{"product_id":"lincolnfinancial-pestle-analysis","title":"Lincoln Financial Group PESTLE Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Competitive Advantage Starts with This Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore how political, economic, social, technological, legal, and environmental forces are reshaping Lincoln Financial Group in this concise PESTLE snapshot. Gain actionable insights to inform investment and strategy decisions. Buy the full PESTLE analysis for a complete, editable report with deep-dive findings and practical recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eolitical factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShifts in U.S. insurance regulation priorities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChanges in federal and state regulatory agendas can alter capital, reserving, and product approval timelines. State insurance commissioners and the NAIC, which has 56 members, drive solvency, consumer protection, and suitability rules that shape pricing and distribution. A more activist stance raises compliance costs and oversight; a lighter touch can accelerate product innovation but heighten conduct risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTax policy on retirement and insurance products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTax treatment of annuities, life insurance cash values and retirement plans — all generally tax-deferred — materially drives demand; 2024 401(k) elective deferral limits rose to $23,000, boosting workplace plan contributions. Changes to deduction rules, IRA caps or the 2024 estate tax exemption of $13.61M can shift product mix and wealth-transfer demand. Proposals narrowing tax advantages may compress annuity and cash-value sales, while incentives for workplace plans expand participation; the 21% federal corporate tax rate affects Lincoln’s after-tax profitability and capital deployment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDepartment of Labor fiduciary and best-interest standards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEnhanced Department of Labor fiduciary and best-interest standards reshape wholesaling, compensation, and product design for Lincoln Financial, pushing simpler, lower-cost annuity structures and greater fee transparency amid roughly 37 trillion dollars in US retirement assets (2024 estimate).\u003c\/p\u003e\n\u003cp\u003eStricter rules drive increased advisor training and investment in surveillance technology to monitor recommendations and disclosures.\u003c\/p\u003e\n\u003cp\u003eNoncompliance risks include DOL enforcement actions and reputational damage that can materially affect retirement inflows and distribution channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealthcare and social policy interactions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cppolicy shifts in healthcare disability and paid leave are driving higher group protection demand claims volatility medicaid chip enrollment reached roughly million while employer-sponsored coverage still protects about americans shaping product mix pricing.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003ePublic expansions may crowd out private coverage\u003c\/li\u003e\u003cli\u003eCoverage gaps increase voluntary benefits uptake\u003c\/li\u003e\u003cli\u003eLongevity debates influence annuity demand and guarantees\u003c\/li\u003e\u003cli\u003ePolicy support for financial wellness favors employer-sponsored solutions\u003c\/li\u003e\n\u003c\/ppolicy\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeopolitical stability and capital markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eForeign policy tensions and trade dynamics push yield curves and credit spreads—US 10-year climbed to about 4.4% by mid-2025 and VIX averaged near 16 in 2024—raising hedging costs and equity volatility; as an institutional investor Lincoln’s portfolio returns and hedging expenses are sensitive to these swings. Sanctions (Russia, Iran) narrow investable universes and can stress liquidity and capital buffers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eYield: US 10y ~4.4% (mid‑2025)\u003c\/li\u003e\n\u003cli\u003eVolatility: VIX ~16 (2024 ave)\u003c\/li\u003e\n\u003cli\u003eSanctions: restrict counterparties\u003c\/li\u003e\n\u003cli\u003eImpact: wider credit spreads, liquidity\/capital strain\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNAIC \u003cstrong\u003e56\u003c\/strong\u003e, tax caps and higher rates press insurers, raising hedging costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRegulatory shifts (NAIC 56 members) and DOL fiduciary moves raise compliance, reshape product design, and drive distribution costs. Tax changes (2024 estate exemption $13.61M; 401(k) limit $23,000) materially alter annuity and cash‑value demand. Macro volatility and rates (US 10y ~4.4% mid‑2025; VIX ~16 in 2024) increase hedging costs and capital strain.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNAIC members\u003c\/td\u003e\n\u003ctd\u003e56\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e401(k) limit\u003c\/td\u003e\n\u003ctd\u003e$23,000 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEstate tax exemption\u003c\/td\u003e\n\u003ctd\u003e$13.61M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS 10y\u003c\/td\u003e\n\u003ctd\u003e~4.4% (mid‑2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVIX\u003c\/td\u003e\n\u003ctd\u003e~16 (2024 avg)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedicaid\/CHIP\u003c\/td\u003e\n\u003ctd\u003e~90M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployer coverage\u003c\/td\u003e\n\u003ctd\u003e~150M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFederal corp tax\u003c\/td\u003e\n\u003ctd\u003e21%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eExplores how Political, Economic, Social, Technological, Environmental and Legal forces uniquely affect Lincoln Financial Group, using data-driven trends and forward-looking insights to identify risks, opportunities and strategic actions for executives, investors and advisors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, visually segmented PESTLE summary of Lincoln Financial Group that streamlines external risk assessment and market positioning for quick inclusion in presentations, planning sessions, or client reports.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eE\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003economic factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterest rate level and curve shape\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNet investment income and liability discount rates for Lincoln Financial hinge on absolute rates and term structure; as of July 2025 the US 10-year Treasury near 4.3% and fed funds around 5.25% drive discount curves used in reserving. A steeper 2s10 spread (~80 bps) supports spread-based annuities and ALM, while past inversions compressed margins and stressed product economics. Rapid rate shifts raise reinvestment and hedging costs, and prolonged low-rate regimes pressure earnings and guarantee pricing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEquity market performance and volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEquity market levels drive Lincoln Financials fee revenue from variable products and retirement accounts, with AUM-linked fees rising when indices rally; the S\u0026amp;P 500 posted a strong rebound after 2022, delivering roughly 26% in 2023 which boosted asset-linked fees industrywide.\u003c\/p\u003e\n\u003cp\u003eHigher volatility increases hedge costs and creates policyholder behavior uncertainty—VIX averaged near 16–18 in 2023–mid‑2025, raising dynamic hedging expenses.\u003c\/p\u003e\n\u003cp\u003eMarket drawdowns elevate lapse risk and trigger guaranteed benefit utilization, while sustained rallies support sales but can mask embedded tail risk in guaranteed liabilities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmployment and wage trends\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGroup protection and workplace retirement participation closely track payrolls and wages; US unemployment was about 3.7% in 2024 while average hourly earnings rose roughly 4.1% YoY, supporting higher premium volumes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInflation and medical cost escalation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGeneral CPI slowed to about 3.4% in 2024 while medical care inflation ran near 4.5%, raising claims severity for disability and ancillary lines and forcing Lincoln Financial to raise pricing to protect margins, which hurts competitiveness. Inflation also depresses affordability and can increase lapse risk, and asset returns—10-year UST ~4.5% mid-2025—must outpace claim cost growth to preserve capital.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMedical inflation ~4.5% (2024)\u003c\/li\u003e\n\u003cli\u003eOverall CPI ~3.4% (2024)\u003c\/li\u003e\n\u003cli\u003e10-yr Treasury ~4.5% (mid-2025)\u003c\/li\u003e\n\u003cli\u003eHigher claims → pricing pressure → lapse\/affordability risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCredit cycle and counterparty risk\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLincoln's portfolio credit quality is vulnerable to downgrades and defaults in downturns; Moody's affirmed Lincoln Financial Group A3 in 2024. Wider credit spreads depress current valuations while boosting future yields; the fed funds rate stood at 5.25–5.50% in mid‑2025. Reinsurance counterparties and derivatives create transmission channels; robust ALM and stress testing are essential.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExposure: downgrades\/defaults\u003c\/li\u003e\n\u003cli\u003eValuation: wider spreads → lower marks, higher future yields\u003c\/li\u003e\n\u003cli\u003eTransmission: reinsurance \u0026amp; derivatives\u003c\/li\u003e\n\u003cli\u003eMitigation: ALM + stress testing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNAIC \u003cstrong\u003e56\u003c\/strong\u003e, tax caps and higher rates press insurers, raising hedging costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInterest rates (10y ~4.3–4.5% mid‑2025; fed funds 5.25–5.50%) drive discounting, reinvestment and hedging costs; CPI 3.4% and medical inflation ~4.5% (2024) raise claim severity; unemployment ~3.7% and wage growth +4.1% (2024) support premium volumes; equity rebound (S\u0026amp;P500 +26% in 2023) lifted fee income while VIX ~16–18 increased hedge costs; Moody’s A3 affirmed (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e10y UST\u003c\/td\u003e\n\u003ctd\u003e4.3–4.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFed funds\u003c\/td\u003e\n\u003ctd\u003e5.25–5.50%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCPI (2024)\u003c\/td\u003e\n\u003ctd\u003e3.4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedical inflation\u003c\/td\u003e\n\u003ctd\u003e4.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnemployment (2024)\u003c\/td\u003e\n\u003ctd\u003e3.7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u0026amp;P500 (2023)\u003c\/td\u003e\n\u003ctd\u003e+26%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eLincoln Financial Group PESTLE Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Lincoln Financial Group PESTLE Analysis you’ll receive after purchase—fully formatted and ready to use. This is a real screenshot of the product you’re buying and will be delivered exactly as shown. No placeholders or teasers—what you see is the final, professionally structured file available for instant download.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56162741256569,"sku":"lincolnfinancial-pestle-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/lincolnfinancial-pestle-analysis.png?v=1762708078","url":"https:\/\/portersfiveforce.com\/products\/lincolnfinancial-pestle-analysis","provider":"Porter's Five Forces","version":"1.0","type":"link"}