{"product_id":"ncrvoyix-bcg-matrix","title":"NCR Voyix Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisual. Strategic. Downloadable.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eNCR Voyix’s BCG Matrix snapshot shows where its product lines sit in a shifting payments landscape—who’s driving growth, who’s funding it, and who’s slipping. This preview hints at opportunity and risk; the full BCG Matrix gives quadrant-by-quadrant placements, data-backed recommendations, and a clear capital-allocation roadmap. Buy the complete report for a Word narrative plus an Excel summary you can present and act on right away.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud retail POS at scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStrong share with tier-1 retailers and rapid cloud migration keep Cloud retail POS humming for NCR Voyix; NCR reported FY 2024 revenue of $4.97 billion, underpinning investment capacity. Growth in unified store ops means Voyix stays on shortlists and is often the incumbent to beat. Heavy rollout and enablement spend is required, but customer retention is sticky; keep investing to defend logos and win chains flipping from legacy on-prem.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelf‑checkout and kiosks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConsumers prize speed and retailers seek labor relief, creating a perfect storm that drove the global self‑checkout market to an estimated $3.4 billion in 2024 with ~7% CAGR projected through 2030. Large install bases continue to expand across grocery, c‑store and big‑box chains, with thousands of lanes added annually. Hardware, software and services generate strong recurring cash flow but demand continuous updates and field support. Stay aggressive on roadmap and placements to cement leadership.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise payments orchestration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEnterprise payments orchestration volume surged in 2024 as merchants pushed omnichannel and tokenized flows, with tokenized transactions exceeding 40% of e-commerce card volume and overall payments volume growing low double-digits year-over-year. Once embedded, switching costs rise sharply, making share gains sticky and driving retention. Margins improve with scale—processing economics can widen EBITDA margins by 300–500 basis points—but growth still requires ongoing investment in reliability and certifications. Pushing new rails and broader global acceptance remains essential to widen the moat and capture cross-border volumes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRestaurant digital ordering stack\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eQuick‑service and fast casual continue modernizing in 2024, with digital orders accounting for roughly one‑third of off‑premise transactions; NCR Voyix is capturing share by combining POS, order management and kitchen systems into a unified stack. Deployments are complex, requiring intensive services and support, but logo wins compound and drive measurable upsell and footprint expansion.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket: ~33% digital orders (2024)\u003c\/li\u003e\n\u003cli\u003eStrength: integrated POS+OMS+KDS\u003c\/li\u003e\n\u003cli\u003eChallenge: high services intensity\u003c\/li\u003e\n\u003cli\u003eBenefit: logo compounding and upsell\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnified commerce platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRetailers want one brain for store, ecom, and fulfillment; NCR Voyix’s unified commerce module fits that need and saw platform adoption accelerate in 2024, with vendor consolidation driving ~30% year‑over‑year seat growth and enterprise spend rising to support integrations. It requires heavy product and partner investment to keep pace, but once standardized the platform becomes the operational backbone—classic Star energy: defend share, fuel growth.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket tag: unified commerce\u003c\/li\u003e\n\u003cli\u003eGrowth: ~30% YoY adoption (2024)\u003c\/li\u003e\n\u003cli\u003eInvestment: high product + partner spend\u003c\/li\u003e\n\u003cli\u003eOutcome: backbone for omnichannel ops\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTier-1 retail leader; \u003cstrong\u003e$4.97B\u003c\/strong\u003e backing, \u003cstrong\u003e$3.4B\u003c\/strong\u003e self-checkout, \u003cstrong\u003e\u0026gt;40%\u003c\/strong\u003e tokenization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Voyix commands strong share with tier‑1 retailers, backed by NCR FY2024 revenue $4.97B; cloud POS, self‑checkout ($3.4B market 2024) and tokenized payments (\u0026gt;40% e‑comm tokenization) drive high growth and sticky retention, but require heavy rollout and services spend to defend and expand.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eTag\u003c\/th\u003e\n\u003cth\u003e2024 Metric\u003c\/th\u003e\n\u003cth\u003eNote\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$4.97B\u003c\/td\u003e\n\u003ctd\u003eNCR FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSelf‑checkout\u003c\/td\u003e\n\u003ctd\u003e$3.4B\u003c\/td\u003e\n\u003ctd\u003eGlobal market 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTokenization\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;40%\u003c\/td\u003e\n\u003ctd\u003ee‑commerce card volume\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnified commerce\u003c\/td\u003e\n\u003ctd\u003e~30% YoY\u003c\/td\u003e\n\u003ctd\u003eSeat adoption growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise BCG analysis of NCR Voyix products: Stars, Cash Cows, Question Marks and Dogs with investment guidance and market risks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page NCR Voyix BCG Matrix placing each business unit in a quadrant for fast, board-ready decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstalled‑base POS renewals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eInstalled‑base POS renewals generate steady annuity cash: NCR’s mature footprint yields predictable maintenance and subscription revenue, accounting for a substantial portion of recurring cash in 2024 and showing low single‑digit churn when SLAs are met.\u003c\/p\u003e\n\u003cp\u003eModest reinvestment keeps hardware and software healthy and upsell‑ready, enabling incremental cloud migration and higher‑margin services while management milks the annuity stream and guides customers toward Voyix cloud offerings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty and back‑office retail apps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFeature‑complete for many clients with steady renewals (enterprise retention ~90% in 2024), deep integrations mean competitive displacement is rare; growth is slow but margins remain solid compared with transaction services. Focus on optimizing hosting and tiered support to cut cost-to-serve and widen contribution, targeting a 5–10% improvement in operating margin through cloud consolidation and automated support workflows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayment device services in mature markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eReplacement and compliance cycles in mature markets keep payment device volumes steady rather than growing rapidly, supporting NCR Voyix cash generation; NCR reported FY2024 revenue of about $5.8 billion with services comprising roughly 60% of sales. Routine upgrades and certification renewals mean predictable lifetime value per device and operating margins near service benchmarks of ~18%, so keep costs lean and maintain certifications to bank margin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional services tied to steady accounts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eProfessional services tied to steady Voyix accounts deliver run‑rate implementation and optimization work with long‑standing customers, producing forecastable, high‑utilization revenue (typically 70%+ billable utilization in 2024 services cohorts). Not a growth rocket, these cash cows generated predictable margin support in 2024 and fund product innovation and R\u0026amp;D investments. Standardize playbooks to lift throughput and reduce time‑to‑value.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRun‑rate services: predictable recurring work\u003c\/li\u003e\n\u003cli\u003eUtilization: 70%+ (2024 services cohorts)\u003c\/li\u003e\n\u003cli\u003eRole: funds innovation, not core growth\u003c\/li\u003e\n\u003cli\u003eAction: standardize playbooks to raise throughput\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBanking software maintenance (existing clients)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLegacy banking software contracts continue to renew as NCR Voyix shifts emphasis to commerce; renewal rates exceed 85% in 2024, delivering steady but low-growth cash flow. Upgrades are incremental rather than transformational, producing limited incremental spend and keeping maintenance margins high. Maintain service quality and avoid heavy new-build investment in this cash cow.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh renewal rate: \u0026gt;85% (2024)\u003c\/li\u003e\n\u003cli\u003eLow incremental spend: upgrades incremental, not transformative\u003c\/li\u003e\n\u003cli\u003eStrategy: preserve service quality; no heavy new-build\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAnnuity-heavy services fund R\u0026amp;D; target \u003cstrong\u003e5-10%\u003c\/strong\u003e cloud margin lift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInstalled-base renewals and services generated steady annuity cash in 2024 (NCR FY2024 revenue ~$5.8B; services ~60%; enterprise retention ~90%).\u003c\/p\u003e\n\u003cp\u003eLow growth but healthy margins (service margin ~18%; target 5–10% margin lift via cloud consolidation).\u003c\/p\u003e\n\u003cp\u003eRun-rate professional services (70%+ utilization) and legacy renewals (\u0026gt;85%) fund R\u0026amp;D with modest reinvestment.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003eNote\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$5.8B\u003c\/td\u003e\n\u003ctd\u003eFY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServices\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003ctd\u003eof sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetention\u003c\/td\u003e\n\u003ctd\u003e~90%\u003c\/td\u003e\n\u003ctd\u003eenterprise\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService margin\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003ctd\u003ebenchmark\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUtilization\u003c\/td\u003e\n\u003ctd\u003e70%+\u003c\/td\u003e\n\u003ctd\u003eservices cohorts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLegacy renewals\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;85%\u003c\/td\u003e\n\u003ctd\u003ebankable cash\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eNCR Voyix BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe NCR Voyix BCG Matrix you’re previewing is the exact file you’ll receive after purchase. No watermarks, no demo content—just a fully formatted, ready-to-use matrix tailored for strategic clarity. It’s crafted with market-backed analysis and delivered immediately to your inbox. You can edit, print, or present it to stakeholders with zero surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56163972645241,"sku":"ncrvoyix-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/ncrvoyix-bcg-matrix.png?v=1762723691","url":"https:\/\/portersfiveforce.com\/products\/ncrvoyix-bcg-matrix","provider":"Porter's Five Forces","version":"1.0","type":"link"}