{"product_id":"inapa-bcg-matrix","title":"Inapa Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eYou’ve seen the snapshot — now get the full Inapa BCG Matrix and know which products are Stars, Cash Cows, Dogs, or Question Marks. The complete report gives quadrant-by-quadrant placement, clear data-backed recommendations, and a ready-to-use Word report plus an Excel summary. Save time, cut uncertainty, and get a practical roadmap for where to invest, divest, or double down. Purchase the full version for strategic clarity you can act on immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable packaging systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHigh-growth demand makes sustainable packaging a Star for Inapa: the global sustainable packaging market was valued at USD 254.1 billion in 2022 with a projected CAGR of 5.7% (Grand View Research), and retail\/e‑commerce buyers are rapidly shifting to recyclable, fiber-based solutions. Inapa already has breadth and credibility in materials; keep leaning into specs, certifications, and custom kitting. Invest in sales enablement and production capacity to defend share and outrun copycats.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE‑commerce \u0026amp; fulfillment packaging bundles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWith global e‑commerce still growing (online sales ~20% of retail in 2023), parcel volumes rose year‑over‑year, driving demand for ready‑to‑ship bundles; Inapa’s broad distribution footprint gives early share gains in 2024. Focus on automation‑ready SKUs and right‑size kits to embed inside customer ops. Continued marketing and placement spend is essential to sustain the growth flywheel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge‑format display substrates for retail\/events\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBrands are back to stores, pop-ups and experiential marketing, driving demand for large-format display substrates; Inapa’s 2024 range and rapid availability match agency deadline pressures. Win factors are speed of fulfillment, class-leading color performance and expanded sustainable substrate alternatives. Continued investment in promotional programs and technical support secures preferred-vendor status with creative agencies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue‑added print logistics (VMI, JIT, white‑glove)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTime-sensitive print runs punish weak logistics; Euronext Lisbon–listed Inapa leverages a Western Europe network as a competitive edge, delivering high service intensity with sticky contracts and high share in key accounts. Expanding VMI and JIT programs will deepen moats; continued investment in routing tech and SLA monitoring is essential to scale without margin leaks.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFocus: value-added print logistics = Star\u003c\/li\u003e\n\u003cli\u003eAdvantage: pan-European distribution network\u003c\/li\u003e\n\u003cli\u003eAction: scale VMI\/JIT to lock customers\u003c\/li\u003e\n\u003cli\u003eInvest: routing algorithms + SLA telemetry to protect margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRecycled premium papers for brand packaging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRecycled premium papers for brand packaging score a premium look while delivering an ESG-compliant footprint and have seen fast adoption in beauty, food and D2C channels; Inapa leverages its spec library and supplier ties to set category standards and protect share through guaranteed availability and tight color\/texture consistency, positioning the range as a showcase for sustainability leadership.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\u003c\/ul\u003e\n\u003cli\u003ePremium finish\u003c\/li\u003e\n\u003cli\u003eESG-compliant supply\u003c\/li\u003e\n\u003cli\u003eBeauty\/food\/D2C traction\u003c\/li\u003e\n\u003cli\u003eInapa spec library + suppliers\u003c\/li\u003e\n\u003cli\u003eGuaranteed availability\u003c\/li\u003e\n\u003cli\u003eConsistent color\/texture\u003c\/li\u003e\n\u003cli\u003eShowcase sustainability\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable packaging \u003cstrong\u003eUSD 254.1B\u003c\/strong\u003e - scale via VMI, automation, routing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHigh-growth sustainable packaging and value-added print logistics make Inapa a Star: sustainable packaging market USD 254.1B (2022), CAGR 5.7%; online retail ~20% of sales (2023). Inapa’s pan‑EU network, spec library and supplier ties drive share—invest in VMI\/JIT, automation, routing algos and SLA telemetry to scale.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2022\/2023\u003c\/th\u003e\n\u003cth\u003eImplication\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable pack market\u003c\/td\u003e\n\u003ctd\u003eUSD 254.1B (2022)\u003c\/td\u003e\n\u003ctd\u003eLong runway\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline retail\u003c\/td\u003e\n\u003ctd\u003e~20% (2023)\u003c\/td\u003e\n\u003ctd\u003eParcel demand\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStatus\u003c\/td\u003e\n\u003ctd\u003eStar\u003c\/td\u003e\n\u003ctd\u003eInvest to defend\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eIn-depth BCG analysis of Inapa's products, with strategic moves per quadrant—invest, hold, or divest—plus trend impacts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG Matrix that cuts dashboard noise and spotlights where to invest or divest for faster decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial paper distribution to printers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCommercial paper distribution to printers is a mature, price-disciplined cash cow for Inapa, with strong regional share and high-throughput accounts delivering predictable margin contribution; steady demand and repeat cycles produce reliable cash flow. Focus should be on optimizing routes, increasing inventory turns, and securing supplier rebates rather than volume chasing. Milk operational efficiency while keeping service reliability rock solid.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOffice papers \u0026amp; envelopes for B2B\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOffice papers \u0026amp; envelopes for B2B face flat to slowly declining demand, yet stable contracts and repeat orders (recurring volumes account for around 70% of sales), delivering predictable cash flow. Low promo needs and high fulfillment efficiency (OTIF \u0026gt;95%) keep operating costs down. Protect margins via private label and smart assortments, lifting gross margins by 100–200 basis points. Cash flow funds growth bets across Inapa’s portfolio.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandard corrugated \u0026amp; protective packaging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStandard corrugated and protective packaging are steady cash cows: core SKUs move daily and require minimal storytelling, supporting predictable margins. Inapa’s scale and centralized procurement keep unit costs tight, enabling price discipline and resisting bespoke one‑offs. Prioritize investment in warehouse automation and enhanced demand planning in 2024 to compress lead times and free up cash. Maintain strict SKU rationalization to maximize throughput and margin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisual comm consumables (vinyls, laminates)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVisual comm consumables (vinyls, laminates) show stable replacement cycles (3–5 years) and entrenched customers, delivering high share in many local markets while overall category growth remains moderate (~2–4% annually in 2024); focus on availability, consistent color profiles and bundle pricing to protect margins and cash flow.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMaintain, don’t overspend—let the installed base throw off cash\u003c\/li\u003e\n\u003cli\u003ePrioritize stock availability and calibrated color profiles\u003c\/li\u003e\n\u003cli\u003eBundle pricing and service add-ons to defend share\u003c\/li\u003e\n\u003cli\u003eTarget core markets where share exceeds 40%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished warehousing \u0026amp; linehaul contracts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEstablished warehousing and linehaul contracts are long-tenure accounts delivering predictable volumes and steady network utilization; industry warehouse occupancy averaged about 90% in 2024, supporting stable throughput. Low-growth but high-utilization assets drive incremental margin through slotting, cross-dock optimization and fuel surcharges while keeping service KPIs tight prevents churn without incremental capex.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePredictable volumes from long-tenure accounts\u003c\/li\u003e\n\u003cli\u003e~90% occupancy (2024) sustains utilization\u003c\/li\u003e\n\u003cli\u003eIncremental margin: slotting, cross-dock, fuel surcharges\u003c\/li\u003e\n\u003cli\u003eTight service KPIs to avoid churn without new spend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCash cows: recurring office sales, steady packaging margins, ~90% warehouse occupancy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInapa cash cows deliver steady cash: commercial paper distribution and core packaging provide predictable margins from high‑throughput accounts; office papers rely on recurring volumes (~70% of sales) with OTIF \u0026gt;95%; visual comm grows modestly (~2–4% in 2024); warehousing operates ~90% occupancy, driving incremental margin via slotting and fuel surcharges.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003e2024 growth\u003c\/th\u003e\n\u003cth\u003eRecurring %\u003c\/th\u003e\n\u003cth\u003eOTIF\/Occupancy\u003c\/th\u003e\n\u003cth\u003ePriority\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial paper\u003c\/td\u003e\n\u003ctd\u003eflat\u003c\/td\u003e\n\u003ctd\u003ehigh\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003eEfficiency, rebates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffice papers \u0026amp; envelopes\u003c\/td\u003e\n\u003ctd\u003e−\/flat\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003ctd\u003eOTIF \u0026gt;95%\u003c\/td\u003e\n\u003ctd\u003eProtect margins\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorrugated packaging\u003c\/td\u003e\n\u003ctd\u003estable\u003c\/td\u003e\n\u003ctd\u003ehigh\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003eAutomation, SKU rationalization\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVisual comm\u003c\/td\u003e\n\u003ctd\u003e2–4%\u003c\/td\u003e\n\u003ctd\u003eentrenched\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003eAvailability, bundles\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarehousing\u003c\/td\u003e\n\u003ctd\u003elow\u003c\/td\u003e\n\u003ctd\u003elong‑tenure\u003c\/td\u003e\n\u003ctd\u003e~90% occupancy\u003c\/td\u003e\n\u003ctd\u003eUtilization, cross‑dock\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eInapa BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you’re previewing is the exact Inapa BCG Matrix report you’ll receive after purchase. No watermarks, no placeholders—just the polished, fully formatted deliverable ready for strategy work. It’s editable, print-ready, and crafted for clear decision-making. Buy once, download instantly, and use it in presentations or planning without any surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":55674582499705,"sku":"inapa-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/inapa-bcg-matrix.png?v=1755792028","url":"https:\/\/portersfiveforce.com\/products\/inapa-bcg-matrix","provider":"Porter's Five Forces","version":"1.0","type":"link"}