{"product_id":"lowes-bcg-matrix","title":"Lowe's Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock Strategic Clarity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCurious how Lowe’s product lines stack up—Stars, Cash Cows, Dogs, or Question Marks? This quick look only scratches the surface; buy the full BCG Matrix to get quadrant-by-quadrant placements, data-backed recommendations, and a ready-to-use strategic roadmap. Purchase now for a polished Word report plus an Excel summary that helps you present, decide, and allocate capital with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePro customer expansion (Lowe’s Pro)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLowe's Pro business holds high share in many markets and remains a fast-growing segment, contributing materially to Lowe's ~$96B FY2023 revenue. It leads ticket size and purchase frequency but requires heavy investment in service, pricing, and dedicated fulfillment to scale. Continue funding job-site delivery, Pro credit, and bulk-buy programs to defend share. If momentum persists as the market normalizes, Pro can mature into a cash cow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel and e-commerce (BOPIS\/curbside\/delivery)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOnline home improvement share rose sharply through 2024, and Lowe’s scaled BOPIS, curbside and last‑mile to capture that shift—digital sales now account for roughly 10% of revenue, up materially since 2019. The model is capital hungry—inventory sync, labor and tech require ongoing spend—but drives market share and repeat shopping. As growth moderates, unit economics and margins improve, making investments increasingly accretive.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExclusive\/private brands with velocity (e.g., Kobalt, Project Source)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePrivate label is winning shelf share in a value-conscious 2024 environment, with Lowe's highlighting Kobalt and Project Source as velocity drivers in its 2024 investor presentations. It needs targeted marketing, packaging refreshes, and stronger distribution muscle to maintain momentum. These brands are margin-accretive today and drive traffic, making continued investment sensible. At scale they can convert into dependable cash generators.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAppliances and installation attach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAppliances remain a star for Lowe’s, expanding into smart, connected models while driving higher basket spend; Lowe’s reported FY2023 net sales of about $96.3B, and management has highlighted growing services attach as a margin driver. Haul-away, install and protection plans amplify the cash engine and lock customer lifetime value, though they demand promo intensity and delivery capacity. Hold share and expect a growth-to-cash shift as attach scales.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCategory: market leader with smart-product expansion\u003c\/li\u003e\n\u003cli\u003eAttach: haul-away\/install\/protection = recurring cash\u003c\/li\u003e\n\u003cli\u003eNeeds: promo spend, delivery\/logistics capacity\u003c\/li\u003e\n\u003cli\u003eStrategy: defend share to convert growth into cash\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart home and connected security\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSmart home and connected security is a Star for Lowe’s as consumer adoption in the US exceeded 40% in 2024, and Lowe’s assortment leads in cameras, smart locks and lighting sub‑categories. Ongoing education and merchandising investments are required to convert DIYers; bundled SKUs plus pro‑install partnerships accelerate share. Sustained push can mature this into a high‑margin platform.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket penetration: \u0026gt;40% US households (2024)\u003c\/li\u003e\n\u003cli\u003eCategory leadership: cameras, locks, lighting\u003c\/li\u003e\n\u003cli\u003eConversion levers: education, merchandising\u003c\/li\u003e\n\u003cli\u003eGrowth drivers: bundles, pro install\u003c\/li\u003e\n\u003cli\u003eOutcome: higher‑margin services platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePro, online \u0026amp; smart‑home fuel share gains; digital \u003cstrong\u003e~10%\u003c\/strong\u003e—invest in fulfillment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Lowe’s Pro, online sales, private label, appliances and smart‑home are high‑growth, market‑leading segments driving share gains and higher ticket values; they require continued investment in fulfillment, services and merchandising to convert into cash cows. Digital sales are ~10% of revenue and FY2023 revenue was ~$96.3B. Smart‑home adoption \u0026gt;40% US households (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003e2023\/24 Metric\u003c\/th\u003e\n\u003cth\u003eKey Note\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLowe’s total\u003c\/td\u003e\n\u003ctd\u003e$96.3B (FY2023)\u003c\/td\u003e\n\u003ctd\u003eRevenue base\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003e~10% revenue (2024)\u003c\/td\u003e\n\u003ctd\u003eHigh growth, capex hungry\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart home\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;40% US homes (2024)\u003c\/td\u003e\n\u003ctd\u003eConversion via bundles\/install\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eLowe's BCG Matrix: maps stores, private labels, pro services and e‑commerce to Stars, Cash Cows, Question Marks and Dogs with clear action recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Lowe's BCG Matrix pinpointing pain points and quick actions for fast portfolio decisions\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore maintenance \u0026amp; repair (plumbing, electrical, hardware)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore maintenance \u0026amp; repair (plumbing, electrical, hardware) is a mature staple with strong share and predictable turns, anchoring Lowe's FY2024 net sales of 98.1 billion. Low promo needs keep margins stable; planogram discipline and supply‑chain efficiency minimize SKUs and out‑of‑stocks. It generates steady cash to fund growth bets. Maintain a milk‑and‑maintain posture with incremental in‑stock improvements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePaint and sundries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePaint and sundries at Lowe's leverage established vendor and pro relationships, driving repeat purchases and high attachment rates; these categories helped sustain part of Lowe's $96.3 billion fiscal 2024 net sales base. Market growth is modest, yet share is defensible through exclusive brands, pro service and in-store tint accuracy rather than heavy national ad spend. Investment in associate training and tint precision preserves margin and returns, providing reliable cash flow to fund Question Marks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLumber, building materials, and basic tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLumber, building materials, and basic tools are cash cows for Lowe's—steady, high-frequency demand tied to repair\/remodel rather than cyclical new construction. Price leadership and in‑stock execution, not splashy marketing, drive margins; scale (about 1,970 US stores in 2024) yields procurement savings that flow to cash. Keep capex tight and optimize inventory turns to maximize free cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOutdoor living hardlines (grills, storage, patio basics)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOutdoor living hardlines are seasonal but mature cash cows for Lowe's, with predictable promotions and private-label strength supporting steady margins; Lowe's reported roughly $98.6B in FY2024 sales, with outdoor\/category peaks driving significant Q2 cash flow that funds other initiatives. Investment emphasis is on efficiency and assortment curation, not aggressive share-seeking growth.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSeasonal peak: Q2-weighted cash spikes\u003c\/li\u003e\n\u003cli\u003ePrivate label: strong margin support\u003c\/li\u003e\n\u003cli\u003ePromotions: predictable, low margin erosion\u003c\/li\u003e\n\u003cli\u003eStrategy: invest in efficiency, SKU curation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCredit \u0026amp; protection plans (Lowe’s card, warranties)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLowe's credit and protection plans are high-attach, low-incremental-cost cash cows: in 2024 these channels generated roughly $2.7B in revenue and delivered above-company average margins, stabilizing earnings as core category growth slowed. The mature category reliably smooths seasonality, deepens loyalty via repeat card usage and service renewals, and requires maintaining underwriting, fraud controls and streamlined claims to keep cash flowing.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh attach: strong card\/warranty penetration\u003c\/li\u003e\n\u003cli\u003eLow incremental cost once built: scalable margin\u003c\/li\u003e\n\u003cli\u003e2024 revenue: ~$2.7B\u003c\/li\u003e\n\u003cli\u003eAction: maintain programs, refine risk controls\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore categories fund growth — FY2024 \u003cstrong\u003e$98B\u003c\/strong\u003e, credit \u003cstrong\u003e$2.7B\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore maintenance, paint, lumber\/building materials, outdoor hardlines and credit\/protection are Lowe's cash cows, delivering predictable margins and funding growth; Lowe's reported ~98B in FY2024 net sales and ~2.7B from credit\/protection. Strategy: preserve in-stock discipline, private-label pricing, low-promo cadence, SKU curation and tight capex to maximize free cash flow.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003eFY2024 datapoint\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eStrategy\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore maintenance\u003c\/td\u003e\n\u003ctd\u003ePart of ~$98B sales\u003c\/td\u003e\n\u003ctd\u003eHigh share, low promo\u003c\/td\u003e\n\u003ctd\u003eIn-stock, planograms\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePaint\/sundries\u003c\/td\u003e\n\u003ctd\u003eDefensive share\u003c\/td\u003e\n\u003ctd\u003eHigh attach\u003c\/td\u003e\n\u003ctd\u003eTint precision, training\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLumber\/tools\u003c\/td\u003e\n\u003ctd\u003eScale benefits (≈1,970 US stores)\u003c\/td\u003e\n\u003ctd\u003eStable demand\u003c\/td\u003e\n\u003ctd\u003ePrice leadership\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutdoor\u003c\/td\u003e\n\u003ctd\u003eQ2-weighted peaks\u003c\/td\u003e\n\u003ctd\u003eSeasonal cash spikes\u003c\/td\u003e\n\u003ctd\u003eAssortment curation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCredit\/protection\u003c\/td\u003e\n\u003ctd\u003e~$2.7B revenue\u003c\/td\u003e\n\u003ctd\u003eHigh margin\u003c\/td\u003e\n\u003ctd\u003eMaintain underwriting\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You’re Viewing Is Included\u003c\/span\u003e\u003cbr\u003eLowe's BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Lowe's BCG Matrix report you'll receive after purchase. No watermarks, no placeholders—just the finished, fully formatted analysis ready for action. It’s crafted for clarity and decision-making, so you can edit, print, or present immediately. Buy once, download instantly, and put the strategy to work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56164042342777,"sku":"lowes-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/lowes-bcg-matrix.png?v=1762724936","url":"https:\/\/portersfiveforce.com\/products\/lowes-bcg-matrix","provider":"Porter's Five Forces","version":"1.0","type":"link"}