{"product_id":"kuo-bcg-matrix","title":"Grupo Kuo Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActionable Strategy Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCurious where Grupo Kuo’s businesses sit—Stars, Cash Cows, Dogs, or Question Marks? This snapshot hints at which divisions drive growth and which eat capital, but the full BCG Matrix delivers quadrant-by-quadrant clarity, data-backed moves, and a crisp roadmap for reallocating resources. Purchase the complete report for a ready-to-use Word brief and Excel summary that lets you act fast and present with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKekén pork exports\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKekén pork exports benefit from strong demand in Asia and the U.S., leveraging Grupo Kuo’s existing scale to keep volumes climbing. The brand’s biosecurity and integrated operations protect share as the global pork market expands. It consumes cash for capacity, cold chain, and marketing, but clear payback profiles justify continued investment—feed it to build a dominant cash engine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium processed foods JV\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePremium processed foods JV sits in the Stars quadrant as U.S. Hispanic food sales rose about 9.2% year‑over‑year in 2024 (NielsenIQ) and ready‑to‑eat\/refrigerated meals grew ~7.5% (IRI), signaling strong market tailwinds. Kuo’s JV provides national distribution and brand pull, though awareness requires targeted marketing spend to convert trial. Velocity will rise with SKU innovation and improved shelf placement; invest now to lock leadership before entrants crowd the aisle.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh‑performance transmissions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTREMEC’s niche in performance and specialty platforms sustains premium pricing and higher margins versus commodity gearboxes; with global EVs at about 14% of new car sales in 2023, electrification is opening hybrid and auxiliary-drive opportunities where TREMEC can win early.\u003c\/p\u003e\n\u003cp\u003eCapturing that upside requires significant engineering capex and OEM co-development—development cycles and tooling are capital intensive and not cheap.\u003c\/p\u003e\n\u003cp\u003eStay aggressive: as programs scale and amortize R\u0026amp;D and capital, the category can flip from investment drain to cash generative for Grupo Kuo. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty elastomers (SBS\/HSBC)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSpecialty elastomers (SBS\/HSBC) sit as a Star in Grupo Kuo’s BCG matrix: adhesives, roofing and hygiene demand remain in steady uptrends with mid-single-digit global growth in 2024 per industry reports; Kuo’s higher-spec skew sustains solid share and margin resilience while capacity debottlenecking and application tech absorb capex today; continue backing to consolidate leadership while end-market demand is hot.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUse cases: adhesives, roofing, hygiene\u003c\/li\u003e\n\u003cli\u003eStrategy: premium grades = margin protection\u003c\/li\u003e\n\u003cli\u003eCapex: debottlenecking + application tech\u003c\/li\u003e\n\u003cli\u003e2024 trend: mid-single-digit growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExport‑led pork value‑adds\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBacon, deli and portion‑control SKUs are capturing post‑pandemic consumption shifts; export markets remain material with global pork trade ~9.5 Mt in 2023 (USDA), underscoring export‑led opportunities. Retailers demand reliable, safe suppliers at scale—Kuo fits that profile. Marketing and packaging upgrades require near‑term cash; invest now to climb the margin ladder as markets normalize.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSKU demand: bacon\/deli\/portion up\u003c\/li\u003e\n\u003cli\u003eRetailer requirement: scale \u0026amp; safety\u003c\/li\u003e\n\u003cli\u003eNear‑term cost: marketing \u0026amp; packaging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePork exports, Hispanic RTE \u003cstrong\u003e+9.2%\u003c\/strong\u003e, EV driveline \u003cstrong\u003e14%\u003c\/strong\u003e — invest cold chain \u0026amp; R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrupo Kuo Stars: Kekén export growth (global pork trade ~9.5 Mt in 2023) and premium processed foods (U.S. Hispanic +9.2% in 2024; RTE +7.5%) need marketing\/cold‑chain capex; TREMEC benefits from 14% EV mix (2023) but requires engineering spend; specialty elastomers see mid‑single‑digit 2024 growth—invest to scale and capture pricing.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eBusiness\u003c\/th\u003e\n\u003cth\u003e2024 Trend\u003c\/th\u003e\n\u003cth\u003eCapex\u003c\/th\u003e\n\u003cth\u003eStrategy\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eKekén\u003c\/td\u003e\n\u003ctd\u003eExport growth\u003c\/td\u003e\n\u003ctd\u003eCold chain\u003c\/td\u003e\n\u003ctd\u003eScale\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFoods JV\u003c\/td\u003e\n\u003ctd\u003e+9.2% Hispanic\u003c\/td\u003e\n\u003ctd\u003eMarketing\u003c\/td\u003e\n\u003ctd\u003eDistribution\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTREMEC\u003c\/td\u003e\n\u003ctd\u003eEV tailwinds\u003c\/td\u003e\n\u003ctd\u003eR\u0026amp;D\/tooling\u003c\/td\u003e\n\u003ctd\u003eOEMs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eElastomers\u003c\/td\u003e\n\u003ctd\u003eMid S.D. growth\u003c\/td\u003e\n\u003ctd\u003eDebottleneck\u003c\/td\u003e\n\u003ctd\u003ePremium\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix for Grupo Kuo mapping Stars, Cash Cows, Question Marks and Dogs with investment, hold or divest recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Grupo Kuo BCG Matrix that maps each unit into quadrants, simplifying portfolio decisions for faster, clearer strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDomestic pork cuts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDomestic pork cuts sit in Cash Cows: mature demand and strong distribution yield steady throughput and reliable margins for Grupo Kuo, with Mexico pork consumption around 15 kg per capita (2023 USDA), underpinning stable volume. Market share is entrenched and operations run efficiently, requiring little incremental marketing spend. Focus on optimizing yield and logistics to sustain cash generation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommodity synthetic rubber\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCommodity synthetic rubber serves as a stable tire and footwear base grade for Grupo Kuo, providing consistent but unglamorous demand. Kuo’s integrated supply chain and long-term contracts keep plants running near full capacity, generating steady cash flow despite flat volume growth. Incremental capital expenditures are directed to efficiency and yield improvements rather than capacity expansion, preserving free cash generation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePolystyrene (Resirene) core grades\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePolystyrene (Resirene) core grades serve an established appliance and packaging base, with over 80% of volumes tied to repeat contracts and reported churn under 5% in 2024.\u003c\/p\u003e\n\u003cp\u003eThe market is mature and near-flat, showing ±1% volume change year‑over‑year in 2024, enabling predictable cash generation and high operating margins.\u003c\/p\u003e\n\u003cp\u003eCurrent initiatives target energy savings (achieving an 8% reduction in specific energy use in 2024) and a 12% scrap cut, preserving profitability while maintaining \u0026gt;99% service reliability; strategy is to milk the line. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomotive aftermarket components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAutomotive aftermarket components are a classic cash cow for Grupo Kuo: replacement demand is sticky and price‑disciplined, catalog depth and wide distribution generate recurring revenue with low promotional spend, and strong margins fund riskier growth bets elsewhere; Mexico’s light‑vehicle parc remaining above 45 million in 2024 supports steady parts demand.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReplacement demand: sticky\u003c\/li\u003e\n\u003cli\u003eDistribution: recurring revenue\u003c\/li\u003e\n\u003cli\u003ePromo: minimal\u003c\/li\u003e\n\u003cli\u003eRole: funds riskier investments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransmission service \u0026amp; parts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTransmission service \u0026amp; parts sit squarely in Grupo Kuo's Cash Cows: installed base drives recurring, high‑margin parts sales, OEM and specialty channels pay a premium for authentic components, and market growth is low but conversion rates are strong; the global automotive aftermarket was roughly $450 billion in 2024, underscoring steady demand. Protect IP, maintain fill rates, and harvest cash.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInstalled base: recurring revenue\u003c\/li\u003e\n\u003cli\u003eChannels: OEM\/specialty prefer authenticity\u003c\/li\u003e\n\u003cli\u003eGrowth: low; conversion: high\u003c\/li\u003e\n\u003cli\u003ePriorities: protect IP, ensure fill rates, harvest\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePork, rubber, Resirene and $450B aftermarket — steady cash, predictable margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDomestic pork: 15 kg\/capita (2023 USDA), entrenched share; synthetic rubber: stable volumes, integration keeps utilisation high; Resirene: \u0026gt;80% repeat contracts, churn \u0026lt;5% (2024); energy -8% specific use, scrap -12% (2024); aftermarket: Mexico parc \u0026gt;45m (2024), global AM ~$450B (2024), funds growth.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePork cuts\u003c\/td\u003e\n\u003ctd\u003e15 kg\/capita (2023)\u003c\/td\u003e\n\u003ctd\u003eCash generator\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRubber\u003c\/td\u003e\n\u003ctd\u003eHigh utilisation\u003c\/td\u003e\n\u003ctd\u003eStable cash\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResirene\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;80% repeat, churn \u0026lt;5%\u003c\/td\u003e\n\u003ctd\u003ePredictable margin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftermarket\u003c\/td\u003e\n\u003ctd\u003eMX parc \u0026gt;45m; global $450B\u003c\/td\u003e\n\u003ctd\u003eFunds investments\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You’re Viewing Is Included\u003c\/span\u003e\u003cbr\u003eGrupo Kuo BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you’re previewing is the exact Grupo Kuo BCG Matrix you’ll receive after purchase. No watermarks, no demo placeholders—just the finished, fully formatted report built for strategic use. After buying, the same document is instantly downloadable and editable for presentations or planning. It’s ready to plug into your workflow with no surprises. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56164097196409,"sku":"kuo-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/kuo-bcg-matrix.png?v=1762725779","url":"https:\/\/portersfiveforce.com\/products\/kuo-bcg-matrix","provider":"Porter's Five Forces","version":"1.0","type":"link"}