{"product_id":"myriad-business-model-canvas","title":"Myriad Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFull Business Model Canvas: Editable playbook for investors, founders, analysts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock Myriad’s strategic playbook with the full Business Model Canvas. This in-depth, editable guide maps value propositions, revenue streams, partnerships, and scaling levers. Ideal for investors, founders, and analysts seeking actionable insights. Download the complete Canvas in Word and Excel to benchmark and execute faster.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAcademic \u0026amp; research institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCollaborations with universities and cancer centers accelerate biomarker discovery and clinical validation, supporting Myriad's multi-site studies across 20+ centers by 2024 to strengthen evidence for clinical utility and guideline inclusion. Access to biobanks with over 200,000 biospecimens and diverse cohorts improves test performance and generalizability. Co-authorship and data sharing produced 150+ peer-reviewed publications, enhancing scientific credibility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHospitals, health systems, and clinics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIntegrated partnerships with hospitals and clinics enable streamlined ordering, coordinated sample collection, and secure result delivery embedded into EHR workflows. Embedding Myriad workflows within oncology and women’s health pathways increases clinician adoption and guideline-concordant testing. Joint quality initiatives reduce turnaround times and improve diagnostic outcomes. Alignment with value-based care and ACO models in 2024 supports shared savings and population health goals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePharmaceutical \u0026amp; biotech companies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCo-development with pharmaceutical and biotech partners enables Myriad to deliver companion diagnostics that accelerate targeted therapy development and trial enrollment; the companion diagnostics market exceeded $5 billion in 2024 and FDA had approved over 40 companion diagnostics by 2024. Regulatory-aligned studies directly link test results to drug response and safety, supporting label expansions. Commercial agreements bundle testing with therapy access programs and real-world evidence generation enhances market penetration and reimbursement negotiations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayers and provider networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eContracting with insurers and provider networks secures coverage and streamlines reimbursement and prior authorization workflows, supported by published health economic studies that have influenced favorable payer policies. Population screening pilots in ACOs and IDNs have demonstrated measurable cost-offsets and care pathway efficiencies. Continuous, data-driven outcomes reporting sustains and expands long-term payer relationships.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCoverage-driven contracting\u003c\/li\u003e\n\u003cli\u003eHealth economics evidence\u003c\/li\u003e\n\u003cli\u003eACO\/IDN screening pilots\u003c\/li\u003e\n\u003cli\u003eOutcomes-based payer reporting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth IT, EHR, and lab logistics vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIntegrations with EHR\/CPOE enable e-ordering and discrete result delivery, supported by ~96% EHR adoption in US hospitals (ONC 2024). Interoperability partners ensure HL7\/FHIR compliance and workflow fit. Logistics partners optimize kit distribution and specimen transport. Cybersecurity vendors safeguard PHI and regulatory adherence.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEHR\/CPOE: e-ordering, discrete results\u003c\/li\u003e\n\u003cli\u003eInteroperability: HL7\/FHIR compliance\u003c\/li\u003e\n\u003cli\u003eLogistics: kit distribution, specimen transport\u003c\/li\u003e\n\u003cli\u003eSecurity: PHI protection, regulatory compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e\n\u003cstrong\u003e200k\u003c\/strong\u003e specimens, \u003cstrong\u003e96%\u003c\/strong\u003e EHR reach, companion Dx in \u0026gt;$5B market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePartnerships with 20+ academic and clinical centers and access to 200,000+ biospecimens drive biomarker validation and 150+ peer-reviewed papers. Hospital and EHR integrations (96% US adoption 2024) streamline orders and results. Pharma co-development supports companion diagnostics in a \u0026gt;$5B market (2024). Payer contracts and ACO pilots secure coverage and cost-offset evidence.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAcademia\/Clinics\u003c\/td\u003e\n\u003ctd\u003e20+ centers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBiobanks\u003c\/td\u003e\n\u003ctd\u003e200,000+ specimens\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePubs\u003c\/td\u003e\n\u003ctd\u003e150+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEHR\u003c\/td\u003e\n\u003ctd\u003e96% adoption\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompanion Dx\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$5B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eMyriad Business Model Canvas delivers a comprehensive, pre-written BMC aligned with the company’s strategy, mapping customer segments, channels, value propositions, revenue streams, key activities, resources, partners, cost structure and customer relationships. Ideal for presentations and funding discussions, it includes competitive analysis, SWOT-linked insights and a polished layout to support validation and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses company strategy into a digestible one-page canvas with editable cells, saving hours of formatting and enabling teams to quickly identify core components, collaborate, and adapt models for boardrooms, teaching, or fast deliverables.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAssay development \u0026amp; clinical validation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDesign and optimize panels such as the 25-gene myRisk hereditary cancer panel and the 12-gene GeneSight pharmacogenomics panel for oncology, women’s health, and drug response, updating assays as new variants and biomarkers emerge. Conduct rigorous analytical and clinical validation under CLIA\/CAP and FDA expectations, supporting submissions and lab accreditation. Publish evidence—over 30 peer-reviewed studies by 2024—to drive guideline inclusion and payer coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-complexity lab operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of 2024 Myriad operates CLIA\/CAP-certified laboratories with rigorous QA\/QC programs, validated assays and proficiency testing to ensure clinical-grade results. Labs manage sample accessioning, high-throughput sequencing and orthogonal variant confirmation with documented SOPs. Scalable automation supports rapid turnaround while strict chain-of-custody and compliance documentation maintain audit readiness and patient data integrity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBioinformatics \u0026amp; variant interpretation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOperating high-throughput pipelines for alignment, variant calling and annotation, Myriad curates internal and public resources (ClinVar \u0026gt;1.8 million submissions in 2024) and applies ACMG\/AMP criteria for standardized interpretation; machine learning models boost classification sensitivity and reduce VUS rates, while clinician-friendly, actionable reports summarize pathogenicity, evidence and recommended follow-up for tens of thousands of tests processed annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarket access \u0026amp; medical affairs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMarket access and medical affairs negotiate payer contracts and streamline prior-authorization pathways, educate clinicians with peer-reviewed evidence, guidelines, and real-world utility data, support KOL engagement and advisory boards, and deliver outcomes and health-economic analyses to demonstrate clinical and budgetary value.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003epayer negotiations\u003c\/li\u003e\n\u003cli\u003eprior authorization workflows\u003c\/li\u003e\n\u003cli\u003eclinician education\u003c\/li\u003e\n\u003cli\u003eKOL\/advisory boards\u003c\/li\u003e\n\u003cli\u003eoutcomes \u0026amp; HEOR\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory, privacy, and security management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRegulatory, privacy, and security management includes preparing submissions and maintaining audit readiness, supporting 20+ regulatory filings annually. Ensuring HIPAA, GDPR, and data governance compliance is core, with the average data breach cost at 4.45M USD (IBM, 2024). Managing cybersecurity controls and vendor risk while overseeing post-market surveillance and quality systems ensures continuous market access and patient safety.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegulatory filings: 20+ per year\u003c\/li\u003e\n\u003cli\u003eAverage breach cost: 4.45M USD (IBM 2024)\u003c\/li\u003e\n\u003cli\u003eHIPAA\/GDPR\/data governance enforcement\u003c\/li\u003e\n\u003cli\u003eVendor risk + post-market surveillance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCLIA\/CAP genomic panels: high-throughput testing, ML interpretation, 30+ studies, robust security\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDesign and update clinical panels (25-gene myRisk, 12-gene GeneSight) with CLIA\/CAP labs, processing tens of thousands of tests annually and publishing 30+ peer-reviewed studies by 2024. Maintain high-throughput sequencing, ML-supported interpretation (ClinVar \u0026gt;1.8M submissions in 2024) and QA\/QC for clinical-grade reports. Manage 20+ regulatory filings\/year, payer negotiations, prior-authorization workflows, and HIPAA\/GDPR-compliant security (avg breach cost 4.45M USD 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTests processed\/yr\u003c\/td\u003e\n\u003ctd\u003eTens of thousands\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePeer-reviewed studies\u003c\/td\u003e\n\u003ctd\u003e30+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegulatory filings\/yr\u003c\/td\u003e\n\u003ctd\u003e20+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClinVar submissions\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;1.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg breach cost\u003c\/td\u003e\n\u003ctd\u003e4.45M USD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the exact Myriad Business Model Canvas you'll receive after purchase. It’s not a mockup—this live preview shows the final, fully formatted canvas with all content intact. After buying, you’ll instantly download the same editable Word and Excel files, ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56161365492089,"sku":"myriad-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/myriad-business-model-canvas.png?v=1762691251","url":"https:\/\/portersfiveforce.com\/products\/myriad-business-model-canvas","provider":"Porter's Five Forces","version":"1.0","type":"link"}