\u003e\n\u003ctd\u003e$120\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDR peak reduction\u003c\/td\u003e\n\u003ctd\u003e5–9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into TXNM Energy’s Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground recommendations. Ideal for managers and consultants seeking a structured, easily repurposed analysis with examples, positioning, and strategic implications for benchmarking, market entry, or strategy audits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses TXNM Energy’s 4P marketing mix into a concise, plug-and-play one-pager that clarifies product, price, place and promotion strategies, easing stakeholder alignment and speeding decision-making. Perfect for leadership briefings, team workshops, or quick comparisons, and easily customizable for company-specific adaptations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStatewide service territory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePNM serves New Mexico major population centers—Albuquerque, Santa Fe and Las Cruces—and surrounding communities within a state population of about 2.12 million (2024 est.). Coverage prioritizes grid access where demand and regulation permit, with expansion guided by published service maps and interconnection queues. Territory planning aligns with growth corridors (Albuquerque metro ≈915,000) and system reliability needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransmission and distribution network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHigh-voltage corridors, roughly 160,000 miles of transmission plus about 5.5 million miles of distribution in the US, tie generation including solar and wind into load centers while keeping total T\u0026amp;D losses near 5% (EIA). Substations and feeders step and distribute power to neighborhoods and businesses with placement driven by load density and NERC redundancy standards. Proactive maintenance schedules, aligned with OSHA and industry codes, minimize outages and protect safety.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel customer access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers access TXNM via online portals, a mobile app, 24\/7 call centers, and authorized payment locations, while field crews and service centers manage metering, new connections and emergencies. Digital channels enable self-service for moves, billing and outage reporting, cutting friction and boosting satisfaction. McKinsey finds digital journeys can reduce service costs by up to 30% and improve NPS across utilities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePartner and vendor ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePNM partners with contractors, equipment vendors, and renewable developers to scale TXNM Energy program delivery, leveraging vendor-certified EPCs and O\u0026amp;M firms to speed grid interconnections and asset deployment.\u003c\/p\u003e\n\u003cp\u003eCommunity solar sponsors and energy-efficiency trade allies expand customer reach and enrollment channels, boosting program uptake through localized marketing and installation networks.\u003c\/p\u003e\n\u003cp\u003eStrategic procurement enforces compliance, technical standards, and cost controls via competitive sourcing, warranty clauses, and performance-based contracts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\u003c\/ul\u003e\n\u003cli\u003ePartners: contractors, EPCs, O\u0026amp;M, vendors\u003c\/li\u003e\n\u003cli\u003eChannel expansion: community solar sponsors, EE trade allies\u003c\/li\u003e\n\u003cli\u003eOutcomes: faster interconnections, higher enrollment\u003c\/li\u003e\n\u003cli\u003eProcurement: compliance, quality, cost control\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and readiness operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTXNM Energy stages $12M in spare parts, 1,200 poles, 3,500 transformers and 7-day fuel reserves (2024); crews are dispatched via outage management and GIS systems to prioritize safety and speed, with storm plans and mutual aid cutting average restoration by ~35% to ~5.0 hours in 2024; inventory and fleet management reduced response costs ~18% and median critical response time to ~85 minutes.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003espare parts: $12M (2024)\u003c\/li\u003e\n\u003cli\u003epoles\/transformers: 1,200 \/ 3,500 (2024)\u003c\/li\u003e\n\u003cli\u003efuel: 7-day reserve (2024)\u003c\/li\u003e\n\u003cli\u003erestoration: -35% → ~5.0 hrs (2024)\u003c\/li\u003e\n\u003cli\u003ecosts: -18% response cost; median 85 min\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNM grid-first rollout cuts storm restores to \u003cstrong\u003e~5.0 hrs\u003c\/strong\u003e, down \u003cstrong\u003e18%\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTXNM places service in NM population centers (state pop ~2.12M; ABQ metro ~915k), prioritizing grid access, growth corridors and NERC redundancy. Digital channels, call centers and trade partners speed connections and boost enrollment; community solar\/EE allies expand reach. Field inventory ($12M spare parts; 1,200 poles; 3,500 transformers) and storm plans cut restoration to ~5.0 hrs and response costs ~18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eState pop\u003c\/td\u003e\n\u003ctd\u003e2.12M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eABQ metro\u003c\/td\u003e\n\u003ctd\u003e≈915k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpare parts\u003c\/td\u003e\n\u003ctd\u003e$12M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePoles\/Tx\u003c\/td\u003e\n\u003ctd\u003e1,200 \/ 3,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRestoration\u003c\/td\u003e\n\u003ctd\u003e~5.0 hrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResponse cost\u003c\/td\u003e\n\u003ctd\u003e-18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eTXNM Energy 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact TXNM Energy 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises. This fully complete, editable document is ready to use for strategy, presentations, or implementation. Buy with confidence knowing this is the final file included with your order.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56164780441977,"sku":"pnm-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/pnm-marketing-mix.png?v=1762739820","url":"https:\/\/portersfiveforce.com\/products\/pnm-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}