{"product_id":"outbrain-pestle-analysis","title":"Outbrain PESTLE Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to Market Insight Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGain a competitive edge with our PESTLE analysis of Outbrain—uncover how political, economic, social, technological, legal and environmental forces will shape its strategy and valuation. Ready-made for investors and strategists, this brief highlights key risks and opportunities. Purchase the full report for the complete, actionable breakdown and downloadable templates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eolitical factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal data governance and platform regulation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGovernments tightening oversight via the EU Digital Services Act (in force Aug 2023) and the Digital Markets Act (effective Mar 7, 2024) constrain how Outbrain personalizes and measures ads across markets, with noncompliance penalties up to 6% (DSA) and 10% (DMA) of global turnover.\u003c\/p\u003e\n\u003cp\u003eRules on platform liability, media plurality, and algorithmic transparency can force changes to recommendation logic and reporting, increasing compliance complexity and operational cost.\u003c\/p\u003e\n\u003cp\u003eProactive engagement with policymakers and industry groups reduces disruption and regulatory risk. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeopolitical fragmentation and market access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrade tensions and data localization rules in 50+ countries can constrain Outbrain’s cross-border ad delivery and analytics, forcing heavier reliance on regional data pipelines and consent frameworks.\u003c\/p\u003e\n\u003cp\u003eMarket exits or content restrictions during geopolitical crises shrink publisher inventory and advertiser demand, while local partnerships and region-specific tech stacks help preserve continuity.\u003c\/p\u003e\n\u003cp\u003eDiversifying revenue across stable jurisdictions lowers concentration risk and supports resilient monetization. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital services taxes and fiscal policy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCountry-level digital services taxes, typically set between 2–7%, can raise ad platforms’ effective take-rates by an estimated 150–300 basis points, squeezing Outbrain margins; IMF and OECD debates in 2024–25 increased implementation risk. Fiscal tightening or shifts in media subsidies can reduce publisher revenue and inventory quality, forcing Outbrain toward price hikes or shared-cost models with publishers; tax planning and invoicing localization reduce leakage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic media policy and content standards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cppublic funding and national content mandates shape publisher strategies inventory mix pushing premium news toward compliant partners curated feeds. political pressure to combat misinformation reinforced by the eu digital services act with fines up of global turnover raises moderation expectations for distribution partners. aligning recognized standards preserves brand safety relationships while clear escalation takedown playbooks reduce regulatory exposure.\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePublic mandates alter inventory and partner selection\u003c\/li\u003e\n\u003cli\u003eDSA (2024) creates moderation + fines up to 6% global turnover\u003c\/li\u003e\n\u003cli\u003eNews standards protect brand safety and commercial ties\u003c\/li\u003e\n\u003cli\u003eEscalation\/takedown playbooks limit regulatory risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ppublic\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAntitrust scrutiny of ad tech ecosystems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRegulators in the US and EU have intensified antitrust probes into ad tech vertical integration—high-profile cases against dominant platforms and the EU Digital Markets Act enforcement are reshaping market power dynamics as programmatic ad spend reached about $200B globally in 2024. Changes to walled gardens or enforced interoperability can reallocate traffic flows, benefiting or disadvantaging Outbrain depending on access rules; transparent auctions and fair access policies improve Outbrain’s defensibility, while active participation in IAB\/open standards reduces perceived gatekeeping.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegulatory pressure: US\/EU antitrust actions ongoing\u003c\/li\u003e\n\u003cli\u003eMarket scale: programmatic ~$200B (2024)\u003c\/li\u003e\n\u003cli\u003eRisk\/opp: walled-garden changes shift traffic\u003c\/li\u003e\n\u003cli\u003eDefense: transparent auctions, fair access\u003c\/li\u003e\n\u003cli\u003eReputation: join open standards to limit gatekeeper label\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulation, taxes and localization raise costs; fines \u003cstrong\u003e6%\/10%\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEU DSA (in force Aug 2023) and DMA (Mar 7, 2024) limit personalization\/measurement; fines up to 6% and 10% of global turnover respectively.\u003c\/p\u003e\n\u003cp\u003eData localization in 50+ countries and digital services taxes (2–7%) fragment delivery and raise effective take-rates by ~150–300 bps.\u003c\/p\u003e\n\u003cp\u003eProgrammatic ad spend ~200B (2024); US\/EU antitrust scrutiny can reshuffle access—policy engagement reduces disruption.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eFactor\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDSA\/DMA\u003c\/td\u003e\n\u003ctd\u003eCompliance + fines\u003c\/td\u003e\n\u003ctd\u003e6% \/ 10% turnover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData rules\u003c\/td\u003e\n\u003ctd\u003eFragmentation\u003c\/td\u003e\n\u003ctd\u003e50+ countries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTaxes\u003c\/td\u003e\n\u003ctd\u003eMargin pressure\u003c\/td\u003e\n\u003ctd\u003e2–7% (DST)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket\u003c\/td\u003e\n\u003ctd\u003eFlow shifts\u003c\/td\u003e\n\u003ctd\u003e$200B programmatic (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eExplores how external macro-environmental factors uniquely affect Outbrain across Political, Economic, Social, Technological, Environmental and Legal dimensions, with data-backed trends and forward-looking insights. Designed for executives, investors and strategists to identify risks, opportunities and inform scenario planning, pitch decks and strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, visually segmented Outbrain PESTLE summary that’s editable for local context and easily dropped into presentations or shared across teams to accelerate alignment on external risks and market positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eE\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003economic factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAd spend cyclicality and macro headwinds\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAdvertising budgets typically contract in recessions and expand with GDP, directly scaling Outbrain’s take rate and volumes; GroupM estimated global ad spend rose about 6% in 2024 after 2023 weakness, underlining sensitivity to macro swings. Performance-led native formats show resilience but still face CPC\/CPA pressure as advertisers tighten bids. Scenario planning for soft and hard landings helps calibrate sales pipelines. Dynamic pricing and ROI storytelling defend share during downturns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCPM\/CPC inflation and yield management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCompetitive demand and privacy-driven targeting limits from iOS 14 and the cookieless shift (Privacy Sandbox tests in 2024) have driven double-digit CPM\/CPC inflation on premium inventory. Outbrain must balance advertiser ROI with publisher yield to avoid churn on both sides by protecting margins and delivering measurable outcomes. Advanced pacing and bid shading improve buy-side efficiency and can reduce effective CPMs. Segment-level elasticity tracking guides monetization and price differentiation by audience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCurrency volatility in multinational operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain reports revenue and costs across USD, EUR, GBP, ILS and other currencies, creating material FX exposure. Currency swings have shifted reported growth and margin profiles by several percentage points in recent quarters. Hedging policies and natural offsets across markets help stabilize results, and localized pricing reduces mismatch risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsolidation across publishers and advertisers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eConsolidation among publishers and advertisers concentrates buying power and supply control, forcing Outbrain to meet larger partners’ demands for improved economics, service levels, and measurement; Google and Meta together held roughly 54% of US digital ad spend in 2023, illustrating scale pressures (eMarketer).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEnterprise contracts may require outcome guarantees to win\u003c\/li\u003e\n\u003cli\u003eDiversification into mid-market and SMB reduces client concentration risk\u003c\/li\u003e\n\u003cli\u003eConsolidation increases negotiation leverage of top buyers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShift toward performance and retail media budgets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAdvertisers are reallocating spend from broad awareness to measurable outcomes and commerce, with retail media growing ~25% year‑over‑year and surpassing roughly $80bn in 2024, increasing demand for conversion-focused channels.\u003c\/p\u003e\n\u003cp\u003eOutbrain can capture this shift via conversion‑optimized placements and product feed integrations that drive lower‑funnel actions and higher ROAS.\u003c\/p\u003e\n\u003cp\u003ePartnerships with retailers and attribution providers and clear incrementality proofs—often showing double‑digit lift—accelerate budget migration into performance placements.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ereallocation: measurable outcomes over awareness\u003c\/li\u003e\n\u003cli\u003ecapability: conversion placements + product feeds\u003c\/li\u003e\n\u003cli\u003ecredibility: retailer\/attribution partnerships\u003c\/li\u003e\n\u003cli\u003etrigger: incrementality proofs unlock spend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulation, taxes and localization raise costs; fines \u003cstrong\u003e6%\/10%\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAd spend rose ~6% globally in 2024 (GroupM), directly lifting Outbrain volumes while recessions compress budgets and CPMs; performance native holds better but CPC\/CPA pressure persists. Retail media (~$80bn in 2024, +25% YoY) shifts dollars to conversion, favoring Outbrain’s product‑feed offerings. FX and consolidation (Google+Meta ~54% US share in 2023) create margin and negotiation headwinds.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2023\u003c\/th\u003e\n\u003cth\u003eImplication\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal ad spend\u003c\/td\u003e\n\u003ctd\u003e+6% (2024)\u003c\/td\u003e\n\u003ctd\u003eVolume upside\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail media\u003c\/td\u003e\n\u003ctd\u003e$80bn, +25% YoY\u003c\/td\u003e\n\u003ctd\u003eConversion demand\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform concentration\u003c\/td\u003e\n\u003ctd\u003eGoogle+Meta ~54% (US, 2023)\u003c\/td\u003e\n\u003ctd\u003ePricing pressure\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFX impact\u003c\/td\u003e\n\u003ctd\u003e±2–4 pp margin swing\u003c\/td\u003e\n\u003ctd\u003eHedging needs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eOutbrain PESTLE Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact document you’ll receive after purchase—fully formatted and ready to use. The Outbrain PESTLE Analysis delivers concise political, economic, social, technological, legal and environmental insights with clear, actionable implications. The layout and content are final and ready to download immediately after buying.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56162642329977,"sku":"outbrain-pestle-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/outbrain-pestle-analysis.png?v=1762705275","url":"https:\/\/portersfiveforce.com\/products\/outbrain-pestle-analysis","provider":"Porter's Five Forces","version":"1.0","type":"link"}