{"product_id":"pitchpromotion-marketing-mix","title":"Pitch Promotion SA Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Pitch Promotion SA’s Product, Price, Place, and Promotion choices combine to create market advantage; this concise 4P snapshot highlights strengths, gaps, and quick wins. The full, editable Marketing Mix Analysis provides data-driven recommendations, slide-ready visuals, and benchmarking to accelerate decisions. Unlock the complete report to apply these insights immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable mixed-use developments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIntegrated residential, retail and office schemes prioritize low‑carbon materials and biodiversity, targeting operational carbon cuts up to 50% and biodiversity net gain benchmarks (often 10%). Mixed‑use planning improves walkability and can lower local transport emissions by up to 30%, boosting footfall and dwell time. BREEAM and HQE certification deliver rent\/value premiums of roughly 3–8%; smart‑building systems trim energy use 20–30%. Flexible layouts allow rapid tenant reconfiguration as demand shifts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-quality residential offerings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHigh-quality residential offerings comprise apartments and townhomes across affordable, mid-market and premium tiers, with unit sizes typically spanning 45–140 m2. Ergonomic layouts emphasize high daylighting (daylight factor targets \u0026gt;2%) and acoustic comfort (design targets ~40 dB Rw) with durable finishes and 10-year structural warranties. Optional turnkey kitchens, balconies\/terraces and dedicated storage are available. Amenities include shared gardens, mobility hubs and concierge\/digital tenant services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModern commercial \u0026amp; office spaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eModern commercial and office spaces feature modular floorplates of 1,500–3,000 sqm and 3.2–3.6m floor-to-ceiling heights, 10 Gbps redundant digital infrastructure, and 20–30% of space dedicated to collaborative hybrid zones. Wellness measures target CO2 \u0026lt;800 ppm and daylight factors \u0026gt;2%, ESG-aligned fit-outs cut operational carbon by ~30% and lifecycle cost optimization reduces total costs 20–25%. End-of-trip facilities and EV charging (10%+ bays) support sustainable commuting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart building \u0026amp; PropTech integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIoT-based energy monitoring, access control and predictive maintenance deliver up to 25% energy savings, 10–40% lower maintenance costs and ~70% less unplanned downtime; resident apps support services, bookings and community updates with ~60% engagement. Data-driven space utilization boosts occupancy efficiency ~15% while AI optimizes comfort; cybersecurity and GDPR-compliant data practices are enforced.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEnergy savings: up to 25%\u003c\/li\u003e\n\u003cli\u003eMaintenance cost reduction: 10–40%\u003c\/li\u003e\n\u003cli\u003eDowntime cut: ~70%\u003c\/li\u003e\n\u003cli\u003eApp engagement: ~60%\u003c\/li\u003e\n\u003cli\u003eOccupancy +15%\u003c\/li\u003e\n\u003cli\u003eGDPR \u0026amp; cybersecurity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDesign \u0026amp; after-sales services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIntegrated offering: architectural design, permitting liaison, and end-to-end project management consolidated to shorten handover cycles; customization available across finishes and layouts with staged client approvals and digital sign-offs; ISO 9001\/ISO 19650–aligned documentation and client portals for as-built drawings and O\u0026amp;M manuals (2024 practice).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\u003c\/ul\u003e\n\u003cli\u003eIntegrated design + permitting + PM\u003c\/li\u003e\n\u003cli\u003eCustom finishes\/layouts, staged handover\u003c\/li\u003e\n\u003cli\u003eWarranty \u0026amp; defects liability with responsive maintenance\u003c\/li\u003e\n\u003cli\u003eDigital portals, ongoing client support\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMixed-use low-carbon asset: 20-30% energy cuts, 3-8% rent premium, +15% occupancy efficiency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProduct: mixed-use residential, retail and office delivering 20–30% operational energy cuts (smart systems), 3–8% rent\/value premium from BREEAM\/HQE (2024), 10% biodiversity net gain target and 15% occupancy efficiency uplift via data-driven space use. Modular floorplates, 10 Gbps digital backbone and 10–40% maintenance savings enable flexible, low‑carbon, premium-fee assets.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25 Value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy reduction\u003c\/td\u003e\n\u003ctd\u003e20–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRent premium\u003c\/td\u003e\n\u003ctd\u003e3–8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBiodiversity target\u003c\/td\u003e\n\u003ctd\u003e~10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupancy efficiency\u003c\/td\u003e\n\u003ctd\u003e+15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Pitch Promotion SA’s Product, Price, Place, and Promotion strategies, using real-brand practices and competitive context to provide actionable positioning, benchmarking, and ready-to-use insights for managers and consultants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Pitch Promotion SA’s 4P analysis into a clear, plug-and-play one-pager that relieves briefing and alignment pain by surfacing key product, price, place and promotion insights at a glance. Designed for leadership and cross‑functional teams, it’s easily customizable for presentations, comparisons, or rapid strategic discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFrance-wide urban focus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePitch Promotion targets development across major metros—Île-de-France (≈12.3M residents), Lyon (≈1.7M), Marseille (≈1.6M) and Toulouse (≈1.4M)—and fast-growing secondary cities such as Rennes, Montpellier and Nantes, leveraging \u0026gt;80% urbanization. Site strategy prioritizes transit-rich, amenity-dense neighborhoods and brownfield-to-housing conversions in designated regeneration zones. Selection aligns with municipal plans and demographic growth forecasts to capture projected local demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-channel sales distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCombine direct sales offices, on-site showrooms and online booking\/3D configurators to capture the 97% of buyers who start online (NAR 2024); use certified brokers and institutional channels for bulk deals (institutional share rising to ~30% of new-builds in 2024) and virtual tours that boost listing engagement ~40% (Matterport\/Zillow 2024); maintain CRM (Salesforce 2024 shows ~27% sales lift) to track leads and personalize follow-ups.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic land acquisition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePitch Promotion SA partners with 24 municipalities, 18 landowners and 8 corporate vendors to access 3,400+ hectares; data-led scouting leverages GIS, zoning and 2025 ESG overlays to shortlist 140 compliant plots. Pipeline is secured via options, joint ventures and forward-purchase agreements covering 78% of near-term needs, balancing the land bank across 5 regions and 4 product types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEfficient project delivery network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEfficient project delivery network leverages a vetted roster of contractors, engineering firms and suppliers to target 25% faster cycle times and predictable milestones; collaborative BIM planning and just-in-time logistics cut on-site rework and holding costs. \u003c\/p\u003e\n\u003cp\u003eStandardized quality controls and HSE protocols aim for TRIR below 1.0 per 200,000 hours and phased inventory releases to reduce stock by 30% while matching demand. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eVetted partners\u003c\/li\u003e\n\u003cli\u003eBIM + JIT\u003c\/li\u003e\n\u003cli\u003eHSE TRIR \u0026lt;1.0\u003c\/li\u003e\n\u003cli\u003eInventory −30%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional placement \u0026amp; leasing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eInstitutional placement \u0026amp; leasing targets stabilized assets for funds, insurers and REITs, leveraging common pension allocations of roughly 8–12% to real estate (industry surveys 2024) and using pre-lets to anchor tenants to de-risk development and compress lease-up timelines.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePre-let to anchors: reduces development risk\u003c\/li\u003e\n\u003cli\u003ePartner with top operators: CBRE, JLL, Colliers\u003c\/li\u003e\n\u003cli\u003eMaster leases: ensure income visibility for REITs\/insurers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransit brownfield in French metros captures \u003cstrong\u003e\u0026gt;80%\u003c\/strong\u003e of urban demand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace focuses on major French metros (Île-de-France 12.3M, Lyon 1.7M, Marseille 1.6M, Toulouse 1.4M) and fast-growth secondaries, prioritizing transit-rich, brownfield regeneration sites to capture \u0026gt;80% urban demand. Omni-channel access: offices, showrooms, 3D configurators (97% buyer online start) plus broker\/institutional channels (≈30% new-builds). Land pipeline: 3,400+ ha, 140 shortlisted plots, 78% near-term secured; delivery targets TRIR \u0026lt;1.0 and −30% inventory.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMetro pop\u003c\/td\u003e\n\u003ctd\u003eÎle-de-France 12.3M; Lyon 1.7M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUrbanization\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBuyer online start\u003c\/td\u003e\n\u003ctd\u003e97% (NAR 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstitutional share\u003c\/td\u003e\n\u003ctd\u003e≈30% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLand bank\u003c\/td\u003e\n\u003ctd\u003e3,400+ ha; 140 plots\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePipeline secured\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHSE \/ Inventory\u003c\/td\u003e\n\u003ctd\u003eTRIR \u0026lt;1.0; −30% stock\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003ePitch Promotion SA 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Pitch Promotion SA 4P's Marketing Mix Analysis is fully complete, editable and ready to use for planning and presentations. You’re viewing the exact same high-quality file included with your order. Buy with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56164911710585,"sku":"pitchpromotion-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/pitchpromotion-marketing-mix.png?v=1762742199","url":"https:\/\/portersfiveforce.com\/products\/pitchpromotion-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}