{"product_id":"lotte-bcg-matrix","title":"Lotte Shopping Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisual. Strategic. Downloadable.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCurious where Lotte Shopping’s brands fall—Stars, Cash Cows, Dogs, or Question Marks? This preview scratches the surface; the full BCG Matrix lays out quadrant-by-quadrant placements, data-backed recommendations, and clear strategic moves tailored to Lotte’s retail mix. Buy the complete report for a Word narrative plus an Excel summary you can use in board decks and planning sessions. Get instant access and skip the guesswork—act on clarity, not hunches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlagship department stores (luxury \u0026amp; beauty)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFlagship department stores hold dominant share in Korea’s premier city-center locations and in 2024 luxury and beauty categories continue to compound, driving outsized spend per visit. These specialty floors generate premium margins and strong traffic but require ongoing eventing, curation, and elevated service investment. Sustaining share turns them into long-run cash engines. Priority: invest in experience, exclusive drops, and top-tier brand partnerships.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel grocery (online-to-offline)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOnline grocery is expanding in Korea—penetration exceeded 7% in 2024—and Lotte’s nationwide footprint of about 200 Lotte Mart stores gives local scale for omnichannel execution. Click-and-collect, scheduled delivery and established fresh-produce credibility make share defensible even as logistics and promo spend burn cash. The operational flywheel is progressing; continue investing in last-mile density and cold-chain quality to convert scale into margin. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeauty private labels and exclusives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOwned and exclusive beauty SKUs leverage Lotte Shopping store authority, driving high rotation and market-facing growth; private labels typically deliver gross margins around 28–32% versus national brands and capture double-digit share in key categories. Storytelling and NPD have pushed SKU velocity, making this a leader pocket that needs continuous new launches and collabs to sustain momentum. Maintain shelf priming and digital sampling to protect share and conversion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail media across Lotte’s ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBrands demand targeted reach and Lotte’s first-party shopper signals and platform traffic deliver it, driving measurable ROAS that secured repeat ad budgets; retail media ad spend grew ~20% in 2024, underscoring momentum. Implementation gaps remain in tooling and sales enablement, so invest to scale audiences, measurement, and closed-loop reporting to convert trial wins into sustained revenue.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLotte advantage: first-party shopper data + platform reach\u003c\/li\u003e\n\u003cli\u003e2024 trend: retail media ad spend grew ~20%\u003c\/li\u003e\n\u003cli\u003eProof: ROAS drives repeat budgets\u003c\/li\u003e\n\u003cli\u003eNeeds: tooling, sales enablement, closed-loop measurement\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExperiential flagships and pop-up programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eExperiential flagships and pop-ups drive footfall; Lotte’s national mall and department-store scale lets it out-execute rivals on exclusive collaborations and rollouts. These formats show high growth in engagement and measurable basket lift, despite higher capex and operating events costs. If Lotte retains share, these concepts tend to mature into durable cash generators; programming must stay fresh, localized, and social-first.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFootfall-first\u003c\/li\u003e\n\u003cli\u003eScale advantage\u003c\/li\u003e\n\u003cli\u003eHigh engagement \u0026amp; basket lift\u003c\/li\u003e\n\u003cli\u003eCapex-heavy, long-term cash\u003c\/li\u003e\n\u003cli\u003eFresh, local, social-first programming\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInvest in experience, cold chain \u0026amp; NPD - beauty \u003cstrong\u003e28–32%\u003c\/strong\u003e, groc. \u003cstrong\u003e≈7%\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: flagship department stores, beauty and experiential formats drive high growth and premium margins (beauty\/private-label gross margins ~28–32%), while online grocery (≈7% national penetration in 2024; ~200 Lotte Mart stores) and retail media (ad spend +20% in 2024) scale fast but need capex and tooling to convert into durable cash engines. Priority: invest in experience, last-mile cold chain, NPD, and measurement.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003cth\u003eImplication\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDept stores\/flagships\u003c\/td\u003e\n\u003ctd\u003eHigh share, premium spend\u003c\/td\u003e\n\u003ctd\u003eInvest experience \u0026amp; exclusive drops\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline grocery\u003c\/td\u003e\n\u003ctd\u003e~7% penetration; ~200 stores\u003c\/td\u003e\n\u003ctd\u003eScale last-mile, cold-chain\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBeauty\/private label\u003c\/td\u003e\n\u003ctd\u003e28–32% GM\u003c\/td\u003e\n\u003ctd\u003eContinue NPD \u0026amp; shelf priming\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail media\u003c\/td\u003e\n\u003ctd\u003e+20% ad spend\u003c\/td\u003e\n\u003ctd\u003eBuild measurement tooling\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG snapshot of Lotte Shopping: quadrant roles, invest\/hold\/divest advice, risks and macro trends shaping each unit.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Lotte Shopping BCG Matrix mapping business units into quadrants for quick strategic clarity and C-level decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore fashion concessions in department stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore fashion concessions in Lotte Shopping are a mature category with strong market share, operating on predictable rent-plus structures where concession fees and overrides commonly represent roughly 30%–35% of category sales in Korean department stores (2024 industry benchmarks). Once the assortment is optimized, incremental promotion needs fall, making margins stable. These concessions generate steady cash flow to fund growth bets. Focus on space productivity, inventory turn, and supplier terms to milk returns efficiently.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHousehold essentials in supermarkets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHousehold essentials in Lotte Shopping supermarkets show stable demand, a sizable share of store revenue and low category growth; private label penetration improves gross margins while keeping marketing spend minimal. These SKUs act as reliable cash contributors with room for efficiency gains through supply‑chain optimization and slotting\/forecasting. Focus on targeted promos rather than large advertising campaigns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge appliances and electronics showrooms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLarge appliances and electronics showrooms are mature, high-ticket cash cows for Lotte Shopping with average transaction sizes around 1.5 million KRW and vendor subsidies\/marketing support commonly covering single-digit percentage of price, plus bundled services like installation and extended warranties. Traffic is steady year-round rather than promotional spikes, with margins driven by attach rates (warranty, delivery\/installation) and financing spreads. These floors are cash-positive without heavy promo spend, so strategy prioritizes boosting attachment revenue per sale rather than expanding square footage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty program monetization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLotte Shopping’s loyalty program monetization is a cash cow: a large installed base (L.POINT exceeds 25 million members in 2024) with mature engagement mechanics drives repeat purchases via data-driven offers, lifting retention without proportional media spend; infrastructure and redemption flows are cash-friendly and largely built, enabling margin-accretive partner monetization while refining tiers keeps yield stable.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInstalled base: \u0026gt;25M members (2024)\u003c\/li\u003e\n\u003cli\u003eHigh repeat lift from targeted offers, low incremental media cost\u003c\/li\u003e\n\u003cli\u003eBuilt infrastructure reduces capex; partner fees add revenue\u003c\/li\u003e\n\u003cli\u003eRefine tiers\/partners to sustain yield\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished urban Lotte Mart boxes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEstablished urban Lotte Mart boxes are cash cows in dense catchments, holding market share and generating steady cash flow with flat growth and predictable opex; shrink is actively managed and minimal capex is needed beyond upkeep. Milk is extracted via merchandising mix, expanding self-checkout and improved labor productivity; in 2024 Lotte Mart operated about 110 domestic stores.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStable share in dense catchments\u003c\/li\u003e\n\u003cli\u003eFlat growth, predictable opex\u003c\/li\u003e\n\u003cli\u003eMinimal capex beyond upkeep\u003c\/li\u003e\n\u003cli\u003eMilk: mix, self-checkout, labor productivity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBoost productivity: \u003cstrong\u003e30–35%\u003c\/strong\u003e fees, \u003cstrong\u003e1.5M KRW\u003c\/strong\u003e baskets, \u003cstrong\u003e25M+\u003c\/strong\u003e members\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore fashion concessions (concession fees ~30–35% of sales, 2024 benchmark), household essentials (stable demand, private‑label margin lift), large appliances (avg basket ~1.5M KRW, attach revenue drives margins), L.POINT (\u0026gt;25M members, 2024) and ~110 Lotte Mart stores (2024) are steady cash cows; focus on productivity, attach rates, and low‑cost loyalty monetization.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003e2024 Metric\u003c\/th\u003e\n\u003cth\u003eKey Driver\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFashion concessions\u003c\/td\u003e\n\u003ctd\u003eFees 30–35% sales\u003c\/td\u003e\n\u003ctd\u003eSpace productivity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHousehold essentials\u003c\/td\u003e\n\u003ctd\u003eStable demand\u003c\/td\u003e\n\u003ctd\u003ePrivate label\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAppliances\u003c\/td\u003e\n\u003ctd\u003eAvg basket 1.5M KRW\u003c\/td\u003e\n\u003ctd\u003eAttach revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoyalty\u003c\/td\u003e\n\u003ctd\u003e25M+ members\u003c\/td\u003e\n\u003ctd\u003eMonetization\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLotte Mart\u003c\/td\u003e\n\u003ctd\u003e~110 stores\u003c\/td\u003e\n\u003ctd\u003eOperational efficiency\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eLotte Shopping BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Lotte Shopping BCG Matrix report you'll receive after purchase. No watermarks, no placeholders—just the finalized, professionally formatted analysis ready for immediate use. It's built for clarity and decision-making, with market-backed positioning and clean visuals. After buying you'll get the same file delivered instantly for editing, printing, or presenting to stakeholders. No surprises—just plug-and-play strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":55674733068665,"sku":"lotte-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/lotte-bcg-matrix.png?v=1755794258","url":"https:\/\/portersfiveforce.com\/products\/lotte-bcg-matrix","provider":"Porter's Five Forces","version":"1.0","type":"link"}