{"product_id":"goeasy-marketing-mix","title":"goeasy Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how goeasy’s product mix, pricing architecture, distribution channels, and promotion tactics combine to drive growth in a compact, strategic 4Ps overview. This preview only hints at the deeper, data-backed insights and practical examples inside. Purchase the full, editable Marketing Mix Analysis to save research time and get presentation-ready recommendations you can apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnsecured loans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnsecured personal installment loans for non-prime customers typically range from CAD 1,000 to CAD 35,000 with terms of 12–60 months, used for debt consolidation, home repairs or unexpected expenses. Online application and income verification deliver decisions in minutes and funding in 24–48 hours. On-time payments are reported to Equifax and TransUnion, aiding credit building. Underwriting includes affordability checks and responsible-lending controls per goeasy policy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSecured \u0026amp; auto loans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSecured \u0026amp; auto loans are vehicle- or asset-backed credit lines offering higher limits and lower APRs than unsecured products; collateral valuation is performed at origination with lien registration and mandatory insurance requirements to protect lender and borrower. The product covers new\/used auto purchase financing and refinance options to lower payments or rates. Risk controls include income verification, credit scoring and periodic portfolio monitoring. Repossession follows regulated policies with dedicated customer support and hardship protocols.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePoint-of-sale financing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePoint-of-sale financing lets customers buy now, pay over time at merchant checkout for furniture, appliances, electronics and services, with instant decisioning often under 60 seconds and seamless merchant integration via APIs and POS plugins. Promotional terms (0% interest promos, staged payments) drive conversion uplift up to 20% and average order values ~30% higher. Customer onboarding is digital with ID verification and credit checks; repayment options include scheduled installments, autopay and early-pay discounts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLease-to-own goods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eeasyhome (goeasy TSX: GSY) offers lease-to-own furniture, appliances and electronics with flexible weekly\/biweekly\/monthly payments, delivery and in-home setup, and clear paths to ownership through paid-down leases; merchandise refreshes, limited returns and maintenance plans support uptime while serving customers without traditional credit.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\u003cli\u003eLease-to-own; delivery\/setup; ownership path; refreshes\/returns; credit-accessibility\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCredit support tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCredit support tools include payment protection options, hardship assistance, and targeted financial literacy resources with credit score education; account activity is reported to Equifax and TransUnion to help rebuild credit. The platform offers autopay, SMS\/email reminders, and mobile account management, all under transparent, clearly disclosed terms with no hidden fees or surprise repricing.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\u003c\/ul\u003e\n\u003cli\u003ePayment protection and hardship programs\u003c\/li\u003e\n\u003cli\u003eCredit score education and reporting to Equifax\/TransUnion\u003c\/li\u003e\n\u003cli\u003eAutopay, reminders, mobile account tools\u003c\/li\u003e\n\u003cli\u003eTransparent terms, no hidden surprises\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFast digital loans CAD 1,000–35,000; funds 24–48h; POS +\u003cstrong\u003e20%\u003c\/strong\u003e conv\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003egoeasy products: unsecured personal loans CAD 1,000–35,000 (12–60 months), secured\/auto loans with collateral and lower APRs, point-of-sale financing boosting merchant conversion ~20% and AOV ~30%, and easyhome lease-to-own with weekly\/biweekly\/monthly payments; digital decisioning in minutes and funding 24–48h; reporting to Equifax\/TransUnion and hardship\/payment-protection tools.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eTypical amount\/term\u003c\/th\u003e\n\u003cth\u003eDecision\/Funding\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnsecured loans\u003c\/td\u003e\n\u003ctd\u003eCAD 1,000–35,000 \/12–60m\u003c\/td\u003e\n\u003ctd\u003eMinutes \/24–48h\u003c\/td\u003e\n\u003ctd\u003eCredit reporting\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePOS financing\u003c\/td\u003e\n\u003ctd\u003eVaries\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;60s\u003c\/td\u003e\n\u003ctd\u003e+20% conv, +30% AOV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eeasyhome\u003c\/td\u003e\n\u003ctd\u003eLease-to-own\u003c\/td\u003e\n\u003ctd\u003eDigital onboarding\u003c\/td\u003e\n\u003ctd\u003eFlexible weekly\/biweekly\/monthly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into goeasy’s Product, Price, Place, and Promotion strategies—using real brand practices and competitive context to inform managers, consultants, and marketers with actionable insights and clear examples.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eThe goeasy 4P's Marketing Mix Analysis condenses core strategic insights into a single, easily digestible snapshot that relieves stakeholder alignment pain points. Perfect for leadership presentations, quick decision-making, and plug-and-play use in decks or workshops—customizable to fit your project or comparative analysis needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003egoeasy combines retail branches with a robust online platform for applications and account servicing, enabling document upload and seamless cross-channel experiences. Extended hours and targeted SLAs deliver fast response times and quicker approvals. Mobile-first optimization aligns with Canada’s 92% smartphone penetration (2024 Statista), boosting accessibility and digital conversions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMerchant network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003egoeasy distributes POS financing through partnered retailers and service providers across Canada, integrating via API, virtual terminals and in-store portals to streamline approvals at checkout.\u003c\/p\u003e\n\u003cp\u003eCo-branded materials and checkout prompts increase visibility and acceptance, while scalable onboarding supports rapid merchant acquisition and nationwide reach.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile \u0026amp; self-serve\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003egoeasy offers app and web portals for applications, payments and support with identity verification, e-signature and real-time status tracking to speed onboarding. Mobile features include payment scheduling and automated reminders plus in-app chat and a searchable knowledge base to reduce call volume. Leveraging Canada's 88% smartphone penetration (2024) and ~85% online banking adoption (2023) boosts digital engagement and payment completion rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContact center\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eg oeasy contact centre leverages phone, chat and email for sales and servicing across its ~286,000 personal loan and lease customers (FY2024 reported base), using CRM-driven routing to manage inquiries and collections with empathy and compliance under the Accessible Canada Act (2019). Multilingual support includes English and French plus targeted community languages; SLAs and CSAT\/NPS are tracked continuously to protect revenue and recovery rates.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eChannels: phone, chat, email\u003c\/li\u003e\n\u003cli\u003eCRM routing for collections\u003c\/li\u003e\n\u003cli\u003eAccessibility: Accessible Canada Act (2019)\u003c\/li\u003e\n\u003cli\u003eLanguages: English, French, additional\u003c\/li\u003e\n\u003cli\u003eMetrics: SLAs, CSAT, NPS\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003egoeasy (TSX: GSY) leverages local branches for neighborhood outreach and trust-building, hosting financial education sessions and partnering with community groups while tailoring inventory and services to local demand and driving referrals through localized marketing.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocal branches for outreach\u003c\/li\u003e\n\u003cli\u003eFinancial education \u0026amp; partnerships\u003c\/li\u003e\n\u003cli\u003eInventory \u0026amp; services tailored locally\u003c\/li\u003e\n\u003cli\u003eLocalized marketing \u0026amp; referrals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHybrid branches + mobile lending leverages \u003cstrong\u003e92%\u003c\/strong\u003e smartphone reach and \u003cstrong\u003e286,000\u003c\/strong\u003e customers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003egoeasy blends local branches with a mobile-first digital platform and POS financing to enable seamless cross-channel approvals, leveraging 92% smartphone penetration (2024) to boost digital conversions. CRM-driven contact centres support ~286,000 FY2024 customers with SLAs, CSAT\/NPS tracking and multilingual accessibility to protect recovery and revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive customers (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~286,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmartphone penetration (Canada)\u003c\/td\u003e\n\u003ctd\u003e92% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline banking adoption\u003c\/td\u003e\n\u003ctd\u003e~85% (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService channels\u003c\/td\u003e\n\u003ctd\u003ePhone, chat, email\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003egoeasy 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe goeasy 4P's Marketing Mix Analysis provides a concise, actionable breakdown of Product, Price, Place and Promotion for goeasy. The preview you see is the exact, fully finished document you'll receive instantly after purchase. No samples, no mockups—ready to use. Buy with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56164743905657,"sku":"goeasy-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/goeasy-marketing-mix.png?v=1762739427","url":"https:\/\/portersfiveforce.com\/products\/goeasy-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}