{"product_id":"jvckenwood-bcg-matrix","title":"JVCKENWOOD Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eJVCKENWOOD’s BCG Matrix snapshot shows where its product lines sit in a shifting market — which are Stars to scale, Cash Cows funding growth, Question Marks needing bets, and Dogs to prune. Want the full picture with quadrant-by-quadrant data, actionable recommendations, and ready-to-use Word and Excel files? Purchase the complete BCG Matrix for a concise strategic playbook you can use to prioritize investment, optimize portfolios, and move faster with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKENWOOD digital two-way radios\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKENWOOD digital two-way radios are a Star in JVCKENWOOD’s BCG matrix, holding a leading market share in the 2024 digital LMR expansion across public safety and enterprise. Demand for NXDN, DMR and P25 and integrated systems keeps rising as organizations modernize communication stacks. They lead deals but require continued investment in software, interoperability and channel enablement—keep funding to defend leadership and scale recurring software and services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVideo surveillance and body-worn solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRising adoption across smart cities, higher‑education campuses and enterprise security drove double‑digit growth in 2024, keeping video surveillance and body‑worn solutions in the Stars quadrant. JVCKENWOOD’s brand credibility and tighter integration with VMS\/cloud platforms have measurably lifted win rates versus smaller vendors. The segment is capital hungry—continuous hardware refreshes, firmware and cybersecurity updates and certification costs are substantial. Continued investment is required to lock standards partnerships and scale subscription analytics revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConnected in-car infotainment for OEMs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAutomakers are shifting to software-defined, connected cabins—exactly JVC\/KENWOODs domain as OEMs push features into the cockpit; McKinsey estimates software could represent ~30% of vehicle value by 2030. Share is meaningful and attachable to multi-year programs, though upfront platform, UX and validation costs are high; scale\/reuse drive margins. Growth exists—global connected-car adoption accelerated in 2024—and earnings improve with reuse and OTA. Double down on Android Automotive, OTA and voice integrations to capture recurring revenue and program attach rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDash cams and in-vehicle cameras\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eJVCKENWOOD sits in Stars for dash cams and in-vehicle cameras as global consumer and fleet adoption climbed in 2024, with the dash-cam market estimated around USD 2.9 billion and mid-single-digit CAGR prospects; insurance discounts and safety mandates are accelerating uptake. Strong brand recognition, broad retail reach, and advanced image-processing position it as a leader, though it must boost promotions, data services, and insurer\/fleet telematics partnerships. Investment should target AI incident detection and subscription cloud storage to monetize recurring revenue and defend share.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket 2024: ~USD 2.9B\u003c\/li\u003e\n\u003cli\u003eStrengths: brand, retail footprint, image processing\u003c\/li\u003e\n\u003cli\u003eGaps: promotion, data services, insurer\/fleet partnerships\u003c\/li\u003e\n\u003cli\u003eCapex focus: AI incident detection, cloud subscription\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional audio for events and critical comms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eProfessional audio for live, broadcast and mission-critical comms remains a resilient niche; AES67 and Dante IP standards saw broad adoption by 2024, accelerating shifts to networked audio and console-to-radio interoperability. JVCKENWOOD gear is trusted across broadcast and public-safety fleets, keeping the division a leadership pocket that needs ongoing R\u0026amp;D and partner-ecosystem investment. Fund roadmap for IP workflows and seamless radio–audio interoperability to protect share.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket trend: AES67\/Dante mainstream by 2024\u003c\/li\u003e\n\u003cli\u003eStrength: trusted hardware in broadcast\/public safety\u003c\/li\u003e\n\u003cli\u003eNeed: continuous R\u0026amp;D + ecosystem integration\u003c\/li\u003e\n\u003cli\u003eAction: fund IP-based workflow \u0026amp; radio–audio bridges\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital LMR \u0026amp; connected car leader; dash-cam market \u003cstrong\u003eUSD 2.9B\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eJVCKENWOOD Stars: leading share in digital LMR, dash cams, connected-car and pro audio with double‑digit\/ mid‑single growth in 2024; dash‑cam market ≈ USD 2.9B. Maintain funding for software, interoperability, OTA and subscription services to convert share into recurring revenue and defend standards partnerships.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003eGrowth\u003c\/th\u003e\n\u003cth\u003ePriority\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital LMR\u003c\/td\u003e\n\u003ctd\u003eHigh share\u003c\/td\u003e\n\u003ctd\u003eDouble‑digit\u003c\/td\u003e\n\u003ctd\u003eSW\/interop\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDash cams\u003c\/td\u003e\n\u003ctd\u003eUSD 2.9B\u003c\/td\u003e\n\u003ctd\u003eMid SD\u003c\/td\u003e\n\u003ctd\u003eAI\/subs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of JVCKENWOOD units, mapping Stars, Cash Cows, Question Marks and Dogs with clear strategic moves.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG matrix placing JVCKENWOOD units in clear quadrants to cut clutter and speed strategy decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAftermarket car audio\/navigation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAftermarket car audio\/navigation is a mature category where Kenwood\/JVC retain strong shelf and mind share; JVCKENWOOD reported consolidated revenue of ¥317.7 billion in FY2023 (ended March 2024), with the Automotive segment providing steady cash flow. High-margin refresh cycles and lower promotional spend versus upstarts yield reliable cash to fund growth bets. Maintain via modest innovation and supply-chain efficiency to protect margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProjectors for education\/pro AV\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProjectors for education and pro AV deliver stable institutional demand, predictable bid cycles and established channel partners, accounting for roughly 12% of JVCKENWOOD Professional Systems revenue in FY2024 and yielding mid-single-digit margin stability.\u003c\/p\u003e\n\u003cp\u003eNot a hyper-growth segment, it produced ~3% YoY revenue growth in 2024 but remained highly profitable through incremental efficiency gains and limited capex needs.\u003c\/p\u003e\n\u003cp\u003eFocus on SKU rationalization and expanding service contracts (recurring service revenue ~8% of unit price in 2024) to milk steady cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWired and mainstream over-ear headphones\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWired and mainstream over-ear headphones deliver steady volumes for JVCKENWOOD thanks to a large installed base—industry shipments of non-TWS headphones remained roughly 200 million units in 2024—keeping unit sales predictable.\u003c\/p\u003e\n\u003cp\u003eMarket growth is low (industry CAGR ~3% 2024–2028), yet margins are defendable with tight cost control and BOM optimization, supporting gross margins in the mid-teens for this segment.\u003c\/p\u003e\n\u003cp\u003eLimited marketing beyond seasonal pushes is sufficient to sustain demand, making the line a reliable cash engine while the company allocates R\u0026amp;D and brand spend to evolving premium and TWS niches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial service and maintenance contracts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCommercial service and maintenance contracts for radios, surveillance and pro audio deliver steady recurring cash, driven by high retention and low market growth; revenue scales with installed base rather than new-sales intensity. Focus on strict uptime SLAs and expanding multi-year agreements to lock-in predictable margins and lifetime value.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRecurring revenue\u003c\/li\u003e\n\u003cli\u003eHigh retention\u003c\/li\u003e\n\u003cli\u003eInstalled-base scale\u003c\/li\u003e\n\u003cli\u003eUptime SLAs\u003c\/li\u003e\n\u003cli\u003eMulti-year expansion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy accessories and replacement parts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLegacy accessories and replacement parts—parts, batteries, mics, mounts—are quiet but profitable for JVCKENWOOD, showing in 2024 stable reorder patterns and high attach rates with minimal promotion required.\u003c\/p\u003e\n\u003cp\u003eStrict inventory discipline converts turnover into steady free cash flow; ongoing kitting and bundling in 2024 lifted attach rates and per-order value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReorders predictable\u003c\/li\u003e\n\u003cli\u003eLow promo spend\u003c\/li\u003e\n\u003cli\u003eHigh margin tail revenue\u003c\/li\u003e\n\u003cli\u003eKitting raises attach rates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAuto audio, projectors, wired headphones and services = steady free cash flow\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eJVCKENWOOD cash cows—automotive audio (consolidated revenue ¥317.7b FY2023; steady cash), projectors (~12% of Professional Systems rev FY2024; mid-single-digit margins), wired headphones (non-TWS shipments ~200M units 2024; ~3% YoY growth), and service\/parts (recurring ~8% of unit price 2024)—provide predictable free cash via low capex and high retention.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 contribution\u003c\/th\u003e\n\u003cth\u003e2024 growth\u003c\/th\u003e\n\u003cth\u003emargin\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAutomotive\u003c\/td\u003e\n\u003ctd\u003e¥317.7b (consol FY2023)\u003c\/td\u003e\n\u003ctd\u003estable\u003c\/td\u003e\n\u003ctd\u003ehigh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProjectors\u003c\/td\u003e\n\u003ctd\u003e~12% Prof Sys\u003c\/td\u003e\n\u003ctd\u003emid-single-digit\u003c\/td\u003e\n\u003ctd\u003emid-single-digit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHeadphones\u003c\/td\u003e\n\u003ctd\u003e~200M units ship\u003c\/td\u003e\n\u003ctd\u003e~3% YoY\u003c\/td\u003e\n\u003ctd\u003emid-teens\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServices\/parts\u003c\/td\u003e\n\u003ctd\u003erecurring ~8% price\u003c\/td\u003e\n\u003ctd\u003estable\u003c\/td\u003e\n\u003ctd\u003ehigh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eJVCKENWOOD BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the final JVCKENWOOD BCG Matrix you'll receive after purchase. No watermarks or demo content — just the fully formatted, analysis-ready report tailored for strategic decisions. After buying, the same editable document is sent to your inbox for immediate use in presentations or planning. No surprises, just professional clarity and market-backed insight.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":55674562412921,"sku":"jvckenwood-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/jvckenwood-bcg-matrix.png?v=1755791656","url":"https:\/\/portersfiveforce.com\/products\/jvckenwood-bcg-matrix","provider":"Porter's Five Forces","version":"1.0","type":"link"}