{"product_id":"mineralresources-marketing-mix","title":"Mineral Resources Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Mineral Resources' product mix, pricing architecture, distribution networks, and promotional tactics combine to drive market advantage. This concise preview highlights key themes—get the full 4Ps report for editable, data-backed strategy, examples, and slide-ready content. Save time and apply proven insights to benchmarking, planning, or client work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated mining services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMRL offers turnkey contract crushing, screening, processing, mine planning and pit-to-port services delivering modular plants deployable in under 4 weeks, with performance-based contracts targeting equipment uptime \u0026gt;95% and productivity gains up to 20% for clients; bundled services reduce capex and downtime versus single-service rivals and support scale projects across iron ore, lithium and manganese supply chains.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIron ore products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLump (+6.3mm) and fines (-6.3mm) ores supplied with consistent Fe grades typically suited for blending to target sinter, pellet and BF\/DR feed specifications, enabling mill-by-mill recipe control. Rigorous quality control, full traceability and compliant sampling\/certification accompany each shipment, offered FOB or CIF to major steelmaking hubs. Typical end-uses are blast furnace and direct reduced iron routes; Pilbara and Yilgarn operations deliver dependable, port-integrated supply with strong logistics and ship-loading cadence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLithium portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSpodumene concentrates marketed as SC6 (6% Li2O) and SC8 (8% Li2O) target converters requiring standard feedstock grades. Offtake readiness is aligned with contracted converters across Asia, Europe and North America, with compatibility to hydroxide\/ carbonate processing routes. Scalability from existing and emerging deposits supports incremental ktpa expansions. Sustainability focuses on tailings-water recycling and impurity control to meet converter specifications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMineral Resources supplies gas-fired and grid-linked power plus on-site self-generation (gas turbines, solar-battery) and long-term fuel contracts that de-risk operations while cutting emissions intensity; diesel fuel emits ~2.68 kg CO2 per litre and grid average emissions are ~475 gCO2\/kWh (global 2022 baseline). Their efficiency programs and fuel hedging stabilise energy costs versus volatile diesel, supporting mine decarbonization pathways aligned to common 2030 targets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGas + self-gen: lower emissions than diesel\u003c\/li\u003e\n\u003cli\u003eFuel supply: long-term contracts for cost stability\u003c\/li\u003e\n\u003cli\u003eEfficiency: turbines, solar-battery, demand management\u003c\/li\u003e\n\u003cli\u003eDecarbonization: supports 2030 emissions-reduction targets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovation and sustainability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMineral Resources leverages proprietary processing technology, modular autonomous systems and haulage innovations to lower unit costs, improve safety and enhance ESG performance through reduced on-site emissions and disturbance.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ewater stewardship programs and land rehabilitation commitments\u003c\/li\u003e\n\u003cli\u003eemissions reduction initiatives and transparency of monitoring data\u003c\/li\u003e\n\u003cli\u003ethird-party certifications where held to validate performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModular pit-to-port plants in \u003cstrong\u003e4\u003c\/strong\u003e weeks, uptime \u0026gt; \u003cstrong\u003e95%\u003c\/strong\u003e, +\u003cstrong\u003e20%\u003c\/strong\u003e productivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMRL delivers modular turnkey crushing, screening and pit-to-port plants deployable in under 4 weeks, with performance contracts targeting equipment uptime \u0026gt;95% and productivity gains up to 20%.\u003c\/p\u003e\n\u003cp\u003eLump (+6.3mm) and fines (-6.3mm) ores supplied for BF\/DR and sinter blending; spodumene sold as SC6\/SC8 to converters across Asia, Europe and NA.\u003c\/p\u003e\n\u003cp\u003eEnergy mix: gas + self-gen (solar-battery) to cut diesel use (diesel 2.68 kgCO2\/L; grid ~475 gCO2\/kWh).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTurnkey plants\u003c\/td\u003e\n\u003ctd\u003eDeploy time\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;4 weeks\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContracts\u003c\/td\u003e\n\u003ctd\u003eUptime\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpodumene\u003c\/td\u003e\n\u003ctd\u003eGrades\u003c\/td\u003e\n\u003ctd\u003eSC6, SC8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Mineral Resources’ Product, Price, Place and Promotion strategies, using actual brand practices and competitive context to ground recommendations; ideal for managers, consultants and marketers seeking a clear, actionable marketing positioning. Clean, structured layout with examples and strategic implications makes it easy to repurpose for reports, workshops or client presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Mineral Resources' 4P marketing insights into a concise, plug-and-play view that dissolves complexity for leadership and non-marketing stakeholders, making strategy easy to present, customize, and act on in meetings or planning sessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWA mining hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMineral Resources sites clustered in the Pilbara and Yilgarn place operations adjacent to major ore bodies, giving direct access to over 70% of WA's iron‑ore and lithium production basins and a skilled local workforce. Onsite crushing and screening and concentrators cut long‑haul costs and logistics, lowering unit haulage expense and improving EBITDA per tonne. A hub‑and‑spoke model maximizes plant throughput and spare‑parts sharing, while multiple sites provide operational redundancy to sustain production continuity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOwned logistics and port access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMineral Resources' owned logistics — including private haul roads and transshipment hubs feeding Utah Point (Port Hedland) — support an export berth capacity of ~20 Mtpa, enabling higher throughput and firm port allocations that lift FOB certainty.\u003c\/p\u003e\n\u003cp\u003eOnslow-style solutions and dedicated berths reduce port queue risk, while vertical integration of rail, road and stevedoring typically lowers total landed cost by several A$\/t and improves schedule control.\u003c\/p\u003e\n\u003cp\u003eDirect control of slots and on-site transshipment has been shown to cut demurrage exposure materially, tightening delivery windows and protecting margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal steel and battery markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTarget customers include China (≈50% of global steel output), Japan, Korea and India plus emerging battery hubs in SE Asia and Europe; focus sales on top mill buyers and battery cellmakers where global Li-ion capacity exceeded 1,000 GWh in 2024.\u003c\/p\u003e\n\u003cp\u003eAlign shipping lanes (Asia-Europe, Asia-US West Coast, intra-Asia) and laycans to seasonal construction cycles and battery assembly peaks (Q1–Q3) to reduce demurrage and inventory cost.\u003c\/p\u003e\n\u003cp\u003eMatch steel grades and cathode\/anode specs to regional preferences and provide multilingual commercial coverage in Mandarin, Japanese, Korean, Hindi and local languages for 24\/7 market responsiveness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect offtake and partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUse long-term offtake agreements with mills and converters to lock in 60–80% of annual volumes, pursue JVs and tolling for 10–25% incremental throughput, blend 20–40% spot tenders for transparent price discovery, and develop key account programs so top 10 buyers capture roughly half of contracted revenue.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLong-term offtake: 60–80%\u003c\/li\u003e\n\u003cli\u003eJVs\/tolling: 10–25%\u003c\/li\u003e\n\u003cli\u003eSpot tenders: 20–40%\u003c\/li\u003e\n\u003cli\u003eKey accounts: top 10 ≈50% revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInventory and scheduling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOperate ROM pads, stockpiles and blending yards to meet contract specs, targeting 30–60 day available inventory while meeting grade and moisture tolerances; implement advanced mine-to-ship scheduling and vendor-managed inventory for select clients to reduce demurrage and stockouts. Real-time tracking platforms raise ETA certainty above 90% and enable dynamic re-sequencing; balance inventory turns with service levels to optimize cash-to-cash cycles.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eROM\/stockpile management\u003c\/li\u003e\n\u003cli\u003eMine-to-ship scheduling\u003c\/li\u003e\n\u003cli\u003eVMI for key clients\u003c\/li\u003e\n\u003cli\u003eReal-time ETA \u0026gt;90%\u003c\/li\u003e\n\u003cli\u003e30–60 day inventory target\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePilbara\/Yilgarn \u0026gt;70% WA basins, \u003cstrong\u003e~20 Mtpa\u003c\/strong\u003e export, ETA \u0026gt;90%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSites in Pilbara\/Yilgarn sit on \u0026gt;70% of WA iron‑ore\/lithium basins, enabling low haulage and hub‑and‑spoke efficiency; owned logistics + Utah Point access support ~20 Mtpa export capacity and tighter FOB certainty. Vertical integration lowers landed cost and demurrage; real‑time tracking lifts ETA \u0026gt;90% while 30–60 day stockpiles buffer supply. Target markets: China, Japan, Korea, India, SE Asia\/EU battery hubs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWA basin share\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExport capacity\u003c\/td\u003e\n\u003ctd\u003e~20 Mtpa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eETA certainty\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;90%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory target\u003c\/td\u003e\n\u003ctd\u003e30–60 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOfftake locked\u003c\/td\u003e\n\u003ctd\u003e60–80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eMineral Resources 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThis Mineral Resources 4P's Marketing Mix Analysis delivers a complete, editable review of Product, Price, Place and Promotion tailored to the company’s operations and market dynamics. It’s formatted for immediate use in presentations, strategy workshops or investor briefings and includes actionable recommendations. The preview shown here is the actual document you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56164769268089,"sku":"mineralresources-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/mineralresources-marketing-mix.png?v=1762739707","url":"https:\/\/portersfiveforce.com\/products\/mineralresources-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}