{"product_id":"kenon-holdings-marketing-mix","title":"Kenon Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore Kenon's product strategy, pricing, distribution and promotion to see how they drive competitive advantage. This preview highlights key tactics; the full, editable 4Ps Marketing Mix Analysis delivers detailed data, actionable recommendations and presentation-ready slides to save hours of work. Get instant access to apply it to strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Power Generation Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUtility-scale assets deliver baseload and flexible capacity across Israel and select markets via a mix of CCGT (up to ~60% thermal efficiency), fast-response peakers and growing renewables. Offerings are structured through PPAs (typical tenors 5–15 years) for utilities and large industrials, prioritizing uptime and fuel-to-power efficiency. Performance guarantees and in-house O\u0026amp;M target 95–99% availability, enhancing value and differentiation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectric Vehicle Models and Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKenon's EV lineup targets urban commuters and commercial fleets with scalable platforms engineered for 200–400 km city ranges and rapid variant creation to meet over 50 local regulatory profiles. Emphasis on safety, battery management and integrated software targets 5‑star outcomes and 300–500 km higher‑trim range. Modular design accelerates localization; OTA updates and connected services extend lifecycle value and lower downtime.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy Solutions and Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKenon’s Energy Solutions and Services bundle end-to-end generation, capacity and ancillary services with demand response, grid balancing and capacity market participation to optimize outcomes; the global energy-as-a-service market was valued near $47 billion in 2023, supporting tailored PPAs and EaaS contracts that cut customer CapEx and risk, while data-driven monitoring (real-time SCADA\/IoT) improves reliability and cost predictability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCharging, After-Sales, and Lifecycle Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpcharging after-sales and lifecycle support blends home depot public charging partnerships with service networks delivering\u003e98% fleet uptime; standard battery warranties 8 years \/ 160,000 km and spare-parts logistics cut downtime. Battery diagnostics plus refurbishment programs extend asset life by an estimated 20–30% and protect residual value. Subscription maintenance and roadside assistance programs raise customer retention and recurring revenue.\n\u003cp\u003e\u003c\/p\u003e\u003cul class=\"lst_crct\"\u003e\u003c\/ul\u003e\n\u003cli\u003eHome\/depot\/public charging partnerships\u003c\/li\u003e\n\u003cli\u003eService networks + spare-parts logistics\u003c\/li\u003e\n\u003cli\u003e8-year \/ 160,000 km battery warranty\u003c\/li\u003e\n\u003cli\u003eDiagnostics \u0026amp; refurbishment (+20–30% life)\u003c\/li\u003e\n\u003cli\u003eSubscription maintenance \u0026amp; roadside ARPU\u003c\/li\u003e\n\u003c\/pcharging\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovation, Sustainability, and Compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKenon R\u0026amp;D advances in battery chemistry, thermal management and power-dispatch optimization support higher system efficiency while benchmarking against industry pack prices of about 132 USD\/kWh (BNEF 2023); technical gains improve operational dispatch and resilience. Lifecycle assessments and transparency reporting align with EU CSRD (effective 2024) and institutional ESG requirements; continuous improvement targets cost-down and regulatory readiness.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eR\u0026amp;D: chemistry, thermal, dispatch\u003c\/li\u003e\n\u003cli\u003eBenchmark: 132 USD\/kWh (BNEF 2023)\u003c\/li\u003e\n\u003cli\u003eCompliance: EU CSRD 2024\u003c\/li\u003e\n\u003cli\u003eSales: lifecycle + transparency for institutions\u003c\/li\u003e\n\u003cli\u003eOutcome: cost-down and regulatory readiness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated power and mobility: CCGT efficiency, EV fleets, EaaS and warranty-backed residuals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKenon combines utility-scale CCGT (up to ~60% thermal efficiency), fast peakers and growing renewables with 5–15 year PPAs, 95–99% availability targets and in-house O\u0026amp;M; EVs serve urban\/commercial fleets with 200–500 km ranges, OTA services and modular localization; EaaS bundles demand response and SCADA monitoring, and warranties\/refurb programs (8y\/160k km; +20–30% life) protect residuals.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCCGT thermal eff.\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePPA tenor\u003c\/td\u003e\n\u003ctd\u003e5–15 yrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvailability\u003c\/td\u003e\n\u003ctd\u003e95–99%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV range\u003c\/td\u003e\n\u003ctd\u003e200–500 km\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBattery benchmark\u003c\/td\u003e\n\u003ctd\u003e132 USD\/kWh (BNEF 2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEaaS market (2023)\u003c\/td\u003e\n\u003ctd\u003e~47 BUSD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarranty\u003c\/td\u003e\n\u003ctd\u003e8 yr \/ 160,000 km\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefurb life gain\u003c\/td\u003e\n\u003ctd\u003e+20–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Kenon’s Product, Price, Place, and Promotion strategies—grounded in real data and competitive context—to help managers and consultants benchmark positioning, inform market-entry or strategy audits, and repurpose into reports or presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Kenon’s 4Ps into a concise one-pager that eases stakeholder alignment and speeds decision-making; customizable for decks, comparisons, and workshops to quickly communicate strategy and relieve marketing clarity pain points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Hubs: Israel, China, Singapore\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKenon anchors core operations in Israel’s power market (Israel population ~9.3M in 2024), leveraging local grid expertise and regulatory proximity to speed project approvals. China serves as the EV manufacturing base, producing over half of global electric vehicles in 2023–24, supporting scale, supply and cost advantages. Singapore acts as regional HQ and finance hub (population ~5.9M, top global financial center), where teams localize offerings and ensure compliance and market access.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Channels and PPAs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDirect sales to utilities, municipalities and large corporates secure long-term PPAs (typical tenors 10–20 years)—corporate PPA volumes reached about 30 GW globally in 2023. Tender participation and bilateral negotiations optimize dispatch and asset utilization, while account-based coverage ensures technical and commercial alignment. Post-sale O\u0026amp;M and analytics (targeting \u0026gt;98% availability) keep relationships durable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEV Distribution: Dealers, Fleets, and Digital\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKenon uses a multi-channel EV distribution model—authorized dealers, fleet integrators, and online configurators—mirroring industry trends where online channels now influence over 40% of EV purchases; corporate and government fleets, which represented roughly 20% of EV deliveries in major markets in 2024, drive volume and visibility. Digital storefronts streamline quoting, financing, and delivery, cutting lead times by up to 30%, while test-drive hubs and pop-ups expand reach cost-effectively.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePartnerships, JVs, and Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLocal partners accelerate permitting, homologation, and service coverage, shortening time-to-market and improving regulatory navigation. JVs de-risk entry into new provinces and segments by sharing CAPEX and local expertise. Alliances with utilities and charging networks enhance customer convenience; co-location with suppliers shortens lead times and reduces inventory needs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePermitting acceleration\u003c\/li\u003e\n\u003cli\u003eJV risk-sharing\u003c\/li\u003e\n\u003cli\u003eUtility alliances\u003c\/li\u003e\n\u003cli\u003eSupplier co-location\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKenon sites facilities near major ports, power grids and Tier-1 suppliers to cut transport complexity and improve time-to-market; in 2024 these locational choices supported faster customs clearance and lower last-mile delays. Dual-sourcing for critical components increases resilience against supplier outages and geopolitical shocks. Regional warehouses hold fast-moving spares and vehicles while integrated planning balances higher inventory turns with target service levels.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNear-port siting: lower transit friction (2024 focus)\u003c\/li\u003e\n\u003cli\u003eDual-sourcing: resilience for critical BOMs\u003c\/li\u003e\n\u003cli\u003eRegional hubs: spares \u0026amp; vehicles for rapid dispatch\u003c\/li\u003e\n\u003cli\u003eIntegrated planning: optimize turns vs service\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTri-hub EV network: Israel grid, China manufacturing scale, Singapore finance hub\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKenon sites operations in Israel (pop ~9.3M) for grid\/regulatory access, China for EV manufacturing scale (China \u0026gt;50% of global EV production 2023–24), and Singapore (pop ~5.9M) as finance\/HQ hub. Channels: direct PPAs (corporate\/global PPA volume ~30 GW in 2023), dealers, online (\u0026gt;40% EV influence 2024) and fleets (~20% EV deliveries 2024). Near-port siting and dual-sourcing raised resilience and cut lead times in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eLocation\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIsrael\u003c\/td\u003e\n\u003ctd\u003eGrid\/regulatory hub\u003c\/td\u003e\n\u003ctd\u003ePop ~9.3M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChina\u003c\/td\u003e\n\u003ctd\u003eManufacturing base\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;50% global EV production\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSingapore\u003c\/td\u003e\n\u003ctd\u003eFinance\/HQ\u003c\/td\u003e\n\u003ctd\u003ePop ~5.9M, top FC\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eKenon 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Kenon 4P's Marketing Mix Analysis you'll receive after purchase—no mockups or samples. It’s fully complete, editable, and ready to use for strategy, presentations, or implementation. Download is instant and identical to this view, so buy with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":55675282588025,"sku":"kenon-holdings-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/kenon-holdings-marketing-mix.png?v=1755805391","url":"https:\/\/portersfiveforce.com\/products\/kenon-holdings-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}