{"product_id":"maac-marketing-mix","title":"MAA Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how MAA’s Product, Price, Place, and Promotion decisions combine to create market advantage with clear examples and strategic takeaways. This preview highlights key insights—get the full, editable 4Ps Marketing Mix Analysis for in-depth data, ready-to-use slides, and actionable recommendations. Save time and make better decisions with a brand-specific framework you can apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse multifamily portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMAA’s diverse multifamily portfolio of Class A and B garden-style and mid-rise apartments targets Sun Belt renters with unit mixes from studios to three-bedrooms to match household needs. Properties feature modern finishes, efficient layouts and community amenities, supporting a portfolio occupancy near 95% and 2024 Sun Belt rent growth of about 2.8%. The curated mix is designed for stability and projected same-store NOI growth of roughly 3–4% across cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmenities and resident services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCommunities feature pools, fitness centers, coworking lounges, dog parks, and package lockers to meet diverse resident needs. On-site maintenance, 24\/7 emergency support, and professional management drive satisfaction and operational efficiency. Regular lifestyle programming and periodic amenity refreshes align offerings with evolving resident preferences to support retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResident experience technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOnline leasing, digital tours and resident portals now initiate about 70% of new leases (2024 industry surveys), shortening discovery-to-move-in cycles; smart-home features like keyless entry and smart thermostats deliver roughly a 3% rent premium and energy savings; mobile rent pay and service requests—used by ~75% of residents—cut friction and speed resolution; data-enabled CRM increases renewal outreach effectiveness, lifting retention by 5–7%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-add and redevelopment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cptargeted interior upgrades to kitchens baths flooring and exterior refreshes drive rent premiums noi uplifts industry case studies in commonly report increases improvement on completed value-adds. phased renovations minimize vacancy resident churn preserving cashflow while capex is prioritized highest-return assets submarkets. continuous repositioning mitigates obsolescence versus new supply.\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRent uplift: 5–15%\u003c\/li\u003e\n\u003cli\u003eNOI gain: 8–20%\u003c\/li\u003e\n\u003cli\u003ePhased capex reduces vacancy\u003c\/li\u003e\n\u003cli\u003ePrioritize by asset\/submarket\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ptargeted\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability and quality standards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSustainability and quality standards cut costs and impact: buildings account for roughly 40% of global energy use, and efficiency measures (LED, HVAC, water reuse) can reduce energy\/water use up to 30% and OPEX up to 15%. Recycling, EV charging and smart irrigation advance ESG; global electric vehicle sales reached about 14 million in 2023. Consistent brand standards and strict health, safety and compliance protocols protect residents and assets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEnergy\/water - up to 30% savings\u003c\/li\u003e\n\u003cli\u003eOPEX reduction - up to 15%\u003c\/li\u003e\n\u003cli\u003eEV momentum - 14M EVs (2023)\u003c\/li\u003e\n\u003cli\u003eESG enablers - recycling, charging, smart irrigation\u003c\/li\u003e\n\u003cli\u003eRisk control - brand standards, H\u0026amp;S, compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSun Belt Class A\/B: \u003cstrong\u003e≈95%\u003c\/strong\u003e occupancy, \u003cstrong\u003e≈2.8%\u003c\/strong\u003e rent growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMAA’s Sun Belt Class A\/B portfolio: occupancy ~95% and 2024 rent growth ~2.8%, targeting studios–3BR for stability. Amenities plus digital leasing (≈70% of leases) and smart-home features (~3% rent premium) lift retention 5–7%. Targeted value-adds yield 5–15% rent uplift and 8–20% NOI gain; ESG measures cut energy\/water up to 30% and OPEX up to 15%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupancy\u003c\/td\u003e\n\u003ctd\u003e≈95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 rent growth\u003c\/td\u003e\n\u003ctd\u003e≈2.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital leases\u003c\/td\u003e\n\u003ctd\u003e≈70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetention lift\u003c\/td\u003e\n\u003ctd\u003e5–7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRent uplift (value-add)\u003c\/td\u003e\n\u003ctd\u003e5–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNOI gain\u003c\/td\u003e\n\u003ctd\u003e8–20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy\/water savings\u003c\/td\u003e\n\u003ctd\u003eUp to 30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOPEX reduction\u003c\/td\u003e\n\u003ctd\u003eUp to 15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Product, Price, Place and Promotion with real brand practices and competitive context, ideal for managers, consultants and marketers needing a complete breakdown of an MAA’s marketing positioning. Clean, structured and editable for reports or presentations, each P is explored with examples, positioning and strategic implications to support benchmarking, strategy audits and market-entry planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses the MAA 4P's into a concise, plug-and-play summary that relieves analysis overload and speeds leadership alignment, while remaining easily customizable for presentations, comparisons, or rapid decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSun Belt market concentration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMAA concentrates in high-growth Southern and Southeastern metros, selecting markets based on superior job growth, steady in-migration, and relative housing affordability; this regional focus targets demand durability and rent resilience. Geographic diversification across multiple Sun Belt cities reduces single-market exposure while allowing scale to drive operating leverage. Scale also delivers deeper market insight for pricing, leasing and capex decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel leasing access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProspects engage across property websites, ILS platforms and call centers, with roughly 80% of prospective renters starting online in 2024. Virtual tours and self-guided showings extend hours and reach, boosting tour rates by 30–50% year-over-year. On-site leasing offices convert walk-ins and scheduled appointments, while frictionless online applications can shorten decision cycles and time-to-lease by about 20–25%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional operations footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDecentralized property teams across MAA s portfolio of over 100,000 apartment homes in 17 states are supported by centralized functions that consolidate procurement, legal and finance. Regional hubs oversee maintenance, capex and vendor management to standardize service levels and control spend. Standardized processes reduce variability and improve turn and lease-up efficiency, while real-time data dashboards feed local pricing and staffing decisions. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply chain and vendor network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePreferred vendors secure roughly 75% of MAA’s materials and services, ensuring supply continuity; bulk procurement reduced unit costs by about 9% and shortened lead times ~12% in 2024 pilots. Local contractors handle ~60% of repairs and renovations, improving responsiveness and cutting downtime. Vendor scorecards sustain ~95% quality and compliance rates across the network.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePreferred-vendor share: 75%\u003c\/li\u003e\n\u003cli\u003eBulk procurement: -9% unit cost, -12% lead time\u003c\/li\u003e\n\u003cli\u003eLocal contractor coverage: 60% repairs\u003c\/li\u003e\n\u003cli\u003eVendor scorecard compliance: 95%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProximity to demand drivers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAssets are sited near employment centers, schools, retail and transit to cut average commutes (US mean 27.6 minutes, 2023 ACS) and capture demand; transit-adjacent properties showed rent premiums of roughly 8–12% in 2023–24 studies. Emphasis on walkability and neighborhood amenities speeds leasing (≈10% faster) while balancing near-term rent with long-term livability.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCommute convenience: reduces travel time vs. metro avg 27.6 min\u003c\/li\u003e\n\u003cli\u003eRent premium: transit adjacency ~8–12% (2023–24)\u003c\/li\u003e\n\u003cli\u003eLeasing velocity: walkable sites ≈10% faster\u003c\/li\u003e\n\u003cli\u003eStrategy: optimize rent vs. lasting neighborhood appeal\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSunbelt focus: \u003cstrong\u003e100,000+\u003c\/strong\u003e homes in 17 states for rent resilience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMAA targets high-growth Southern\/Southeastern metros for rent resilience and scale across 100,000+ homes in 17 states, reducing single-market risk. 80% of prospects start online (2024); virtual tours boost tours 30–50% and online applications cut time-to-lease 20–25%. Preferred vendors supply 75% materials, yielding -9% unit cost and -12% lead time; local contractors handle 60% repairs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHomes \/ States\u003c\/td\u003e\n\u003ctd\u003e100,000+ \/ 17\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline starts\u003c\/td\u003e\n\u003ctd\u003e80% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVirtual tour lift\u003c\/td\u003e\n\u003ctd\u003e30–50%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTime-to-lease cut\u003c\/td\u003e\n\u003ctd\u003e20–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePreferred vendor share\u003c\/td\u003e\n\u003ctd\u003e75%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBulk savings \/ lead time\u003c\/td\u003e\n\u003ctd\u003e-9% \/ -12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal repairs\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eMAA 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact MAA 4P's Marketing Mix Analysis you'll receive instantly after purchase—fully complete and ready to use. This is not a sample or mockup; the downloadable file is editable and identical to what you see. Buy with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56164896997753,"sku":"maac-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/maac-marketing-mix.png?v=1762741834","url":"https:\/\/portersfiveforce.com\/products\/maac-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}