{"product_id":"goodtimesburgers-marketing-mix","title":"Good Times Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Good Times’ product design, pricing architecture, distribution channels, and promotional tactics combine to create market advantage; this preview highlights key strengths and gaps. The full 4Ps Marketing Mix Analysis offers detailed data, examples, and slide-ready recommendations. Purchase the complete, editable report to save hours and apply proven strategies immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAll-natural burgers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore menu centers on all-natural beef and chicken with clean-label credentials—fresh, no antibiotics and transparent sourcing—to support a premium fast-food price point. Build-to-order prep reinforces perceived quality and reduces waste. Offering vegetarian and gluten-conscious options captures demand in the growing alternative-protein space (U.S. plant-based retail sales ≈ $1.4B in 2023, Good Food Institute). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFrozen custard treats\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSignature frozen custard anchors Good Times’ dessert differentiation versus commodity soft-serve, with premiumization enabling higher ticket pricing; rotating seasonal flavors and concrete mix-ins drive repeat visits and LTO excitement, with industry LTOs delivering double-digit traffic lifts in 2024. Showcase premium toppings and house-made inclusions to capture margin, and promote smaller portions and shareables to raise attach rate and per-ticket spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBad Daddy’s gourmet\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBad Daddy’s Burger Bar, founded in 2007, positions chef-inspired, customizable burgers with elevated ingredients to command a premium fast-casual price point. Hand-cut sides, craft beverages and a focused bar program reinforce the premium tier and support higher check averages. Rotating limited-time chef specials drive PR and repeat visits while shareable plates cater to dine-in social occasions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKids, bundles, catering\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFamily-friendly kids meals, value bundles and party packs increased average check 10–15% in 2024 pilots; boxed burger bundles and custard pints produced an 8% incremental sales lift for small-group and office catering. Simplified catering menus cut kitchen prep time ~20% and lower error rates, while including utensils and clear reheating guidance raised repeat-catering rates.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ekids-meals\u003c\/li\u003e\n\u003cli\u003evalue-bundles\u003c\/li\u003e\n\u003cli\u003eparty-packs\u003c\/li\u003e\n\u003cli\u003eboxed-burgers\u003c\/li\u003e\n\u003cli\u003ecustard-pints\u003c\/li\u003e\n\u003cli\u003estreamlined-ops\u003c\/li\u003e\n\u003cli\u003eutensils-reheating-guidance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability cues\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSustainability cues: recyclable\/compostable packaging, verified sourcing standards and clear animal welfare policies reinforce Good Times’ sustainable promise and reduce supply-chain risk; 70% of consumers reported in 2024 surveys that packaging influences purchase choice, so highlight responsible suppliers and certifications. Train staff to communicate benefits in \u0026lt;15 seconds and use in-store signage plus QR-linked digital proof points for traceability and CO2 savings.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePackaging: recyclable\/compostable\u003c\/li\u003e\n\u003cli\u003eSourcing: certified, audited suppliers\u003c\/li\u003e\n\u003cli\u003eAnimal welfare: transparently reported KPIs\u003c\/li\u003e\n\u003cli\u003eStaff: 15s pitch\u003c\/li\u003e\n\u003cli\u003eProof: in-store signage + QR digital traceability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium build-to-order menu boosts checks; plant-based and frozen custard drive traffic\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore menu leverages clean-label beef\/chicken and build-to-order prep to support premium pricing; plant-based options tap a $1.4B retail trend (2023). Signature frozen custard and LTOs drive traffic and higher ticket; seasonal mix-ins and shareables lift attach rate. Catering\/value bundles raised checks 8–15% in 2024 pilots; sustainable packaging and QR traceability address 70% packaging-influence consumers.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlant-based retail (2023)\u003c\/td\u003e\n\u003ctd\u003e$1.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCatering uplift (pilots 2024)\u003c\/td\u003e\n\u003ctd\u003e8–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging influence (2024)\u003c\/td\u003e\n\u003ctd\u003e70% consumers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Good Times’ Product, Price, Place and Promotion strategies—grounded in actual brand practices and competitive context—to inform managers, consultants and marketers with clear examples, strategic implications and ready-to-use insights for reports or benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Good Times' 4P marketing insights into a one-page, leadership-ready snapshot that relieves decision-making friction and speeds internal alignment. Easily customizable for presentations, comparisons, or workshops, it turns detailed analysis into actionable direction for non-marketing stakeholders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGood Times concentrates on core markets—roughly 40 locations centered in Colorado—while Bad Daddy’s spans multiple states with 20+ units, favoring broader geographic reach.\u003c\/p\u003e\n\u003cp\u003eA cluster strategy around dense trade areas lifts brand awareness and cuts logistics costs, historically improving regional same-store sales and distribution efficiency.\u003c\/p\u003e\n\u003cp\u003eSite selection prioritizes corridors with strong QSR\/fast-casual mixes, family demographics, 30,000+ AADT and co-tenancy with grocers, entertainment and service anchors to maximize traffic and dwell time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDrive-thru and dine-in\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDrive-thru at Good Times maximizes speed and convenience, reflecting industry trends where drive-thru accounts for roughly 70% of QSR transactions (2024). Dual-lane setups and dedicated order-ahead lanes reduce peak bottlenecks and improve throughput. Clear wayfinding and digital menu boards shorten decision time and average service time. Dine-in layouts balance throughput with ambiance to support Bad Daddy’s social experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital ordering\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOwn app and web enable pickup, curbside and scheduled orders to smooth peaks, with digital orders accounting for a majority of restaurant off-premise sales by 2024. Integrating POS and kitchen display systems ensures accuracy and tight timing, cutting errors and speed-of-service variance. Promote account creation for saved favorites and payments to boost repeat conversion and AOV, and push order status notifications to reduce perceived wait and cancellations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDelivery partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGood Times leverages third-party delivery to capture incremental reach and late-dayparts; third-party orders grew ~9% in 2024 and represent ~22% of off-premise sales. Tight menu curation and upgraded packaging preserve quality in transit; delivery-only bundles protect ~8–12% of margins. Monitor courier SLAs (\u0026lt;30 min goal) and ratings (≥4.5) to manage brand experience.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eThird-party reach: +9% (2024), ~22% off-premise\u003c\/li\u003e\n\u003cli\u003eDelivery-only bundles: +8–12% margin protection\u003c\/li\u003e\n\u003cli\u003ePackaging focus: reduce refunds\/complaints\u003c\/li\u003e\n\u003cli\u003eCourier SLAs: target \u0026lt;30 min; ratings ≥4.5\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFranchise and supply\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBlend company-operated and franchised units under uniform brand standards to protect AUVs and guest experience; centralized procurement for proteins, dairy and packaging standardizes specs and targets cost reductions cited in 2024 industry reports as material to margins.\u003c\/p\u003e\n\u003cp\u003eImplement inventory forecasting tied to promotions and seasonality to cut waste and stockouts; deliver franchisee operations playbooks, regular audits and KPI dashboards to ensure compliance and protect brand value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMixed ops model: consistent branding across units\u003c\/li\u003e\n\u003cli\u003eCentral procurement: standardized specs, lower COGS\u003c\/li\u003e\n\u003cli\u003eForecasting: promo\/seasonal demand planning\u003c\/li\u003e\n\u003cli\u003eFranchisee playbooks + audits: operational control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e\n\u003cstrong\u003e40-site\u003c\/strong\u003e Colorado cluster targets family corridors, drive-thru growth and digital off-premise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGood Times focuses on ~40 core Colorado sites versus Bad Daddy’s 20+ multi-state units; a dense-cluster approach raises regional SSS and trims logistics. Site selection targets family corridors, 30,000+ AADT and grocer\/entertainment co-tenancy. Drive-thru\/curbside and app-driven pickup reflect 2024 trends (drive-thru ~70% QSR; digital majority of off-premise); third-party +9% (2024), ~22% off-premise.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGood Times units (core)\u003c\/td\u003e\n\u003ctd\u003e~40 CO\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBad Daddy’s units\u003c\/td\u003e\n\u003ctd\u003e20+ multi-state\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDrive-thru share (QSR, 2024)\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThird-party off-premise (2024)\u003c\/td\u003e\n\u003ctd\u003e+9% growth; ~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivery bundle margin protection\u003c\/td\u003e\n\u003ctd\u003e+8–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCourier SLA target\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;30 min; ≥4.5 rating\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eGood Times 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Good Times 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises. This fully complete, editable document is ready to use for strategy, presentations, or implementation. Buy with confidence and download immediately upon checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56164991893881,"sku":"goodtimesburgers-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/goodtimesburgers-marketing-mix.png?v=1762743893","url":"https:\/\/portersfiveforce.com\/products\/goodtimesburgers-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}