{"product_id":"jbtc-marketing-mix","title":"JBT Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how JBT’s product offerings, pricing architecture, distribution channels, and promotional tactics interlock to drive market performance—this concise snapshot highlights key strengths and gaps. For actionable insights, benchmarks, and editable slides that save hours, get the full 4P’s Marketing Mix Analysis. Instantly applicable for professionals, students, and consultants seeking a ready-made strategic toolkit.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated food processing systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIntegrated food processing systems deliver end-to-end lines combining preparation, processing and packaging to boost throughput and yields, with JBT customers reporting line yield improvements and throughput gains in the high-single-digit to low-double-digit percent range. Designed for hygiene, uptime (often exceeding 95%), and easy cleaning to meet HACCP, FDA and EU food-safety standards. Configurable for proteins, produce or beverages, enabling rapid changeovers and reduced downtime. Emphasis on automation reduces labor and waste—commonly cutting labor requirements and trim loss by up to 30-40% and shortening payback to under 3-4 years for many operators.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProtein processing equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eJBT 4P protein processing equipment integrates marination, portioning, coating, frying and freezing for poultry, beef and seafood, handling up to 10 tonnes\/hr in high-volume plants. Precision controls achieve weight accuracy within ±1–2% and consistent product quality. Robust stainless designs cut unplanned downtime by ~20% and options for heat recovery and oil-management systems can lower operating costs 10–25%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiquid foods and aseptic systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eJBTs liquid foods and aseptic systems deliver aseptic processing, filling and inactivation for juices, dairy alternatives, sauces and purees, achieving \u0026gt;5-log microbial reduction and shelf life up to 12 months. Gentle handling preserves flavor, color and nutrients while maintaining throughput. Modular skids integrate with existing lines and CIP regimes, cutting integration time. Real-time data capture ensures traceability and FSMA\/EU regulatory compliance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAirport ground support equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eJBT airport ground support equipment—passenger boarding bridges, cargo loaders, aircraft deicers and GPU\/PCA units—focuses on ramp efficiency, ergonomic safe operation and durability in harsh environments, with connectivity for fleet management and predictive service and electric\/hybrid options to support sustainability goals.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProduct lines: boarding bridges, loaders, deicers, GPU\/PCA\u003c\/li\u003e\n\u003cli\u003eStrengths: reliability, safety, ergonomics\u003c\/li\u003e\n\u003cli\u003eTech: telematics-enabled fleet management, predictive maintenance\u003c\/li\u003e\n\u003cli\u003eSustainability: electric and hybrid powertrains available\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAftermarket parts, upgrades, and digital services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAftermarket parts, PM kits, line audits, retrofits and capacity upgrades across the installed base deliver measurable throughput gains (up to 40%) and lifecycle value; service contracts guarantee uptime with 4–24h response SLAs and predictive maintenance that can cut unplanned downtime by up to 30% (2024–25 industry figures). IIoT platforms enable condition monitoring and analytics, while training and remote support accelerate operator onboarding by ~25%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGenuine parts \u0026amp; PM kits\u003c\/li\u003e\n\u003cli\u003eLine audits \u0026amp; retrofits\u003c\/li\u003e\n\u003cli\u003eCapacity upgrades (installed base)\u003c\/li\u003e\n\u003cli\u003eService contracts with 4–24h SLAs\u003c\/li\u003e\n\u003cli\u003eIIoT: monitoring, analytics, PdM\u003c\/li\u003e\n\u003cli\u003eTraining \u0026amp; remote support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated lines boost throughput \u003cstrong\u003e8–12%\u003c\/strong\u003e, uptime \u0026gt;95%, payback under 4 yrs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIntegrated systems boost throughput +8–12% and yields, uptime \u0026gt;95% and payback often \u0026lt;3–4 yrs (2024–25). Protein lines handle up to 10 t\/hr with ±1–2% weight accuracy; labor\/trim cuts 30–40%. Aseptic lines achieve \u0026gt;5-log reduction and shelf life to 12 months. Aftermarket SLAs 4–24h; PdM cuts unplanned downtime ~30% (2024–25).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eThroughput gain\u003c\/td\u003e\n\u003ctd\u003e+8–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayback\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;3–4 yrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLabor\/trim reduction\u003c\/td\u003e\n\u003ctd\u003e30–40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProtein capacity\u003c\/td\u003e\n\u003ctd\u003e≤10 t\/hr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePdM downtime cut\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professional, company-specific deep dive into JBT’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to reveal positioning, examples, and strategic implications—ideal for managers and consultants needing a ready-to-use, report-friendly marketing breakdown.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses JBT's 4P insights into a one-page, leadership-friendly snapshot that eases cross-team alignment and decision-making. Customizable fields let users adapt product, price, place, and promotion analyses for presentations, workshops, or side-by-side brand comparisons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal manufacturing and service footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eJBT maintains a global manufacturing and service footprint with plants, engineering centers, and parts depots located near major food and aviation hubs to shorten lead times and ensure localized compliance expertise. Field technicians deliver rapid onsite support for installations and repairs, while regional inventory of critical spares minimizes customer downtime and accelerates mean time to repair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect enterprise sales to processors and airports\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAccount-based teams target multinational food processors and major airlines\/ground handlers, focusing on enterprise contracts and regional rollouts. Consultative selling ties JBT solutions to quantified ROI and compliance with food safety and aviation regulations. Long-cycle CAPEX procurement typically runs 12–24 months and is de‑risked through pilots and trials. Post-sale lifecycle support, including spare parts and services that often comprise ~25% of OEM revenue, deepens relationships.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChannel partners in emerging markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAuthorized distributors and agents extend JBT reach in emerging markets where direct presence is limited, covering territories that accounted for roughly 59% of global GDP growth in 2024 and enabling faster market entry at lower fixed cost.\u003c\/p\u003e\n\u003cp\u003eLocal-language support, on-the-ground service, and regulatory navigation accelerate adoption—regional partners typically cut time-to-deployment by an estimated 25–35% versus remote models.\u003c\/p\u003e\n\u003cp\u003eStructured partner training preserves OEM-quality installation and maintenance, reducing warranty service events and downtime, while joint demand planning with partners improves part and product availability, driving inventory turns and fill rates above regional averages.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnsite installation, commissioning, and training\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eProject-managed delivery to 4–6 week ramp-up ensures spec adherence and targets \u0026gt;98% availability; factory and site acceptance testing de-risks startup, cutting early incidents by ~30%; operator training embeds best practices and safety, lowering operator errors ~40%; handover includes digital manuals and spare-parts lists to shorten mean time to repair ~15%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProject KPI: \u0026gt;98% availability\u003c\/li\u003e\n\u003cli\u003eRamp-up: 4–6 weeks\u003c\/li\u003e\n\u003cli\u003eStartup risk reduction: ~30%\u003c\/li\u003e\n\u003cli\u003eOperator error reduction: ~40%\u003c\/li\u003e\n\u003cli\u003eMTTR reduction via digital handover: ~15%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRemote monitoring and service portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eConnected JBT equipment streams real-time performance data to dashboards, enabling visibility and analytics; 2024 benchmarks show remote monitoring can cut unplanned downtime about 25% and improve mean time to repair. Alerts trigger proactive parts shipment and technician dispatch to reduce SLAs; self-service portals let customers order spares and track tickets. Secure access and APIs integrate with customer MES\/ERP workflows to close the loop on maintenance and billing.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e25% downtime reduction (2024 benchmark)\u003c\/li\u003e\n\u003cli\u003eReal-time dashboards for KPI monitoring\u003c\/li\u003e\n\u003cli\u003eProactive parts\/tech dispatch via alerts\u003c\/li\u003e\n\u003cli\u003eSelf-service spares ordering and ticket tracking\u003c\/li\u003e\n\u003cli\u003eSecure MES\/ERP integration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal hubs, distributors and monitoring cut downtime \u003cstrong\u003e~25%\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGlobal plants, engineering centers and parts depots near food and aviation hubs shorten lead times and ensure local compliance.\u003c\/p\u003e\n\u003cp\u003eAccount teams target enterprise deals; CAPEX cycles run 12–24 months and services represent ~25% of OEM revenue.\u003c\/p\u003e\n\u003cp\u003eAuthorized distributors accelerate market entry (covering ~59% of 2024 GDP growth) and cut deployment time 25–35%.\u003c\/p\u003e\n\u003cp\u003eConnected monitoring cuts unplanned downtime ~25%; ramp-up 4–6 weeks targets \u0026gt;98% availability.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eService rev\u003c\/td\u003e\n\u003ctd\u003e~25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDowntime redn\u003c\/td\u003e\n\u003ctd\u003e~25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCAPEX cycle\u003c\/td\u003e\n\u003ctd\u003e12–24m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eJBT 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual JBT 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises. This fully editable, comprehensive document is the exact file included with your order and is ready to use for strategy, presentations, or reporting. Buy with confidence knowing this is the final, high-quality analysis delivered immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56164538089849,"sku":"jbtc-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/jbtc-marketing-mix.png?v=1762736095","url":"https:\/\/portersfiveforce.com\/products\/jbtc-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}