{"product_id":"integraldiagnostics-five-forces-analysis","title":"Integral Diagnostics Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDon't Miss the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eIntegral Diagnostics’s Porter’s Five Forces analysis distills the competitive dynamics shaping its medical imaging business, from supplier leverage to competitive rivalry and substitute threats. It evaluates buyer power, barriers to entry, and industry intensity to surface strategic risks and growth levers. The summary highlights key vulnerabilities and opportunity areas. Unlock the full report for force-by-force ratings, visuals, and actionable recommendations to inform investment or strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentrated OEM imaging vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eImaging hardware is dominated by a few global vendors (GE HealthCare, Siemens Healthineers, Philips, Canon), limiting switching options; the top four held roughly 80% of the market in 2024. Proprietary parts, software and service contracts create strong lock-in, enabling price increases and pushed upgrade cycles. Scale and multi-year (typically 3–5 year) agreements partially mitigate this supplier power.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialist radiologist workforce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSpecialist radiologists and sonographers are scarce across Australia and New Zealand, and 2024 health workforce reporting confirmed persistent shortfalls, giving talent suppliers strong bargaining leverage over pay and rostering.\u003c\/p\u003e\n\u003cp\u003eWage inflation in 2024 pushed medical labour costs up roughly 4–6%, with many groups offering signing bonuses and premium rates for night\/onsite shifts, squeezing margins.\u003c\/p\u003e\n\u003cp\u003eFlexible scheduling and remote reporting are frequently demanded by recruits, forcing providers to pay premiums or lose capacity.\u003c\/p\u003e\n\u003cp\u003eIntegral Diagnostics mitigates risk through expanded training pathways and in-house retention programs to stabilise staffing and contain cost escalation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContrast media and consumables\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eContrast agents and radioisotopes are concentrated among a few approved suppliers—Bayer, Bracco and Guerbet held roughly 70% of the global contrast-agent market in 2024—so regulatory changes or production outages can quickly spike prices. Short half-life isotopes like Tc-99m (half-life ~6 hours) force just-in-time logistics, increasing dependency and fragility. Multi-sourcing and inventory buffers mitigate shortages but typically raise working capital and storage costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePACS\/RIS and cloud IT providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eClinical PACS\/RIS and cloud IT are highly sticky—over 90% of radiology departments use PACS, and data migration plus workflow integration create substantial switching costs. Vendors bundle modules and managed services, while cybersecurity and uptime demands (typically 99.99–99.999% SLAs) further entrench suppliers; multi-year SLAs and DICOM\/HL7\/FHIR interoperability standards help balance bargaining power.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh stickiness: \u0026gt;90% PACS adoption\u003c\/li\u003e\n\u003cli\u003eBundled services raise switching costs\u003c\/li\u003e\n\u003cli\u003eCybersecurity \u0026amp; 99.99–99.999% uptime needs\u003c\/li\u003e\n\u003cli\u003eMulti-year SLAs + DICOM\/HL7\/FHIR support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEquipment maintenance and facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHigh-end modality uptime depends on OEM or specialist service providers; preventive maintenance contracts are costly and often multi-year—industry data in 2024 indicate service contracts can represent up to 10-15% of equipment lifecycle costs. Prime clinic leases give landlords leverage, while IDX's portfolio scale improves negotiating power and site diversification reduces single-site risk.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOEM\/specialist dependence\u003c\/li\u003e\n\u003cli\u003eMaintenance 10-15% of lifecycle costs (2024)\u003c\/li\u003e\n\u003cli\u003eLandlord leverage on premium locations\u003c\/li\u003e\n\u003cli\u003eScale enables better service terms and diversification\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOEMs \u003cstrong\u003e~80%\u003c\/strong\u003e, PACS \u003cstrong\u003e\u0026gt;90%\u003c\/strong\u003e: supply concentration, wage pressure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSupplier power is high: top-4 imaging OEMs held ~80% of global market in 2024, driving switching costs and service lock-in. Contrast agents concentrated (Bayer\/Bracco\/Guerbet ~70% in 2024) and Tc-99m just-in-time logistics increase fragility. PACS adoption \u0026gt;90% makes IT sticky; maintenance\/service costs run ~10–15% of lifecycle. Medical labour saw ~4–6% wage inflation in 2024, tightening margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop-4 OEM share\u003c\/td\u003e\n\u003ctd\u003e~80%\u003c\/td\u003e\n\u003ctd\u003eHigh price\/lock-in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContrast suppliers\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003ctd\u003eSupply risk\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePACS adoption\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;90%\u003c\/td\u003e\n\u003ctd\u003eHigh switching cost\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored Porter’s Five Forces analysis for Integral Diagnostics uncovering competitive intensity, supplier and buyer power, threat of new entrants and substitutes, and industry dynamics that shape pricing, margins and strategic defenses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-sheet Porter's Five Forces for Integral Diagnostics—clarifies competitive pressures, customizable for new data or regulatory shifts, and export-ready for decks so teams quickly align strategy without complex tools.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReferring clinicians concentrate demand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGPs and specialists control patient flow and can steer imaging referrals to preferred providers; in Australia GPs generate over 70% of outpatient imaging referrals, concentrating bargaining power. They demand fast turnarounds and subspecialty reads, with same-day or 24–48 hour reporting increasingly expected. Strong clinician relationships and demonstrated clinical quality are critical to retain referrals, while digital referral platforms (growing double-digit annual adoption in primary care) increase transparency and switching ease.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic payers and regulators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMedicare (via the MBS) in Australia and public funding in NZ (Te Whatu Ora) set reimbursement levels and fee schedules that cap Integral Diagnostics pricing power; Australia population ~25.9M and NZ ~5.14M (2024) frame payer scale. Pre-authorization rules constrain billing, policy shifts can rapidly change volumes and case mix, making compliance and active advocacy essential.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate health insurers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePrivate health insurers, covering roughly 46% of Australians in 2023–24, exert strong bargaining power over Integral Diagnostics by negotiating preferred-provider contracts and rebate levels. They steer members via network design and co-pay structures, pressuring lower episode costs and squeezing imaging margins. Demonstrable quality metrics and rapid access can secure improved contract pricing and guaranteed volumes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHospital partners and health systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHospital contracts, often retendered every 3–5 years, can be sizable and drive scale economies; buyers demand comprehensive modality coverage and 24\/7 service with turnaround KPIs commonly set at 24–48 hours. Price benchmarking and KPI-linked penalties increase margin pressure, while integrated service offerings and joint capital investments (co-located suites, shared equipment) strengthen supplier positioning.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\u003cli\u003e3–5 year retenders; 24–48h KPI targets; 24\/7 coverage; bundled services\/joint investments improve win rates\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrice-sensitive patients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePrice-sensitive patients often choose providers for non-urgent scans based on out-of-pocket costs, with Integral Diagnostics operating over 60 clinics increasing exposure to comparison shopping.\u003c\/p\u003e\n\u003cp\u003eVisible wait times and online reviews — used by roughly 70% of patients for provider choice — amplify price sensitivity, while bulk-billing availability materially increases demand elasticity.\u003c\/p\u003e\n\u003cp\u003eConvenience, faster booking and perceived quality can offset price focus, preserving margins even when headline pricing is a primary selection factor.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eclinics: over 60\u003c\/li\u003e\n\u003cli\u003eonline-review influence: ~70%\u003c\/li\u003e\n\u003cli\u003ebulk-billing: increases demand elasticity\u003c\/li\u003e\n\u003cli\u003econvenience offsets price sensitivity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGPs drive \u003cstrong\u003e\u0026gt;70%\u003c\/strong\u003e outpatient imaging referrals; clinician relationships and fast subspecialty reports\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGPs drive \u0026gt;70% outpatient imaging referrals, so clinician relationships and fast subspecialty reporting are decisive. Medicare MBS and NZ public funding cap pricing while private insurers (≈46% of Australians 2023–24) and hospitals (3–5y retenders, 24–48h KPIs) negotiate rates and volumes. Patients are price- and review-sensitive; Integral Diagnostics operates \u0026gt;60 clinics and faces ~70% online-review influence.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGP referrals\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAustralia population (2024)\u003c\/td\u003e\n\u003ctd\u003e25.9M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNZ population (2024)\u003c\/td\u003e\n\u003ctd\u003e5.14M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate cover\u003c\/td\u003e\n\u003ctd\u003e≈46% (2023–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClinics\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;60\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline review influence\u003c\/td\u003e\n\u003ctd\u003e≈70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHospital retenders \/ KPI\u003c\/td\u003e\n\u003ctd\u003e3–5y \/ 24–48h\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eIntegral Diagnostics Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview displays the exact Integral Diagnostics Porter's Five Forces analysis you'll receive upon purchase—no placeholders or mockups. The full, professionally formatted document is ready for instant download and immediate use once payment is completed. What you see here is precisely what will be delivered.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56163153346937,"sku":"integraldiagnostics-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/integraldiagnostics-five-forces-analysis.png?v=1762715437","url":"https:\/\/portersfiveforce.com\/products\/integraldiagnostics-five-forces-analysis","provider":"Porter's Five Forces","version":"1.0","type":"link"}