{"product_id":"nw18-bcg-matrix","title":"Network18 Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActionable Strategy Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eWant a clear snapshot of Network18’s portfolio — which brands are Stars, which are draining cash, and where the big opportunities hide? This preview teases the layout; buy the full BCG Matrix to get quadrant-by-quadrant placements, data-backed recommendations, and a ready-to-use Word report plus an Excel summary. Save time, make sharper investment decisions, and get strategic moves tailored to Network18’s market position — purchase now for instant access.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMoneycontrol ecosystem (app + web)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMoneycontrol ecosystem (app + web) is Network18's flagship digital-finance asset, commanding over 40 million monthly active users and a reported ~20% YoY rise in average user time, driving robust advertiser demand and premium CPMs. It's in a high-growth, high-share quadrant but continues to absorb capex for product, data tools and live coverage; continued investment in content, personalization and paid tiers should convert scale into a stronger profit engine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCNBC-TV18 + CNBCTV18.com\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCNBC-TV18 and CNBCTV18.com are Network18’s commanding business-news franchise, ranked No.1 in business viewership (BARC 2024) and drawing ~20M monthly digital users (SimilarWeb 2024), positioning digital as the primary growth runway. The franchise leads market sentiment but requires continued investment in on-air talent, premium live events, and digital video. Priority: protect prime-time, scale live streams, and deepen B2B monetization (sponsorships, data subscriptions). Sustained leadership should lift margins materially.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNews18 digital (Hindi + regional)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVernacular digital news in India grew sharply through 2024, with regional languages now driving over 50% of news consumption, and News18 carries strong brand recall across Hindi and regional markets. High traffic and expanding categories across News18’s regional sites and apps give it meaningful share within Network18’s portfolio. Priority: accelerate speed, SEO and social-native video; invest in local creators and hyperlocal reporting to lock dominance before growth normalizes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eViacom18\/JioCinema sports-entertainment tie-in\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eViacom18\/JioCinema has ridden explosive streaming growth and cultural grip on marquee sports, most notably after winning IPL digital rights in 2022 for Rs 48,390 crore, creating high-share moments that drive user engagement. Heavy cash needs for rights, tech and bandwidth strain cash flow, but group-stack synergies (Jio distribution, Network18 reach) amplify scale and monetization, justifying continued investment while the market is hot to mint future cash flows.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-share moments: IPL-led engagement surge\u003c\/li\u003e\n\u003cli\u003eLarge cash burn: Rs 48,390 crore rights outlay\u003c\/li\u003e\n\u003cli\u003eSynergy: Jio distribution + Network18 reach\u003c\/li\u003e\n\u003cli\u003eStrategy: keep investing to capture future cash flows\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBranded content studios and IP-led franchises\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAdvertisers crave story-led, multi-platform campaigns and Network18’s branded-content studios and IP-led franchises are positioned as stars, with ad budgets in India rising about 18% in 2024 to fuel high-growth briefs. Strong client retention and repeatable IP drive predictable revenue streams, but the business still needs greater production muscle and distribution guarantees to scale. Focus on format scaling, outcome-based pricing, then rinse-repeat to monetize at scale.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003epositioning: Stars\u003c\/li\u003e\n\u003cli\u003e2024 ad market growth: ~18%\u003c\/li\u003e\n\u003cli\u003epriorities: scale formats, price outcomes\u003c\/li\u003e\n\u003cli\u003egaps: production capacity, distribution guarantees\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFast-growth media assets: \u003cstrong\u003e40M MAU\u003c\/strong\u003e, +20% time, IPL rights Rs48,390cr\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNetwork18's Stars (Moneycontrol, CNBC-TV18, Viacom18\/JioCinema, branded-content) deliver high share in fast-growth segments: Moneycontrol 40M MAU and ~20% YoY time growth (2024); CNBC-TV18 No.1 BARC 2024; Viacom18 anchored by IPL rights (Rs 48,390 crore). Priorities: invest to scale product, video, rights monetization and production capacity.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003cth\u003ePriority\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMoneycontrol\u003c\/td\u003e\n\u003ctd\u003e40M MAU, +20% time\u003c\/td\u003e\n\u003ctd\u003eStar\u003c\/td\u003e\n\u003ctd\u003eProduct, paid tiers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCNBC-TV18\u003c\/td\u003e\n\u003ctd\u003eNo.1 BARC 2024\u003c\/td\u003e\n\u003ctd\u003eStar\u003c\/td\u003e\n\u003ctd\u003eLive, B2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eViacom18\u003c\/td\u003e\n\u003ctd\u003eIPL rights Rs48,390cr\u003c\/td\u003e\n\u003ctd\u003eStar\u003c\/td\u003e\n\u003ctd\u003eMonetize rights\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranded content\u003c\/td\u003e\n\u003ctd\u003eAd market +18% 2024\u003c\/td\u003e\n\u003ctd\u003eStar\u003c\/td\u003e\n\u003ctd\u003eScale formats\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eNetwork18 BCG Matrix analysis mapping units into Stars, Cash Cows, Question Marks and Dogs, with clear invest, hold or divest guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Network18 BCG Matrix placing each business unit in a quadrant so you can spot priorities at a glance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlagship TV news channels (News18 national + key regionals)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFlagship News18 national and key regional channels operate in a mature linear TV market that nonetheless delivered ~INR 34,000 crore in TV ad spends in 2024, with news maintaining high-value ratings lanes and advertiser loyalty. Channels are efficient to run with predictable inventory and strong affiliate distribution ties, supporting steady EBITDA conversion. Maintain credibility and tight cost discipline, milk slot leadership and aggressively cross-promote digital flagship properties.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eForbes India and premium print\/digital niches\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eForbes India (launched 2009, marked 15 years in 2024) sits in Network18s cash-cow niche: a high-credibility brand with a stable advertiser base and paid-audience focus. Low market growth for premium business print\/digital in 2024 makes it a BCG Cash Cow, delivering high margin when operations are kept lean. Preserve cover franchises, signature lists and annual summits; optimize subscriptions and events for steady cash yield.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetwork ad-sales and sponsorship bundles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNetwork ad-sales and sponsorship bundles leverage a platform reach of roughly 250 million monthly viewers\/users to package cross-channel deals at scale, enabling advertisers broad, measurable exposure. Growth is modest but yield dependable, with ad-sponsorship mixes typically delivering steady cashflow that underpins operations. By tightening pricing, cutting make-goods and upselling integrations (branded content, data-driven targeting) these bundles continue to pay the bills while capital is redeployed to bigger strategic bets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMoneycontrol Pro and finance subscriptions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMoneycontrol Pro and finance subscriptions are classic cash cows: slower top-line subscriber growth in 2024 but strong ARPU from paying cohorts, low incremental delivery cost, high stickiness and visible upsell levers; focus on utility features and exclusive analysis to keep churn low and sustain predictable cash flow for product sprints.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh ARPU\u003c\/li\u003e\n\u003cli\u003eLow marginal cost\u003c\/li\u003e\n\u003cli\u003eSticky cohorts\u003c\/li\u003e\n\u003cli\u003eChurn controls: utilities \u0026amp; exclusives\u003c\/li\u003e\n\u003cli\u003eFunds short-term R\u0026amp;D\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSyndication\/library licensing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNetwork18s syndication and library-licensing arm converts existing video and editorial archives into repeatable revenue streams; content licensing gross margins often exceed 50% in 2024 per industry benchmarks, delivering quiet, high-ROI cash flow despite flat market growth. Packages target OTT, edtech and B2B buyers, and monetization rises materially as metadata and discoverability improve.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRepeatable revenue: archive-first monetization\u003c\/li\u003e\n\u003cli\u003eMargins: \u0026gt;50% gross (2024 industry benchmark)\u003c\/li\u003e\n\u003cli\u003eChannels: OTT, edtech, B2B packaging\u003c\/li\u003e\n\u003cli\u003eUpside: metadata-driven discoverability gains\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-margin media cashflows - \u003cstrong\u003eINR 34,000 cr\u003c\/strong\u003e, \u003cstrong\u003e250M\u003c\/strong\u003e reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFlagship TV (TV ad market ~INR 34,000 crore in 2024) and Forbes India (15 years in 2024) plus Moneycontrol Pro and syndication deliver high-margin, low-growth cash flows; platform reach ~250M monthly enables bundled adsales; content-licensing gross margins \u0026gt;50% (2024 benchmark) provide repeatable cash to fund strategic bets.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlagship TV\u003c\/td\u003e\n\u003ctd\u003eINR 34,000 cr market\u003c\/td\u003e\n\u003ctd\u003eStable EBITDA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eForbes India\u003c\/td\u003e\n\u003ctd\u003e15 yrs, premium ads\u003c\/td\u003e\n\u003ctd\u003eHigh-margin cash cow\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMoneycontrol Pro\u003c\/td\u003e\n\u003ctd\u003eHigh ARPU\u003c\/td\u003e\n\u003ctd\u003eSubscription cash\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLicensing\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;50% gross\u003c\/td\u003e\n\u003ctd\u003eRepeatable revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You’re Viewing Is Included\u003c\/span\u003e\u003cbr\u003eNetwork18 BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe Network18 BCG Matrix you're previewing on this page is the exact file you'll receive after purchase. No watermarks, no placeholders—just the finished, professionally formatted report ready for immediate use. It’s built for clarity and decision-making, so you can edit, print, or present without fuss. Buy once and download instantly—what you see is what you get.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56163788915065,"sku":"nw18-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/nw18-bcg-matrix.png?v=1762722606","url":"https:\/\/portersfiveforce.com\/products\/nw18-bcg-matrix","provider":"Porter's Five Forces","version":"1.0","type":"link"}