{"product_id":"merlinentertainments-bcg-matrix","title":"Merlin Entertainments Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock Strategic Clarity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCurious where Merlin Entertainments’ attractions fall—Stars, Cash Cows, Dogs, or Question Marks? This preview teases the shifts in market share and growth, but the full BCG Matrix gives you quadrant-by-quadrant placements, data-backed recommendations, and a clear playbook for capital allocation. Buy the complete report to get a Word analysis plus an editable Excel summary—ready to present and act on. Get instant access and stop guessing where to invest next.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLEGOLAND Resorts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLEGOLAND Resorts, Merlin Entertainments flagship family-first brand, operates 11 parks globally as of 2024 and continues geographic expansion into APAC and the Middle East. High repeat visitation and strong brand equity, powered by the LEGO IP flywheel and year-round events, sustain pricing power. Capital intensive for new lands, hotels and events, but growth and per-visitor spend offset investment, locking in long-term share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSEA LIFE Aquariums (tier‑1 locations)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSEA LIFE Aquariums (tier‑1 locations) sit in urban tourist cores, aligning with rising global edutainment demand and Merlin Entertainments’ network scale—Merlin operates 140+ attractions across 25 countries and SEA LIFE comprises over 50 aquariums in 11 countries. Strong cross-sell with other Merlin tickets and passes raises per-visitor yield and dwell time. Regular refresh cycles—new habitats and conservation stories—sustain repeat visitation. Continued capex in marquee sites defends market lead.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMadame Tussauds (globally known sites)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMadame Tussauds, with over 20 sites globally, is an iconic, continually refreshable venue that leverages pop-culture relevance. Social-media friendly and naturally viral, it sits within Merlin Entertainments’ portfolio of 140+ attractions across 25 countries, making it partnership-ready. Growth is driven by new figures and collaborations rather than footfall alone, with limited-time IP features used to sustain high visit velocity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlton Towers Resort\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAlton Towers Resort is a Star in Merlin Entertainments BCG matrix: UK market leader with a full resort ecosystem, high share and strong brand love; scalable events calendar and headline rides drive PR while on-site hotels and F\u0026amp;B lift margins. 2024 saw c.2.0m visitors and continued investment focus to protect market position.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003estatus: Star\u003c\/li\u003e\n\u003cli\u003evisitors: ~2.0m (2024)\u003c\/li\u003e\n\u003cli\u003edrivers: major rides, events\u003c\/li\u003e\n\u003cli\u003emargins: hotels\/F\u0026amp;B uplift\u003c\/li\u003e\n\u003cli\u003estrategy: tight capex cadence\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGardaland \u0026amp; Heide Park\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGardaland and Heide Park act as continental anchors with broad family appeal, drawing roughly 2.2 million and 1.0 million visitors in 2024 respectively, providing solid attendance bases and clear room for seasonal upsell; new themed areas remain a route to step-change growth while maintaining a steady ride pipeline and resort add-ons sustains momentum.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eContinental anchors\u003c\/li\u003e\n\u003cli\u003e2024: Gardaland ~2.2M, Heide Park ~1.0M\u003c\/li\u003e\n\u003cli\u003eSeasonal upsell potential\u003c\/li\u003e\n\u003cli\u003eThemed-area growth lever\u003c\/li\u003e\n\u003cli\u003eMaintain ride pipeline \u0026amp; resort add-ons\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStar attractions power premium yields across a global parks portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLEGOLAND (11 parks, 2024), Alton Towers (~2.0m visitors, 2024), Gardaland (~2.2m, 2024), Madame Tussauds (20+ sites) and SEA LIFE (50+ aquariums) are Stars in Merlin’s BCG matrix—high share, strong growth and pricing power within Merlin’s 140+ attractions across 25 countries. Capex-heavy but high per-visitor yield and cross-sell sustain returns.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eBrand\u003c\/th\u003e\n\u003cth\u003eStatus\u003c\/th\u003e\n\u003cth\u003e2024 visitors\/scale\u003c\/th\u003e\n\u003cth\u003eNote\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLEGOLAND\u003c\/td\u003e\n\u003ctd\u003eStar\u003c\/td\u003e\n\u003ctd\u003e11 parks\u003c\/td\u003e\n\u003ctd\u003eHigh repeat \u0026amp; ARPU\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAlton Towers\u003c\/td\u003e\n\u003ctd\u003eStar\u003c\/td\u003e\n\u003ctd\u003e~2.0m\u003c\/td\u003e\n\u003ctd\u003eResort uplift\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGardaland\u003c\/td\u003e\n\u003ctd\u003eStar\u003c\/td\u003e\n\u003ctd\u003e~2.2m\u003c\/td\u003e\n\u003ctd\u003eContinental anchor\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMadame Tussauds\u003c\/td\u003e\n\u003ctd\u003eStar\u003c\/td\u003e\n\u003ctd\u003e20+ sites\u003c\/td\u003e\n\u003ctd\u003eIP-driven refresh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSEA LIFE\u003c\/td\u003e\n\u003ctd\u003eStar\u003c\/td\u003e\n\u003ctd\u003e50+ aquariums\u003c\/td\u003e\n\u003ctd\u003eCross-sell centre\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix review for Merlin Entertainments: stars, cash cows, question marks, dogs with clear invest, hold or divest guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Merlin BCG matrix placing each park and attraction in a quadrant to cut analysis time and clarify portfolio focus\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThorpe Park\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThorpe Park serves a mature thrill-seeker segment, drawing around 2 million visitors annually and delivering reliable cash flow through efficient operations and high per-capita F\u0026amp;B\/retail yields. With lower market growth versus new-build markets, marketing ROI is predictable and payback short. Eventization like Fright Nights and seasonal festivals lifts weekend occupancy and ARPU without major capex. Milk through targeted refurb cycles and ops excellence to sustain margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWarwick Castle\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWarwick Castle, part of Merlin Entertainments, is a heritage attraction with strong domestic demand and a stable visitor base in 2024. High-margin add-ons such as guided tours and glamping materially boost per-guest spend and profits. Growth is modest but predictable; operating costs are known and controllable. Strategy: maintain the asset, optimize pricing and protect the visitor experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLEGOLAND Discovery Centres\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLEGOLAND Discovery Centres operate as midways in major malls and city centres, delivering a repeatable, compact family-entertainment model with over 40 centres worldwide as of 2024, keeping fixed costs low and footfall dependable.\u003c\/p\u003e\n\u003cp\u003eGrowth has moderated but cash conversion remains strong versus larger parks, allowing focused reinvestment into refresh rotations and membership\/retention programmes to sustain yield and off-peak visitation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe Dungeons (top cities)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Dungeons in top cities are established scare\/edutainment cash cows with loyal niche audiences; content refreshes (shows, scenes) historically yield higher ROI than full rebuilds. Cross-promotion with nearby Merlin sites keeps CAC low; Merlin operates over 140 attractions in 26 countries (Merlin corporate site, 2024). Harvest with selective updates rather than large capex.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEstablished niche audience\u003c\/li\u003e\n\u003cli\u003eRefresh over rebuild for ROI\u003c\/li\u003e\n\u003cli\u003eLow CAC via cross-promo\u003c\/li\u003e\n\u003cli\u003eHarvest with selective updates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHotels at mature parks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHotels at mature parks convert resort beds into longer stays and packaged spend, leveraging park-linked occupancy patterns; Merlin operates over 140 attractions in 25 countries (2024), supporting steady calendar-driven demand. Focus on incremental refurb rather than greenfield expansion to maximize ROI, while keeping revenue management sharp and strict opex control to protect margins.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMonetize length-of-stay and packages\u003c\/li\u003e\n\u003cli\u003eOccupancy stable via park calendars\u003c\/li\u003e\n\u003cli\u003eRefurb over expansion for ROI\u003c\/li\u003e\n\u003cli\u003eMaintain revenue management, contain opex\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePortfolio: \u003cstrong\u003e~2m\u003c\/strong\u003e visits, \u003cstrong\u003e40+\u003c\/strong\u003e centres, high-margin add-ons\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThorpe Park ~2m visits (2024), strong F\u0026amp;B\/retail yields and eventization; harvest via targeted refurb. Warwick Castle stable domestic demand, high-margin add-ons and glamping; protect pricing and experience. LEGOLAND Discovery Centres 40+ sites (2024), low fixed costs—refresh cycles. The Dungeons\/top-city sites: loyal niche audiences, high ROI from content refreshes.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAttraction\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003cth\u003eCash-cow strategy\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eThorpe Park\u003c\/td\u003e\n\u003ctd\u003e~2m visits\u003c\/td\u003e\n\u003ctd\u003eRefurb, events\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarwick Castle\u003c\/td\u003e\n\u003ctd\u003eHigh add-on ARPU\u003c\/td\u003e\n\u003ctd\u003ePrice\/experience\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLEGOLAND DC\u003c\/td\u003e\n\u003ctd\u003e40+ centres\u003c\/td\u003e\n\u003ctd\u003eRefresh, memberships\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThe Dungeons\u003c\/td\u003e\n\u003ctd\u003eTop-city sites\u003c\/td\u003e\n\u003ctd\u003eContent refresh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eMerlin Entertainments BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you’re previewing is the exact BCG Matrix report you’ll get after purchase—no watermarks, no demo content, just the finished, fully formatted document. It’s crafted by strategy experts for clarity and action, ready to plug into planning, pitch decks, or client briefings. Once you buy, the same file is immediately downloadable and editable for printing or presenting. No surprises, no revisions needed—what you see is what you get.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56163892330873,"sku":"merlinentertainments-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/merlinentertainments-bcg-matrix.png?v=1762723211","url":"https:\/\/portersfiveforce.com\/products\/merlinentertainments-bcg-matrix","provider":"Porter's Five Forces","version":"1.0","type":"link"}