{"product_id":"pkhotelsandresorts-marketing-mix","title":"Park Hotels \u0026 Resorts Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003ePark Hotels \u0026amp; Resorts blends branded lodging, asset-light management, and selective upscale product offerings to target leisure and corporate guests. Their pricing balances market-driven room rates with value-added packages, while distribution focuses on direct channels and strategic OTAs. Promotions leverage loyalty, partnerships, and targeted digital campaigns. Get the full editable 4Ps analysis to apply these insights and save research time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUpper-upscale \u0026amp; luxury room inventory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePark offers high-end guestrooms and suites designed for comfort, distinctive design, and consistent service across its blue-chip portfolio, featuring premium bedding, tech-enabled conveniences, and business-friendly workspaces. The product targets affluent leisure and corporate travelers, supporting higher average daily rates and premium positioning. Room standards align with upper-upscale and luxury segmentation to differentiate the brand and justify rate premiums to guests and corporate accounts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlagship brands \u0026amp; operator partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePark Hotels \u0026amp; Resorts affiliates properties with global brands such as Hilton, Marriott and Hyatt to leverage brand equity and guest trust. Brand standards enforce quality, service protocols and design cohesion across the portfolio. Management agreements align service delivery with target market segments and performance metrics. Co-branding taps major loyalty channels—Marriott Bonvoy 200M+ members and Hilton Honors—boosting distribution and repeat bookings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMeetings, events, and group capabilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePark Hotels \u0026amp; Resorts operates large ballrooms, breakout rooms, and event-technology in its portfolio of 24 premium U.S. hotels, targeting MICE demand and conventions. On-site catering and professional planning services drive ancillary revenue, often contributing up to 15% of F\u0026amp;B income. Group-friendly layouts enable corporate gatherings in key markets, lifting weekday occupancy by roughly 6–10% and extending average length of stay.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResort amenities and experiential add-ons\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSelect Park Hotels \u0026amp; Resorts assets feature pools, spas, golf, beachfront access and curated local experiences, with premium F\u0026amp;B outlets, lounges and grab-and-go concepts meeting varied guest needs; STR reported US RevPAR in 2023 exceeded 2019 levels, underpinning rate recovery. Amenity breadth supports rate premiums and upsell, while experiences drive brand affinity and social shareability.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eResort amenities: pools, spas, golf, beachfront\u003c\/li\u003e\n\u003cli\u003eF\u0026amp;B mix: premium outlets, lounges, grab-and-go\u003c\/li\u003e\n\u003cli\u003eRevenue impact: supports ADR premiums and ancillary revenue\u003c\/li\u003e\n\u003cli\u003eBrand: experiences boost loyalty and social reach\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital, loyalty, and sustainability features\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePark Hotels \u0026amp; Resorts (NYSE: PK) leverages mobile check‑in, digital keys and property Wi‑Fi to streamline stays, boosting direct booking conversion; in 2024 the company reports Wi‑Fi availability across its portfolio. Loyalty program partnerships drive repeat visits and higher direct bookings, supporting revenue per available room gains. Energy efficiency, waste reduction and responsible sourcing initiatives (portfolio ESG targets) raise perceived value and guest satisfaction.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003edigital-features: mobile check‑in, digital keys, Wi‑Fi\u003c\/li\u003e\n\u003cli\u003eloyalty-partners: repeat visits, direct bookings\u003c\/li\u003e\n\u003cli\u003esustainability: energy \u0026amp; waste initiatives, responsible sourcing\u003c\/li\u003e\n\u003cli\u003eimpact: higher perceived value \u0026amp; guest satisfaction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e\n\u003cstrong\u003e24\u003c\/strong\u003e-hotel luxury portfolio drives ADR premiums via loyalty channels, Wi‑Fi \u0026amp; MICE\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePark delivers upper-upscale to luxury guestrooms, premium F\u0026amp;B and resort amenities across 24 U.S. hotels, targeting affluent leisure and corporate guests and leveraging brand affiliations (Marriott, Hilton, Hyatt) and loyalty channels to sustain ADR premiums. MICE and F\u0026amp;B drive ancillary revenue; digital features and portfolio-wide Wi‑Fi in 2024 boost direct bookings and guest satisfaction.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortfolio size\u003c\/td\u003e\n\u003ctd\u003e24 hotels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoyalty reach\u003c\/td\u003e\n\u003ctd\u003e200M+ members (Marriott Bonvoy scale)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMICE F\u0026amp;B contribution\u003c\/td\u003e\n\u003ctd\u003eUp to 15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeekday occupancy lift\u003c\/td\u003e\n\u003ctd\u003e+6–10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWi‑Fi availability (2024)\u003c\/td\u003e\n\u003ctd\u003ePortfolio-wide\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevPAR vs 2019\u003c\/td\u003e\n\u003ctd\u003e2023 exceeded 2019 levels (STR)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Park Hotels \u0026amp; Resorts’ Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations; ideal for managers and consultants needing a structured, repurposeable marketing positioning brief. Each P is explored with examples, positioning, and strategic implications for benchmarking, case studies, or strategy audits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Park Hotels \u0026amp; Resorts' 4P marketing mix into a concise, slide-ready summary that swiftly communicates pricing, placement, product, and promotion strategies to relieve decision-making bottlenecks. Designed for leadership briefings or cross-functional alignment, it’s a plug-and-play one-pager to speed planning, comparisons, and stakeholder buy-in.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrime urban, convention, airport, and resort locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePark Hotels \u0026amp; Resorts concentrates assets in gateway cities, convention corridors, major airports and resorts, leveraging proximity to business districts and attractions to drive year-round demand; U.S. hotel occupancy averaged about 66.5% in 2024, supporting resilient occupancy and pricing. The location mix balances transient, group, and leisure segments to optimize RevPAR recovery and margin stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-channel distribution strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePark Hotels \u0026amp; Resorts (NYSE: PK) sells inventory via brand.com and apps, GDS channels and select OTAs while corporate portals and travel management companies handle negotiated business; direct group sales teams target conventions and events to capture higher-margin bookings. The channel mix is actively optimized for cost of acquisition and reach, prioritizing direct channels to protect brand economics and distribution margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRevenue and inventory management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePark Hotels \u0026amp; Resorts (NYSE: PK) uses dynamic allocation to place rooms in optimal channels, with forecasting and pacing tools driving length-of-stay controls and targeted overbooking; in 2024 the portfolio RevPAR rose about 12% year-over-year, aided by seasonality and citywide\/event calendars that shifted distribution tactics and cut spoilage from transient inventory mismatches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperator-led on-property execution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBrand-aligned operators at Park Hotels \u0026amp; Resorts (NYSE: PK) run day-to-day service delivery and enforce brand standards to protect asset value and guest satisfaction.\u003c\/p\u003e\n\u003cp\u003eCentralized procurement and logistics drive consistency across properties while on-site teams coordinate with sales and revenue management to capture demand; execution quality underpins repeat business.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eoperator-led standards\u003c\/li\u003e\n\u003cli\u003ecentralized procurement\u003c\/li\u003e\n\u003cli\u003eonsite sales coordination\u003c\/li\u003e\n\u003cli\u003eexecution → repeat guests\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic diversification focus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePark Hotels \u0026amp; Resorts (NYSE: PK) maintains exposure across 20+ U.S. gateway, resort and suburban markets, mitigating local demand shocks and supporting more stable cash flows. Portfolio weighting covers business, leisure and mixed-use nodes, while asset rotation and selective dispositions refine market mix and capital deployment. This geographic diversification underpins lodging-REIT cash-flow resilience.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eportfolio-weighting: 20+ markets\u003c\/li\u003e\n\u003cli\u003emarket-nodes: business \/ leisure \/ mixed-use\u003c\/li\u003e\n\u003cli\u003easset-rotation: selective dispositions to optimize mix\u003c\/li\u003e\n\u003cli\u003ecash-flow-impact: diversification stabilizes REIT income\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentrated U.S. portfolio drives \u003cstrong\u003e+12% RevPAR\u003c\/strong\u003e and \u003cstrong\u003e66.5%\u003c\/strong\u003e occupancy in 2024\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePark Hotels \u0026amp; Resorts concentrates assets in 20+ U.S. gateway, convention, airport and resort markets to smooth cash flow and support RevPAR recovery; portfolio RevPAR rose ~12% in 2024 while U.S. hotel occupancy averaged 66.5% in 2024. Distribution emphasizes direct channels, GDS and targeted group sales; operator-led standards and centralized procurement sustain execution and repeat business.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003cth\u003eNote\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortfolio markets\u003c\/td\u003e\n\u003ctd\u003e20+\u003c\/td\u003e\n\u003ctd\u003egateway\/resort\/airport\/suburban\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevPAR (2024)\u003c\/td\u003e\n\u003ctd\u003e+12% YoY\u003c\/td\u003e\n\u003ctd\u003ecompany portfolio\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eU.S. occupancy (2024)\u003c\/td\u003e\n\u003ctd\u003e66.5%\u003c\/td\u003e\n\u003ctd\u003eSTR national average\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003ePark Hotels \u0026amp; Resorts 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eYou're viewing the exact Park Hotels \u0026amp; Resorts 4P's Marketing Mix Analysis you'll receive—fully complete and ready to use. This preview is the real, high-quality document included with purchase, not a sample or mockup. Download the identical editable file instantly after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":55675313881465,"sku":"pkhotelsandresorts-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/pkhotelsandresorts-marketing-mix.png?v=1755805776","url":"https:\/\/portersfiveforce.com\/products\/pkhotelsandresorts-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}