{"product_id":"hellogroup-business-model-canvas","title":"Hello Group Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock the strategic Business Model Canvas: revenue drivers, partners, and growth levers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the strategic blueprint behind Hello Group with our concise Business Model Canvas—revealing how the company creates value, scales revenue, and outmaneuvers competitors. This downloadable, editable canvas breaks down customer segments, partnerships, channels, and financial drivers in actionable detail. Purchase the full file in Word and Excel to benchmark, plan, or present with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCreators \u0026amp; agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePartner with livestreamers, short-video creators and MCNs to supply engaging content, tapping a creator economy valued at about $250 billion in 2024 and a global short-video audience exceeding 3.5 billion users. Agencies recruit, train and retain top talent for Momo and Tantan, managing contracts and production pipelines. Revenue-sharing agreements align incentives and stabilize content supply, while selective exclusives drive differentiation and boost retention metrics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayment \u0026amp; fintech\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHello Group partners with payment processors, wallets and banks to enable seamless in-app purchases and gifting, supporting recurring billing for memberships and VIP tiers that lifted ARPU by about 15% in 2024. Local payment options (Worldpay 2024: up to 25% higher checkout conversion) reduce friction across SEA markets. Integrated anti-fraud and chargeback tools mitigate rising CNP fraud and protect margins amid growing 2024 digital commerce volumes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eApp stores \u0026amp; OEMs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCollaborate with Apple, Google and Android OEM app stores for distribution and discovery, leveraging featuring and pre-installs to cut user acquisition costs. Strict compliance with store policies ensures service continuity, while billing via app stores expands payment reach; Apple App Store and Google Play generated about $105 billion in consumer spend in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvertisers \u0026amp; agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHello Group partners with brands, ad networks and agencies to monetize user traffic through targeted ads and co-developed branded challenges and interactive ad formats, leveraging a global digital ad market that exceeded $600 billion in 2024 to drive CPM-based revenue.\u003c\/p\u003e\n\u003cp\u003eMeasurement partners validate campaign performance and optimize spend, while long-term insertion orders and IO-backed guarantees stabilize ad revenue and LTV visibility.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003epartners: brands, agencies, ad networks\u003c\/li\u003e\n\u003cli\u003eformats: branded challenges, interactive ads\u003c\/li\u003e\n\u003cli\u003emeasurement: third-party validation\u003c\/li\u003e\n\u003cli\u003erevenue: IOs for stability (2024 global digital ad market \u0026gt; $600B)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSafety \u0026amp; infra providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePartnering with CDN, cloud, and A\/V vendors delivers sub-100 ms live-video latency and scalable moderation; the global CDN market was about $23.9B in 2024, enabling high-concurrency streams. Third-party KYC, anti-spam, and age-verification providers (KYC\/AML tech market ~ $2.8B in 2024) strengthen trust and compliance, while AI moderation partners provide real-time safety controls. Telco tie-ups and expanding 5G (≈1.5B subscriptions end-2024) improve QoS across regions.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCDN\/cloud\/A-V: sub-100 ms, $23.9B (2024)\u003c\/li\u003e\n\u003cli\u003eKYC\/age\/anti-spam: $2.8B KYC\/AML (2024)\u003c\/li\u003e\n\u003cli\u003eAI moderation: real-time safety controls\u003c\/li\u003e\n\u003cli\u003eTelcos\/5G: ≈1.5B 5G subs (end-2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCreator partnerships, payments \u0026amp; telco deals drive retention, monetization and scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStrategic creator partnerships (creator economy ~$250B; short-video users ~3.5B in 2024) secure content supply via agencies and revenue-share\/exclusives to boost retention.\u003c\/p\u003e\n\u003cp\u003ePayment, app-store and telco ties (ARPU +15% from VIPs 2024; App Store+Play ~$105B spend 2024; 5G ~1.5B subs end-2024) lower friction and acquisition costs.\u003c\/p\u003e\n\u003cp\u003eCDN\/KYC\/moderation partners (CDN $23.9B; KYC\/AML $2.8B; global digital ads \u0026gt;$600B 2024) ensure scale, safety and ad monetization.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCreator economy\u003c\/td\u003e\n\u003ctd\u003e$250B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShort-video users\u003c\/td\u003e\n\u003ctd\u003e~3.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPU lift (VIP)\u003c\/td\u003e\n\u003ctd\u003e+15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp store spend\u003c\/td\u003e\n\u003ctd\u003e$105B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital ads\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$600B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCDN market\u003c\/td\u003e\n\u003ctd\u003e$23.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKYC\/AML\u003c\/td\u003e\n\u003ctd\u003e$2.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e5G subs\u003c\/td\u003e\n\u003ctd\u003e~1.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Business Model Canvas tailored to Hello Group’s strategy, covering customer segments, channels, value propositions, revenue streams, cost structure, key activities, partners, resources, and customer relationships in full detail; includes linked SWOT and competitive analysis, real-world operational insights, and polished design ideal for presentations, funding discussions, and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConverts Hello Group’s complex service ecosystem into an editable one-page canvas to quickly pinpoint customer pain points, revenue streams, and operational bottlenecks, enabling fast problem diagnosis and solution prioritization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct evolution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp product evolution at hello group prioritizes continuous iteration across chat live video short and discovery to sustain retention time-on-app. rigorous a testing of funnels yields typical uplift in activation localized ux pricing raise arpu by cohorts. seasonal events social games can spike dau engagement refreshing content loops.\u003e\n\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMatching \u0026amp; ranking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDevelop ML models for user matching, feed ranking, and fraud detection to support Hello Group’s platform, leveraging techniques shown in 2024 industry benchmarks where personalization lifts engagement 10-30%. Optimize creator discovery to maximize session length and spend by testing ranking tweaks and economic incentives. Calibrate algorithms for safety and relevance using human-in-the-loop audits and real-time signals to personalize experiences and reduce risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRecruit, train, and retain creators via targeted programs and incentive tiers tied to performance; as of 2024 the global creator economy exceeded 100 billion USD, underscoring scale and talent competition. Curate events, challenges, and themed rooms to concentrate peak traffic and boost retention. Manage transparent revenue shares and timely payouts to sustain creator trust. Enforce content guidelines and moderation to maintain platform integrity and advertiser safety.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrust \u0026amp; compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHello Group runs proactive moderation across text, audio, and video, combining ML filters with human review to reduce abuse and false positives; in 2024 industry-wide platforms reported a combined $3.5B in regulatory fines, driving heavier investment in safety. Age gates, KYC, and anti-harassment controls are enforced at onboarding and in-session, with incident response playbooks and immutable audit trails for investigations. Regulatory compliance teams monitor 40+ operating markets and update controls to local law changes.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003emoderation: text\/audio\/video\u003c\/li\u003e\n\u003cli\u003eonboarding: age gates \u0026amp; KYC\u003c\/li\u003e\n\u003cli\u003econtrols: anti-harassment\u003c\/li\u003e\n\u003cli\u003eops: incident response \u0026amp; audit trails\u003c\/li\u003e\n\u003cli\u003ecompliance: 40+ markets (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrowth \u0026amp; monetization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpexecute performance marketing across channels with strict roas targets leveraging that global digital ad spend reached about billion in to capture share and optimize acquisition costs.\u003e\n\u003cpoptimize pricing bundles and vip tiers to lift arpu ltv while building advertiser solutions measurement support native ad products transparency.\u003e\n\u003cprun crm lifecycle and reactivation campaigns to improve retention conversion tying unified attribution incrementality testing.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eROAS focus\u003c\/li\u003e\n\u003cli\u003ePricing \u0026amp; VIP optimization\u003c\/li\u003e\n\u003cli\u003eAdvertiser measurement\u003c\/li\u003e\n\u003cli\u003eCRM \u0026amp; reactivation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/prun\u003e\u003c\/poptimize\u003e\u003c\/pexecute\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct iteration, ML and creator programs boost retention, monetization and compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProduct iteration across chat, live\/short video and discovery drives retention; A\/B tests boost activation\/monetization 5–15% and personalization lifts engagement 10–30% (2024). ML for matching, ranking and fraud reduces churn and improves spend; creator programs (creator economy \u0026gt;100B USD in 2024) and payouts sustain supply. Safety, KYC and moderation across 40+ markets limit regulatory risk (2024 fines ~$3.5B). Performance marketing targets ROAS vs $738B global ad spend (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eA\/B uplift\u003c\/td\u003e\n\u003ctd\u003e5–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePersonalization lift\u003c\/td\u003e\n\u003ctd\u003e10–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCreator economy\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;100B USD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal ad spend\u003c\/td\u003e\n\u003ctd\u003e738B USD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Hello Group Business Model Canvas you see here is the actual deliverable, not a mockup or sample, and reflects the full structure and content you’ll receive after purchase. Upon completing your order you’ll get this exact file—ready-to-edit and formatted for presentation in Word and Excel. No surprises, just the same professional document shown in this preview.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":55674942718329,"sku":"hellogroup-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/hellogroup-business-model-canvas.png?v=1755799281","url":"https:\/\/portersfiveforce.com\/products\/hellogroup-business-model-canvas","provider":"Porter's Five Forces","version":"1.0","type":"link"}