{"product_id":"lfg-bcg-matrix","title":"Lincoln National Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThe Lincoln National BCG Matrix snapshot shows which lines are fueling growth and which are tying up cash — a quick read that already spots Stars, Cash Cows, Dogs, and Question Marks in their portfolio. This preview teases the key moves; the full BCG Matrix gives quadrant-by-quadrant placement, data-backed recommendations, and a clear roadmap for capital allocation. Buy the complete report for a ready-to-use Word analysis and an Excel summary you can present or act on immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndexed annuities momentum\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFixed indexed annuities are benefiting from higher interest rates (federal funds ~5.25–5.50% in 2024) and strong consumer demand for downside protection; Lincoln already holds meaningful share and can lean into product innovation and expanded distribution. These products consume capital for hedging and marketing, but continued premium growth supports the investment. Defend share now to graduate FIAs into durable earnings generators.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndexed UL \u0026amp; protection-led life\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIUL continues to outgrow traditional life as clients seek flexibility and cash-value upside, with LIMRA reporting roughly 10% year-over-year growth in IUL sales into 2024; Lincoln’s national franchise and wholesaler reach keep it near the front of the pack. It still needs targeted spend on pricing agility, underwriting tech, and expanded advisor education to capture share. Keep fueling it; the curve remains up-and-to-the-right.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVoluntary benefits in Group\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEmployers are expanding voluntary menus and employee opt-in rates rose to about 50% in mid-market in 2024, driving category expansion. Lincoln’s group platform can cross-sell life, accident and disability in one swing, leveraging bundled underwriting and payroll deduction. Success hinges on promotion, modern enrollment tech and broker engagement. Worth the push—category growth is doing the heavy lifting for unit economics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetirement plan services mid‑market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003e401(k) recordkeeping and managed accounts show steady inflows in 2024; auto-features boost participation by about 10 percentage points. Lincoln remains competitive in service and advisor-led distribution, serving roughly $300bn AUA (2024). Margins scale with assets, though onboarding and tech require heavy investment; continue capturing plans amid ongoing consolidation.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eauto-features:+10pp participation (2024)\u003c\/li\u003e\n\u003cli\u003eLincoln AUA:≈$300bn (2024)\u003c\/li\u003e\n\u003cli\u003emargin scale with AUA\u003c\/li\u003e\n\u003cli\u003eonboarding\/tech capex high\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWorksite distribution scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWorksite distribution is a star for Lincoln when enrollment is clean and digital, leveraging its national footprint to secure more RFPs and employer panels. High-touch broker relationships and ongoing education remain critical to convert scale into retention and cross-sell. Investing now to lock multi-year employer contracts preserves lifetime value and accelerates margin expansion.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\u003c\/ul\u003e\n\u003cli\u003eSeat at RFP tables via broad footprint\u003c\/li\u003e\n\u003cli\u003eDigital enrollment drives growth\u003c\/li\u003e\n\u003cli\u003eHigh-touch broker + education required\u003c\/li\u003e\n\u003cli\u003eSpend now to secure multi-year employer deals\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLock growth: FIA, IUL, and worksite 401(k) tech to win premiums and scale margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: FIAs (benefit from fed funds ~5.25–5.50% in 2024) and IUL (~10% YoY sales growth into 2024) plus worksite\/401(k) (Lincoln AUA ≈$300bn; mid-market voluntary opt-in ~50%) drive premium and AUA growth; invest in product, distribution, and enrollment tech to lock share and scale margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024 Metric\u003c\/th\u003e\n\u003cth\u003ePriority\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFIA\u003c\/td\u003e\n\u003ctd\u003eFed funds 5.25–5.50%\u003c\/td\u003e\n\u003ctd\u003eHedge \u0026amp; innovate\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIUL\u003c\/td\u003e\n\u003ctd\u003e~10% YoY\u003c\/td\u003e\n\u003ctd\u003ePricing \u0026amp; UW tech\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e401(k)\/Worksite\u003c\/td\u003e\n\u003ctd\u003eAUA ≈$300bn; opt-in ~50%\u003c\/td\u003e\n\u003ctd\u003eEnrollment tech\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise strategic assessment of Lincoln National's products across BCG quadrants, showing where to invest, hold or divest.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Lincoln BCG matrix placing each business unit in a quadrant to spot winners, underperformers and resource needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn‑force life blocks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn‑force life blocks are Lincoln’s cash cows, producing stable margins and predictable fee income from seasoned books with well‑modeled lapse, mortality and expense assumptions. Minimal new sales spend is required—management focuses on experience management and capital allocation. Cash flow is systematically harvested to fund growth initiatives and to de‑risk the balance sheet.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraditional fixed annuities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTraditional fixed annuities sit in Lincoln Nationals mature cash-cow bucket, serving loyal, conservative buyers with steady spreads typically around 200–300 basis points and lower sales churn versus variable products. Pricing discipline and tight asset-liability matching drive reliable earnings, with promotion light and retention-focused distribution. Continued optimization of operations and hedging is key to preserving those spreads amid 2024 rate volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGroup basic life \u0026amp; disability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGroup basic life \u0026amp; disability is a cash cow for Lincoln, with sticky employer-paid coverage that yields low acquisition cost once installed and renewal margins in 2024 running in the mid-teens. Renewal economics and scale in claims management produce steady cash flow, supporting capital generation. Growth is modest but retention remains high, around 92% in 2024, so emphasis is on underwriting discipline and admin efficiency. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeparate account fees on annuities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSeparate account fees on annuities generate steady asset-based revenue — typically in the industry range of 30 to 80 basis points — that hums along as balances compound; operating leverage is high once Lincoln’s platform is in place, so incremental AUM lifts margins. Market swings affect flows, but long-tenured accounts and sticky surrender behavior in 2024 help cushion volatility; maintain service quality and let AUM compounding do the work.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003esteady-fee: asset-based fees 30–80 bps\u003c\/li\u003e\n\u003cli\u003ehigh-operating-leverage: fixed platform costs dilute\u003c\/li\u003e\n\u003cli\u003esticky-aum: long-tenured accounts cushion 2024 market swings\u003c\/li\u003e\n\u003cli\u003eoperational-focus: maintain service quality to compound AUM\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvisor \u0026amp; broker relationships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLincoln’s advisor and broker relationships are cash cows: established channels lower marginal selling costs across life, annuity and investment products, with Deloitte 2024 finding advisers increase cross-sell revenue by ~35%, lifting customer lifetime value without heavy promotional spend.\u003c\/p\u003e\n\u003cp\u003eThe model is a durable moat so long as service levels remain high; Lincoln’s distribution focus preserves retention and unit economics, so maintain the relationship engine—steady investment, not overfunding.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLower marginal cost: repeat channel leverage\u003c\/li\u003e\n\u003cli\u003eCross-sell lift: ~35% (Deloitte 2024)\u003c\/li\u003e\n\u003cli\u003eDurability: dependent on service quality\u003c\/li\u003e\n\u003cli\u003eCapex guidance: optimize, don’t overspend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-force life, fixed annuities \u0026amp; group benefits: steady margins, strong cashflow in 2024\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIn‑force life blocks, traditional fixed annuities and group life\/disability are Lincoln’s cash cows in 2024, delivering stable margins (renewal margins ~15%), annuity spreads ~200–300 bps and retention ~92%. Separate account fees (30–80 bps) and advisor channels (cross-sell +35%) provide steady, low‑cost cashflow used for capital generation and selective growth funding.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024 Metric\u003c\/th\u003e\n\u003cth\u003eNote\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn‑force life\u003c\/td\u003e\n\u003ctd\u003eRenewal margin ~15%\u003c\/td\u003e\n\u003ctd\u003ePredictable lapses\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFixed annuities\u003c\/td\u003e\n\u003ctd\u003eSpreads 200–300 bps\u003c\/td\u003e\n\u003ctd\u003eLow promo, ALM focus\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup life\/disability\u003c\/td\u003e\n\u003ctd\u003eRetention 92%\u003c\/td\u003e\n\u003ctd\u003eLow acquisition cost\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSeparate accounts\u003c\/td\u003e\n\u003ctd\u003eFees 30–80 bps\u003c\/td\u003e\n\u003ctd\u003eHigh operating leverage\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eLincoln National BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you’re previewing is the exact Lincoln National BCG Matrix you’ll receive after purchase. No watermarks, no demo text—just a fully formatted, ready-to-use report built for strategic clarity. Once bought, the full document is instantly downloadable and editable for presentations or planning. It’s professionally designed and market-informed, so there are no surprises—just plug-and-play analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56163358376313,"sku":"lfg-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/lfg-bcg-matrix.png?v=1762718293","url":"https:\/\/portersfiveforce.com\/products\/lfg-bcg-matrix","provider":"Porter's Five Forces","version":"1.0","type":"link"}