{"product_id":"hexagon-business-model-canvas","title":"Hexagon Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiscover the strategic engine with our concise Business Model Canvas overview—\u003cstrong\u003e3\u003c\/strong\u003e-\u003cstrong\u003e5\u003c\/strong\u003e key insights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover Hexagon’s strategic engine with our concise Business Model Canvas summary—three to five powerful insights into how the company creates value, scales operations, and captures revenue. Want the complete, editable canvas with nine blocks, financial implications, and practical use cases? Purchase the full document to benchmark, plan, and present with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSensor and hardware OEM alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHexagon partners with component and device OEMs to embed advanced lidar, GNSS, imaging and metrology hardware into its platforms, leveraging co-engineering to ensure interoperability. These alliances secure access to cutting-edge components and align joint roadmaps that shorten development cycles and time-to-market. Co-marketing with trusted OEMs strengthens credibility in regulated, mission-critical sectors; Hexagon employs over 22,000 staff worldwide to support integration and deployment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud and platform providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePartnerships with hyperscale cloud vendors (AWS ~32%, Microsoft Azure ~23%, Google Cloud ~10% market share in 2024) provide Hexagon scalable storage, compute and AI services to power digital twins, tapping a public cloud market near $614B in 2024. Co-selling and marketplace listings broaden procurement channels and reach enterprise buyers; technical integrations ensure enterprise-grade security, compliance and performance, while joint reference architectures speed customer deployments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSystems integrators and VARs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGlobal systems integrators and VARs implement, customize and maintain Hexagon solutions, bringing hands-on deployment and lifecycle support. They bridge domain expertise across manufacturing, AEC, public safety and agriculture, enabling sector-specific workflows. Partner certifications ensure delivery quality and repeatable outcomes, while channel leverage drives scale and localization across 50+ countries; Hexagon had ~22,000 employees in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustry and standards bodies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEngagement with geospatial, industrial, and safety standards bodies (OGC 500+ members, ISO 24,000+ standards in 2024) drives interoperability for Hexagon, lowering switching costs and increasing ecosystem adoption; participation helps shape protocols for digital twins and autonomous systems and supports regulatory acceptance in critical industries.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInteroperability\u003c\/li\u003e\n\u003cli\u003eLower switching costs\u003c\/li\u003e\n\u003cli\u003eProtocol influence\u003c\/li\u003e\n\u003cli\u003eRegulatory support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUniversity and research collaborations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUniversity and research collaborations accelerate Hexagon’s R\u0026amp;D in computer vision, robotics and simulation, with joint labs and grant-funded projects that derisk early-stage technologies and shorten time-to-market. Access to graduate and postdoc talent pipelines sustains innovation while publications, open benchmarks and conference presence bolster Hexagon’s leadership in digital reality.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eR\u0026amp;D partnerships: advance CV, robotics, simulation\u003c\/li\u003e\n\u003cli\u003eJoint labs\/grants: derisk early tech\u003c\/li\u003e\n\u003cli\u003eTalent pipelines: graduate\/postdoc access\u003c\/li\u003e\n\u003cli\u003ePublications\/benchmarks: brand leadership\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOEM co-engineered lidar \u0026amp; metrology, cloud digital twins and global channel delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHexagon leverages OEM co-engineering and 22,000 employees to embed lidar, GNSS and metrology hardware for faster time-to-market. Cloud partners (AWS 32%, Azure 23%, GCP 10%; public cloud ~$614B in 2024) supply scalable compute for digital twins. GSIs\/VARs and 50+ country channels deliver localization and lifecycle support; standards and university partners (OGC 500+ members, ISO ~24,000 standards) drive interoperability and R\u0026amp;D.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner Type\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003cth\u003e2024 Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEMs\u003c\/td\u003e\n\u003ctd\u003eCo-engineering\u003c\/td\u003e\n\u003ctd\u003e22,000 staff\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud\u003c\/td\u003e\n\u003ctd\u003eCompute\/AI\u003c\/td\u003e\n\u003ctd\u003eAWS 32%\/Azure 23%\/GCP 10% \/ $614B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGSI\/VAR\u003c\/td\u003e\n\u003ctd\u003eDeployment\u003c\/td\u003e\n\u003ctd\u003e50+ countries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStandards\/Univ\u003c\/td\u003e\n\u003ctd\u003eInteroperability\/R\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003eOGC 500+\/ISO ~24,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Hexagon Business Model Canvas aligned to the company’s strategy, covering nine BMC blocks with detailed customer segments, channels, value propositions and operational plans. Includes competitive analysis, linked SWOT insights and a polished layout ideal for presentations, funding discussions and validation of business ideas.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHexagon Business Model Canvas condenses complex strategies into an editable, one-page hexagonal layout so teams can quickly map core components and relieve the pain of scattered planning for faster decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eR\u0026amp;D in sensors, software, and autonomy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eContinuous R\u0026amp;D in sensors, software and autonomy raises accuracy, reliability and automation—Hexagon invested SEK 5.6 billion in R\u0026amp;D in 2024 to support this. Focus areas 3D mapping, edge AI and real-time analytics drive product differentiation and latency-sensitive processing. Patent creation and productization convert lab results into defensible offerings, while iterative field testing validates robustness in industrial environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital twin creation and lifecycle services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHexagon builds and maintains digital replicas of assets, sites and processes through data capture, 3D and semantic modeling, real-time synchronization and governance, supporting a digital twin market estimated at about USD 12.3 billion in 2024. Ongoing calibration and sensor-fed updates keep twins aligned with operational reality and reduce drift. Professional services and training wrap software to drive adoption and measurable outcomes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlatform integration and API orchestration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIn 2024 engineering teams integrate data pipelines across five domains: ERP, PLM, MES, GIS and CAD to ensure end-to-end asset and process lineage. Open APIs (REST, GraphQL) with OAuth2\/SAML enable partners and customers to extend functionality and accelerate integrations. Security and identity (SSO, IAM, zero-trust patterns) are core for enterprise readiness while performance tuning targets sub-second responses for large-scale, real-time workloads.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustry-specific solution development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePurpose-built workflows address manufacturing quality, construction progress and public safety dispatch, enabling 20–40% faster issue resolution in 2024 benchmarks.\u003c\/p\u003e\n\u003cp\u003eTemplates shorten deployment cycles by ~40% and reduce customization costs by ~30% across 2024 deployments.\u003c\/p\u003e\n\u003cp\u003eCompliance features align with sector regulations, cutting non-compliance incidents up to 50% per 2024 case studies.\u003c\/p\u003e\n\u003cp\u003eEmbedded outcome metrics enable ROI tracking, with early adopters reporting ~25% uplift in measurable ROI in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eworkflows: manufacturing, construction, public safety\u003c\/li\u003e\n\u003cli\u003etemplates: −40% deployment time, −30% customization cost\u003c\/li\u003e\n\u003cli\u003ecompliance: −50% incidents\u003c\/li\u003e\n\u003cli\u003emetrics: +25% measurable ROI\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal sales, implementation, and support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRegional teams sell, deliver, and support across 50+ countries, ensuring local compliance and market fit. Training and certification programs trained about 15,000 customers in 2024 to boost adoption and reduce churn. Managed services with 99.9% SLAs protect uptime and data integrity while feedback loops inform roughly 30% of product roadmap priorities.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegional coverage: 50+ countries\u003c\/li\u003e\n\u003cli\u003eTraining: ~15,000 customers trained (2024)\u003c\/li\u003e\n\u003cli\u003eSLA: 99.9% uptime\u003c\/li\u003e\n\u003cli\u003eRoadmap input: ~30% from customer feedback\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eR\u0026amp;D \u003cstrong\u003eSEK 5.6bn\u003c\/strong\u003e powers digital twins in a \u003cstrong\u003eUSD 12.3bn\u003c\/strong\u003e market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eContinuous R\u0026amp;D (SEK 5.6bn 2024) and patenting convert sensors, 3D mapping and edge AI into differentiated products; digital twin ops (USD 12.3bn market 2024) maintained via sensor-fed updates and templates (−40% deploy time, −30% customization). Open APIs and zero-trust security enable ERP\/PLM\/MES\/GIS\/CAD integration; regional delivery in 50+ countries and ~15,000 trained (2024) drive adoption.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003eSEK 5.6bn\u003c\/td\u003e\n\u003ctd\u003eProduct diff\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital twin market\u003c\/td\u003e\n\u003ctd\u003eUSD 12.3bn\u003c\/td\u003e\n\u003ctd\u003eAddressable market\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTemplates\u003c\/td\u003e\n\u003ctd\u003e−40% deploy\u003c\/td\u003e\n\u003ctd\u003eFaster time-to-value\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraining\u003c\/td\u003e\n\u003ctd\u003e~15,000 users\u003c\/td\u003e\n\u003ctd\u003eAdoption\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegions\u003c\/td\u003e\n\u003ctd\u003e50+ countries\u003c\/td\u003e\n\u003ctd\u003eLocal fit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Hexagon Business Model Canvas you see here is the actual document, not a mockup—this preview is taken directly from the final file you’ll receive after purchase. When you complete your order, you’ll instantly download the same professionally formatted, editable canvas ready for presentation and use in Word and Excel. No placeholders, no surprises—what’s shown is what you’ll own.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56161917665657,"sku":"hexagon-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/hexagon-business-model-canvas.png?v=1762696012","url":"https:\/\/portersfiveforce.com\/products\/hexagon-business-model-canvas","provider":"Porter's Five Forces","version":"1.0","type":"link"}