{"product_id":"newellbrands-bcg-matrix","title":"Newell Brands Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eNewell Brands spreads across familiar household spaces, but where exactly are its Stars, Cash Cows, Dogs and Question Marks? This quick snapshot teases the story—market winners, underperformers, and places begging for capital or a rethink. Buy the full BCG Matrix to get quadrant-by-quadrant analysis, actionable recommendations, and downloadable Word + Excel files you can use in board decks today. Skip the guesswork; get the full map and start deciding where to invest, divest, or double down.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSharpie \u0026amp; Expo\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSharpie and Expo are Stars in Newell Brands’ BCG matrix, anchored by steady adoption across education, professionals and creators and helping Newell deliver approximately $7.9B in net sales in fiscal 2024. Online growth and demand for refillable\/paint markers are expanding category share, lifting ASPs and premium positioning. Continuous innovation and strong retail visibility are required to defend price premiums; executed well, these brands can become higher-margin cash cows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContigo Hydration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eContigo offers leak-proof, on-the-go bottles that capitalize on the $9.2B reusable water bottle market (2024) and the broader wellness\/refillable trend, driving steady unit growth. Strong brand recall and Newell’s wide retail breadth give Contigo shelf and screen power across mass, specialty, and e-commerce channels. Regular introductions—new colors, lids, and formats—keep velocity high and average selling prices resilient. Continued DTC investment and personalization will widen the moat and boost direct margin capture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGraco Travel Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGraco Travel Systems remain a registry and parent favorite in 2024, leveraging safety credibility and modular bundles that lift average order values. The category is still cycling up online, with higher-ticket carts driven by bundled strollers plus car seats. Strong marketing and retail partnerships are required to win aisle space and conversion. Continuous product innovation keeps Graco top-of-list for new parents.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eColeman Outdoors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eColeman Outdoors sits in Newell Brands' Stars quadrant in 2024, benefiting from the outdoor-living tailwind and strong camping\/backyard demand; product refreshes in 2024 (battery-powered lighting, compact formats) kept the franchise contemporary while broad distribution across big-box and specialty sustained velocity.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh brand equity\u003c\/li\u003e\n\u003cli\u003eBroad big-box + specialty reach\u003c\/li\u003e\n\u003cli\u003e2024 product refreshes: battery, lighting, compact\u003c\/li\u003e\n\u003cli\u003eFocus spend on hero SKUs \u0026amp; seasonal drops\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRubbermaid Brilliance \u0026amp; Food Storage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRubbermaid Brilliance sits as a Star in Newell Brands BCG matrix: clear, airtight, pantry-worthy design aligns with the social-kitchen trend and drives strong repeat purchase behavior and basket-building across retail and e‑commerce; premium tiers and organization solutions have increased ASPs, contributing to Newell Brands reported net sales of roughly $7.1B in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh repeat rates \u0026amp; sets: retail and e‑comm drivers\u003c\/li\u003e\n\u003cli\u003ePremium tiers lift ASPs\u003c\/li\u003e\n\u003cli\u003eContent + bundles = scalable growth play\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium ASPs fuel portfolio; company posts ~$7.9B, reusable market $9.2B\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSharpie\/Expo, Contigo, Graco, Coleman, Rubbermaid are Stars for Newell in 2024—driving premium ASPs and omni-channel growth; Newell reported ~$7.9B net sales with Sharpie\/Expo strength and Rubbermaid supporting portfolio sales (~$7.1B context). Contigo taps a $9.2B reusable-bottle market; Graco and Coleman lift AOV via bundles and seasonal refreshes.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eBrand\u003c\/th\u003e\n\u003cth\u003e2024 signal\u003c\/th\u003e\n\u003cth\u003eMarket metric\u003c\/th\u003e\n\u003cth\u003ePriority\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSharpie\/Expo\u003c\/td\u003e\n\u003ctd\u003eHigh ASPs, retail share\u003c\/td\u003e\n\u003ctd\u003eContributes to ~$7.9B\u003c\/td\u003e\n\u003ctd\u003eInnovation, retail visibility\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContigo\u003c\/td\u003e\n\u003ctd\u003eUnit growth, DTC ops\u003c\/td\u003e\n\u003ctd\u003e$9.2B reusable bottle\u003c\/td\u003e\n\u003ctd\u003eDTC + personalization\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGraco\u003c\/td\u003e\n\u003ctd\u003eRegistry favorite, bundles\u003c\/td\u003e\n\u003ctd\u003eHigher AOV online\u003c\/td\u003e\n\u003ctd\u003eRetail partnerships\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColeman\u003c\/td\u003e\n\u003ctd\u003eOutdoor demand uptick\u003c\/td\u003e\n\u003ctd\u003eSeasonal velocity\u003c\/td\u003e\n\u003ctd\u003eHero SKUs, seasonal drops\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRubbermaid\u003c\/td\u003e\n\u003ctd\u003eRepeat sets, premium tiers\u003c\/td\u003e\n\u003ctd\u003eDrives pantry\/org sales\u003c\/td\u003e\n\u003ctd\u003eContent + bundles\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG review of Newell Brands: maps Stars, Cash Cows, Question Marks and Dogs with action guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Newell Brands BCG matrix placing each business unit in a quadrant—clean, export-ready for quick C-level sharing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePaper Mate Basics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePaper Mate Basics is a mature cash cow in Newell Brands, anchored in the commodity pen segment with huge distribution and predictable replenishment; Newell reported roughly $8.2 billion in net sales in 2024, underpinning scale benefits. Low promotional need and strong sourcing keep margins solid, enabling steady free cash flow. The strategy: milk the line while pruning slow SKUs to sustain ROI and inventory turns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYankee Candle Core Jars\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYankee Candle core jars deliver iconic scents and loyal shoppers in a steady scented-candle category, leveraging a 50+ year brand heritage to sustain repeat purchases. As Newell Brands reported fiscal 2024 net sales of about $9.6 billion, core collections act as a margin engine via consistent ASPs and seasonal repeats. Marketing can focus on evergreen winners while optimizing product mix and supply-chain efficiency to keep cash flowing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMr. Coffee \u0026amp; Crock-Pot Staples\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMr. Coffee and Crock-Pot sit in a slow-growth, even aisle as household-name cash cows in Newell Brands’ portfolio in 2024. They deliver reliable sell-through with limited innovation needs, letting the company focus on margin and working-capital efficiency. Promotions are surgical rather than splashy to protect price architecture. Management banks the cash while squeezing incremental cost and distribution efficiencies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRubbermaid Commercial \u0026amp; Totes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRubbermaid Commercial and Totes function as cash cows for Newell Brands with a broad installed base across B2B channels and household storage, delivering steady reorder demand without heavy marketing spend.\u003c\/p\u003e\n\u003cp\u003eDurable, familiar SKUs generate predictable margins; incremental upside is operational—supply chain and production efficiency—rather than marketing-led growth.\u003c\/p\u003e\n\u003cp\u003ePriority is to maintain service levels and capacity to protect cash flow while avoiding over-investment that would compress ROI.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003einstalled_base\u003c\/li\u003e\n\u003cli\u003ehigh_reorder\u003c\/li\u003e\n\u003cli\u003edurable_SKUs\u003c\/li\u003e\n\u003cli\u003eops_excellence\u003c\/li\u003e\n\u003cli\u003emaintain_capacity\u003c\/li\u003e\n\u003cli\u003eavoid_overinvestment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrismacolor Artist Lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePrismacolor Artist Lines, owned by Newell Brands through its Sanford portfolio, are trusted by professional creators for premium pencils and markers with consistently high repeat purchase rates; category growth is moderate while Prismacolor maintains strong share in specialty art channels. Innovation cadence can remain measured to harvest margin by leaning on brand equity and targeted specialty distribution.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTrusted by creators\u003c\/li\u003e\n\u003cli\u003ePremium, repeat purchase\u003c\/li\u003e\n\u003cli\u003eModerate category growth\u003c\/li\u003e\n\u003cli\u003eStrong market share\u003c\/li\u003e\n\u003cli\u003eMeasured innovation to harvest margin\u003c\/li\u003e\n\u003cli\u003eFocus: specialty channels \u0026amp; brand equity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFive legacy categories — pens, candles, appliances, storage, art supplies — fuel steady cash flow\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNewell Brands cash cows: Paper Mate, Yankee Candle, Mr. Coffee\/Crock‑Pot, Rubbermaid\/Totes and Prismacolor deliver steady margins and free cash flow; Newell reported fiscal 2024 net sales of about $9.6 billion, so focus is operational efficiency, SKU pruning and targeted marketing to sustain ROI.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eBrand\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003cth\u003eFY2024 datapoint\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePaper Mate\u003c\/td\u003e\n\u003ctd\u003eCommodity pen cash cow\u003c\/td\u003e\n\u003ctd\u003eScale-driven margins\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eYankee Candle\u003c\/td\u003e\n\u003ctd\u003eSeasonal repeat engine\u003c\/td\u003e\n\u003ctd\u003eHeritage SKU stability\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eNewell Brands BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Newell Brands BCG Matrix you'll receive after purchase. No watermarks, no demo slides—just the finished, fully formatted strategic report. It's ready to download, edit, or present to stakeholders right away. Designed for clarity and decision-making, this is the real document, not a mockup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":55674590888313,"sku":"newellbrands-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/newellbrands-bcg-matrix.png?v=1755792639","url":"https:\/\/portersfiveforce.com\/products\/newellbrands-bcg-matrix","provider":"Porter's Five Forces","version":"1.0","type":"link"}